Maison Giulia
Maison Giulia is a France-based producer of premium 0.0% alcohol Mediterranean sparkling beverages, selling direct-to-consumer online and through luxury hospitality and specialty retail channels in France, the EU, Canada, and Hong Kong.
- Company typePrivate
- Founded2024
- HeadquartersMarseille-en-beauvaisis, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Maison Giulia does
Maison Giulia is a privately held French beverage producer founded in 2024 by Gwen and Yulia and headquartered in Grasse, in the South of France. The company crafts 0.0% alcohol Mediterranean sparkling beverages from grapes, botanicals, and fruits, with a current portfolio of three core SKUs — the signature Maison Giulia No.1 cuvée (Corsican fig leaf, Provence lavender, white grape verjus), Giulia Mimosa Orange de Sicile, and Giulia Mimosa Raspberry — sold individually at €19.90 per 75cl or in Twins (€39.00) and Discovery (€59.00) packs. All products are 0.0% alcohol, contain zero added sugar, are vegan and halal certified, and are positioned as a premium, ritual-grade alternative to champagne.
Production relies on traditional winemaking methods adapted for non-alcoholic output, including botanical infusion, verjus fermentation, and sommelier-led assemblage with multi-generational bottling expertise in the South of France. The company monetizes through two primary channels: direct-to-consumer e-commerce via maison-giulia.com (free shipping on 3+ bottles in France, 6+ in EU), and B2B wholesale through the Ankorstore marketplace, direct hotel and restaurant relationships, and the La Maison du Whisky Avant Gardists program. Distribution has extended internationally to Canada via an exclusive partnership with The Sobr Market and to Hong Kong via Michelin-starred restaurant menus.
The customer base is anchored in luxury hospitality — Hôtel du Cap-Eden-Roc, Cheval Blanc St-Tropez, Le Petit Nice Passedat, La Chèvre d'Or, Hôtel Negresco, Arcane (Hong Kong), and Louise (Hong Kong) — alongside specialty retail (Aussih Marseille, La Maison du Whisky), concept venues (Le Paon Qui Boit, Paris), and lifestyle event partnerships. Brand activation is event-driven and content-led, with a Giulia's Journal blog, newsletter, Instagram (@maison.giulia), and participation in tasting events and food festivals across France and Monaco. The Advisory Board is led by Stéphane Baschiera, former CEO of Moët et Chandon, lending champagne-industry credibility.
Maison Giulia firmographics
Firmographics- Name
- Maison Giulia
- Legal name
- Maison Giulia
- Website
- https://maison-giulia.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Maison Giulia is a France-based producer of premium 0.0% alcohol Mediterranean sparkling beverages, selling direct-to-consumer online and through luxury hospitality and specialty retail channels in France, the EU, Canada, and Hong Kong.
- Ownership category
- akta.pro rank
Maison Giulia industry classification
Industry- Product category
- Non-Alcoholic Sparkling Beverages
- NAICS
- Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
Keywords
Where Maison Giulia is headquartered
LocationHeadquarters
- HQ city
- Marseille-en-beauvaisis
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Maison Giulia business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct-to-Consumer E-commerce: Online sales through the company website (maison-giulia.com) with shipping across France (free shipping on 3+ bottles) and EU (free shipping on 6+ bottles). Consumers can purchase individual bottles, multi-packs (Twins Pack, Discovery Pack) and receive products directly at home.
- B2B Professional Distribution: Wholesale supply to hotels, restaurants, bars, retailers, and event professionals across France and Europe. Distribution is facilitated through Ankorstore B2B marketplace for European professionals. Products are featured in Michelin-starred restaurants, five-star hotels, and fine-grocery concept stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Giulia Mimosa Orange de Sicile - €19.90 per 75cl bottle |
| Unit Pricing | Pay-as-you-go | Giulia Mimosa Raspberry - €19.90 per 75cl bottle |
| Unit Pricing | Pay-as-you-go | Maison Giulia No.1 - Sold Out / 2026 Cuvée Reservation |
| Unit Pricing | Pay-as-you-go | Twins Pack (Orange & Raspberry) - €39.00 for 2 bottles |
| Unit Pricing | Pay-as-you-go | Discovery Pack (No.1, Orange & Raspberry) - €59.00 for 3 bottles |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Maison Giulia product offering
Product offeringCore offering
Maison Giulia produces premium 0.0% alcohol Mediterranean sparkling beverages crafted in the South of France from grapes, botanicals (Corsican fig leaves, Provence lavender), and fruits. The product range includes a signature Mediterranean cuvée (No.1) and two mimosa variants (Orange de Sicile and Raspberry), all vegan, with zero added sugar, and positioned as a sophisticated non-alcoholic alternative to champagne for celebrations and gastronomic pairings.
Product overview
Maison Giulia is a beverage brand offering premium non-alcoholic Mediterranean sparkling drinks crafted in the South of France. The product portfolio consists of three core alcohol-free sparkling beverages: Maison Giulia No.1 (a Mediterranean cuvée with fig leaf, lavender, and white grapes), Giulia Mimosa Orange de Sicile (citrus mimosa with Sicilian oranges), and Giulia Mimosa Raspberry (fruit mimosa with wild French raspberries). The products are available as individual bottles or in bundled offerings: the Twins Pack (Orange and Raspberry Mimosas together) and the Discovery Pack (all three products). All offerings are 0.0% alcohol, made with natural Mediterranean ingredients, no added sugar, and are certified vegan and halal.
Differentiator
Problem solved
Functional benefit
Brands
- Maison Giulia No.1: Signature Mediterranean cuvée - alcohol-free sparkling blend of Corsican fig leaf, Provence lavender, and white grape. 0.0% alcohol, no added sugar.
- Giulia Mimosa Orange de Sicile
- Giulia Mimosa Raspberry
Products and services
- Maison Giulia No.1 The signature Mediterranean cuvée — an alcohol-free sparkling beverage crafted from Corsican fig leaf, Provence lavender, and white grapes. 0.0% alcohol, no added sugar, with fine lively bubbles and a dry, elegant finish. Sold as a 75cl bottle.
- Giulia Mimosa Orange de Sicile
Quantifiable outcome
- Sold out at first event appearance at Les Chefs fêtent les Producteurs à Saint-Tropez within hours
- +2 more outcomes
Companies that use Maison Giulia
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Maison Giulia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Maison Giulia partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- La Maison du Whisky / LMDWcorePartnership with LMDW through their 'The Avant Gardists' program dedicated to new brands and trends within the spirits industry. LMDW serves over 3000 caves, 2500 hotels/restaurants/cafes, has stores in Paris and Singapore, and distributes to 60+ countries. The partnership intends to widen Maison Giulia's presence and distribution across France.
- The Sobr Market (Canada)coreExclusive partnership with Canada's premier destination for non-alcoholic alternatives and curated mindful lifestyle products. The Sobr Market operates both physical boutique and online store. Partnership introduces Maison Giulia to the Canadian market, making Mediterranean elegance accessible to Canadian tables year-round.
- Stéphane Baschiera (Advisory Board)coreFormer President of Moët et Chandon with 25 years presiding over prestigious champagne houses including Ruinart, Dom Pérignon, and Veuve Clicquot joined the Maison Giulia Advisory Board. Believed in Maison Giulia's vision since day one and brings unparalleled expertise in prestigious beverage experiences and craftsmanship.
- AnkorstorecoreB2B marketplace partnership enabling European professionals (hotels, restaurants, retailers, corporates, events) to order Maison Giulia products. Ships across Europe to professionals seeking wholesale quantities.
- Wines & TeesminorCollaboration resulting in the 'Éclat 0%' limited-edition gift box combining two Maison Giulia bottles with Wines & Tees signature golf items (balls, tees) in a Blue & Ivory case. Targets discreet luxury lifestyle consumers at the intersection of Mediterranean elegance and golf culture.
- Maison CierominorValentine's Day collaboration offering a gift set combining a Maison Ciero floral bouquet with a bottle of Maison Giulia for €90. Maison Ciero is a botanical studio in Paris creating Mediterranean-inspired floral designs.
- Chef Vincent Maillard (Lily of the Valley)minorChef Vincent Maillard from Lily of the Valley invited Maison Giulia to participate in 'Les Chefs fêtent les Producteurs à Saint-Tropez', a three-day celebration bringing together chefs, producers and artisans around Mediterranean savoir-faire.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Maison Giulia competitors and assessment
Company assessmentDirect peers
- Aecorn: Premium non-alcoholic sparkling aperitif brand launched by LVMH's Moët Hennessy. Directly competes with Maison Giulia on the 'sophisticated non-alcoholic alternative to champagne' positioning, distributed through luxury hospitality and premium retail.
- De Soi: Premium non-alcoholic aperitif brand. Comparable to Maison Giulia on premium price point, lifestyle-led branding, and hospitality/D2C distribution, though with a botanical aperitif rather than grape/cuvée profile.
- Ghia: Premium non-alcoholic aperitif brand positioned at the intersection of wellness, hospitality, and lifestyle. Comparable to Maison Giulia on premium price point, D2C + hospitality distribution, and mindful-drinking consumer targeting.
- Le Petit Béret: French premium alcohol-free sparkling wine producer. Closely comparable to Maison Giulia in origin (France), category (non-alcoholic sparkling), and target channels (restaurants, retail, hospitality), with a broader SKU range.
- Surely (Non-Alcoholic Wine): Premium non-alcoholic sparkling wine brand focused on occasion-based consumption (weddings, brunches, celebrations). Comparable to Maison Giulia on category (non-alcoholic sparkling), D2C distribution, and celebration-occasion positioning.
- French Bloom: French premium organic non-alcoholic sparkling wine brand. Direct head-to-head competitor to Maison Giulia in the luxury French non-alcoholic sparkling category, sold in Michelin-starred restaurants, five-star hotels, and high-end retail across Europe and North America.
Emerging players
- Kin Euphorics: Premium non-alcoholic functional aperitif brand with broader US distribution. Comparable on premium mindful-drinking positioning and lifestyle branding; overlapping consumer base though functional, not sparkling-grape.
- Three Spirit Drinks: Functional non-alcoholic aperitif brand with botanical and adaptogenic positioning. Comparable on premium D2C pricing, lifestyle branding, and mindful-drinking consumer target, though functional rather than sparkling-grape positioning.
Others
- La Maison du Whisky / LMDW (Distributor): Premium French spirits distributor and Maison Giulia's distribution partner via The Avant Gardists program. Listed as 'Others' (ecosystem participant) because LMDW is itself a channel and infrastructure partner enabling Maison Giulia's French and international rollout.
Broad incumbents
- Lyre's Spirit Co. Large-scale premium non-alcoholic spirits brand with broad SKU range across categories. Comparable on premium mindful-drinking positioning and hospitality presence; broader portfolio but overlapping consumer target.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Maison Giulia social profiles
Digital presenceMaison Giulia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maison Giulia leadership team
Management profileNumber of profiles
Profiles3 records
Maison Giulia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maison Giulia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maison Giulia
What does Maison Giulia do?
Maison Giulia produces premium 0.0% alcohol Mediterranean sparkling beverages crafted in the South of France from grapes, botanicals (Corsican fig leaves, Provence lavender), and fruits. The product range includes a signature Mediterranean cuvée (No.1) and two mimosa variants (Orange de Sicile and Raspberry), all vegan, with zero added sugar, and positioned as a sophisticated non-alcoholic alternative to champagne for celebrations and gastronomic pairings.
Is Maison Giulia a public or private company?
Maison Giulia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maison Giulia founded?
Maison Giulia was founded in 2024. It employs 1 to 10 people.
Where is Maison Giulia based?
Maison Giulia is headquartered in Marseille-en-beauvaisis, France, in the Europe region.
How does Maison Giulia make money?
Two revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are B2B Professional Distribution.
Who are Maison Giulia's main competitors?
Direct peers on record are Aecorn, De Soi, Ghia, Le Petit Béret, Surely (Non-Alcoholic Wine) and French Bloom. Emerging players are Kin Euphorics and Three Spirit Drinks. La Maison du Whisky / LMDW (Distributor) is listed as an others. Lyre's Spirit Co. is listed as a broad incumbent.
Does Maison Giulia have an API?
No public API is recorded for Maison Giulia.
What industry is Maison Giulia in?
Maison Giulia's product category is Non-Alcoholic Sparkling Beverages. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 312111 and its SIC code is 2080.