L'antica Pizzeria da Michele USA

What L'antica Pizzeria da Michele USA does

L'antica Pizzeria da Michele USA is a privately held, California-registered LLC operating two physical Neapolitan pizzerias in Southern California — the original in Hollywood (Los Angeles) at 1534 N. McCadden Place and a second in Belmont Shore (Long Beach) at 4621 2nd Street. The business extends the brand heritage of L'Antica Pizzeria da Michele, the well-known pizzeria in Naples, Italy, and offers a focused menu of wood-fired Neapolitan pizza alongside ancillary services including catering, private event hosting, and e-gift cards. The company serves individual diners, private event hosts, and catering clients across the Los Angeles metro area, with no disclosed enterprise or franchise customers.

The core product is the pizza itself, produced through traditional Neapolitan methods in wood-fired ovens using authentic Italian ingredients. The digital and operational infrastructure is a standard restaurant SaaS stack rather than proprietary technology: OpenTable powers reservations, Toasttab handles online ordering, takeout/delivery, and e-gift cards, third-party payment processors execute transactions, and Google Analytics tracks web traffic. The company maintains no native mobile app, no public API, and no proprietary data assets, and its technology differentiation is in culinary craft and brand heritage rather than software.

Commercially, the business operates a direct-to-consumer model across five revenue streams: dine-in sales at both locations, online takeout and delivery via Toasttab, catering for events, private event hosting, and e-gift card sales. Pricing is not publicly disclosed. The company is independently owned with no parent, no disclosed funding rounds, no M&A activity, and no franchise footprint, and its forward direction is signaled by a second-location opening, a newly formalized catering and events program, and digital channel buildout.

Name

L'antica Pizzeria da Michele USA

Legal name

L'antica Pizzeria da Michele USA LLC

Website

https://damicheleusa.com

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

11–50 employees

Short description

L'antica Pizzeria da Michele USA is a private California LLC operating two authentic Neapolitan pizzerias in Southern California (Hollywood and Long Beach), offering wood-fired pizza, online ordering, catering, and private events under the heritage of the Naples brand.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Restaurants and Other Eating Places (72251), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industries

Pizza Fast Casual (THAFABAB), Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

• Neapolitan pizza restaurants
• Wood fired pizza
• Italian casual dining
• Restaurant catering services
• Private event hosting

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining at two restaurant locations in Hollywood and Belmont Shore (Long Beach), California.
2. Online Ordering: Takeout and delivery orders placed through Toasttab platform at both locations.
3. Catering Services: Catering services offered for events at both Hollywood and Belmont Shore locations.
4. Private Events: Revenue from hosting private events with dedicated event decks and booking forms available for group bookings.
5. Gift Cards: E-Gift cards sold through Toasttab platform for both Hollywood and Belmont Shore locations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

L'antica Pizzeria da Michele USA operates two authentic Neapolitan pizzeria restaurants in Southern California (Hollywood and Belmont Shore/Long Beach), serving traditional wood-fired Neapolitan pizza using recipes and methods originating from the original L'Antica Pizzeria da Michele in Naples, Italy. The core offering is in-restaurant dining, supplemented by online ordering (takeout/delivery) through Toasttab, table reservations via OpenTable, catering services for events, and private event hosting at both locations.

Product overview

L'antica Pizzeria da Michele USA operates as a traditional Neapolitan pizzeria with two restaurant locations (Hollywood and Belmont Shore). The company offers a unified dining experience centered on authentic wood-fired pizza, supplemented by online ordering, catering services, and private event hosting capabilities. The core product is in-restaurant dining, supported by digital add-ons including online ordering via Toast Tab, table reservations through OpenTable, e-gift cards, and event services.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Restaurant Dining
• Online Ordering (Takeout and Delivery)
• Catering Service
• Private Events
• E-Gift Cards

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• OpenTablecoreGTM or Marketing PartnerThird-party reservation management platform used for managing customer reservations at both Hollywood and Belmont Shore locations. Provides online booking capabilities for diners.
• ToasttabcoreGTM or Marketing PartnerThird-party online ordering and delivery platform and gift card provider for both restaurant locations. Enables takeout, delivery, and gift card sales.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• California Pizza Kitchen: Large US casual dining chain with a broad pizza-focused menu operating dine-in, takeout, delivery, and catering at scale, comparable as a multi-channel pizza brand with national reach.
• Blaze Pizza: Large US fast-casual pizza chain with hundreds of locations, relevant for understanding the scaled competitive set in the US pizza market Da Michele operates within.

Direct peers

• Tony's Pizza Napoletana: San Francisco-based Neapolitan pizzeria operating multiple locations with traditional wood-fired preparation and a strong destination dining brand, comparable to Da Michele's authentic Italian positioning.
• Antico Pizza Napoletana: Atlanta-based Neapolitan pizzeria with multiple locations and a strong commitment to traditional Italian preparation methods, comparable as a destination Neapolitan concept with off-premise and dine-in channels.
• Osteria Mozza: Italian full-service restaurant and pizzeria concept from the same Mozza group operating in LA, directly comparable for Southern California authentic Italian dining competition and catering/event offerings.
• Pizzeria Bianco: Award-winning artisanal pizzeria originating in Phoenix with a destination-dining reputation, directly comparable to Da Michele's chef-driven, traditional-method approach.
• Pizzeria Mozza: Los Angeles-based Neapolitan-style pizzeria offering wood-fired pizza in a full-service dining setting with strong chef-driven brand, directly comparable to Da Michele's positioning in the Southern California premium pizza market.
• Roberta's: Brooklyn-based wood-fired pizza brand that has expanded into multiple US markets, serving as a comparable for a destination Neapolitan-style pizza concept scaling beyond a single city.

Emerging players

• 800 Degrees Pizza: Fast-casual Neapolitan pizza chain focused on customizable wood-fired pies at a more accessible price point, comparable as a Neapolitan-style concept competing for similar pizza occasions in the US.
• Pizzeria Locale: Fast-casual Neapolitan-style pizza concept with multiple US locations, comparable as a scaled Neapolitan pizza brand targeting both dine-in and digital ordering customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/damicheleusa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'antica Pizzeria da Michele USA