Murwalls Ltd

Name

Murwalls Ltd

Legal name

MurWalls Ltd

Website

https://murwalls.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Licensed Street Art & Collectible Prints

NAICS

Art Dealers (459920), Painting and Wall Covering Contractors (23832)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Sports Art, Prints & Photography Retail (CRAMAOAG)

akta.pro secondary industries

Autographed Memorabilia Retail (CRAMAOAB), Customized & Personalized Fan Gear Retail (CRAMAOAJ)

Keywords

• Licensed street art murals
• Limited edition art prints
• Custom mural services
• Branded sports artwork
• Licensed collectible merchandise

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Custom Street Art Services: MurWalls creates bespoke murals for residential homes, commercial properties, and community spaces. Projects are priced according to size and complexity, with a 50% deposit required upfront. The company brings together professional street artists to execute licensed artwork.
2. Limited Edition Prints: Sale of Giclée fine art limited edition prints featuring iconic characters, sports legends, and licensed brands. Prints are numbered, signed, and include certificates of authenticity. Available in various formats including unframed, framed, and hand-embellished versions.
3. Licensing Royalties: Revenue generated through official licensing agreements with global brands including Hasbro (Transformers), CloudCo Entertainment (Care Bears), Manchester City FC, Liverpool FC, Everton FC, Rugby Football Union, and others. These agreements allow MurWalls to create officially sanctioned artwork.
4. Apparel and Merchandise: Sale of branded merchandise including apparel (T-shirts, hoodies) and accessories (beanies, caps) featuring MurWalls branding and licensed athlete collections.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

MurWalls creates officially licensed street art murals for residential, commercial, and community spaces through a network of professional British street artists, under licensing agreements with global brands including Manchester City FC, Liverpool FC, Everton FC, England Rugby, Hasbro (Transformers), CloudCo Entertainment (Care Bears), and Sony Pictures. The company produces and sells limited edition Giclée fine art prints, hand-embellished framed artwork, and branded apparel and accessories via its own e-commerce store, with each authenticated product carrying official holograms, certificates of authenticity, and numbered editions.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Street Art Murals Bespoke street art murals designed and installed for residential, commercial, and community spaces by a network of professional British street artists, featuring officially licensed content from global brands. Available for homeowners, businesses, schools, hospitals, and community organisations.
• Limited Edition Giclée Fine Art Prints Numbered, signed, and authenticated Giclée fine art prints featuring officially licensed icons from football clubs, entertainment brands, and sport, including the Agüero 93:20 Manchester City print, Transformers Mega Sound print, and Care Bears prints.
• Luxury Hand Embellished Framed Artwork Ultra-premium limited edition framed artwork hand embellished with Swarovski crystals and gold leaf by original artists, with no two frames identical, authenticated by official holograms and certificates of authenticity. Targeted at high-end collectors.
• AR-Enabled Signed Prints Limited edition signed prints that include augmented reality features accessed via QR codes, providing immersive digital experiences layered on top of physical Giclée prints, such as the Sergio Agüero 93:20 Man City print and the Robbie Fowler signed print (limited to 10 editions, A2 size, £150).
• Official England Rugby Limited Edition Prints Officially licensed England Rugby limited edition prints, including the Red Roses and The Next Level editions, available in embellished, framed, or unframed formats with pricing from £555 to £1,999. Limited to 100 editions.
• Frankie Dettori Epsom Mural Limited Edition Hand Signed Print Limited edition hand signed print of the Frankie Dettori Epsom Mural, limited to 193 editions, RRP £299, mounted and framed in a premium black wooden frame and hand signed by Frankie Dettori. Released in collaboration with The Jockey Club.
• MurWalls Branded Merchandise Branded apparel and accessories sold under the MurWalls label, including the Beanie and the Cap, both at £24.99, targeted at fans and brand enthusiasts.
• Robbie Fowler T-Shirt Premium relaxed fashion fit T-shirt in 100% organic ringspun combed cotton, sizes S-XXL, black, priced at £30, part of the Robbie Fowler merchandise collection.
• Robbie Fowler Hoodie Unisex premium relaxed fashion fit hoodie, sizes S-XXL, black, priced at £45, part of the Robbie Fowler merchandise collection.

Quantifiable outcome

• Extensive media coverage across national and international press including BBC Sport, Reuters, The Guardian, Daily Mail, Liverpool Echo
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Everton FCcoreOEM/ Whitelabel/ Licensing Partner · 1 November 2020Everton FC Legends mural project featuring Dixie Dean, Alan Ball, Howard Kendall, Neville Southall, and Leighton Baines on Lee Floorstock building in Liverpool's Baltic District. Supported by Kit It Out and Everton Supporters Association.
• Kit It OutminorStrategic or Co-development Partner · 1 November 2020Charitable organisation arranging Everton FC Legends mural funding through crowdfunding. Works to support football poverty by collecting and redistributing football kits.
• Liverpool FCcoreOEM/ Whitelabel/ Licensing Partner · 8 October 2020Collaboration on multiple murals for Liverpool FC including tributes to Ray Clemence, Ian St John, Jordan Henderson, and Robbie Fowler. Includes high-profile location near Anfield stadium.
• La LigaminorStrategic or Co-development Partner · 1 June 2020Part of La Liga's 'United Streets of LaLiga' worldwide urban artwork campaign. MurWalls created football-inspired murals at London's Stockwell Hall of Fame as part of the #BackToWin campaign.
• Iconic Images / Norman Parkinson EstatecoreStrategic or Co-development Partner · 1 January 2020Licensing partnership for Beatles imagery based on Norman Parkinson's iconic 1963 photographs, used for The Phoenix Hotel Liverpool tribute mural celebrating the band's 60th anniversary.
• Hasbro (Transformers)coreOEM/ Whitelabel/ Licensing PartnerOfficial licensing agreement allowing MurWalls to create Transformers-themed street art and limited edition prints. First product: Transformers Mega Sound limited edition print featuring Megatron and Soundwave.
• CloudCo Entertainment (Care Bears)coreOEM/ Whitelabel/ Licensing PartnerExclusive license agreement for Care Bears street art and merchandise. Products include Cheer Bear, Love-A-Lot Bear, and other classic Care Bears characters in various print formats including luxury hand-embellished limited editions.
• Manchester City FCcoreOEM/ Whitelabel/ Licensing PartnerOfficial licensing for Manchester City FC artwork including the Sergio Agüero 93:20 commemorative mural and prints. Includes official Man City hologram on authenticated products.
• Rugby Football UnioncoreOEM/ Whitelabel/ Licensing PartnerStadium murals for England Rugby teams including Red Roses women's team and Twickenham-based projects. Official England Rugby licensing for prints and artwork.
• Sony Pictures ReleasingcoreOEM/ Whitelabel/ Licensing PartnerCollaboration on Ghostbusters: Afterlife promotional murals for movie launch. MurWalls provided custom artwork as part of the film's marketing campaign.
• 23 Foundation (Jamie Carragher)minorStrategic or Co-development PartnerCharitable foundation mural project for Liverpool legend Jamie Carragher's foundation, which has raised over £3 million for various charitable causes across Merseyside.
• Give Me SportminorStrategic or Co-development PartnerCollaboration on Three Lions mural featuring Saka, Rashford, and Sancho for Give Me Sport's HQ, supporting players who represented England during Euro 2020.
• The Jockey ClubminorStrategic or Co-development PartnerCollaboration on Frankie Dettori Epsom mural celebrating his career and final season in British Flat racing. Located at Epsom Racecourse.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Artfinder: Global online marketplace for original art and limited edition prints from independent artists. Comparable as a digital-first limited edition art retailer, though more focused on originals than officially licensed sports/entertainment IP.
• Rise Art: Online art marketplace focused on emerging and contemporary artists with limited edition prints. Comparable to MurWalls' direct-to-consumer limited edition print model, though oriented toward living artists rather than licensed IP.

Direct peers

• King & McGaw: Premium art print retailer specializing in museum-quality and licensed imagery, including sports and pop-culture editions, sold via e-commerce. Direct overlap with MurWalls' licensed print e-commerce proposition.
• Castle Fine Art: UK-based limited edition and signed art print retailer operating through a national gallery network. Highly comparable to MurWalls' e-commerce limited edition print model with officially licensed and signed artwork at premium price points.
• Clarendon Fine Art: Multi-gallery UK retailer specializing in limited edition prints and original signed works, often tied to licensed celebrity, sport, and pop-culture IP. Closely mirrors MurWalls' model of selling authenticated limited edition prints at premium ASPs.
• Memorabilia Football Studios (MFS): UK-based sports memorabilia specialist producing officially licensed, limited edition signed prints for football clubs and athletes. Direct overlap with MurWalls' football club licensed print and AR-enhanced signed editions.
• Icons.com: Authenticated signed sports memorabilia retailer offering limited edition framed prints of footballers, rugby players, and other athletes. Closely comparable to MurWalls' signed Liverpool FC, Manchester City FC, and England Rugby limited edition prints.
• Eyestorm: Online limited edition art publisher and retailer offering signed and numbered prints from contemporary artists. Comparable to MurWalls in combining official licensing-style provenance with online limited edition print sales.
• Washington Green Fine Art: UK fine art publisher and retailer producing limited edition prints, often featuring licensed and celebrity-linked imagery. Comparable as a publisher-retailer of officially licensed limited editions sold through galleries and online.
• Artrepublic: UK online retailer of limited edition prints and original artworks, including pop-culture and licensed subject matter. Comparable as a UK e-commerce-first limited edition art retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/murwalls
• YouTubeyoutube.com/channel/UCORTx_ue4Fo5SB9GX5aoyTg
• Facebookfacebook.com/MurWallsLtd
• Instagraminstagram.com/murwalls
• LinkedInlinkedin.com/company/murwalls

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murwalls Ltd