Magnetic Music Group

What Magnetic Music Group does

Magnetic Music Group is a privately held, Los Angeles–based boutique music sync agency that represents a curated roster of artists and licenses their music — plus delivers custom scoring and original songs — for placement in film, television, advertising, sports, and video games. The firm's core product is a relationship-mediated sync licensing service: its sync team, led by Head of Sync James Panepinto, connects music supervisors, creative directors, and brands directly with tracks from the roster or with bespoke compositions, with fees negotiated per project based on usage rights, media type, duration, and territory. Pricing and rights terms are not publicly disclosed, and revenue is generated through per-sync licensing fees and custom scoring project fees under a licensing/royalties model.

The company's competitive positioning rests on the personal track records of its founders rather than proprietary technology. Founder and producer Ken Lewis is a 2x Grammy winner with 114 Gold records, roughly 80 Billboard #1 hits, and approximately 60 Grammy-nominated works across artists including Taylor Swift, Kendrick Lamar, BTS, Kanye West, Eminem, and Lady Gaga. Founder and CEO Doug Brandt is a veteran creative director and film editor whose credits span Transformers, Spider-Man, Mission: Impossible, Star Trek, and major advertising campaigns including LA Rams, LG, Coca-Cola, and Hasbro, and who previously founded trailer agency Monster Creative and music/sound design company Phantom Power. Founder and composer Michael Maas leads Audio Attack, a trailer music firm with placements in Dune, Jurassic World, Tenet, Star Wars, Call of Duty, and Guardians of the Galaxy. The firm has no disclosed technology platform beyond its Squarespace-hosted website and operates with 1–10 employees under a founder-owned, private ownership structure with no external funding identified.

Name

Magnetic Music Group

Legal name

Magnetic Music Group

Website

https://musicmagnetic.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Magnetic Music Group is a Los Angeles–based boutique sync agency that licenses a curated artist roster and provides custom scoring and original songs for film, TV, advertising, sports, and video game productions, serving music supervisors and brand creative teams.

Ownership category

akta.pro rank

Product category

Music Sync Licensing Services

NAICS

Music Publishers (512230)

akta.pro primary industry

Sync Licensing Agencies & Representatives (MPAIALAA)

akta.pro secondary industries

Sync Rights Representation (Pitching, Clearance, Negotiation) (MPAIABAF), Sync Clearance & Rights Management (One-Stop, Negotiation, Documentation) (MPAIALAF)

Keywords

• Music sync licensing
• Custom scoring
• Artist representation
• Music supervision
• Synchronization rights

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Music Sync Licensing: Revenue generated through licensing music for use in television, film, advertising, sports, video games, and other visual media. The company represents a roster of artists and catalog music, offering custom scoring, original songs, and ready-to-license tracks. Payments are made per sync placement or custom scoring project.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Magnetic Music Group is a premium boutique sync agency that licenses music from its curated artist roster for use in television, film, advertising, sports, and video games. Its offering combines artist representation, custom scoring, original song creation, and ready-to-license catalog tracks delivered to music supervisors, creators, and brands. Revenue is generated through per-placement sync licensing fees and per-project custom scoring engagements negotiated based on usage rights, media type, duration, and territory.

Product overview

Magnetic Music Group is a premium boutique sync agency offering a unified music licensing and synchronization service portfolio. The core offering centers on connecting their curated artist roster with creators, music supervisors, and brands seeking sync-ready music. Services include custom scoring, original songs, and ready-to-license catalog tracks across genres for television, film, advertising, sports, video games, and beyond. The company is led by Grammy-winning producer Ken Lewis, cinematic music visionary Michael Maas, and veteran creative director Doug Brandt.

Differentiator

Problem solved

Functional benefit

Products and services

• Music Sync Licensing Services

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Phantom PowercoreOthersMusic and sound design company founded by Doug Brandt. Part of the leadership foundation of Magnetic Music Group, representing the creative lineage and capabilities the group brings to sync licensing.
• Monster CreativeminorOthersTrailer agency founded by Doug Brandt. Represents Doug's background in shaping award-winning trailer campaigns for major film franchises.
• Audio AttackcoreOthersTrailer music company founded by Michael Maas. Represents Michael's position as a global force in trailer music with placements in high-impact campaigns for major franchises including Dune, Jurassic World, Tenet, Star Wars, Call of Duty, and Guardians of the Galaxy.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Songtradr: Music licensing marketplace and tech platform connecting rights holders with buyers across film, TV, ads, and games—provides a marketplace alternative to boutique agencies like Magnetic.
• Epidemic Sound: Subscription music licensing platform with a large catalog targeted at content creators, brands, and media producers—competes with Magnetic in commercial and content-adjacent sync use cases via a tech/marketplace model.
• Artlist: Subscription-based music licensing platform heavily used by YouTubers, filmmakers, and brands for sync music—represents the technology-driven approach that challenges boutique sync agencies like Magnetic.

Direct peers

• Position Music: Independent music publisher and sync agent specializing in trailer, film, TV, and advertising placements with a roster-driven model—directly comparable to Magnetic's emphasis on premium sync licensing and custom scoring.
• Extreme Music: Production music and sync library serving film, TV, advertising, and gaming with pre-cleared tracks and custom scoring—directly comparable in offering and customer base to Magnetic Music Group.
• Musicbed: Premium curated music licensing platform serving filmmakers, agencies, and brands with sync-ready tracks—closely matched positioning to Magnetic's boutique, curated-artist sync agency model.
• Marmoset: Boutique sync licensing agency curating independent artists and catalog tracks for film, TV, advertising, and brand campaigns—directly overlapping with Magnetic Music Group's core offering and customer base.

Broad incumbents

• APM Music: Long-established production music library providing sync-ready tracks across film, TV, advertising, and gaming—operates at much larger scale and broader catalog depth than Magnetic, but competes for the same sync budget.
• Spirit Music Group: Independent music publisher administering catalogs and pursuing sync licensing across film, TV, advertising, and gaming—a larger, catalog-driven alternative to Magnetic's roster-led sync agency model.
• Primary Wave Music Publishing: Independent music publisher with significant sync, branding, and celebrity rights businesses serving film/TV/ads—broader and more diversified than Magnetic but competing for the same sync placements and brand partnerships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/magneticmusicgroup
• Instagraminstagram.com/music_magnetic

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnetic Music Group