Nicholas Clark

What Nicholas Clark does

Nicholas Clark Management Pty Ltd (NCM) is a performing arts representation agency founded in 2017 by Nic Clark and headquartered as a virtual office across Victoria and Queensland, Australia. The company provides booking, touring, and management services to professional performing arts productions — specifically contemporary circus, family programming (circus, magic, music, music theatre, theatre), cabaret, comedy, and theatrical works. Service lines include tour development and management, festival and presenter bookings, grant writing and development, project management, budgeting, marketing, business development, and strategic planning, delivered by a five-person team of agents and an associate agent.

The agency's core product is a curated roster of approximately 20 tour-ready shows sourced from Australia and internationally, spanning nine programming categories. NCM represents these productions to presenters and festivals domestically (Adelaide Fringe, Perth Fringeworld, Geelong Arts Centre, Parramatta Riverside) and internationally (Edinburgh Fringe, plus tours to China, Canada, the UK, the US, New Zealand, Mexico, Japan, Singapore, Hong Kong, and parts of Europe). The roster has accumulated multiple regional festival awards between 2018 and 2026, including Melbourne Fringe Best Circus 2023, Adelaide Fringe Best Emerging Artist 2025, and FRINGE WORLD Best Overall Cabaret 2026. NCM also takes co-producer credits on selected productions, including IMAGINE LIVE (with Geelong Arts Centre and Parramatta Riverside) and N.Ormes (with Acting for Climate Montreal).

The business model is a sales-led professional services agency. NCM earns commission on bookings and management fees negotiated per engagement, with no publicly disclosed pricing structure. The company has no external funding, is founder-controlled, operates with no proprietary technology platform, and has no disclosed revenue. Activity scale is documented at 250+ performances facilitated annually and 50+ artists/practitioners employed annually through the represented productions. Government arts funding partnerships with Creative Australia, Creative Victoria, Arts Queensland, and the Mornington Shire Council provide supporting infrastructure for touring activity but are not the agency's revenue source.

Name

Nicholas Clark

Legal name

Nicholas Clark Management pty ltd

Website

https://nicholasclarkmanagement.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Nicholas Clark Management is a performing arts representation agency that books tours and festivals for a roster of 20 professional productions, facilitating 250+ performances annually across Australia and 10+ international markets through a 5-person agent team.

Ownership category

akta.pro rank

Product category

Performing Arts Representation

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tour & Artist Management Services (HSACAHAN)

akta.pro secondary industry

Entertainment Programming & Curation (Lineups, Run-of-Show, Scheduling) (HSACAHAO)

Keywords

• Performing arts representation
• Tour booking management
• Arts management services
• Production representation
• Festival bookings

Headquarters

HQ city

Cheltenham

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Agency Representation Services: Provides representation services for professional performing arts organizations including tour development and management, festival and presenter bookings, grant writing and development, project management, budgeting, marketing, business development, and strategic plans. Revenue generated through commissions from bookings and management fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Nicholas Clark Management (NCM) is a performing arts representation agency that secures tour bookings and festival appearances on behalf of professional performing arts productions. The agency represents approximately 20+ tour-ready shows spanning circus, theatre, comedy, cabaret, and magic genres, acting as an intermediary between production companies and venues/festivals.

Product overview

Nicholas Clark Management (NCM) is a performing arts representation agency rather than a technology product company. The agency offers representation services for professional performing arts organizations including tour development and management, festival and presenter bookings, grant writing and development, project management, budgeting, marketing, and business development. NCM represents a portfolio of over 20 tour-ready shows across multiple categories: Contemporary Circus (By a Thread, In Common, Kilter, N.Ormes/Agathe & Adrien, Barbaroi), Family Circus (The Librarian, The Farmy Farm, Children are Stinky, Level Up), Family Magic (Mario the Maker Magician, MOJO & JIMMY), Family Music (Permission Granted, The Box Show), Family Music Theatre (Robot Song, IMAGINE LIVE), Family Theatre (The Alphabet of Awesome Science, The Tantrum, Velveteen Rabbit), Cabaret (The Frisky Mix, Tash York Drop Red Gorgeous, FLOP), Comedy (Virtuoso/Casey Filips), and Theatre (The Appleton Ladies' Potato Race, The Trojan War, Jekyll and Hyde, Yes Yes Yes).

Differentiator

Problem solved

Functional benefit

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Acting for Climate MontrealcoreStrategic or Co-development PartnerCo-produced N.Ormes by Agathe & Adrien with Acting for Climate Montreal, a partnership focused on climate-themed contemporary circus
• Creative AustraliacoreOthersSupported by Playing Australia program from Creative Australia for IMAGINE LIVE touring
• Creative VictoriacoreOthersSupported by Touring Victoria from Creative Victoria for IMAGINE LIVE
• Mornington Shire CouncilminorOthersSupported by Mornington Shire Council for IMAGINE LIVE
• Geelong Arts CentrecoreStrategic or Co-development PartnerCo Producer of IMAGINE LIVE - Geelong Arts Centre VIC
• Parramatta RiversidecoreStrategic or Co-development PartnerAssociate Producer of IMAGINE LIVE - Parramatta Riverside NSW
• Monash University Performing Arts CentrescoreOthersCommissioned Velveteen Rabbit - Monash University Performing Arts Centres
• Queensland Government / Arts QueenslandcoreOthersSupported by the Queensland Government through Arts Queensland for Permission Granted show development

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• WME: WME is a global talent and live-entertainment agency representing artists, productions, and creators. It is a broad incumbent with overlapping booking and touring capabilities, but it is much larger and more diversified than boutique agency NCM.
• Live Nation Entertainment: Live Nation Entertainment is a global live-event promoter, producer, venue, and ticketing operator. It is a broad incumbent in the festival and presenter ecosystem NCM serves, but its vertically integrated operating model differs from NCM's representation-agency model.
• Creative Artists Agency: Creative Artists Agency represents talent across entertainment, sports, media, and live performance. Its global agency, touring, and deal-making capabilities overlap with NCM, but CAA is a broad incumbent rather than a boutique performing-arts specialist.
• United Talent Agency: United Talent Agency provides global talent representation, live entertainment, touring, and related advisory services. It is a broad incumbent comparable on artist and production representation and booking, though its scale and portfolio are substantially larger.

Direct peers

• Opus 3 Artists: Opus 3 Artists is an international management and booking agency for classical performers and ensembles. Its model of representing artists, arranging tours, and placing live performances is closely comparable to NCM, although NCM spans circus, theatre, comedy, cabaret, and family entertainment.
• IMG Artists: IMG Artists provides global artist management, booking, touring, and related services across classical music and live performance. It is a direct category analogue for NCM's international representation and presenter-booking model, at substantially greater scale.
• Harrison/Parrott: Harrison/Parrott is an international classical artist management and booking agency. It compares through artist representation, tour development, and presenter relationships, while NCM operates across a broader mix of circus, theatre, comedy, cabaret, and family formats.
• Askonas Holt: Askonas Holt manages and books classical artists and productions internationally. Its agency-led representation and touring model overlaps with NCM, though its repertoire is narrower and its business is more focused on classical music.
• Max Connect Entertainment: Max Connect Entertainment is an Australian artist management and live-entertainment booking business. It is a regional direct peer in the same customer and service category, serving artists, presenters, and live-event buyers.
• The Entertainment Store: The Entertainment Store supplies performers and entertainment booking services in Australia. It is a regional direct peer for presenters and event buyers, although its talent-supply orientation is narrower than NCM's full representation, tour-management, and business-development role.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/NCMTours
• Facebookfacebook.com/NICCLARKMANAGEMENT
• LinkedInlinkedin.com/company/nicholas-clark-management-pty-ltd
• Instagraminstagram.com/ncmanagement

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nicholas Clark