Caliber
Caliber is a privately held US media company operating social-first publishers (The News Movement, The Recount, Capsule), the SaySo iOS news app, and The Caliber Collective social media agency, serving enterprise brands across retail, telecom, media, and consumer goods.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Caliber does
Caliber (legally TNM Ops LLC, formerly The News Movement) is a privately held US media company founded in 2021 and rebranded under the Caliber parent brand in September 2025. It operates a portfolio of social-first publishers — The News Movement (Gen Z news), The Recount (US political storytelling, acquired 2023), and Capsule (lifestyle newsletter) — alongside The Caliber Collective, a publisher-powered social media agency, and SaySo, a proprietary iOS short-form video news app launched in 2026. The platform reaches 1.2B+ annual video views, 100M+ monthly users, and a 2.4M+ global community across more than 20 countries, with operations in New York (236 5th Ave, 6th Floor) and London (81-87 High Holborn).
Caliber's commercial engine is The Caliber Collective, which sells custom-quoted, multi-year social-first engagements to enterprise and mid-market brand clients including Walmart, TELUS, Warner Bros. Discovery, Amazon, Accenture, KPMG, Mars, Unilever, ACLU, Planned Parenthood, ASICS, EE, and Snapchat, with reported outcomes such as +25% brand lift for TELUS and 14.5%+ perception lift for Walmart. Revenue is generated primarily through professional services fees for social media management, creative production, and partnership services, supplemented by advertising across the company's owned properties and a freemium consumer model via SaySo. Distribution runs through direct enterprise sales, the iOS App Store for the consumer app, and the company's own social media brands, podcast (The Trend Effect), and quarterly insights publication (The Drop Report) as marketing channels.
The company is venture-backed with a '10M+' investment from Qatari-backed investors closed in 2025 to support the rebrand and expansion, and is founder-led by CEO Ramin Beheshti and CTO Dion Bailey alongside a full executive bench (CCO Lotte Jones, CFO Monica D'Imperio, CPO Laura Lane, CAO Lucy Wyatt, SVP Strategy & Operations Valentina Park, Editor-in-Chief Becca Hutson, Global Head of Production Justin Goldberg). It claims a global footprint spanning North America and Europe, with no disclosed parent company, no public listing, and no disclosed revenue, ARR, or headcount figures in the available source material.
Caliber firmographics
Firmographics- Name
- Caliber
- Legal name
- TNM Ops LLC
- Website
- https://caliberinc.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Caliber is a privately held US media company operating social-first publishers (The News Movement, The Recount, Capsule), the SaySo iOS news app, and The Caliber Collective social media agency, serving enterprise brands across retail, telecom, media, and consumer goods.
- Ownership category
- akta.pro rank
Caliber industry classification
Industry- Product category
- Social Media Marketing Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK)
- akta.pro secondary industry
- Branded Content & Sponsorship Licensing (Integrations, Product Placement) (MPABANAH)
Keywords
Where Caliber is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Caliber business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Social Agency Services: The Caliber Collective provides social media management, social creative and production, and social partnerships services to brands. Revenue is generated through professional services engagements with enterprise and mid-market clients.
- Advertising: The company uses cookies and similar tracking technologies for advertising purposes, serving targeted advertisements through their websites and services.
- SaySo App (Consumer): SaySo is a consumer-facing news app available on iOS, currently positioned for user growth rather than immediate monetization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise engagement pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Caliber product offering
Product offeringCore offering
Caliber operates a portfolio of social-first publishing brands (The News Movement, The Recount, Capsule) and The Caliber Collective, a social media agency providing social creative and production, social media management, and social partnerships services to enterprise and mid-market brand clients. The company also operates SaySo, a proprietary iOS news app launched in 2026 that delivers short-form video news from vetted creators.
Product overview
Caliber is a media company structured as a parent holding for a portfolio of social-first publishers and a data-driven social agency. The portfolio includes The News Movement (Gen Z-focused news publisher), The Recount (political storytelling brand), Capsule (lifestyle newsletter), and SaySo (proprietary news app). The Caliber Collective operates as the commercial arm—a social media agency leveraging insights from the company's own social success to help brands with creative production, social media management, and creator partnerships. The company generates 1.2B+ annual views and reaches 100M+ monthly users across 20+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- The News Movement: Social-first news platform reporting on topics Gen Z actually care about through stories that are lived and experienced.
- The Recount
- Capsule
- The Caliber Collective
- SaySo
Products and services
- The Caliber Collective A social media agency offering social creative and production, social media management, and social partnerships services to enterprise and mid-market brand clients. Powered by insights from Caliber's own owned media brands generating 1B+ annual video views.
- SaySo A proprietary news and information mobile app that delivers curated short-form video content from vetted creators, designed to help audiences stay informed without feeling overwhelmed. Currently positioned for user growth on iOS.
- The News Movement A Gen Z-focused social-first news publisher that reports on what young audiences care about through stories delivered across social platforms.
- The Recount A US politics brand focused on political storytelling that is relevant, relatable, and accessible through the lens of culture. Acquired in 2023.
- Capsule A weekly newsletter covering fashion, pop culture, and personal essays for audiences who want to stay informed without endless scrolling. Distributed via Substack.
Quantifiable outcome
- 25M+ social views for Movember campaign
- +4 more outcomes
Companies that use Caliber
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
Caliber technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Caliber partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SaySo (proprietary app)coreSaySo is Caliber's proprietary news and information app designed to help audiences stay informed without feeling overwhelmed. Launched in 2026, currently available on iOS devices. This is a first-party product platform, not a third-party partnership.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Caliber competitors and assessment
Company assessmentDirect peers
- Whalar Group: Creator economy agency representing creators and brokering brand partnerships. Same creator-led marketing model as Caliber Collective, with a strong enterprise client roster.
- Obviously: Influencer and creator marketing agency running end-to-end creator campaigns for enterprise brands. Directly comparable to Caliber Collective's creator partnerships service line.
- Moburst: Digital and social media agency specializing in mobile and social-first campaigns for global brands. Similar agency model and enterprise client orientation to The Caliber Collective.
- Billion Dollar Boy: Creator marketing agency helping global brands design and run influencer campaigns. Directly comparable business model to The Caliber Collective.
- The Social Element: Social media agency providing social media management, content production, and creator partnerships for global brands. Overlaps directly with Caliber Collective's social media management and creative production services.
- Viral Nation: Global creator marketing agency that connects brands with influencers and creators for enterprise campaigns. Closely comparable to The Caliber Collective's creator partnerships and social-first storytelling services.
- Vice Media: Digital publisher covering news, culture, and politics for millennial and Gen Z audiences. Directly comparable to The News Movement and The Recount as a social-first publisher targeting similar demographics.
Broad incumbents
- VaynerMedia: Large social-first digital agency serving enterprise brands with content, social, media, and influencer capabilities. A broader incumbent with overlapping but wider service portfolio than Caliber Collective.
- Tinuiti: Independent digital marketing agency offering social, paid media, and influencer services to enterprise brands. A broader agency incumbent with overlapping client work and capabilities.
Emerging players
- Jellysmack: Creator economy company that helps creators distribute and monetize video content across platforms. Partial overlap with Caliber's creator partnerships business and potential collision with the SaySo app's creator-curation model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Caliber social profiles
Digital presenceCaliber financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caliber leadership team
Management profileNumber of profiles
Profiles9 records
Caliber subsidiaries and ownership
Company hierarchySubsidiaries5 records
Caliber funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caliber M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caliber
What does Caliber do?
Caliber operates a portfolio of social-first publishing brands (The News Movement, The Recount, Capsule) and The Caliber Collective, a social media agency providing social creative and production, social media management, and social partnerships services to enterprise and mid-market brand clients. The company also operates SaySo, a proprietary iOS news app launched in 2026 that delivers short-form video news from vetted creators.
Is Caliber a public or private company?
Caliber is a private company. It is classified as venture growth investor backed and is currently operating.
When was Caliber founded?
Caliber was founded in 2021. It employs 51 to 100 people.
Where is Caliber based?
Caliber is headquartered in New York, United States, in the North America region.
How does Caliber make money?
Three revenue lines are on record. Social Agency Services are the primary driver. The others are advertising and saySo App (Consumer).
Who are Caliber's main competitors?
Direct peers on record are Whalar Group, Obviously, Moburst, Billion Dollar Boy, The Social Element, Viral Nation and Vice Media. Broad incumbents are VaynerMedia and Tinuiti. Jellysmack is listed as an emerging player.
Does Caliber have an API?
No public API is recorded for Caliber.
What industry is Caliber in?
Caliber's product category is Social Media Marketing Services. Its primary akta.pro industry code is MPAAAHAK, Creator Partnerships & Sponsorship Sales (Brand Partnerships), with a secondary code of MPABANAH, Branded Content & Sponsorship Licensing (Integrations, Product Placement). Its NAICS code is 711410 and its SIC code is 2741.