Town Center Petroleum, Llc

What Town Center Petroleum, Llc does

Town Center Petroleum, LLC is a family-owned, private company founded in 2002 by the Curry Family that operates Shell-branded fuel stations and Town Center Market convenience stores across Central Ohio. The company runs six or more retail sites clustered in Mount Vernon and Howard, including multi-format stores (#290, #291, #800, #801), two drive-thru facilities selling cold beer, wine, and beverages, a dedicated touch-free car wash, and a co-located McDonald's at Store #290. Fuel offerings span gasoline, diesel, ethanol-free recreational fuel, and kerosene, while convenience stores carry snacks, beverages (including a Refill Mug program), beer and wine, ATM, propane exchange, and everyday items; two locations operate 24 hours. The company serves local residents, commuters, and travelers in Knox County, Ohio, and emphasizes cleanliness, community connection, and a family-owned identity as its positioning.

The underlying technology is intentionally limited and consumer-facing rather than proprietary: third-party platforms underpin the business. The Ewash platform powers the car wash mobile apps (iOS and Android) for wash purchases and Unlimited Wash Club subscriptions; the Excentus Fuel Rewards network provides the loyalty program with per-gallon savings earned on in-store, beverage, and car wash purchases; the Shell fuel brand is applied at the pump; and Kroger Plus Rewards is accepted at Store #801. No proprietary core technology, AI capabilities, patents, or certifications are disclosed in the source material.

Revenue is generated primarily through per-gallon fuel transactions and in-store convenience merchandise sales, supplemented by recurring car wash subscriptions, specialty fuel sales (ethanol-free, kerosene, propane), and foodservice including McDonald's and drive-thru beverage operations. The go-to-market is direct-to-consumer through physical retail storefronts, with digital touchpoints limited to loyalty apps and the car wash app. The customer base is a long-tail of individual local consumers and travelers, with no enterprise or B2B customers identified in the available data. Pricing is largely transactional and market-driven, with loyalty-driven promotional pricing (5¢/gallon per $25 in-store spend; $0.10/gallon for car wash purchases) layered on top.

Name

Town Center Petroleum, Llc

Legal name

Town Center Petroleum, LLC

Website

https://towncenterpetroleum.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Town Center Petroleum, LLC is a family-owned company founded in 2002 that operates Shell-branded fuel stations and Town Center Market convenience stores across multiple Central Ohio locations in Mount Vernon and Howard, serving local residents, commuters, and travelers with fuel, c-store merchandise, foodservice, and car wash services.

Ownership category

akta.pro rank

Product category

Retail Fuel Stations

NAICS

Gasoline Stations with Convenience Stores (45711)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

akta.pro secondary industries

Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB), Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ)

Keywords

• Retail fuel stations
• Convenience store retail
• Car wash services
• Shell branded gasoline
• Fuel rewards loyalty

Headquarters

HQ city

Mount Vernon

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fuel Sales: Retail sales of Shell-branded gasoline and diesel fuel to consumers at multiple Central Ohio locations. Revenue generated through per-gallon fuel transactions.
2. Convenience Store Retail: Sale of convenience store products including snacks, beverages, and everyday items at store locations. Includes in-store promotions tied to Fuel Rewards program.
3. Car Wash Services: Touch-free car wash services available at dedicated car wash location and via mobile apps. Customers can purchase individual washes or Unlimited Wash Club subscriptions.
4. Foodservice Operations: Foodservice operations including a McDonald's restaurant located at Store #290, drive-thru food and beverage service, and coffee/cappuccino/fountain drink sales.
5. Specialty Fuel Sales: Sales of specialty fuels including recreational fuel (ethanol-free) and kerosene (K-1), as well as propane exchange and tank sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Town Center Petroleum operates Shell-branded fuel stations and Town Center Market convenience stores across Central Ohio, selling gasoline, diesel, ethanol-free recreational fuel, kerosene, propane, and everyday convenience items. The company complements its core fuel and c-store retail with touch-free car wash services, drive-thru beverage and food-to-go service, an onsite McDonald's restaurant, and a Fuel Rewards loyalty program.

Product overview

Town Center Petroleum operates Town Center Market, a family-owned convenience store and fuel station chain established in 2002 with multiple Central Ohio locations. The core offerings consist of Shell-branded fuel stations (providing gasoline, diesel, ethanol-free recreational fuel, and kerosene) and convenience stores. Add-on services include a touch-free car wash with mobile apps, drive-thru service, a Fuel Rewards loyalty program, and a Refill Mug Program for beverages. The portfolio includes dedicated locations such as #290 (with McDonald's), #291, #800 (headquarters with car wash), #801 (24-hour), and drive-thru facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Town Center Market Convenience Stores Family-owned convenience stores offering a wide array of products including snacks, beverages, coffee, beer/wine, propane exchange, ATM access, and clean retail environments across Central Ohio. Targeted at local residents and travelers needing quick everyday items.
• Town Center Market Shell Branded Fuel Shell-branded gasoline and diesel fuel sold at retail fuel stations in Central Ohio. Includes specialty fuels such as ethanol-free recreational fuel and kerosene (K-1). Part of the Fuel Rewards loyalty program for customer savings.
• Town Center Market Car Wash Touch-free car wash service available at a dedicated car wash location with online purchasing through the eWash platform and mobile apps. Customers can purchase individual washes or subscribe to the Unlimited Wash Club for recurring washes.
• Town Center Market Drive Thru Drive-thru service at select locations offering cold beer, wine, beverages, and a vast assortment of to-go products with extended operating hours for customers seeking quick pickup without leaving their vehicle.
• Fuel Rewards Loyalty Program Customer loyalty program allowing members to save 5 cents per gallon of fuel for every $25 spent inside the store, with additional rewards tied to beverage purchases and car wash transactions. Operated in partnership with Excentus.
• Refill Mug Program Purchasable Town Center Market Mug ($6.99 or $13.99 plus tax) granting all coffee, cappuccino, and fountain drink refills for $0.99 at any Town Center Market location.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• ShellcoreChannel Partner/ Reseller/ DistributorShell-branded fuel stations operating under the Town Center Market name. Town Center Petroleum resells Shell-branded fuel at multiple Central Ohio locations. Shell branding provides brand recognition and quality assurance association for fuel products.
• Excentus (Fuel Rewards)coreGTM or Marketing PartnerFuel Rewards loyalty program network partner. The program allows customers to earn fuel savings based on in-store purchases. Members earn 5 cents per gallon for every $25 spent inside, additional rewards for beverages and car washes.
• KrogerminorGTM or Marketing PartnerKroger Plus Rewards accepted at Town Center Market #801 location. Cross-promotional relationship allowing Kroger shoppers to use their loyalty rewards at Shell fuel stations.
• McDonald'scoreChannel Partner/ Reseller/ DistributorMcDonald's restaurant located onsite at Town Center Market #290 (670 N. Sandusky Street, Mount Vernon). Co-location partnership bringing food service traffic to the fuel station/convenience store location.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Casey's General Stores: Midwest-focused C-store and fuel chain (publicly traded, ~2,500+ locations). Direct peer on format (C-store with fuel, foodservice/ prepared food, loyalty program) and on geography (heavy Midwest footprint overlapping Town Center's Central Ohio market).
• RaceTrac: Private, family-influenced convenience and fuel chain with a focus on large-format stores and proprietary foodservice. Comparable on private/family ownership, fuel-plus-C-store model, and emphasis on format and cleanliness as differentiators.
• QuikTrip: Privately held regional fuel and convenience store chain known for premium store experience and foodservice. Comparable on quality-focused C-store-with-fuel positioning, private/family-controlled governance, and consistent multi-site execution.
• Kwik Trip: Privately held Midwest C-store and fuel chain with strong private-label foodservice and dense regional footprint. Comparable on operating model, regional Midwest geography, family-style governance, and private structure.
• Royal Farms: Mid-Atlantic family-controlled C-store and fuel chain with a strong foodservice program (fried chicken as anchor) and car wash. Comparable on family governance, foodservice-as-traffic-driver strategy, and ancillary services (car wash, beverages) layered on fuel.
• Sheetz: Family-owned, multi-state convenience store and fuel retailer with proprietary foodservice and a strong loyalty/technology stack. Highly comparable on ownership structure, foodservice integration, and C-store-with-fuel positioning; Sheetz operates at a much larger scale.

Broad incumbents

• Speedway (7-Eleven): Large, branded fuel-and-C-store chain now under 7-Eleven ownership. Directly comparable in-store/fuel format and loyalty network (Speedy Rewards/Fuel Rewards) overlap with Town Center's Fuel Rewards partnership; significantly larger scale and broader geographic reach.
• BP / Amoco branded dealers (US Midwest): Global major oil company with extensive branded retail/dealer network across the Midwest. Comparable as a wholesale fuel and branding alternative to Shell; relevant for evaluating Town Center's supply/brand substitution options and competitive set.
• Marathon Petroleum (MPC retail): US refiner-marketer with a branded retail fuel and convenience network (including former Speedway assets). Comparable as wholesale fuel/branding counterpart to Town Center and as a benchmark for downstream-retail economics.
• Sunoco / Energy Transfer Fuel Retail: Large branded fuel marketer with significant dealer/operator network. Comparable as a fuel-supply and branding partner alternative to Town Center's current Shell relationship; relevant competitive context for branded dealer-network economics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/towncentermarket
• Facebookfacebook.com/towncentermarketstores
• Instagraminstagram.com/towncenterpetroleum
• LinkedInlinkedin.com/company/town-center-petroleum-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Town Center Petroleum, Llc