Identity Perth Pty Ltd

What Identity Perth Pty Ltd does

Identity Perth Pty Ltd is a privately held, full-service creative agency incorporated in Western Australia and headquartered in Perth. The company sells integrated branding and advertising services — brand strategy, design, storytelling, content creation, and digital specialization — to businesses "at every stage of life," with the stated objective of helping clients maximise sales and engagement potential through crafted communications. Its market positioning is that of a multi-disciplinary boutique rather than a specialist firm, combining brand, strategy, design, narrative, content, and digital capabilities under one team.

The agency's revenue model is professional services on a project-based, sales-led basis: engagements are won through direct client relationships and tailored to the needs of each business stage, with no disclosed pricing, retainers, or productized packages. The firm has a single office in Perth, no disclosed parent, subsidiary, or institutional investor, and maintains its market presence through a website, organic social channels (Facebook, Instagram, LinkedIn), and direct outreach. There is no evidence of a proprietary technology platform, AI/ML capabilities, patents, awards, named enterprise customers, or partnerships in the available data. The operating perimeter is essentially a single-geography creative studio with horizontal (cross-stage, cross-sector) client targeting.

Name

Identity Perth Pty Ltd

Legal name

Identity Perth Pty Ltd

Website

https://identityperth.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Identity Perth Pty Ltd is a privately held, Perth-based full-service creative agency offering brand strategy, design, storytelling, content creation, and digital services to businesses at various stages of growth.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Strategy & Identity Systems (MPAAAEAA), Visual Identity & Brand Design Systems (BPAFAEAC)

Keywords

• Creative agency services
• Brand strategy design
• Advertising campaigns
• Content creation services
• Digital communications

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: The company generates revenue through providing professional creative services including brand strategy, design, content creation, and digital specialization. Services are project-based and tailored to client needs across various business stages.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Identity Perth is a full-service creative agency delivering brand strategy, visual design, storytelling, content creation, and digital specialization to business clients. Services are provided by a multi-talented team of brand experts, strategists, designers, storytellers, content creators, and digital specialists who help companies tell their story and maximise sales and engagement potential through crafted communications.

Product overview

Identity Perth is a full-service creative agency offering a unified suite of branding and advertising services. The agency provides brand expertise, strategic consulting, design, storytelling, content creation, and digital specialization as an integrated offering. Rather than discrete software products or modules, the company delivers creative services through a multi-talented team of specialists to help companies at every stage of life tell their story and drive business results.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Agency Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• The Hallway: Independent Australian creative agency offering brand strategy, creative, and digital services. Comparable full-service positioning targeting Australian challenger and growth-stage brands.
• M&C Saatchi Australia: Australia branch of the global M&C Saatchi network, providing full-service brand, advertising, and digital communications. Directly competes for integrated creative briefs from Australian brands.
• Cummins&Partners: Independent Melbourne-based creative agency providing brand strategy, advertising, and content services. Comparable integrated offering and similar client mix to Identity Perth across Australian growth-stage and mid-market businesses.
• The Brand Agency: Australia's largest independent full-service creative agency group, with offices across multiple states. Most directly comparable peer given similar integrated brand, design, content, and digital offering serving Australian businesses.
• BMF Advertising: Major Australian independent creative agency offering brand strategy, advertising, and integrated communications. Competes for the same mid-to-large brand clients across Australia with a comparable full-service model.

Broad incumbents

• Saatchi & Saatchi Australia: Australian arm of the Saatchi & Saatchi global network providing integrated brand and advertising services. Provides the scaled, networked alternative to Identity Perth's boutique integrated model.
• Ogilvy Australia: Australian operations of the Ogilvy global network providing brand strategy, advertising, PR, and digital at scale. Competes for integrated briefs but with a much broader portfolio and larger resourcing than boutique agencies.
• TBWA Australia: Australian operations of the TBWA global disruption-focused network offering brand strategy, advertising, and digital services. Overlaps with Identity Perth's integrated creative offering but at significantly greater scale.
• Leo Burnett Australia: Australian branch of Leo Burnett global network offering full-service creative and brand communications. Comparable integrated offering but as part of a much larger global portfolio.
• DDB Australia: Australian arm of global DDB network offering advertising, brand strategy, and integrated communications across major Australian markets including Perth. Represents the scaled incumbent alternative to boutique agencies like Identity Perth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/identityperth
• LinkedInlinkedin.com/company/identity-perth
• Instagraminstagram.com/identityperth

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Identity Perth Pty Ltd