What INSIGHT ANGELS LIMITED does

Insight Angels Limited is a privately held UK-based market research and insight consultancy, registered in England and Wales (company number 09758407) and headquartered in Cheshunt, Hertfordshire, with an operational office in Hitchin. Founded in 2015 by Nic Buloisco and Barbara Langerco, both market research industry veterans with prior senior roles at eBay Europe, BSkyB, T-Mobile and Added Value, the firm positions itself as a senior-led alternative to traditional research agencies. It delivers strategic market research, segmentation, insight programme management, workshop facilitation, change management, commercial valuation and training on a project or day-rate basis, targeting enterprise clients, consumer brands and charities primarily in the UK and Europe.

The firm's underlying offering is professional services rather than technology. It does not develop proprietary software platforms; its core competency is research methodology, synthesis expertise, the ability to manage or work alongside other agencies, and the embedding of insight within client organisations. Service lines include an outsourced research and insight management capability, a nimble and iterative qualitative/quantitative insight module, and segmentation development work with hard-to-reach audiences such as people with vision impairment. Notable enterprise clients named include Trainline, eBay, Arla, Not on the High Street, Handpicked Hotels, carwow, PayPal, Eurostar, Hanes, Nestle, Facebook, Urban Outfitters, Rover and Accolade, alongside charity engagements with RNIB, Guide Dogs and Thomas Pocklington Trust.

Commercially, Insight Angels operates a sales-led, direct engagement model with no resellers or marketplace channels and no external institutional investment. Business development is relationship-driven, supported by content marketing through its website and LinkedIn, a published blog and case studies. Compliance posture includes GDPR-aligned data protection practices and adherence to the Market Research Society (MRS) Code of Conduct. In June 2023 the firm joined the agency team for Sport England's 'Play Their Way' campaign alongside Brainlabs, Bluestate, FCB London and Run Communications, marking its most significant recent coalition-based engagement.

Name

INSIGHT ANGELS LIMITED

Legal name

Insight Angels Ltd

Website

https://insightangels.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Cheshunt

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting and Research Services: Insight Angels generates revenue through project-based work and day-rate consulting engagements. They deliver strategic market research studies, insight programme management, workshop facilitation, change management, commercial valuation, multi-media deliverables, and training services. The firm operates transparently on a project or day-rate basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Insight Angels is an independent market research and insight consultancy that delivers strategic market research studies, research and insight programme management, segmentation development, and workshop facilitation on a project or day-rate basis. The firm combines senior client-side and senior agency experience to produce applied consumer insight, embed it within client organisations, and support change management and commercial decision-making rather than delivering reports that sit unused.

Product overview

Insight Angels is an independent research and insight consultancy offering a unified suite of services built around high-quality market research with synthesis, partnership and support. The core offering comprises strategic market research and insight consultancy, supplemented by outsourced research and insight management capabilities, nimble collaborative insight offers, workshop facilitation and change management, and segmentation development services. The company couples traditional research with embedding expertise to help clients transform insight into actionable decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Market Research & Insight Consultancy
• Research & Insight Programme Management
• Nimble, Collaborative & Iterative Insight Modules
• Workshop Facilitation, Change Management & Training
• Audience Segmentation Development

Quantifiable outcome

• Successfully delivered pan-European consumer research including focus groups and surveys for Trainline
• +1 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Sport EnglandcoreStrategic or Co-development Partner · 5 June 2023Insight Angels is part of the agency team for Play Their Way, a Sport England and National Lottery funded initiative to transform children's coaching. They are responsible for insight and research, bringing in voices of children and coaches as critical input to decision-making. The campaign aims to build a grassroots movement for child-first coaching across the UK's 2.6 million coaches.
• UK CoachingcoreStrategic or Co-development Partner · 5 June 2023Part of the Play Their Way campaign coalition. UK Coaching is the brand name of the National Coaching Foundation, focused on putting coaching at the heart of physical activity and sport. Insight Angels brings research and evaluation expertise to support their mission.
• Children's Coaching Collaborative (CCC)coreStrategic or Co-development Partner · 5 June 2023Collective of like-minded organisations with common purpose to create a nation of 'child-first' coaches. Insight Angels serves as the insight and research partner within this collaborative initiative.
• BrainlabsminorStrategic or Co-development Partner · 5 June 2023Digital media planning and buying partner in the Play Their Way campaign agency team.
• BluestateminorStrategic or Co-development Partner · 5 June 2023Grassroots mobilisation strategy partner in the Play Their Way campaign agency team.
• FCB LondonminorStrategic or Co-development Partner · 5 June 2023Creative strategy and execution partner in the Play Their Way campaign agency team.
• Run CommunicationsminorStrategic or Co-development Partner · 5 June 2023Media relations and PR partner in the Play Their Way campaign agency team.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• C Space: C Space is a customer insight and innovation consultancy serving enterprise clients with consumer research, community panels, and brand strategy work. It is a direct peer given overlapping service offerings in customer insight, segmentation, and embedded research partnerships, though C Space operates proprietary online community platforms the boutique lacks.
• System1 (formerly BrainJuicer): System1 is a creative and marketing effectiveness consultancy that grew out of BrainJuicer, combining consumer research with creative effectiveness scoring for major brands. It is a peer given similar enterprise targeting, marketing-led insight methodology, and senior-led delivery, though System1 has productized effectiveness frameworks.
• Join the Dots: Join the Dots is a UK-based insight agency delivering consumer and B2B research, segmentation, and brand strategy for enterprise clients. It is a peer given similar service mix, enterprise targeting, and project-based commercial model in the UK insight market, though with a larger team and broader geographic reach.
• Day One Strategy: Day One Strategy is a UK boutique consultancy providing strategic market research, consumer insight, and innovation services to enterprise clients. It is a comparable peer given its similar boutique scale, senior-led engagement model, and emphasis on actionable insight over generic research deliverables.
• Kadence International: Kadence is a boutique market research consultancy with offices across the UK, US, and Asia, focused on consumer insight, brand strategy, and commercial research for enterprise clients. It is a directly comparable peer to Insight Angels given similar service mix, mid-market enterprise targeting, and project-based delivery model, though at a larger scale.
• Added Value: Added Value is a brand and insight consultancy where Insight Angels co-founder Nic Bulovskis previously led the insight practice. Now operating within Kantar, it remains a peer given its heritage of senior client-and-agency insight professionals serving enterprise brand strategy engagements, particularly in CPG and retail.
• The Big Window: The Big Window is a UK-based consumer insight and brand consultancy serving enterprise clients with qualitative research, brand strategy, and innovation work. It is comparable given similar boutique positioning, senior-led delivery, and consumer research specialism for enterprise brands, particularly in retail and consumer goods.

Broad incumbents

• Kantar: Kantar is one of the world's largest market research and insights firms, offering consumer research, brand tracking, and consulting across all major geographies. It competes with Insight Angels for enterprise research budgets, though Kantar operates syndicated panels, proprietary tools, and global delivery that the boutique firm cannot match. Kantar also absorbed Added Value, where Insight Angels' co-founder previously led the insight practice.
• Ipsos: Ipsos is a global market research and consulting firm with deep consumer, public opinion, and enterprise research capabilities. It directly competes with Insight Angels for enterprise qualitative and quantitative engagements, particularly in Europe, while offering a broader service portfolio and international fieldwork infrastructure.
• Flamingo (Ipsos): Flamingo is a brand and customer experience consultancy within Ipsos, focused on consumer insight, brand strategy, and qualitative research for global brands. It is comparable given similar senior-led, philosophy-driven insight approach that mirrors Insight Angels' positioning, but with the backing of Ipsos's global infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/insight-angels-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INSIGHT ANGELS LIMITED