Her Mission

What Her Mission does

Her Mission is a privately held, women-owned boutique fitness company founded in 2020 by Sharon Demko, who was joined by co-founder Kiesha Ramey-Presner. The company designs and delivers a "redesigned" barre strength training format that explicitly avoids pulses and emphasizes power, functional strength, joint mobility, and core stability, with classes positioned for women across all life stages and fitness levels.

The product surface spans (i) an on-demand video library of 200+ classes hosted on uscreen.io and updated weekly with barre, yoga, pilates, dance cardio, stretching, and meditation formats; (ii) in-person classes at the Citrine wellness studio in Larkspur, Marin, CA, after the closure of the San Francisco studio at Arise Pacific Heights effective May 29, 2026; (iii) the Her Mission Trainer Course, an online instructor certification ($749.99) with 9 modules, ~25 hours of video, 10 choreography templates, 10 licensed music sets, and 2.5 ACE Fitness CEUs; (iv) e-commerce sales of fitness props (exercise balls, resistance band kits at $20 each); and (v) corporate/private event bookings via Airbnb Services. Underlying technology is non-proprietary: uscreen.io for streaming, Squarespace for the marketing site, and standard email/newsletter tooling; no AI/ML or API platform is disclosed.

Her Mission makes money primarily through consumer subscriptions ($39/month with a 4-day trial), one-time certification fees, hardware sales, drop-in/class-pack fees routed through its Citrine partner, and bespoke event fees. The company is bootstrapped with no disclosed external funding, and its customer base is composed of long-tail individual subscribers and certified instructors rather than enterprise accounts. The brand is trademark-registered, donates 10% of profits to charitable causes, and is operated end-to-end by its two co-founders.

Name

Her Mission

Legal name

Her Mission™

Website

https://her-mission.community

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Her Mission is a women-owned boutique fitness company offering a redesigned barre strength training format via an on-demand video library (uscreen.io), in-person classes at Citrine in Marin, CA, and an ACE-approved instructor certification course, serving individual consumers and certified fitness instructors.

Ownership category

akta.pro rank

Product category

Boutique Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394), Educational Support Services (61171)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Barre Classes (HSADABAG)

akta.pro secondary industries

Online/Remote Personal Training & Programming (HSADAAAM), Strength & Conditioning Personal Training (HSADAAAB), Fitness & Movement Retreats (Pilates, Barre, Dance, Bootcamps) (THAJAHAG)

Keywords

• Barre fitness classes
• On-demand workouts
• Fitness trainer certification
• Strength training programs
• Group fitness studio

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. On-Demand Subscription: Monthly subscription for access to on-demand class library with new classes released weekly.
2. Trainer Certification Course: One-time fee of $749.99 (offered in 2 payments) for instructor training with CEU credits.
3. Fitness Props Sales: Sale of exercise equipment including Exercise Balls ($20) and Resistance Band Kits ($20).
4. In-Person Classes: Drop-in classes and class packs sold through partner Citrine studio in Larkspur.
5. Corporate/Private Events: Group fitness classes for workplaces, retreats, and private parties booked via email or Airbnb Services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Her Mission delivers a redesigned barre strength training program combining in-person studio classes with an on-demand streaming library of 200+ classes covering barre, yoga, pilates, dance cardio, stretching, and meditation. The company also sells fitness props (exercise balls, resistance bands) and offers an online trainer certification course approved for ACE CEUs, all built around a pulse-free, power-focused method designed for women's bodies.

Product overview

Her Mission is a fitness company offering a multi-format barre strength training program created by professional trainers Kiesha Ramey-Presner and Sharon Demko. The core offering consists of in-person studio classes (previously in San Francisco, now at Citrine in Marin, CA) and an On-Demand Class Library streamed via uscreen.io at $39/month. The company also operates a Trainer Course for fitness instructors seeking certification (9 modules, ~25 hours of video, $749.99) and sells fitness props (exercise balls, resistance bands). Classes emphasize functional strength, joint mobility, and muscle building through low-impact, music-driven barre workouts. All levels are welcome.

Differentiator

Problem solved

Functional benefit

Products and services

• On-Demand Class Library

Quantifiable outcome

• Classes include over 200 on-demand options with weekly new releases
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CitrinecoreChannel Partner/ Reseller/ Distributor · 1 January 2026Partnership with Citrine wellness studio in Larkspur, CA for in-studio classes. Classes held Mondays and Fridays at 9am at Citrine on Magnolia. Partnership began January 2026. Customers purchase drop-in classes and class packs directly from Citrine. Citrine also offers additional healing modalities including massage and salt sanctuary.
• Airbnb ServicesminorChannel Partner/ Reseller/ DistributorHer Mission is listed on Airbnb Services for booking corporate fitness events, retreats, and private parties in the Bay Area.
• Arise Pacific HeightsminorChannel Partner/ Reseller/ DistributorFormer studio location at 2799 California Street, San Francisco, CA 94115. Partnership ended as of 5/29/26 due to high rent and operational expenses.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Physique 57: Premium barre-focused fitness brand with studios in major US cities and a digital on-demand offering. Competes with Her Mission on upscale barre strength training for women, including a similar subscription-priced streaming platform.
• The Bar Method: Established barre franchise where both Her Mission founders previously served as VP of Teacher Development. Operates brick-and-mortar studios plus a digital on-demand library; competes head-to-head with Her Mission for barre instructors and barre customers in the Bay Area and nationally.
• Barre Above: Group fitness certification company offering barre instructor training with continuing education credits. Most directly comparable to Her Mission's trainer certification product, including the same instructor-certification/CEU monetization model.
• Pure Barre: Largest franchised barre fitness brand in North America with hundreds of studio locations and a digital on-demand platform. Direct competitor to Her Mission in group barre classes for women, with overlapping target customer (women seeking strength-based boutique fitness) and similar barre methodology.
• Xtend Barre: Barre workout program with global instructor certification and digital classes. Highly comparable because it monetizes both consumer class access and instructor training — the same dual model Her Mission uses with its ACE-accredited trainer course.
• Barre3: National barre franchise offering in-studio classes and an online workout library with a strength/cardio/ mindfulness hybrid approach. Targets the same women-seeking-functional-fitness segment as Her Mission and sells a similar mix of in-person, on-demand, and props.

Emerging players

• obé Fitness: Digital fitness platform offering live and on-demand classes across barre, strength, yoga, and cardio via subscription. Comparable to Her Mission's on-demand library at the consumer-acquisition and content-format level, though obé is broader and platform-led rather than barre-specialist.
• Alo Moves: Premium digital wellness platform built around the Alo Yoga brand offering yoga, barre, strength, and mindfulness classes via subscription. Comparable to Her Mission's $39/month on-demand library and premium, mission-aligned brand positioning for women.

Broad incumbents

• Peloton: Large connected-fitness platform offering barre, strength, yoga, and cardio classes via subscription. Competes with Her Mission on the on-demand subscription layer and broader content breadth, though it does not specialize in barre and does not operate boutique studios.
• ClassPass: Multi-brand fitness subscription aggregator that distributes in-person and digital classes across thousands of studios, including barre. Relevant as both a customer-acquisition channel for boutique studios like Her Mission's Citrine classes and a competitor for the consumer's fitness subscription dollar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sharondemko
• LinkedInlinkedin.com/company/her-mission

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Her Mission