Kwpn B.v.
KWPN B.V. is the Royal Dutch Warmblood Studbook, a Dutch member association that operates studbook registration, genomic breeding evaluation, auctions, events, and media services for breeders, owners, and riders of Dutch warmblood sport horses.
- Company typePrivate
- Founded1982
- HeadquartersErmelo, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Kwpn B.v. does
KWPN B.V. (Koninklijk Warmbloed Paardenstamboek Nederland / Royal Dutch Warmblood Studbook of the Netherlands) is a Dutch member association formed through the 1982 merger of the NAG (Nederlandsch Warmbloed Paardenstamboek) and SR (Stamboek voor Rheinlanders) studbooks. It maintains the official studbook for Dutch warmblood sport horses across four breeding directions — dressage, jumping, harness (tuigpaard), and Gelder horse — and serves approximately 12,000 members primarily comprising breeders, horse owners, and riders in the Netherlands and Belgium. The organization is headquartered in Ermelo and operates as a private association under member governance (General Board, Members Council, Breeding Council).
KWPN's core technology stack is the KWPN Database, a comprehensive genealogical and performance repository containing breeding values (fokwaarden estimated from sport performance, pedigree, inspections, performance tests, and DNA), genomic breeding values for osteochondrosis (D-OC), WFFS DNA carrier testing, linear scoring records, pedigree data, and inbreeding calculations. Beyond the database, KWPN operates a vertically integrated platform comprising KWPN.tv (subscription streaming at €49.95/year for non-members), KWPN Magazine (10 issues/year at €8.95/issue for non-members), the Mijn KWPN member portal, five online auction platforms (foals via Horses2Fly, 3&4-year-olds, broodmares/embryos, stallions, plus KWPN Select Sale), the KWPN Horses for Sale member marketplace, the KWPN Webshop, and an advertising platform.
Revenue is generated through annual membership dues, foal registration and horse passport fees, DNA testing fees (D-OC, WFFS), auction listing fees and commissions, event ticketing and sponsorships (KWPN Stallion Show at Brabanthallen in Den Bosch, KWPN Kampioenschappen in Ermelo), magazine and digital subscriptions, and cross-media advertising. Distribution combines digital self-service channels (member portal, public database, online auctions) with a field network of regional inspectors and passport consultants across the Netherlands and Belgium, plus flagship in-person events. KWPN is an authorized Identification & Registration body acting as agent for the Dutch government's RVO under European I&R regulations, and is a member of the WBFSH.
Kwpn B.v. firmographics
Firmographics- Name
- Kwpn B.v.
- Legal name
- Kwpn B.v.
- Website
- https://kwpn.nl
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KWPN B.V. is the Royal Dutch Warmblood Studbook, a Dutch member association that operates studbook registration, genomic breeding evaluation, auctions, events, and media services for breeders, owners, and riders of Dutch warmblood sport horses.
- Ownership category
- akta.pro rank
Kwpn B.v. industry classification
Industry- Product category
- Equine Breed Registry Services
- NAICS
- Support Activities for Animal Production (115210)
- akta.pro primary industry
- Breed Registry, Pedigree & Performance Recording Services (AFAEAJAD)
- akta.pro secondary industry
- Selective Breeding Program Design & Consulting (AFAEAJAE)
Keywords
Where Kwpn B.v. is headquartered
LocationHeadquarters
- HQ city
- Ermelo
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Kwpn B.v. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Membership Dues: KWPN operates as an association with members paying annual dues. Members receive the KWPN Magazine (10x/year), unlimited KWPN.tv access, free advertising on KWPN Horses for Sale, and participation rights in events and regional activities.
- KWPN.tv Subscription: Non-members can access KWPN.tv content via a paid subscription of €49.95 per year, providing access to livestreams and video content.
- KWPN Magazine Sales: The KWPN Magazine is available for €8.95 per issue plus €4.20 shipping costs for non-members. Members receive the magazine as part of their membership.
- Horse Registration and Services: Revenue from foal registration, horse transfer/ownership registration, passport issuance, duplicate passports, DNA testing applications (D-OC, WFFS), and veterinary certification services (PROK).
- Auctions: KWPN operates multiple online auction platforms including KWPN Online Veulenveiling (Foal Auction), Online 3 & 4-Year Olds Auction, Online Broodmare & Embryo Auction, Online Stallion Auction, and KWPN Select Sale. Revenue model appears to include listing fees and/or commissions on successful sales.
- Advertising: Cross-media advertising platform offering print ads in KWPN Magazine, banners on KWPN.nl, product videos on KWPN.tv, and live event sponsorship. Advertisers can reach professionals, amateurs, and horse enthusiasts through print, online, TV, and live events.
- Event Ticketing and Catalog Sales: Revenue from KWPN Stallion Show ticket sales, event sponsorship packages, catalog sales (e.g., €17.50 for Stallion Show catalog), and parking tickets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Non-member annual subscription to KWPN.tv |
| Unit Pricing | Pay-as-you-go | Single issue KWPN Magazine for non-members |
| Unit Pricing | Pay-as-you-go | KWPN Stallion Show catalog |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels9 records
Kwpn B.v. product offering
Product offeringCore offering
KWPN (Koninklijk Warmbloed Paardenstamboek Nederland) is the Royal Dutch Warmblood studbook, operating as a not-for-profit breed registry. It provides studbook registration, genomic breeding value calculation (D-OC, WFFS), linear scoring inspections, predicate programs, multiple online auction platforms, and a media ecosystem (KWPN Database, KWPN.tv, KWPN Magazine). Services span four breeding directions: dressage, jumping, harness (tuigpaard), and Gelder horses.
Product overview
KWPN (Koninklijk Warmbloed Paardenstamboek Nederland) is the Dutch Royal Warmblood Horse Studbook — a not-for-profit breed registry and breeding organization. It operates a unified portfolio of digital products and physical services organized around horse breeding, registration, inspection, and sport. The core digital suite comprises the KWPN Database (searchable pedigree and breeding-values platform), KWPN.tv (subscription streaming service for event coverage), KWPN Magazine (10x/year print/digital publication), and the Mijn KWPN member portal (inbreeding calculator, D-OC/WFFS testing, foal registration, horse transfers). KWPN also operates multiple auction channels: KWPN Online Veulenveiling (foal auction powered by Horses2Fly), KWPN Online Foal Auction (English), KWPN Select Sale (stallions), Online 3 & 4-Year Olds Auction, Online Broodmare & Embryo Auction, and Online Stallion Auction. Supporting services include KWPN Horses for Sale (member marketplace), KWPN Webshop (merchandise), and KWPN Adverteren (cross-media advertising). The organization also runs flagship events — KWPN Stallion Show (annual stallion selection event in Den Bosch), KWPN Kampioenschappen (championships including Nationale Tuigpaardendag, Pavo Cup, Van Santvoort Makelaars Cup), and Veulenregistratie (foal registration with integrated passport and RVO database entry). An additional knowledge resource is the Elektronisch Leerboek Paardenfokkerij (digital textbook on breeding and genetics).
Differentiator
Problem solved
Functional benefit
Brands
- KWPN.tv: Video streaming platform for KWPN events, competitions, and educational content with subscription model (€49.95/year for non-members).
- KWPN Select Sale
- KWPN Online Veulenveiling
- Pavo Cup
- Van Santvoort Makelaars Cup
- KWPN Magazine
- KWPN Stallion Show
Products and services
- KWPN Database Searchable online database for finding horses, viewing pedigrees, breeding values, genetic profiles, WFFS status, OC/D-OC results, and sport results for all KWPN-registered horses. Available publicly to breeders, owners, and enthusiasts.
- KWPN.tv Streaming platform offering livestreams and video content of KWPN events, stallion shows, championships, and sport competitions. Free for KWPN members with login; €49.95/year subscription for non-members.
- KWPN Magazine Print and digital magazine published 10 issues per year covering Dutch sport horse breeding, sports news, interviews, technical analyses, and breeding guides. Included with KWPN membership; €8.95 plus shipping per issue for non-members.
- KWPN Online Veulenveiling Online auction platform for KWPN foals, powered by the Horses2Fly platform. Allows breeders to register and sell foals via digital auction.
- KWPN Select Sale Annual auction event offering approved KWPN stallions that have undergone full veterinary sport examinations (clinical and radiographic). Targets stallions with prospects for sport and breeding.
- Online 3 & 4-Year Olds Auction Online auction for three- and four-year-old KWPN horses, allowing breeders to register and sell young horses through the platform.
- Online Broodmare & Embryo Auction Online auction platform for KWPN broodmares and embryos, enabling breeders to trade breeding stock digitally.
- Online Stallion Auction Online auction platform dedicated to KWPN stallions, facilitating digital sales of approved breeding stallions.
- KWPN Webshop Online shop selling KWPN-branded merchandise and publications, including KWPN Magazine back issues.
- Mijn KWPN (member portal) Member-facing online portal providing access to KWPN Database, inbreeding calculator, D-OC and WFFS testing applications, foal registration, horse transfer requests, newsletter subscription management, and KWPN.tv content.
- KWPN Horses for Sale Online marketplace for KWPN members to advertise horses for sale; free advertising included with membership.
- KWPN Adverteren (advertising platform) Cross-media advertising platform offering print ads in KWPN Magazine, banners on KWPN.nl, and custom product videos on KWPN.tv, targeting professionals, amateurs, and enthusiasts in the Dutch sport horse market.
- Veulenregistratie (Foal Registration) Online foal registration service enabling breeders to register foals with KWPN, automatically applying for a horse passport and RVO database entry, including optional D-OC and WFFS testing at discounted rates.
- KWPN Stallion Show Annual four-day international stallion selection event held at the Brabanthallen in Den Bosch, featuring the second round viewing of stallions, championship competitions, and KWPN Select Sale. Livestreamed via KWPN.tv with paid tickets and catalogs.
- KWPN Kampioenschappen (Championships) Annual multi-day championship event combining the Nationale Tuigpaardendag (Harness Horse Day), Van Santvoort Makelaars Cup (young horse competition), Pavo Cup (young horse competition), and National Mare and Foal Inspection. Held in Ermelo.
- Elektronisch Leerboek Paardenfokkerij (ELF-P) Digital textbook of horse breeding providing approximately 50 frequently asked questions on heredity, inheritance, inbreeding, and genetic influence, with supplementary deep-dive content developed by Wageningen University.
Quantifiable outcome
- KWPN horses have won medals at multiple Olympic Games (Paris 2024, Tokyo 2021, Rio 2016, London 2012) in dressage, jumping, and para dressage
- +3 more outcomes
Companies that use Kwpn B.v.
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Kwpn B.v. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Kwpn B.v. partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered minor and core.
- Emmers EquestrianminorOfficial partner of KWPN. Listed among official partners on the KWPN website footer.
- Horses2FlycoreTechnology partner powering the KWPN Online Foal Auction (KWPN Online Veulenveiling). Provides the auction platform infrastructure for online horse sales.
- Paardenkliniek WolvegaminorOfficial partner of KWPN. Provides veterinary services and is listed as sponsor of stallion competitions (Paardenkliniek Wolvega Hengstencompetitie Springen).
- Hippo VerzekeringenminorOfficial partner providing horse insurance products marketed through KWPN channels.
- Anemone Horse TrucksminorOfficial partner and sponsor of the Anemone Horse Trucks Hengstencompetitie Dressuur (stallion competition dressage).
- Van Santvoort MakelaarscoreOfficial partner and sponsor of the Van Santvoort Makelaars Cup — a key young horse competition series within KWPN Kampioenschappen.
- PavocoreOfficial partner and sponsor of the Pavo Cup — a major young horse competition series. Also referenced in KWPN breeding and welfare guidance.
- V2 FacilityminorSponsor and facilities management partner handling stand space, advertising, VIP tables, and sponsor facilities for KWPN Stallion Show and KWPN Kampioenschappen.
- AgradiminorSponsor of KWPN events and activities.
- PlospanminorSponsor of KWPN events and activities.
- Köster AdvocatenminorSponsor providing legal advisory services to KWPN.
- AgterbergminorSponsor of KWPN events and activities.
- VirbacminorSponsor providing veterinary pharmaceutical products for KWPN activities.
- ehorsesminorSponsor and partner in the horse marketplace ecosystem.
- TicketcrewminorOfficial ticket sales platform for KWPN Stallion Show, selling event tickets and catalogs online.
- BrabanthallenminorVenue partner for the KWPN Stallion Show, hosted at Brabanthallen in Den Bosch (s-Hertogenbosch).
- RVO (Rijksdienst voor Ondernemend Nederland)coreKWPN is an authorized identification & registration body acting as agent for RVO, feeding horse identification and registration data into the central RVO database as mandated by European I&R regulations.
- WBFSH (World Breeding Federation for Sport Horses)coreKWPN is a member of the WBFSH. KWPN recognizes all WBFSH-member warmblood studbooks (with limited exceptions) and participates in WBFSH sire rankings and studbook rankings for dressage, jumping, and eventing.
- KNHS (Koninklijke Nederlandse Hippische Sportfederatie)minorPartnership for sport regulations at KWPN events. Young horse competitions and sport rubrics fall under KNHS rules and welfare codes.
- VERT (Vereniging Erkende Ruiters en Trainers)minorPartnership for sport regulations at KWPN harness horse events, governed by VERT rules and welfare codes.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Kwpn B.v. competitors and assessment
Company assessmentDirect peers
- Hannoveraner Verband: The Hanoverian studbook is one of the world's largest and most established warmblood registries, competing directly with KWPN in sport horse breeding, stallion approvals, and international sales. Both operate standardized inspection/keuring systems and ranking programs across dressage, jumping, and eventing.
- Oldenburger Verband (Oldenburg): Oldenburg is a leading German warmblood studbook offering registration, stallion licensing, and elite auctions across dressage, jumping, and eventing. It mirrors KWPN's structure and is a comparable reference point for member-supported studbook economics.
- Holsteiner Verband: The Holsteiner Verband is a major German warmblood studbook with a similarly structured breeding program, mare/stallion inspections, and elite auction platform. It competes with KWPN for top sport horse genetics and Olympic-level recognition under WBFSH.
- Trakehner Verband: The Trakehner Verband is a traditional German warmblood studbook with a comparable pedigree-based registration system and international sport horse program. It is a direct peer among European warmblood registries.
- Belgian Warmblood (BWP): BWP is the Belgian warmblood studbook and KWPN's most direct regional competitor, operating in overlapping Belgium/Netherlands breeder territory with parallel inspection, registration, and auction services.
- Westfälisches Pferdestammbuch (Westphalian): The Westphalian studbook operates a comparable registry, inspection, and auction model in Germany and ranks alongside KWPN in WBFSH standings. It is a direct competitor for sport horse breeders in the European warmblood market.
- Studbook Zangersheide: Zangersheide is a Belgium-based warmblood studbook specializing in show jumping with a strong auction business. It is a comparable registry competing for breeders and stallion owners across Europe.
- Studbook Selle Français (Selle Français): The French national warmblood studbook is a major European registry with similar registration, evaluation, and breeding-value programs. It competes with KWPN particularly in the show jumping discipline across international markets.
- Danish Warmblood (Dansk Varmblod): Danish Warmblood operates a comparable member-association studbook model with breeding values, inspections, and auctions. It is a peer reference for KWPN's governance and service offering.
Broad incumbents
- American Quarter Horse Association (AQHA): AQHA is the world's largest breed registry, operating a member-association model with registration, genetic testing, events, publications, and an industry-leading database. While focused on Quarter Horses rather than warmbloods, it is a structural analogue for KWPN's member-driven registry and data platform economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Kwpn B.v. social profiles
Digital presenceKwpn B.v. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kwpn B.v. leadership team
Management profileNumber of profiles
Profiles1 record
Kwpn B.v. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kwpn B.v. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kwpn B.v.
What does Kwpn B.v. do?
KWPN (Koninklijk Warmbloed Paardenstamboek Nederland) is the Royal Dutch Warmblood studbook, operating as a not-for-profit breed registry. It provides studbook registration, genomic breeding value calculation (D-OC, WFFS), linear scoring inspections, predicate programs, multiple online auction platforms, and a media ecosystem (KWPN Database, KWPN.tv, KWPN Magazine). Services span four breeding directions: dressage, jumping, harness (tuigpaard), and Gelder horses.
Is Kwpn B.v. a public or private company?
Kwpn B.v. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Kwpn B.v. founded?
Kwpn B.v. was founded in 1982. It employs 11 to 50 people.
Where is Kwpn B.v. based?
Kwpn B.v. is headquartered in Ermelo, Netherlands, in the Europe region.
How does Kwpn B.v. make money?
Seven revenue lines are on record. Membership Dues are the primary driver. The others are KWPN.tv Subscription, KWPN Magazine Sales, horse Registration and Services, auctions, advertising and event Ticketing and Catalog Sales.
Who are Kwpn B.v.'s main competitors?
Direct peers on record are Hannoveraner Verband, Oldenburger Verband (Oldenburg), Holsteiner Verband, Trakehner Verband, Belgian Warmblood (BWP), Westfälisches Pferdestammbuch (Westphalian), Studbook Zangersheide, Studbook Selle Français (Selle Français) and Danish Warmblood (Dansk Varmblod). American Quarter Horse Association (AQHA) is listed as a broad incumbent.
Does Kwpn B.v. have an API?
No public API is recorded for Kwpn B.v..
What industry is Kwpn B.v. in?
Kwpn B.v.'s product category is Equine Breed Registry Services. Its primary akta.pro industry code is AFAEAJAD, Breed Registry, Pedigree & Performance Recording Services, with a secondary code of AFAEAJAE, Selective Breeding Program Design & Consulting. Its NAICS code is 115210.