Kwpn B.v.

What Kwpn B.v. does

KWPN B.V. (Koninklijk Warmbloed Paardenstamboek Nederland / Royal Dutch Warmblood Studbook of the Netherlands) is a Dutch member association formed through the 1982 merger of the NAG (Nederlandsch Warmbloed Paardenstamboek) and SR (Stamboek voor Rheinlanders) studbooks. It maintains the official studbook for Dutch warmblood sport horses across four breeding directions — dressage, jumping, harness (tuigpaard), and Gelder horse — and serves approximately 12,000 members primarily comprising breeders, horse owners, and riders in the Netherlands and Belgium. The organization is headquartered in Ermelo and operates as a private association under member governance (General Board, Members Council, Breeding Council).

KWPN's core technology stack is the KWPN Database, a comprehensive genealogical and performance repository containing breeding values (fokwaarden estimated from sport performance, pedigree, inspections, performance tests, and DNA), genomic breeding values for osteochondrosis (D-OC), WFFS DNA carrier testing, linear scoring records, pedigree data, and inbreeding calculations. Beyond the database, KWPN operates a vertically integrated platform comprising KWPN.tv (subscription streaming at €49.95/year for non-members), KWPN Magazine (10 issues/year at €8.95/issue for non-members), the Mijn KWPN member portal, five online auction platforms (foals via Horses2Fly, 3&4-year-olds, broodmares/embryos, stallions, plus KWPN Select Sale), the KWPN Horses for Sale member marketplace, the KWPN Webshop, and an advertising platform.

Revenue is generated through annual membership dues, foal registration and horse passport fees, DNA testing fees (D-OC, WFFS), auction listing fees and commissions, event ticketing and sponsorships (KWPN Stallion Show at Brabanthallen in Den Bosch, KWPN Kampioenschappen in Ermelo), magazine and digital subscriptions, and cross-media advertising. Distribution combines digital self-service channels (member portal, public database, online auctions) with a field network of regional inspectors and passport consultants across the Netherlands and Belgium, plus flagship in-person events. KWPN is an authorized Identification & Registration body acting as agent for the Dutch government's RVO under European I&R regulations, and is a member of the WBFSH.

Name

Kwpn B.v.

Legal name

Kwpn B.v.

Website

https://kwpn.nl

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

KWPN B.V. is the Royal Dutch Warmblood Studbook, a Dutch member association that operates studbook registration, genomic breeding evaluation, auctions, events, and media services for breeders, owners, and riders of Dutch warmblood sport horses.

Ownership category

akta.pro rank

Product category

Equine Breed Registry Services

NAICS

Support Activities for Animal Production (115210)

akta.pro primary industry

Breed Registry, Pedigree & Performance Recording Services (AFAEAJAD)

akta.pro secondary industry

Selective Breeding Program Design & Consulting (AFAEAJAE)

Keywords

• Warmblood studbook management
• Horse registration services
• Sport horse breeding
• Equine pedigree database
• Stallion inspection services

Headquarters

HQ city

Ermelo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Dues: KWPN operates as an association with members paying annual dues. Members receive the KWPN Magazine (10x/year), unlimited KWPN.tv access, free advertising on KWPN Horses for Sale, and participation rights in events and regional activities.
2. KWPN.tv Subscription: Non-members can access KWPN.tv content via a paid subscription of €49.95 per year, providing access to livestreams and video content.
3. KWPN Magazine Sales: The KWPN Magazine is available for €8.95 per issue plus €4.20 shipping costs for non-members. Members receive the magazine as part of their membership.
4. Horse Registration and Services: Revenue from foal registration, horse transfer/ownership registration, passport issuance, duplicate passports, DNA testing applications (D-OC, WFFS), and veterinary certification services (PROK).
5. Auctions: KWPN operates multiple online auction platforms including KWPN Online Veulenveiling (Foal Auction), Online 3 & 4-Year Olds Auction, Online Broodmare & Embryo Auction, Online Stallion Auction, and KWPN Select Sale. Revenue model appears to include listing fees and/or commissions on successful sales.
6. Advertising: Cross-media advertising platform offering print ads in KWPN Magazine, banners on KWPN.nl, product videos on KWPN.tv, and live event sponsorship. Advertisers can reach professionals, amateurs, and horse enthusiasts through print, online, TV, and live events.
7. Event Ticketing and Catalog Sales: Revenue from KWPN Stallion Show ticket sales, event sponsorship packages, catalog sales (e.g., €17.50 for Stallion Show catalog), and parking tickets.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

KWPN (Koninklijk Warmbloed Paardenstamboek Nederland) is the Royal Dutch Warmblood studbook, operating as a not-for-profit breed registry. It provides studbook registration, genomic breeding value calculation (D-OC, WFFS), linear scoring inspections, predicate programs, multiple online auction platforms, and a media ecosystem (KWPN Database, KWPN.tv, KWPN Magazine). Services span four breeding directions: dressage, jumping, harness (tuigpaard), and Gelder horses.

Product overview

KWPN (Koninklijk Warmbloed Paardenstamboek Nederland) is the Dutch Royal Warmblood Horse Studbook — a not-for-profit breed registry and breeding organization. It operates a unified portfolio of digital products and physical services organized around horse breeding, registration, inspection, and sport. The core digital suite comprises the KWPN Database (searchable pedigree and breeding-values platform), KWPN.tv (subscription streaming service for event coverage), KWPN Magazine (10x/year print/digital publication), and the Mijn KWPN member portal (inbreeding calculator, D-OC/WFFS testing, foal registration, horse transfers). KWPN also operates multiple auction channels: KWPN Online Veulenveiling (foal auction powered by Horses2Fly), KWPN Online Foal Auction (English), KWPN Select Sale (stallions), Online 3 & 4-Year Olds Auction, Online Broodmare & Embryo Auction, and Online Stallion Auction. Supporting services include KWPN Horses for Sale (member marketplace), KWPN Webshop (merchandise), and KWPN Adverteren (cross-media advertising). The organization also runs flagship events — KWPN Stallion Show (annual stallion selection event in Den Bosch), KWPN Kampioenschappen (championships including Nationale Tuigpaardendag, Pavo Cup, Van Santvoort Makelaars Cup), and Veulenregistratie (foal registration with integrated passport and RVO database entry). An additional knowledge resource is the Elektronisch Leerboek Paardenfokkerij (digital textbook on breeding and genetics).

Differentiator

Problem solved

Functional benefit

Brands

• KWPN.tv: Video streaming platform for KWPN events, competitions, and educational content with subscription model (€49.95/year for non-members).
• KWPN Select Sale
• KWPN Online Veulenveiling
• Pavo Cup
• Van Santvoort Makelaars Cup
• KWPN Magazine
• KWPN Stallion Show

Products and services

• KWPN Database Searchable online database for finding horses, viewing pedigrees, breeding values, genetic profiles, WFFS status, OC/D-OC results, and sport results for all KWPN-registered horses. Available publicly to breeders, owners, and enthusiasts.
• KWPN.tv Streaming platform offering livestreams and video content of KWPN events, stallion shows, championships, and sport competitions. Free for KWPN members with login; €49.95/year subscription for non-members.
• KWPN Magazine Print and digital magazine published 10 issues per year covering Dutch sport horse breeding, sports news, interviews, technical analyses, and breeding guides. Included with KWPN membership; €8.95 plus shipping per issue for non-members.
• KWPN Online Veulenveiling Online auction platform for KWPN foals, powered by the Horses2Fly platform. Allows breeders to register and sell foals via digital auction.
• KWPN Select Sale Annual auction event offering approved KWPN stallions that have undergone full veterinary sport examinations (clinical and radiographic). Targets stallions with prospects for sport and breeding.
• Online 3 & 4-Year Olds Auction Online auction for three- and four-year-old KWPN horses, allowing breeders to register and sell young horses through the platform.
• Online Broodmare & Embryo Auction Online auction platform for KWPN broodmares and embryos, enabling breeders to trade breeding stock digitally.
• Online Stallion Auction Online auction platform dedicated to KWPN stallions, facilitating digital sales of approved breeding stallions.
• KWPN Webshop Online shop selling KWPN-branded merchandise and publications, including KWPN Magazine back issues.
• Mijn KWPN (member portal) Member-facing online portal providing access to KWPN Database, inbreeding calculator, D-OC and WFFS testing applications, foal registration, horse transfer requests, newsletter subscription management, and KWPN.tv content.
• KWPN Horses for Sale Online marketplace for KWPN members to advertise horses for sale; free advertising included with membership.
• KWPN Adverteren (advertising platform) Cross-media advertising platform offering print ads in KWPN Magazine, banners on KWPN.nl, and custom product videos on KWPN.tv, targeting professionals, amateurs, and enthusiasts in the Dutch sport horse market.
• Veulenregistratie (Foal Registration) Online foal registration service enabling breeders to register foals with KWPN, automatically applying for a horse passport and RVO database entry, including optional D-OC and WFFS testing at discounted rates.
• KWPN Stallion Show Annual four-day international stallion selection event held at the Brabanthallen in Den Bosch, featuring the second round viewing of stallions, championship competitions, and KWPN Select Sale. Livestreamed via KWPN.tv with paid tickets and catalogs.
• KWPN Kampioenschappen (Championships) Annual multi-day championship event combining the Nationale Tuigpaardendag (Harness Horse Day), Van Santvoort Makelaars Cup (young horse competition), Pavo Cup (young horse competition), and National Mare and Foal Inspection. Held in Ermelo.
• Elektronisch Leerboek Paardenfokkerij (ELF-P) Digital textbook of horse breeding providing approximately 50 frequently asked questions on heredity, inheritance, inbreeding, and genetic influence, with supplementary deep-dive content developed by Wageningen University.

Quantifiable outcome

• KWPN horses have won medals at multiple Olympic Games (Paris 2024, Tokyo 2021, Rio 2016, London 2012) in dressage, jumping, and para dressage
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

20 partnerships are on record, tiered minor and core.

• Emmers EquestrianminorGTM or Marketing PartnerOfficial partner of KWPN. Listed among official partners on the KWPN website footer.
• Horses2FlycoreTechnology or IntegrationTechnology partner powering the KWPN Online Foal Auction (KWPN Online Veulenveiling). Provides the auction platform infrastructure for online horse sales.
• Paardenkliniek WolvegaminorGTM or Marketing PartnerOfficial partner of KWPN. Provides veterinary services and is listed as sponsor of stallion competitions (Paardenkliniek Wolvega Hengstencompetitie Springen).
• Hippo VerzekeringenminorGTM or Marketing PartnerOfficial partner providing horse insurance products marketed through KWPN channels.
• Anemone Horse TrucksminorGTM or Marketing PartnerOfficial partner and sponsor of the Anemone Horse Trucks Hengstencompetitie Dressuur (stallion competition dressage).
• Van Santvoort MakelaarscoreGTM or Marketing PartnerOfficial partner and sponsor of the Van Santvoort Makelaars Cup — a key young horse competition series within KWPN Kampioenschappen.
• PavocoreGTM or Marketing PartnerOfficial partner and sponsor of the Pavo Cup — a major young horse competition series. Also referenced in KWPN breeding and welfare guidance.
• V2 FacilityminorImplementation/ SI/ Consulting PartnerSponsor and facilities management partner handling stand space, advertising, VIP tables, and sponsor facilities for KWPN Stallion Show and KWPN Kampioenschappen.
• AgradiminorGTM or Marketing PartnerSponsor of KWPN events and activities.
• PlospanminorGTM or Marketing PartnerSponsor of KWPN events and activities.
• Köster AdvocatenminorImplementation/ SI/ Consulting PartnerSponsor providing legal advisory services to KWPN.
• AgterbergminorGTM or Marketing PartnerSponsor of KWPN events and activities.
• VirbacminorGTM or Marketing PartnerSponsor providing veterinary pharmaceutical products for KWPN activities.
• ehorsesminorChannel Partner/ Reseller/ DistributorSponsor and partner in the horse marketplace ecosystem.
• TicketcrewminorChannel Partner/ Reseller/ DistributorOfficial ticket sales platform for KWPN Stallion Show, selling event tickets and catalogs online.
• BrabanthallenminorChannel Partner/ Reseller/ DistributorVenue partner for the KWPN Stallion Show, hosted at Brabanthallen in Den Bosch (s-Hertogenbosch).
• RVO (Rijksdienst voor Ondernemend Nederland)coreOthersKWPN is an authorized identification & registration body acting as agent for RVO, feeding horse identification and registration data into the central RVO database as mandated by European I&R regulations.
• WBFSH (World Breeding Federation for Sport Horses)coreStrategic or Co-development PartnerKWPN is a member of the WBFSH. KWPN recognizes all WBFSH-member warmblood studbooks (with limited exceptions) and participates in WBFSH sire rankings and studbook rankings for dressage, jumping, and eventing.
• KNHS (Koninklijke Nederlandse Hippische Sportfederatie)minorStrategic or Co-development PartnerPartnership for sport regulations at KWPN events. Young horse competitions and sport rubrics fall under KNHS rules and welfare codes.
• VERT (Vereniging Erkende Ruiters en Trainers)minorStrategic or Co-development PartnerPartnership for sport regulations at KWPN harness horse events, governed by VERT rules and welfare codes.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hannoveraner Verband: The Hanoverian studbook is one of the world's largest and most established warmblood registries, competing directly with KWPN in sport horse breeding, stallion approvals, and international sales. Both operate standardized inspection/keuring systems and ranking programs across dressage, jumping, and eventing.
• Oldenburger Verband (Oldenburg): Oldenburg is a leading German warmblood studbook offering registration, stallion licensing, and elite auctions across dressage, jumping, and eventing. It mirrors KWPN's structure and is a comparable reference point for member-supported studbook economics.
• Holsteiner Verband: The Holsteiner Verband is a major German warmblood studbook with a similarly structured breeding program, mare/stallion inspections, and elite auction platform. It competes with KWPN for top sport horse genetics and Olympic-level recognition under WBFSH.
• Trakehner Verband: The Trakehner Verband is a traditional German warmblood studbook with a comparable pedigree-based registration system and international sport horse program. It is a direct peer among European warmblood registries.
• Belgian Warmblood (BWP): BWP is the Belgian warmblood studbook and KWPN's most direct regional competitor, operating in overlapping Belgium/Netherlands breeder territory with parallel inspection, registration, and auction services.
• Westfälisches Pferdestammbuch (Westphalian): The Westphalian studbook operates a comparable registry, inspection, and auction model in Germany and ranks alongside KWPN in WBFSH standings. It is a direct competitor for sport horse breeders in the European warmblood market.
• Studbook Zangersheide: Zangersheide is a Belgium-based warmblood studbook specializing in show jumping with a strong auction business. It is a comparable registry competing for breeders and stallion owners across Europe.
• Studbook Selle Français (Selle Français): The French national warmblood studbook is a major European registry with similar registration, evaluation, and breeding-value programs. It competes with KWPN particularly in the show jumping discipline across international markets.
• Danish Warmblood (Dansk Varmblod): Danish Warmblood operates a comparable member-association studbook model with breeding values, inspections, and auctions. It is a peer reference for KWPN's governance and service offering.

Broad incumbents

• American Quarter Horse Association (AQHA): AQHA is the world's largest breed registry, operating a member-association model with registration, genetic testing, events, publications, and an industry-leading database. While focused on Quarter Horses rather than warmbloods, it is a structural analogue for KWPN's member-driven registry and data platform economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KWPN.nl
• LinkedInlinkedin.com/company/kwpn
• Instagraminstagram.com/kwpn_official
• TikToktiktok.com/@kwpn_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kwpn B.v.