Burke Motors

What Burke Motors does

Burke Motor Group is a family-owned automotive dealership group founded in 1924 and headquartered at 227 Bayberry Drive, Cape May Court House, New Jersey, operating continuously for over 100 years. The group operates four franchised dealership rooftops in Cape May Court House — Burke Cadillac, Burke Subaru, Burke Chevy Buick GMC, and Burke Volkswagen of Cape May (519 Stone Harbor Blvd) — representing five OEM brands (GMC, Chevrolet, Cadillac, Subaru, and Volkswagen). It sells new, used, and certified pre-owned vehicles (over 200 units in inventory), with self-described status as the #1 GM/Cadillac Certified Dealer in Cape May and Atlantic County.

The business model is a traditional franchised dealership stack: (1) one-time vehicle sales across new, used, and certified pre-owned inventory; (2) finance and insurance revenue through in-house financing, credit applications, and protective products; and (3) recurring service and parts revenue via an on-site OEM factory-certified service department and detailing. Distribution combines physical showroom sales with digital channels including the Burke Express online sales platform and the CarBravo certified pre-owned marketplace. The customer base is retail consumers across the Jersey Shore corridor (Wildwood, Cape May, Sea Isle City, Woodbine, Ocean City, Atlantic City, Millville, Vineland), with a dedicated Spanish-language outreach program (Burke Habla Español).

Underlying technology is minimal and entirely third-party: the DealerOn platform powers the website, inventory, and e-commerce; Google Analytics and Google Ads handle digital marketing and analytics; Constant Contact handles email; and AccuTrade handles trade-in valuations. There is no proprietary technology, no mobile app, no API, and no disclosed AI/ML capability. Revenue is not publicly disclosed; pricing varies by vehicle and is not transparent, with a $699 documentation fee referenced on some listings. The company is privately held with no parent, no external investors, and no leadership-team disclosures in the source materials.

Name

Burke Motors

Legal name

Burke Motor Group

Website

https://burkemotorgroup.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1–10 employees

Short description

Burke Motor Group is a family-owned, multi-brand automotive dealership group founded in 1924, operating four franchised rooftops in Cape May Court House, NJ, selling new, used, and certified pre-owned vehicles from GMC, Chevrolet, Cadillac, Subaru, and Volkswagen to retail consumers across the Jersey Shore.

Ownership category

akta.pro rank

Headquarters

HQ city

Cape May Court House

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new vehicles from GMC, Chevrolet, Cadillac, Subaru, and Volkswagen brands, as well as used and certified pre-owned vehicles across multiple makes and models.
2. Finance and Insurance: In-house financing services, credit applications, pre-approval, payment calculators, and protective investment products.
3. Service and Parts: Onsite OEM factory certified service department, detailing services, and parts sales.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Burke Motor Group is a family-owned automotive dealership group selling new, used, and certified pre-owned vehicles from GMC, Chevrolet, Cadillac, Subaru, and Volkswagen across four branded dealership locations. The group offers in-house financing, OEM factory-certified service and parts, and an online sales platform (Burke Express), serving consumers in the Jersey Shore area of southern New Jersey.

Product overview

Burke Motor Group is a family-owned automotive dealership offering a diverse portfolio of vehicle sales and related services. The core offering consists of new vehicle sales from five major automotive brands (GMC, Chevrolet, Cadillac, Subaru, and Volkswagen) alongside certified pre-owned and used vehicle inventory. The dealership operates through branded sub-dealerships for each manufacturer brand, supported by in-house financing and an OEM-certified service department. Additional offerings include an online sales platform (Burke Express), electric vehicle sales, and dedicated Spanish-language purchasing assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales (GMC, Chevrolet, Cadillac, Subaru, Volkswagen)

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• ChevroletcoreChannel Partner/ Reseller/ DistributorAuthorized Chevrolet dealership selling new and certified pre-owned Chevrolet vehicles. Part of the GM/Cadillac Certified Dealer network, recognized as #1 in Cape May and Atlantic County.
• GMCcoreChannel Partner/ Reseller/ DistributorAuthorized GMC dealership offering new and certified pre-owned GMC vehicles including Sierra, Yukon, Terrain, and Acadia models.
• CadillaccoreChannel Partner/ Reseller/ DistributorAuthorized Cadillac dealership (Burke Cadillac) selling new and certified pre-owned Cadillac vehicles. Part of the GM/Cadillac Certified Dealer network.
• SubarucoreChannel Partner/ Reseller/ DistributorAuthorized Subaru dealership (Burke Subaru) selling new and certified pre-owned Subaru vehicles including Outback, Forester, Crosstrek, and Ascent models.
• VolkswagencoreChannel Partner/ Reseller/ DistributorAuthorized Volkswagen dealership (Burke Volkswagen of Cape May) selling new and certified pre-owned VW vehicles including Atlas, Tiguan, Taos, Jetta, and ID.4 electric vehicles.
• BuickminorChannel Partner/ Reseller/ DistributorAuthorized Buick dealership offering certified pre-owned Buick vehicles including Encore GX and Envision models.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AutoNation: America's largest auto retailer with ~250+ rooftops and 30+ OEM franchises nationwide. Comparable to Burke as a multi-franchise new and used vehicle retailer with in-house financing and service operations, though operating at vastly greater scale and as a public company.
• Lithia Motors: Largest US dealer group by revenue, operating hundreds of franchises across the US, UK, and Canada. Directly comparable to Burke as a multi-brand dealer group with new vehicle sales, F&I, parts/service, and used vehicle operations, though at an enormous enterprise scale.
• Asbury Automotive Group: Mid-sized US dealer group operating ~150 new vehicle franchises across Sunbelt and select other markets. Comparable to Burke as a multi-OEM franchise retailer with F&I, parts/service, and Clicklane digital retailing — but with much greater scale and geographic diversification.
• Penske Automotive Group: Premium/luxury-focused multi-brand dealer group operating franchises including BMW, Mercedes-Benz, Audi, Porsche, and select mass brands. Comparable to Burke as a diversified franchise dealer, but skews more heavily toward premium European luxury versus Burke's GM/Subaru/VW mix.
• Sonic Automotive: US dealer group with ~140 franchises across luxury and mass brands plus EchoPark used vehicle stores. Closely comparable to Burke's franchise model and multi-brand approach, though Sonic operates a separate used-vehicle disruptor brand (EchoPark) that competes with traditional dealerships.
• Group 1 Automotive: US and UK multi-brand dealer group with ~200 franchises. Comparable to Burke as a multi-OEM franchise retailer with new, used, F&I, and parts/service operations, though at substantially larger scale and with both US and UK exposure.

Emerging players

• CarMax: Largest US used vehicle retailer with ~240 stores and a national online marketplace. Comparable to Burke on the used vehicle / CPO side, competing for the same trade-in and pre-owned purchase demand that Burke captures through its CPO program and used inventory.
• Carvana: Online-first used vehicle retailer with home delivery and vending-machine pickup model. Competes with Burke for digitally-native buyers in its Jersey Shore trade area, particularly on price transparency and convenience, representing a disruptive channel rather than a direct franchised new-car peer.

Regional players

• Holman Automotive: Family-owned (Holman family) automotive group headquartered in Mount Laurel, NJ, with dealerships, fleet leasing, and parts distribution. Particularly comparable to Burke as a private, family-controlled NJ-rooted dealer group with multi-brand retail operations and franchise sales of major OEMs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/burke-motors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burke Motors