New York Yankees Steakhouse

What New York Yankees Steakhouse does

NYY Steak LLC operates a premium steak and seafood restaurant concept as a joint venture between the New York Yankees and Hard Rock International, with Hard Rock Cafe International (USA), Inc. as the operating parent and the legal entity domiciled in Florida. The company runs two full-service restaurants: one inside Yankee Stadium at Gate 6 in the Bronx, New York, and a second at Seminole Casino Coconut Creek in Florida. Both venues feature dry-aged 21-day USDA Prime steaks, fresh seafood, and a near-100-selection wine program; the Coconut Creek location adds an on-premises butcher shop and the Legends Lounge live-entertainment sub-brand. The interior design language — Mozambique wood walls, antique bronze mirrors, black oak floors, eight flat-screen LCD TVs, and a custom signature wall with 86 legendary Yankees player autographs — is uniform across locations and tied directly to the Yankees brand license.

The underlying technology stack is conventional for a hospitality operator. There is no proprietary platform architecture; the company depends on standard restaurant POS and reservation/loyalty/marketing tooling, specifically OpenTable for online reservations (with 15-day advance booking for ticketed game-day events), Triple Seat for event bookings, Thanx for the customer loyalty program, Fishbowl for email communications, QuickGifts for digital gift card distribution, and Google Analytics for site analytics. Compliance posture is inherited from Hard Rock and includes EU/US Privacy Shield, CCPA, GDPR adherence, and WCAG 2.0 Level AA accessibility commitments, with a shared Privacy Officer (Kelly Reese) at Hard Rock's Davie, Florida office.

The business model is transaction-based dine-in revenue at two physical locations, supplemented by digital gift card sales and event/private-dining reservations. Pricing is selective and undisclosed in detail: a three-course prix fixe pre-game menu at $85 inclusive of tax is the only structured price point published, alongside a season ticket holder promotion of $20 off any $150+ check. Customers are split between Yankees fans and game-day visitors, Seminole Casino patrons, and a general fine-dining audience. Distribution is entirely venue-anchored with no delivery or off-premise channel disclosed, and marketing relies on in-venue signage, cross-promotion with stadium and casino partners, the brand website, and email communications rather than paid acquisition.

Name

New York Yankees Steakhouse

Legal name

NYY Steak LLC

Website

https://nyysteak.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

NYY Steak LLC operates two premium full-service steakhouses — one inside Yankee Stadium in the Bronx and one at Seminole Casino Coconut Creek in Florida — as a joint venture between the New York Yankees and Hard Rock International, serving sports fans, casino visitors, and fine-dining patrons with dry-aged USDA Prime steaks, fresh seafood, and a near-100-wine program.

Ownership category

akta.pro rank

Product category

Premium Steakhouse Restaurant

NAICS

Full-Service Restaurants (722511), Food Services and Drinking Places (722), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industry

Fine Dining Restaurants (THAFACAA)

Keywords

• Premium steakhouse dining
• Dry-aged USDA Prime steaks
• Seafood and fine wines
• Stadium restaurant dining
• Casino fine dining

Headquarters

HQ city

Bronx

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Food and Beverage Sales: Primary revenue from selling dry-aged USDA Prime steaks, fresh seafood, spirits, and nearly 100 wine varieties. Revenue is transaction-based, driven by dine-in customers at both locations.
2. Gift Card Sales: Gift cards sold through QuickGifts online platform for Yankee Stadium property.
3. Event Reservations and Private Dining: Revenue from event bookings through Triple Seat platform, including potential private dining and event space reservations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

NYY Steak operates two premium steak and seafood restaurants located inside Yankee Stadium in Bronx, NY and Seminole Casino Coconut Creek in Florida. The restaurants serve 21-day dry-aged USDA Prime steaks, fresh seafood, and nearly 100 wine varieties, alongside spirits, in a venue-anchored fine dining format with on-premises butcher shop at the Coconut Creek location.

Product overview

NYY Steak is a premium steakhouse restaurant concept operated as a joint venture between the New York Yankees and Hard Rock International. The restaurant operates two distinct locations: one inside Yankee Stadium in Bronx, NY, and another at Seminole Casino Coconut Creek in Florida. Both locations offer dry-aged USDA Prime steaks, fresh seafood, fine wines, and spirits. The Coconut Creek location features an on-premises butcher shop and the exclusive Legends Lounge with live entertainment, while the Yankee Stadium location offers pre-game dining with game-day special offers. The company also offers gift cards and online reservation services through third-party partners OpenTable and QuickGifts.

Differentiator

Problem solved

Functional benefit

Brands

• Legends Lounge: Exclusive lounge at the Coconut Creek location featuring live entertainment on Thursday-Saturday nights

Products and services

• NYY Steak Restaurant - Yankee Stadium Location
• NYY Steak Restaurant - Coconut Creek Location
• Legends Lounge
• NYY Steak Gift Cards
• Online Reservations

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• New York YankeescoreStrategic or Co-development PartnerJoint venture partner with Hard Rock International to establish NYY Steak premium steakhouse brand. The Yankees provide brand licensing, exclusive memorabilia, and signature wall features with legendary player autographs. The partnership leverages the Yankees brand to attract sports fans to premium dining experiences at Yankee Stadium.
• Hard Rock InternationalcoreStrategic or Co-development PartnerJoint venture partner with New York Yankees providing operational expertise and hospitality management. Hard Rock Cafe International (USA), Inc. manages the business operations, privacy compliance, and accessibility standards. The partnership brings Hard Rock's proven hospitality operations and brand management to the NYY Steak concept.
• Seminole GamingminorStrategic or Co-development PartnerSeminole Gaming operates Seminole Casino Coconut Creek where NYY Steak is located. NYY Steak concept is modeled after Seminole Gaming's award-winning Council Oak Steaks & Seafood restaurants at Seminole Hard Rock Hotel & Casino locations in Hollywood, FL and Tampa, FL.
• OpenTablecoreTechnology or IntegrationOnline reservation service provider enabling customers to make reservations at NYY Steak locations. Reservations can be made 15 days prior to any ticketed event date at the Yankee Stadium location.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Peter Luger Steak House: Legendary Brooklyn-based steakhouse famed for dry-aged USDA Prime steaks and a singular brand. Directly comparable on premium steak quality, NYC market presence, and cult-like destination appeal.
• Strip House: Upscale steakhouse in NYC and other markets featuring dry-aged steaks, seafood, and an award-winning wine list. Comparable premium positioning and venue-driven dining experience.
• Smith & Wollensky: Iconic American steakhouse operating multiple U.S. locations including NYC, with dry-aged steaks and a strong wine list. Closely matches NYY Steak's premium, occasion-driven positioning.
• The Capital Grille: Darden-owned upscale steakhouse offering dry-aged steaks, fresh seafood, and a 500+ label wine list. Directly comparable premium positioning, menu structure, and experiential dining model.
• Ruth's Chris Steak House: National premium steakhouse chain known for sizzling USDA Prime steaks and an extensive wine program. Competes with NYY Steak for high-end steak and seafood occasions in both New York and South Florida.
• Morton's The Steakhouse: Long-standing premium steakhouse chain with classic dry-aged Prime steaks and club-like atmosphere. Competes for the same special-occasion, business-dining, and wine-driven customer base.
• Del Frisco's Double Eagle Steakhouse: Upscale steakhouse concept with prime steaks, an extensive wine program, and private dining. Targets a similar high-end guest and overlaps in experiential dining and event-driven revenue.
• Council Oak Steaks & Seafood: Seminole Gaming's flagship steakhouse concept at Seminole Hard Rock Hotel & Casino in Hollywood and Tampa. NYY Steak was explicitly modeled after Council Oak, making it the closest operational and conceptual peer.

Broad incumbents

• Hard Rock Cafe: Hard Rock International's flagship casual-dining brand and the parent/JV partner of NYY Steak. Overlaps in venue-based themed dining, memorabilia-driven atmosphere, and global sports/entertainment tourism, but at a much broader and more casual tier.

Regional players

• Bobby Van's Steakhouse: NYC-based premium steakhouse group with multiple Manhattan locations. Comparable steak-and-seafood premium positioning but primarily serves the New York regional market rather than tourists or sports-event diners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nyy-steak-llc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York Yankees Steakhouse