Strip House
Strip House is a privately held, upscale steakhouse chain owned by Landry's Inc., operating four restaurants in New York City and Las Vegas that serve prime steaks, seafood, signature sides, and the nationally recognized 24-Layer Chocolate Cake to corporate entertainment buyers, celebratory diners, and affluent fine-dining guests.
- Company typePrivate
- Founded2000
- HeadquartersLivingston, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Strip House does
Strip House is a privately held, upscale full-service steakhouse chain founded in 2000 and wholly owned by restaurant conglomerate Landry's Inc. The brand operates four restaurants — Downtown NYC, Midtown NYC, and Speakeasy in New York, plus a Las Vegas property — serving prime steaks (priced $67-$155), seafood, signature sides, and the 24-Layer Chocolate Cake that Food Network declared America's #1 chocolate dessert. The venues distinguish themselves from typical steakhouse competitors through original 1930s Studio Manasse burlesque prints, Siren-red interiors, and an award-winning wine and rare-spirits program.
The underlying technology stack is conventional restaurant infrastructure rather than a proprietary platform: BentoBox powers the website and reservations system, AlohaOnlineOrdering handles takeout and delivery, Cashstar/Blackhawk powers physical and e-gift card sales, AudioEye provides WCAG accessibility compliance, and Goldbelly and EZ Cater extend reach for the signature cake and catering respectively. The Landry's Select Club loyalty program provides cross-brand point accrual within the parent conglomerate's portfolio. No AI/ML capabilities, APIs, or proprietary training pipelines are present in the disclosed stack.
The business model is multi-stream and asset-heavy: dine-in service (the dominant revenue stream) is supplemented by per-transaction online ordering and delivery, gift card sales with no fees or expiration, private-event bookings (capacity 2-350 guests, including full buyouts), and direct-to-consumer shipping of the 24-Layer Chocolate Cake via Goldbelly. Customer segments center on corporate entertainment buyers, celebratory-occasion diners, and affluent upscale-dining enthusiasts. Brand reputation rests on a deep awards pedigree (Forbes four stars, Zagat, NYT, Wine Spectator Award of Excellence, OpenTable Diners' Choice 2025, Yelp People Love Us 2025). Standalone revenue is not disclosed; on a per-unit basis comparable to other premium NYC/Las Vegas steakhouses, the four-property portfolio likely generates in the $50M-$100M band.
Strip House firmographics
Firmographics- Name
- Strip House
- Legal name
- Strip House
- Website
- https://striphouse.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Strip House is a privately held, upscale steakhouse chain owned by Landry's Inc., operating four restaurants in New York City and Las Vegas that serve prime steaks, seafood, signature sides, and the nationally recognized 24-Layer Chocolate Cake to corporate entertainment buyers, celebratory diners, and affluent fine-dining guests.
- Ownership category
- akta.pro rank
Strip House industry classification
Industry- Product category
- Upscale Steakhouse Restaurants
- NAICS
- Full-Service Restaurants (722511), Food Services and Drinking Places (722)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Steakhouses & Seafood Restaurants (THAFACAE)
- akta.pro secondary industry
- Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where Strip House is headquartered
LocationHeadquarters
- HQ city
- Livingston
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Strip House business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Restaurant Dining: Full-service dine-in restaurant operations at multiple locations offering steaks, seafood, and signature dishes. Revenue generated through table service with menu pricing ranging from $16 for sides to $155 for premium steaks like Porterhouse For Two.
- Online Ordering & Takeout: Direct-to-consumer online ordering for takeout and delivery through proprietary ordering platform and third-party delivery services.
- Private Events & Catering: Private dining room rentals, semi-private spaces, and full restaurant buyouts for corporate events, celebrations, and gatherings. Catering orders through EZ Cater platform.
- Gift Cards: Traditional physical gift cards and e-gift cards sold online. No service fees or expiration dates. Landry's Select Club members earn points on gift card purchases.
- Signature Product Direct Sales: Direct online sales of signature 24-Layer Chocolate Cake through Goldbelly platform and direct phone orders from restaurant locations. Feeds 8-10 people.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Steaks |
| Unit Pricing | Pay-as-you-go | Seafood Entrées |
| Unit Pricing | Pay-as-you-go | Appetizers & Starters |
| Unit Pricing | Pay-as-you-go | Sides |
| Unit Pricing | Pay-as-you-go | Signature Desserts |
| Unit Pricing | Pay-as-you-go | Lunch Menu |
| Unit Pricing | Pay-as-you-go | Premium Spirits & Wine |
| Unit Pricing | Pay-as-you-go | 24-Layer Chocolate Cake |
| Transaction based/ take rate | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Strip House product offering
Product offeringCore offering
Strip House operates upscale full-service steakhouses at four locations (Downtown NYC, Midtown NYC, Speakeasy NYC, and Las Vegas) featuring prime cuts of beef, seafood, signature sides, and the acclaimed 24-Layer Chocolate Cake in a burlesque-themed dining atmosphere. Beyond dine-in service, the brand generates revenue through online ordering for takeout/delivery, private event hosting and catering (2-350 guests), and gift card sales, with operations supported by the Landry's Inc. parent infrastructure and Landry's Select Club loyalty program.
Product overview
Strip House is an upscale steakhouse restaurant chain operating four locations across New York City (Downtown, Midtown, and Speakeasy) and Las Vegas. The company offers a unified dining experience centered on prime cuts of beef, signature sides, and the famed 24-Layer Chocolate Cake. Beyond dine-in services, the product portfolio includes online ordering (via AlohaOnlineOrdering), catering and private event hosting (with capacity from 2 to 350 guests), gift cards (traditional and e-gift cards), and the Landry's Select Club loyalty program. The restaurant has been recognized by the New York Times, Zagat, Forbes (four stars), and Wine Spectator (Award of Excellence).
Differentiator
Problem solved
Functional benefit
Products and services
- Dine-In Restaurant Service Full-service steakhouse dining experience at four physical locations (Downtown NYC, Midtown NYC, Speakeasy NYC, and Las Vegas) featuring prime cuts of beef charred to order, seafood entrées, signature sides, and an award-winning wine and spirits program in a burlesque-themed atmosphere with Studio Manasse prints.
- 24-Layer Chocolate Cake
Quantifiable outcome
- Named #1 chocolate dessert in America by Food Network
- +5 more outcomes
Companies that use Strip House
Customer profileSegments3 records
Ideal customer profiles3 records
Strip House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Strip House partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- GoldbellyminorGoldbelly serves as a marketplace channel for nationwide shipping of Strip House's signature 24-Layer Chocolate Cake, extending reach beyond local restaurant locations.
- EZ CaterminorEZ Cater provides the online catering ordering platform enabling customers to order Strip House food for delivery to events and gatherings.
- Landry's Inc.coreLandry's Inc. is the parent company and restaurant portfolio operator. Strip House is part of Landry's corporate infrastructure including the Landry's Select Club loyalty program, corporate gift card systems, and shared operational resources including career portal.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Strip House competitors and assessment
Company assessmentDirect peers
- Del Frisco's Double Eagle Steakhouse: High-end steakhouse chain known for extensive wine program, premium cuts, and large-format private event spaces (including restaurant buyouts). Comparable on luxury positioning, three-course event pricing model, and metropolitan market focus.
- Gallagher's Steakhouse: Historic NYC steakhouse with dry-aged prime beef, classic steakhouse ambiance, and Broadway-adjacent location. Comparable to Strip House on NYC steakhouse heritage, premium beef focus, and traditional steakhouse atmosphere with distinctive interior design.
- Morton's The Steakhouse: Also owned by Landry's Inc., Morton's is the closest direct peer — an upscale steakhouse chain with similar premium positioning, comparable menu structure (prime cuts, seafood, signature sides), and overlapping corporate/private event capabilities. Operates as a sibling brand within the same parent portfolio.
- Mastro's Steakhouse: Upscale steakhouse chain with locations in major metros, premium cuts, live entertainment, and signature dining experience. Notably, Strip House's Executive Chef Marco Herrera previously worked at Mastro's before joining Strip House, illustrating the direct industry comparability.
- Smith & Wollensky: Upscale steakhouse group with multi-location footprint in major US metros, premium price positioning, strong wine programs, and event/catering offerings — directly comparable to Strip House in operating model, customer profile, and menu structure.
- The Palm Steakhouse: Iconic NYC-founded upscale steakhouse with classic American steakhouse fare, Italian-influenced menu, and wall caricatures as a distinctive interior feature — closely comparable to Strip House's Studio Manasse decor-driven atmosphere and steakhouse specialty.
- STK Steakhouse: Modern, design-forward upscale steakhouse with strong cocktail and lounge program, located in major US metros and internationally. Comparable to Strip House on premium pricing, signature sides, and lounge/bar-driven atmosphere within a steakhouse setting.
- Peter Luger Steak House: Legendary NYC steakhouse renowned for dry-aged porterhouse and cash-only service. Comparable to Strip House on steak quality focus, NYC premium positioning, and steakhouse heritage brand equity, though more narrowly specialized.
Broad incumbents
- The Capital Grille: Darden-owned upscale steakhouse concept with national footprint, dry-aged steaks, award-winning wine list, and private dining — directly comparable on premium positioning and event business, with deeper corporate backing through Darden.
- Ruth's Chris Steak House: Largest US upscale steakhouse chain by unit count, public via Darden Restaurants (formerly). Comparable on signature sizzling butter-topped steaks, premium dining experience, and private event capabilities; broader scale and broader geographic footprint than Strip House.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Strip House social profiles
Digital presenceStrip House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strip House leadership team
Management profileNumber of profiles
Profiles1 record
Strip House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strip House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strip House
What does Strip House do?
Strip House operates upscale full-service steakhouses at four locations (Downtown NYC, Midtown NYC, Speakeasy NYC, and Las Vegas) featuring prime cuts of beef, seafood, signature sides, and the acclaimed 24-Layer Chocolate Cake in a burlesque-themed dining atmosphere. Beyond dine-in service, the brand generates revenue through online ordering for takeout/delivery, private event hosting and catering (2-350 guests), and gift card sales, with operations supported by the Landry's Inc. parent infrastructure and Landry's Select Club loyalty program.
Is Strip House a public or private company?
Strip House is a private company. It is classified as corporate owned and is currently operating.
When was Strip House founded?
Strip House was founded in 2000. It employs 11 to 50 people.
Where is Strip House based?
Strip House is headquartered in Livingston, United States, in the North America region.
How does Strip House make money?
Five revenue lines are on record. Restaurant Dining is the primary driver. The others are online Ordering & Takeout, private Events & Catering, gift Cards and signature Product Direct Sales.
Who are Strip House's main competitors?
Direct peers on record are Del Frisco's Double Eagle Steakhouse, Gallagher's Steakhouse, Morton's The Steakhouse, Mastro's Steakhouse, Smith & Wollensky, The Palm Steakhouse, STK Steakhouse and Peter Luger Steak House. Broad incumbents are The Capital Grille and Ruth's Chris Steak House.
Does Strip House have an API?
No public API is recorded for Strip House.
What industry is Strip House in?
Strip House's product category is Upscale Steakhouse Restaurants. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants, with a secondary code of THAFACAK, Special Occasion & Destination Restaurants. Its NAICS code is 722511 and its SIC code is 5812.