Kuzeyden
Kuzeyden is a 100% Turkish-capital-owned beverage company producing natural mineral water, sparkling mineral water, 100% cold-pressed fruit juices, and lemonade in BPA-free and glass packaging. It serves Turkish consumers nationwide through retail partners, e-commerce, and a proprietary mobile app for direct-to-consumer delivery.
- Company typePrivate
- Founded2017
- Headquartersİstanbul, Türkiye
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Kuzeyden does
Kuzeyden İçecek Sanayi ve Ticaret A.Ş. is a privately held, 100% Turkish-capital-owned beverage company founded in 2017 and headquartered in Ataşehir, Istanbul. The company produces and distributes a diversified portfolio of packaged beverages across Turkey, including natural mineral water in BPA-free 19L carboys, multi-size PET bottles, premium PET, and glass bottles; sparkling natural mineral water sourced from Erzincan with 130mg/L magnesium content; 100% cold-pressed fruit juices in glass; and lemonade variants. Its proprietary technology differentiators include Turkey's first transparent BPA-free carboy (2017) and what it claims is Turkey's lightest sparkling mineral water bottle, both targeted at reducing environmental footprint and logistics cost. Production draws from two natural mineral water sources, the original Sapanca spring (pH 7.5) and Erzincan mountain source.
The business operates a multi-channel go-to-market model spanning nationwide retail distribution (supermarkets and convenience stores), e-commerce, and a proprietary mobile application that supports direct-to-consumer delivery and water-intake tracking. Pricing is not publicly disclosed. The company holds an extensive certification stack (ISO 9001, ISO 14001, ISO 22000, FSSC 22000, BRCGS, BRC, Halal, and Zero Waste), and since 2018 has served as official water sponsor of the Turkish Basketball Federation and Turkish Volleyball Federation National Teams. Brand-building is reinforced by the "Kuzeyden Forests" sustainability initiative, which has planted 83,000 trees across five Turkish provinces.
In January 2024, following e-commerce law changes, co-founder of Getir Tuncay Tütek acquired 100% ownership of Kuzeyden, transforming it from a Getir subsidiary into an independent entity. Hakan Kal (ex-GetirSu General Manager, Unilever background) was appointed CEO. Since independence, the company has aggressively broadened its product surface, entering the mineral water category in December 2024, fruit juice in April 2025, and lemonade in August 2025, while adding a second mineral water source for capacity. No institutional investors or external funding rounds are disclosed.
Kuzeyden firmographics
Firmographics- Name
- Kuzeyden
- Legal name
- Kuzeyden İçecek Sanayi ve Ticaret A.Ş.
- Website
- https://kuzeydensu.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kuzeyden is a 100% Turkish-capital-owned beverage company producing natural mineral water, sparkling mineral water, 100% cold-pressed fruit juices, and lemonade in BPA-free and glass packaging. It serves Turkish consumers nationwide through retail partners, e-commerce, and a proprietary mobile app for direct-to-consumer delivery.
- Ownership category
- akta.pro rank
Kuzeyden industry classification
Industry- Product category
- Packaged Drinking Water & Beverages
- NAICS
- Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF)
- akta.pro secondary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
Keywords
Where Kuzeyden is headquartered
LocationHeadquarters
- HQ city
- İstanbul
- HQ country
- Türkiye
- HQ region
- Europe
Offices3 records
Markets served
Kuzeyden business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Water and Beverage Product Sales: Kuzeyden generates revenue through the sale of packaged water and beverages including natural mineral water, sparkling mineral water, fruit juices, and lemonade. Products are sold in various formats including 19L carboys, PET bottles, premium PET, glass bottles, and cups. The company also sells accessory products such as BPA-free carboy pumps.
- Direct Delivery Service: The company offers fast delivery service through its mobile application, delivering products directly to consumers within minutes. This app-based delivery model provides an additional revenue stream and customer acquisition channel.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Kuzeyden product offering
Product offeringCore offering
Kuzeyden produces and sells packaged drinking water and beverages in Turkey, including 19-liter BPA-free transparent carboys, PET water in multiple sizes (200mL to 5L), premium PET and glass-bottled water, sparkling natural mineral water from Erzincan in four flavors, 100% cold-pressed fruit juices in glass bottles (six varieties), and lemonade in three flavors. Products are distributed nationwide through retail partners, the company's website, and a mobile app that offers fast delivery and water intake tracking.
Product overview
Kuzeyden is a 100% Turkish-owned beverage company offering a diversified portfolio of water and beverage products. The core product line includes natural mineral water in multiple formats: Damacana (Carboy) in 19L BPA-free jugs with manual and automatic pumps; PET water in sizes from 5L down to 200mL cups; Premium PET in 750mL and 400mL elegant bottles; and Premium Glass in 750mL and 330mL eco-friendly bottles. The company expanded into sparkling natural mineral water (Maden Suyu) in December 2024, available in plain and three flavored variants (Cool Lime, Berry Mix, Tropical) in Turkey's lightest bottle. In April 2025, Kuzeyden entered the 100% cold-pressed fruit juice category with six varieties (Orange, Pomegranate, Green Apple, Red Apple, Grape, Mango Dream) in glass bottles. August 2025 saw the launch of lemonade products (Classic, Strawberry, Pomegranate) also in glass packaging. All products emphasize natural ingredients, no preservatives, no added sugar, and eco-friendly packaging. The company also offers a mobile app for water intake tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- Damacana (19L Carboy) 19-liter BPA-free transparent water carboy for household water supply, Turkey's first transparent and BPA-free carboy, sourced from natural mineral water springs with pH 7.5 value. Targeted at households and offices needing bulk drinking water.
- PET Water (Multiple Sizes) Natural mineral water in PET packaging available in 5L, 1.5L, 1L, 500mL, 330mL, 200mL, and cup (200mL) formats, sourced from underground springs with balanced mineral content. Targeted at general consumers for daily hydration.
- Premium PET Water (750mL and 400mL)
Quantifiable outcome
- 83,000 trees planted through Kuzeyden Forests sustainability initiative
- +2 more outcomes
Companies that use Kuzeyden
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Kuzeyden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Kuzeyden partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Türkiye Basketbol Federasyonu (Turkish Basketball Federation)coreKuzeyden serves as the official water sponsor for Turkish Basketball National Teams. This sponsorship provides brand visibility during national and international basketball competitions, associating Kuzeyden with athletic excellence and national pride.
- Türkiye Voleybol Federasyonu (Turkish Volleyball Federation)coreKuzeyden serves as the official water sponsor for Turkish Volleyball National Teams. The partnership enhances brand recognition and trust among Turkish consumers through association with popular national sports teams.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
Kuzeyden competitors and assessment
Company assessmentDirect peers
- Pınar Su: Pınar Su (Yaşar Holding) is a major Turkish packaged water and beverage brand covering carboys, PET bottles, and flavored waters — directly comparable to Kuzeyden's water portfolio breadth.
- Hayat Su: Hayat Su is a Turkish natural mineral water brand offering PET and glass formats, competing head-to-head with Kuzeyden in mainstream and premium packaged water segments.
- Sırma (Nestlé Waters): Sırma is a long-established Turkish natural mineral water brand now owned by Nestlé Waters, offering sparkling and still variants. Directly competes with Kuzeyden in bottled mineral water and flavored sparkling water.
- Dimes: Dimes is a leading Turkish fruit juice and beverage brand offering 100% juices and ades — directly comparable to Kuzeyden's newly launched cold-pressed juice and lemonade SKUs in glass bottles.
- Uludağ İçecek: Uludağ İçecek produces mineral water, flavored water, juices, and soft drinks across multiple categories — closely matching Kuzeyden's category-stacking strategy in the Turkish market.
- Beypazarı Maden Suyu: Beypazarı is one of Turkey's most recognized natural mineral water brands with flavored sparkling variants, directly comparable to Kuzeyden's flavored sparkling mineral water (Cool Lime, Berry Mix, Tropical) and lightweight bottle positioning.
- Erikli (Hayat Su): Hayat Kimya's Erikli is Turkey's leading packaged water brand, offering natural mineral water and carboys in similar formats to Kuzeyden. Directly comparable as the dominant Turkish still-water incumbent.
Broad incumbents
- Coca-Cola İçecek: Coca-Cola İçecek is the dominant Turkish non-alcoholic ready-to-drink beverage company (Coca-Cola, Cappy juices, Fuse Tea, Damla water) — a broad incumbent with overlapping categories including juices, water, and lemonade that compete with Kuzeyden's newer lines.
Regional players
- Perrier (Nestlé Waters): Perrier is the global benchmark for premium sparkling natural mineral water — comparable to Kuzeyden's premium-positioned Erzincan-sourced sparkling mineral water in product positioning, though operating in different geographies.
Emerging players
- SodaStream: SodaStream makes home carbonation systems producing sparkling water on demand — adjacent to Kuzeyden's sparkling natural mineral water range as an alternative way consumers access flavored sparkling water.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Kuzeyden social profiles
Digital presenceKuzeyden compliance and trust
Trust signalCompliance7 records
Kuzeyden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kuzeyden leadership team
Management profileNumber of profiles
Profiles2 records
Kuzeyden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kuzeyden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kuzeyden
What does Kuzeyden do?
Kuzeyden produces and sells packaged drinking water and beverages in Turkey, including 19-liter BPA-free transparent carboys, PET water in multiple sizes (200mL to 5L), premium PET and glass-bottled water, sparkling natural mineral water from Erzincan in four flavors, 100% cold-pressed fruit juices in glass bottles (six varieties), and lemonade in three flavors. Products are distributed nationwide through retail partners, the company's website, and a mobile app that offers fast delivery and water intake tracking.
Is Kuzeyden a public or private company?
Kuzeyden is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kuzeyden founded?
Kuzeyden was founded in 2017. It employs 1 to 10 people.
Where is Kuzeyden based?
Kuzeyden is headquartered in İstanbul, Türkiye, in the Europe region.
How does Kuzeyden make money?
Two revenue lines are on record. Water and Beverage Product Sales are the primary driver. The others are direct Delivery Service.
Who are Kuzeyden's main competitors?
Direct peers on record are Pınar Su, Hayat Su, Sırma (Nestlé Waters), Dimes, Uludağ İçecek, Beypazarı Maden Suyu and Erikli (Hayat Su). Coca-Cola İçecek is listed as a broad incumbent. Perrier (Nestlé Waters) is listed as a regional player. SodaStream is listed as an emerging player.
Does Kuzeyden have an API?
No public API is recorded for Kuzeyden.
What industry is Kuzeyden in?
Kuzeyden's product category is Packaged Drinking Water & Beverages. Its primary akta.pro industry code is AFAFACAF, Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte), with a secondary code of CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 312112 and its SIC code is 2080.