Metrica Movil, S.a. De C.v.

What Metrica Movil, S.a. De C.v. does

Métrica Móvil (legal name Metrica Movil, S.a. De C.v.) is a private Mexican company founded in 2014, headquartered in Torreón, Coahuila. According to the firm's own short description, it provides telematics and advanced analytics solutions designed for real-time fleet monitoring and decision support, indicating a focus on fleet operators, logistics providers, or transportation-dependent enterprises that require visibility into vehicle location, utilization, and operational performance.

The company's value proposition centers on telemetry-derived analytics applied to vehicle fleets, with functional positioning around 'real-time monitoring' and 'decision support' — terms consistent with GPS/telematics ingestion, dashboarding, and exception-based alerting rather than autonomous fleet optimization. No information was disclosed regarding the platform's architecture (cloud vs. on-prem), specific hardware (OBD, ELD, sensor kits), proprietary models, integration partners, or supported telematics protocols.

No business model details are available in the source data: pricing model, contract structure, sales motion, customer count, headcount, funding history, revenue, geographic footprint beyond Mexico, leadership, certifications, partnerships, or awards are all undisclosed. The company's primary webpage at the time of capture returned only a verification/loader page, and the structured firmographic extract listed no products, no customers, no employees, and no compliance items. As a result, the company is best characterized as a small, privately held Mexican telematics vendor with limited externally visible scale signals.

Name

Metrica Movil, S.a. De C.v.

Legal name

Metrica Movil, S.a. De C.v.

Website

https://metricamovil.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Métrica Móvil is a private Mexican company founded in 2014 and headquartered in Torreón that provides telematics and advanced analytics solutions for real-time fleet monitoring and decision support to fleet operators.

Ownership category

akta.pro rank

Product category

Fleet Telematics

NAICS

Support Activities for Road Transportation (4884), Support Activities for Transportation (488)

SIC

Measuring & Controlling Devices, Nec (3829), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)

akta.pro secondary industries

Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN), Data Integration, APIs & Telematics Data Platforms (TLABAJAM)

Keywords

• Fleet telematics
• GPS tracking
• Fleet management
• Vehicle analytics
• Real-time monitoring

Headquarters

HQ city

Torreón

HQ country

Mexico

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Core offering

Métrica Móvil provides telematics and advanced analytics solutions for real-time fleet monitoring and decision support. The company delivers technology-driven visibility and data analysis tools that allow fleet operators to track and manage their vehicle operations on an ongoing basis.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Gurtam: Developer of the Wialon GPS tracking and fleet management platform, widely used by regional telematics service providers and resellers worldwide. Highly comparable to Métrica Móvil as a telematics software backbone for SMB/mid-market fleet operators.

Broad incumbents

• Samsara: Cloud-based fleet telematics and IoT platform with strong analytics and dashcam offerings. Competes with Métrica Móvil on the analytics-driven fleet monitoring value proposition, though at enterprise scale across multiple geographies.
• Geotab: Global fleet telematics leader with a broad platform covering GPS tracking, driver behavior, vehicle diagnostics, and analytics. Directly comparable to Métrica Móvil on telematics core, but operates at much larger scale and serves fleets worldwide, including Mexico.
• Fleet Complete: Fleet tracking, asset management, and telematics provider with operations across North America, Europe, and other regions. Directly comparable on real-time fleet monitoring, with stronger geographic reach than Métrica Móvil.
• Omnitracs: Fleet management and transportation intelligence provider for trucking and logistics, with strong analytics and decision-support capabilities. Comparable to Métrica Móvil on the analytics-driven decision support positioning, primarily serving North American trucking.
• Webfleet (Bridgestone): Bridgestone-owned fleet telematics SaaS platform with vehicle tracking, driving behavior, and fleet optimization. Comparable to Métrica Móvil on telematics, with a strong European base that is expanding into LatAm.
• Trimble Transportation: Provides transportation and fleet management solutions including telematics and analytics. Overlaps with Métrica Móvil's analytics-for-decision-support positioning, primarily serving enterprise fleets in North America with growing LatAm exposure.
• Teletrac Navman: GPS fleet tracking and telematics provider offering real-time location, driver behavior, and analytics. Comparable to Métrica Móvil on core real-time fleet monitoring, focused on commercial vehicles with global delivery.
• Verizon Connect: Telematics and fleet management provider offering GPS tracking, vehicle diagnostics, and productivity tools. Overlaps directly with Métrica Móvil's real-time fleet monitoring offering, with the backing of a global telecom operator.
• CalAmp (now Ametek / LoJack-style fleet): Provider of telematics hardware, software, and connectivity solutions for fleet and asset management. Comparable to Métrica Móvil on the telematics platform layer, often supplying enabling technology to regional telematics providers.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/metricamovil
• LinkedInlinkedin.com/company/metricamovil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metrica Movil, S.a. De C.v.