Keep Manatee Beautiful, Inc.

What Keep Manatee Beautiful, Inc. does

Keep Manatee Beautiful, Inc. is a nonprofit environmental organization established in Spring 1991 as the Manatee County, Florida affiliate of Keep America Beautiful and Keep Florida Beautiful. The organization mobilizes community-based solutions to littering, illegal dumping, solid waste disposal, recycling, and beautification across a single-county service area. Its core offerings are volunteer programs rather than software products: signature events such as the Great American Cleanup, International Coastal Cleanup, and Earth Day Manatee; ongoing Adopt-A-Shore, Adopt-A-Road, and Adopt-A-Park initiatives that institutionalize recurring engagement at designated locations; the Manasota Regional Envirothon for high school students; and the F.O.R.E. the Environment Golf Fundraiser for annual revenue generation.

The organization operates with 1-10 paid employees, a board of directors chaired by Ben Vanderbaan (WastePro), and Executive Director Jennifer Hoffman (in role since November 2017). It is supported by 10,000+ volunteers who contributed over 33,000 hours and enabled a record-breaking 121,805 pounds of trash and debris collection in 2023, nearly double the prior year. Underlying technology is minimal: a Wix-hosted website, Eventbrite for volunteer registration, and Bloomerang for donation processing, with no proprietary technology products or APIs.

Revenue is generated entirely through nonprofit funding mechanisms: individual donations (with logo recognition at $250+), corporate sponsorships tied to signature events and golf fundraiser, government grants from Manatee County and municipal partners, and fundraising events. Pricing is not applicable as no products or services are sold. Customer and partner concentration spans multiple municipal governments (Bradenton, Palmetto, Holmes Beach, Bradenton Beach), corporate sponsors (WastePro, WM, FPL, Suncoast Aqua Adventures), nonprofit partners (Anna Maria Garden Club, Sarasota Bay Estuary Program, Bradenton Area Convention and Visitors Bureau), and the long tail of individual community volunteers.

Name

Keep Manatee Beautiful, Inc.

Legal name

Keep Manatee Beautiful, Inc.

Website

https://manateebeautiful.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community Environmental Services

NAICS

Waste Collection (56211)

SIC

Refuse Systems (4953)

akta.pro primary industry

Street & Public Space Litter Collection (Municipal Cleaning) (BPALAAAE)

akta.pro secondary industry

Eco-Friendly Disposal, Recycling & Donation Hauling (HSAIAOAJ)

Keywords

• Volunteer cleanup programs
• Litter prevention services
• Community beautification programs
• Coastal restoration services
• Environmental stewardship programs

Headquarters

HQ city

Bradenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: Individual donors contribute to the organization through the website donation portal, with donations of $250 or more getting organizational logos on Earth Day Manatee event materials.
2. Corporate Sponsorships: Corporate sponsors provide financial support for signature events like Earth Day Manatee and the F.O.R.E. Golf Fundraiser. Sponsors receive logo placement and recognition at events.
3. Event Fundraising: The organization hosts annual fundraising events including a golf fundraiser (F.O.R.E. the Environment Golf Fundraiser) to generate revenue for operations and programs.
4. Government Grants and Support: Government sponsors including Manatee County Government and municipal partners provide funding and in-kind support for cleanup and beautification initiatives.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Keep Manatee Beautiful organizes volunteer-driven community programs for litter prevention, recycling, and beautification across Manatee County, Florida. The organization coordinates signature cleanup events (Great American Cleanup, International Coastal Cleanup, Earth Day Manatee), ongoing Adopt-A-Shore/Road/Park adoption programs, coastal restoration initiatives such as sea oat planting and dune restoration, and an annual Envirothon student competition.

Product overview

Keep Manatee Beautiful is a nonprofit environmental organization offering community-focused programs and events rather than a traditional software product. Its core offerings consist of volunteer-based cleanup and beautification programs (Adopt-A-Shore, Adopt-A-Road, Adopt-A-Park), signature events (Great American Cleanup, International Coastal Cleanup, Earth Day Manatee, Golf Fundraiser), environmental education (Manasota Regional Envirothon), and communication tools (newsletter, donation platform). These programs operate through partnerships with Eventbrite for event registration and Bloomerang for donations, with no standalone software product or API.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Cleanup Events
• Adopt-A-Shore Program
• Adopt-A-Road Program
• Adopt-A-Park Program
• Manasota Regional Envirothon
• F.O.R.E the Environment Golf Fundraiser
• Sea Oat Planting and Dune Restoration Events
• Monthly Newsletter
• Online Donation Platform

Quantifiable outcome

• Collected 121,805 pounds of trash and debris in 2023, shattering previous record of 69,000+ pounds
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and flagship.

• Keep America BeautifulcoreStrategic or Co-development Partner · 1 January 1991Keep America Beautiful is the national parent organization of Keep Manatee Beautiful. Established in Spring 1991, KMB operates as the local affiliate of this national nonprofit network dedicated to litter prevention, recycling, and beautification.
• Keep Florida BeautifulcoreStrategic or Co-development Partner · 1 January 1991Keep Florida Beautiful is the state-level parent organization for Keep Manatee Beautiful. As the local affiliate, KMB participates in state-wide environmental programs and initiatives coordinated through this organization.
• City of BradentonflagshipStrategic or Co-development PartnerCity of Bradenton is a key municipal partner for Earth Day Manatee events. The city participates in simultaneous events with Palmetto from 9 a.m. to 1 p.m., including beautification projects such as tree and flower plantings and litter cleanups as part of the America 250 celebration.
• City of PalmettoflagshipStrategic or Co-development PartnerCity of Palmetto partners with Keep Manatee Beautiful for Earth Day Manatee events. The city hosts simultaneous events including restoring flower beds, beautifying the welcome sign, planting trees, and dedicating a tree for America 250.
• Anna Maria Garden ClubcoreStrategic or Co-development PartnerCo-sponsor of sea oat planting and sand dune restoration events on Anna Maria Island. The club partners with Keep Manatee Beautiful for coastal restoration initiatives to protect the island's natural defenses.
• City of Holmes BeachcoreStrategic or Co-development PartnerCity of Holmes Beach co-sponsors the annual sea oat planting and dune restoration event at Coquina Beach, partnering with Keep Manatee Beautiful to strengthen Anna Maria Island's coastal defenses before hurricane season.
• City of Bradenton BeachcoreStrategic or Co-development PartnerCity of Bradenton Beach partners with Keep Manatee Beautiful for sea oat planting and dune restoration efforts on Anna Maria Island's coastline.
• Bradenton Area Convention and Visitors BureaucoreStrategic or Co-development PartnerThe Bradenton Area Convention and Visitors Bureau is a partner in coastal restoration and community environmental initiatives, helping protect the area's tourism assets through dune restoration and beach cleanup programs.
• Manatee County GovernmentflagshipStrategic or Co-development PartnerManatee County Government is a key government sponsor and partner in Earth Day Manatee events, contributing to community-wide environmental protection and beautification efforts throughout the county.
• Sarasota Bay Estuary ProgramcoreStrategic or Co-development PartnerSarasota Bay Estuary Program partners with Keep Manatee Beautiful for volunteer planting events at Leffis Key Preserve, planting native species and groundcovers. Provides free lunch for volunteers as part of the partnership.
• Suncoast Aqua AdventurescoreStrategic or Co-development PartnerSuncoast Aqua Adventures co-hosts the Annual Reef and Beach Cleanup events, contributing boats and aquatic expertise for marine debris removal. The 7th Annual event attracted 400 volunteers who collected 25,770 pounds of trash.
• Manatee County Parks and Natural ResourcescoreStrategic or Co-development PartnerManatee County Parks and Natural Resources partners with Keep Manatee Beautiful for volunteer planting days at Leffis Key Preserve, supporting native species restoration efforts.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Keep Florida Beautiful: State-level KAB affiliate coordinating Florida's local affiliates including KMB. Provides state-level programming, grants coordination, and policy advocacy — comparable as a layer in KMB's organizational hierarchy.
• Ocean Conservancy: National nonprofit that runs the International Coastal Cleanup program in which KMB participates. Comparable mission on coastal litter and ocean health, with a much larger national fundraising footprint and policy influence.
• Keep America Beautiful: National parent network of which KMB is an affiliate. Operates the broader national Great American Cleanup program (5M+ volunteers), provides brand and programmatic infrastructure, and serves as the umbrella under which KMB's programming is delivered.

Direct peers

• Keep Pinellas Beautiful: Local KAB affiliate in Pinellas County, FL. Comparable volunteer cleanup, recycling education, and beautification programs targeting the same coastal Florida donor and government ecosystem.
• Keep Lee County Beautiful: Local KAB affiliate in Lee County, FL. Comparable volunteer-driven litter prevention, recycling, and coastal cleanup programs at similar scale and operating model.
• Keep Charlotte Beautiful: Local KAB affiliate in Charlotte County, FL. Runs the same affiliate programming model (cleanups, recycling, beautification) at similar scale, in an adjacent coastal-Florida geography.
• Keep Sarasota County Beautiful: Local KAB affiliate covering Sarasota County — adjacent to KMB's territory. Runs an essentially identical volunteer-driven litter, recycling, and beautification program with similar municipal partnership structures, making it a near-perfect structural peer.
• Keep Tampa Bay Beautiful: Local Keep America Beautiful affiliate serving the Tampa Bay region. Operates the same volunteer-led cleanup, beautification, and recycling model in an adjacent Florida county — directly comparable in mission, programs (Adopt-A-Shore, Great American Cleanup), and revenue mix.

Emerging players

• Surfrider Foundation: National nonprofit with active Florida chapters focused on beach access, water quality, and coastal cleanup. Comparable volunteer beach cleanup activities but with a broader advocacy and policy orientation.

Others

• Sarasota Bay Estuary Program: Regional estuary program that partners with KMB on volunteer planting events at Leffis Key Preserve. Comparable in coastal restoration focus but is a government-convened program rather than a community volunteer-led nonprofit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ManateeBeautiFL
• Facebookfacebook.com/keepmanateebeautiful
• LinkedInlinkedin.com/company/keepmanateebeautiful
• Instagraminstagram.com/keepmanateebeautiful

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keep Manatee Beautiful, Inc.