Messa Boulange
- Company typePrivate
- Founded2020
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Messa Boulange firmographics
Firmographics- Name
- Messa Boulange
- Legal name
- NANOHANA
- Website
- https://land-and-monkeys.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Messa Boulange industry classification
Industry- Product category
- Plant-Based Bakery
- NAICS
- Bakeries and Tortilla Manufacturing (3118), Bread and Bakery Product Manufacturing (31181), Retail Bakeries (311811), Commercial Bakeries (311812)
- SIC
- Bakery Products (2050), Cookies & Crackers (2052)
- akta.pro primary industry
- Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI)
- akta.pro secondary industries
- Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
Keywords
Where Messa Boulange is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices12 records
Markets served
Messa Boulange business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Retail Bakery and Coffee Shop Sales: Direct retail sales of plant-based bakery and pastry products, specialty coffees, and beverages across 12 locations in France. Products include breads, viennoiseries, pastries, savory items, and drinks. Average bakery revenue of €1.5M per location with 70% gross margin.
- Franchise Fees and Royalties: Revenue from franchise network including €30K entry rights, ongoing 6% royalty fees on revenue, and supply chain markups. Franchises are offered across France to entrepreneurs meeting €200K minimum capital requirements.
- Delivery and Takeaway: Products available for delivery via Uber Eats and in-store pickup. Online ordering through order.store platform.
- Catering and Advance Orders: Pre-ordering of products including cakes from the standard range for events by calling individual bakery locations. Custom cakes are not offered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Franchise investment for Land&Monkeys bakery |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Messa Boulange product offering
Product offeringCore offering
Messa Boulange operates a 100% plant-based bakery chain (operating under the Land&Monkeys brand) selling vegan breads, viennoiseries, pastries, savory items, and specialty beverages through owned and franchised retail bakery-coffee shop locations. The company manufactures and sells plant-based versions of classic French bakery staples using proprietary formulations (Yumgo egg alternatives, palm-oil-free margarine) with no butter, cream, eggs, or dairy milk, and additionally monetizes its concept through a multi-year franchise program.
Product overview
Land&Monkeys operates as a 100% plant-based bakery chain offering a comprehensive range of baked goods and beverages. The product portfolio includes organic breads (certified BIO), viennoiseries and brioches (croissants, babkas, cinnamon rolls), pâtisseries (tarts, cakes, cookies, seasonal desserts), savory items (sandwiches, salads, quiches), and hot/cold beverages. The company operates 12 bakery-coffee shop locations across Paris, Bordeaux, and Aix-en-Provence, with a franchise model available for expansion. Products are available for dine-in, takeaway, and delivery via Uber Eats.
Differentiator
Problem solved
Functional benefit
Products and services
- Breads Organic sourdough breads made from local flours grown within 200km, including baguettes, pavés, tourte, and specialty breads. The bread range is certified organic.
- Viennoiseries & Brioches Plant-based pastries and breakfast items including croissants, pains au chocolat, babkas, cinnamon rolls, and various brioches with flaky layers.
- Pâtisseries Plant-based desserts including tarts (fraises, myrtilles, citron, abricots, pommes, poire choco), cheesecakes, flans, brownies, cakes, mousses, cookies, macarons, and seasonal creations.
- Salés (Savory Items) Plant-based savory items including the plant-based ham-and-butter sandwich, salads, quiches, focaccias, hot dishes, and soups prepared on-site from fresh local ingredients.
- Boissons (Beverages) Hot and cold beverages including specialty coffee, matcha lattes, iced coffees, fresh juices (kiwi, pomme, abricot, clémentine), kombucha, and soft drinks. Customizable with oat, almond, or soy milk.
- Franchise Program Franchise opportunity for entrepreneurs to open a plant-based bakery under the brand. Includes 7-year contract, 70% gross margin, average bakery revenue of €1.5M, €200K minimum investment, €30K entry fee, and 6% royalty on revenue.
Quantifiable outcome
- Average bakery revenue of €1.5M per location with 70% gross margin
- +2 more outcomes
Companies that use Messa Boulange
Customer profileSegments1 record
Ideal customer profiles2 records
Messa Boulange technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Messa Boulange partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Domaine du CostilcoreA 170-hectare forest in Normandy left to freely evolve, supported by Land&Monkeys as part of its biodiversity commitment. Teams visit for retreats and team-building activities. The partnership aligns with Land&Monkeys' regenerative business model and supports the company's mission to contribute to biodiversity preservation.
- Jane Goodall Institute FrancecorePartnership with the Jane Goodall Institute dedicated to chimpanzee conservation. Given the 'Monkeys' in the brand name, this partnership reinforces Land&Monkeys' commitment to protecting living beings and biodiversity.
- Sea Shepherd FranceminorMarine conservation organization supported by Land&Monkeys through its 1% of revenue donation to environmental associations.
- YumgocoreEgg alternative product range used by Land&Monkeys to replace eggs in pastry and confectionery preparations across all products. Key ingredient supplier enabling the company's 100% plant-based product range.
- Ferme du Bec-HellouinminorRenowned permaculture farm. Perrine Hervé-Gruyer, co-founder of Ferme du Bec-Hellouin, led a permaculture workshop for Land&Monkeys teams at Domaine du Costil.
- The Shift ProjectminorFrench think tank working on energy transition and decarbonization. Supported by Land&Monkeys as part of the company's environmental commitment.
- Alchimistesminor
- We Are Phenixminor
- Hop Hop Foodminor
- Groin Groinminor
- Blutopiaminor
- Vegetarisme.frminor
- Wild Legalminor
- Convergence Animaux Politique (CAP)minor
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
Messa Boulange competitors and assessment
Company assessmentBroad incumbents
- Paul: Iconic French bakery chain with nationwide distribution and a long-established brand. Competes for the same breakfast and snack occasions across Paris and major French cities, but operates at much larger scale with conventional bakery offerings rather than a plant-based specialization.
- Brioche Pasquier: Major French industrial bakery group producing viennoiseries, breads and sweet baked goods for retail and foodservice. Comparable in product category (brioches, viennoiseries, pastries) and French market focus, but operates at industrial scale rather than retail bakery format.
- Le Pain Quotidien: International bakery-restaurant chain emphasizing organic, wholesome ingredients and a community-café dining format. Overlaps with Land&Monkeys in bakery-cafe positioning, organic credentials and daypart coverage (breakfast through dinner), though its plant-based positioning is incidental rather than exclusive.
- Columbus Café & Co: Established French café-bakery chain combining coffee shop service with viennoiseries and light meals. Overlaps with Land&Monkeys on the café-bakery hybrid format and neighborhood location strategy across French cities.
- Starbucks: Global coffee-and-bakery chain with high street presence across Paris and other French cities. Comparable on the café-bakery hybrid format, daypart coverage (breakfast through afternoon coffee) and urban real estate footprint, though unrelated to plant-based specialization.
Emerging players
- Wild & The Moon: Plant-based food and beverage concept with locations in Paris and other European cities, offering cold-pressed juices, plant-milk coffees and vegan baked items. Comparable on the plant-only ingredient positioning and urban millennial customer base, though broader than bakery in scope.
- VG Pâtisserie: Paris-based vegan pâtisserie specializing in plant-based versions of classic French desserts. Direct overlap on the vegan French pâtisserie niche that Land&Monkeys also targets, but operates as a smaller, single-location dessert specialist rather than a full bakery-cafe chain.
Direct peers
- Eric Kayser (Maison Kayser): French artisanal bakery and viennoiserie chain with a strong café-bakery hybrid format and broad Parisian footprint. Directly comparable in terms of product range (breads, viennoiseries, pâtisseries), store-level operations and customer experience, though using conventional ingredients.
- Maison Landemaine: French artisanal bakery chain also founded by Rodolphe Landemaine prior to Land&Monkeys. Operates a comparable neighborhood bakery-cafe concept in Paris and other French cities, making it the closest operational and conceptual peer despite the conventional (non-vegan) positioning.
Others
- Bridor: French industrial bakery supplier serving retail and foodservice with par-baked breads, viennoiseries and pastries. Comparable in product category and ingredient sourcing standards (Valrhona partnership at Land&Monkeys mirrors Bridor's premium supplier relationships), but acts as a B2B supplier to foodservice rather than a retail competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Messa Boulange social profiles
Digital presenceMessa Boulange compliance and trust
Trust signalCompliance1 record
Messa Boulange financial estimates
Financial estimateRevenue estimate
Valuation estimate
Messa Boulange leadership team
Management profileNumber of profiles
Profiles2 records
Messa Boulange funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Messa Boulange M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Messa Boulange
What does Messa Boulange do?
Messa Boulange operates a 100% plant-based bakery chain (operating under the Land&Monkeys brand) selling vegan breads, viennoiseries, pastries, savory items, and specialty beverages through owned and franchised retail bakery-coffee shop locations. The company manufactures and sells plant-based versions of classic French bakery staples using proprietary formulations (Yumgo egg alternatives, palm-oil-free margarine) with no butter, cream, eggs, or dairy milk, and additionally monetizes its concept through a multi-year franchise program.
Is Messa Boulange a public or private company?
Messa Boulange is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Messa Boulange founded?
Messa Boulange was founded in 2020. It employs 11 to 50 people.
Where is Messa Boulange based?
Messa Boulange is headquartered in Paris, France, in the Europe region.
How does Messa Boulange make money?
Four revenue lines are on record. Retail Bakery and Coffee Shop Sales are the primary driver. The others are franchise Fees and Royalties, delivery and Takeaway and catering and Advance Orders.
Who are Messa Boulange's main competitors?
Broad incumbents on record are Paul, Brioche Pasquier, Le Pain Quotidien, Columbus Café & Co and Starbucks. Emerging players are Wild & The Moon and VG Pâtisserie. Direct peers are Eric Kayser (Maison Kayser) and Maison Landemaine. Bridor is listed as an others.
Does Messa Boulange have an API?
No public API is recorded for Messa Boulange.
What industry is Messa Boulange in?
Messa Boulange's product category is Plant-Based Bakery. Its primary akta.pro industry code is THAFAFAI, Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly), with a secondary code of THAFADAG, Cafe-Bakeries (Coffee + Pastry Focus). Its NAICS code is 3118 and its SIC code is 2050.