Mcgee, Lerer & Associates A Law Corporation

What Mcgee, Lerer & Associates A Law Corporation does

McGee, Lerer & Associates A Law Corporation, doing business as McGee Lerer Ogrin, is a Los Angeles-based plaintiff-side personal injury law firm founded by Daniel McGee and Catherine Lerer, with Dean Ogrin serving as Head of Litigation and Partner. The firm concentrates 100% of its practice on personal injury and wrongful death matters, with sub-specializations in electric scooter and electric bike accidents, sexual abuse claims, truck and motorcycle collisions, premises liability, and emerging categories such as self-driving vehicle (Waymo) and Turo rental accidents. Its competitive positioning is built on a team that includes former insurance adjusters, giving it operational insight into insurer claim-evaluation tactics, and on a track record of large verdicts and settlements including a $122.5M global settlement on behalf of childhood sexual abuse victims against the City of Santa Monica.

The firm operates on a pure contingency fee basis — clients pay nothing unless the firm recovers compensation — and offers free 24/7 consultations via four Southern California offices (Los Angeles, Long Beach, Santa Monica, Pasadena) plus phone and online intake. Distribution is content-led: an SEO-driven blog archive dating to 2010 targets personal injury search queries, supplemented by earned media placements in the LA Times, Washington Post, Bloomberg, CNN, and BuzzFeed. Adjacent services include a referral network of medical providers who treat clients on a lien basis and pre-settlement cash advance facilitation, lowering the practical barriers to retaining counsel for injured clients without upfront capital.

The firm has expanded organically from a single office to four locations, grown support staff to roughly 18 case managers and paralegals, and is currently investing in a mass-tort sexual abuse vertical with named intake pages for individual institutional defendants. Ownership remains a partnership of the named attorneys with no disclosed external investment, and there are no signals of technology platform buildout, AI tooling, or institutional capital. Revenue is not disclosed; given the small attorney count and contingency-fee economics on the disclosed case portfolio, the firm is best characterized as a high-touch, mid-sized boutique rather than a scaled consumer legal brand.

Name

Mcgee, Lerer & Associates A Law Corporation

Legal name

McGee, Lerer & Associates A Law Corporation

Website

https://mcgeelerer.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

McGee Lerer Ogrin is a Los Angeles-based plaintiff personal injury law firm handling accident, wrongful death, sexual abuse, and micro-mobility injury cases for individual consumers across Southern California on a contingency fee basis.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Accident legal representation
• Contingency fee attorney
• Wrongful death litigation
• Vehicle accident lawyer

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Personal Injury Legal Representation: Contingency fee-based legal representation for personal injury victims. The firm charges no fees unless they win the case, taking a percentage of the settlement or judgment. This model eliminates upfront costs for clients and aligns the firm's incentives with maximizing client compensation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

McGee, Lerer & Associates is a personal injury law firm that provides full legal representation to accident and injury victims across Southern California, covering car, truck, motorcycle, bus, bicycle, pedestrian, e-bike and electric scooter accidents, dog bites, premises liability, catastrophic injuries, sexual abuse, and wrongful death claims. Representation is delivered under a contingency-fee structure with no fee unless the firm wins, supported by free initial consultations available 24/7 through four offices and phone/online intake.

Product overview

McGee Lerer Ogrin is a personal injury law firm offering comprehensive legal services through a unified practice focused on serious injury and wrongful death cases. The firm's core offering centers on personal injury legal representation across multiple accident types, with specialized expertise in electric scooter accidents. The firm operates from four office locations (Los Angeles, Long Beach, Santa Monica, and Pasadena) and differentiates itself through a team that includes former insurance adjusters, providing insider knowledge of claims handling. Services follow a contingency fee model with no upfront costs to clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Representation Contingency-fee legal representation for victims of car, truck, motorcycle, bus, bicycle, pedestrian, e-bike, and electric scooter accidents; dog bites; burn, brain, and spinal cord injuries; premises liability; and wrongful death claims. For individuals in Southern California who have suffered serious personal injury.
• Electric Scooter Accident Legal Services Specialized legal representation for riders and pedestrians injured by electric scooters, covering Bird, Lime, Jump, and Lyft scooters, scooter malfunctions, electric unicycle accidents, and pedestrian strikes. For injured scooter riders, e-unicycle users, and pedestrians in Southern California.
• Sexual Abuse Victim Representation Legal representation for survivors of sexual abuse, including institutional, employer, and individual perpetrator cases. For adult and childhood sexual abuse survivors in California.
• Wrongful Death Legal Representation Legal representation for surviving family members pursuing wrongful death claims arising from accidents, abuse, or unsafe premises. For families of deceased victims in Southern California.
• Premises Liability Legal Services Legal representation for injuries occurring on someone else's property, including slip-and-fall accidents, falling-object injuries, and other hazardous-property conditions. For injured visitors, tenants, or members of the public on commercial or residential premises.
• E-Bike Accident Legal Services Legal representation for electric bicycle accident victims, including collisions with motor vehicles and injuries sustained on bike paths. For injured e-bike riders in Southern California.
• Free Case Consultation No-cost, no-obligation initial legal consultation with a personal injury attorney, available 24/7 by phone or online. For any individual considering a personal injury or wrongful death claim.

Quantifiable outcome

• $122.5M global settlement for sexual abuse victims
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Medical Providers NetworksupportOthersNetwork of trusted medical providers who treat clients on a medical lien basis, allowing injured clients to receive necessary medical care while their case progresses without upfront payment requirements.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wilshire Law Firm: Los Angeles-based personal injury firm operating on a contingency-fee model with strong TV/SEO marketing spend. Directly competes with McGee Lerer for LA-area auto, truck, and catastrophic injury cases and is among the most aggressive advertisers in the LA PI market.
• Downtown LA Law Group: Los Angeles-based personal injury firm with a contingency-fee model and multilingual staff. Directly competes in the LA core for auto, pedestrian, and premises liability cases and is a similarly mid-sized bilingual local competitor.
• The Barnes Firm: Personal injury firm operating on a contingency-fee model with multiple offices across California and the West Coast. Direct competitor for auto, truck, and catastrophic injury cases and comparable in mid-sized PI firm positioning relative to McGee Lerer.
• The Dominguez Firm: LA-headquartered personal injury firm with a Spanish-language bilingual capability and contingency-fee structure. Directly comparable on geography, practice focus, and the bilingual serving strategy that McGee Lerer highlights as a differentiator.
• Jacoby & Meyers: Nationally recognized contingency-fee personal injury firm with California offices. Same business model and case types (auto, truck, wrongful death) and historically a category-defining brand in PI advertising that McGee Lerer competes against for general consumer awareness.
• Bisnar Chase Personal Injury Attorneys: Long-standing Los Angeles personal injury firm with a comparable contingency-fee model and SoCal multi-office footprint. Directly competes for the same plaintiff-side injury cases (auto, truck, premises liability) in LA County and is a primary share-of-voice competitor in the LA PI market.
• Law Offices of Samer Habbas & Associates: Los Angeles-based personal injury firm with a contingency-fee model and bilingual team. Directly comparable on geography, contingency pricing, and the bilingual serving of LA's diverse plaintiff pool.
• Case Barnett Law: California personal injury firm with offices in Orange County and Costa Mesa, focusing on auto, motorcycle, and catastrophic injury cases. Comparable contingency-fee, plaintiff-side PI model and overlaps with McGee Lerer in Southern California, especially in Orange County-adjacent matters.

Broad incumbents

• Morgan & Morgan: Largest personal injury law firm in the United States with national reach and heavy TV/SEO marketing. Operates in the same plaintiff-side PI category as McGee Lerer but at vastly greater scale; represents the broad incumbent that smaller firms benchmark case acquisition against in LA.

Regional players

• Berg Injury Lawyers: California-based personal injury firm with offices across Northern and Southern California. Operates the same contingency-fee, plaintiff-side injury model as McGee Lerer but with primary reach outside the LA core, making it more of a regional parallel than direct LA competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mcgee-lerer-ogrin

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mcgee, Lerer & Associates A Law Corporation