Mamie-Boom
Mamie-Boom (Silver Dreams SAS) is a French personal-services mandate operator connecting vetted university students with seniors for non-medical companionship visits at home and in EHPADs across 100+ French cities, generating revenue through recruitment fees and recurring monthly management fees with CESU declaration management.
- Company typePrivate
- Founded2021
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mamie-Boom does
Mamie-Boom (commercial name of Silver Dreams SAS, founded 2021, headquartered in Montreuil, France) is a French personal-services mandate operator (mandataire de services à la personne) under declaration number SAP892255191. The company connects university students ('Gentils Accompagnateurs') with elderly individuals ('Super-Boomeurs') for non-medical companionship visits at home and in EHPADs (nursing homes) across 100+ cities in France. Activities include conversation, walks, games, reading, IT assistance, grocery help, meal preparation, cultural outings, medical appointment accompaniment, and night-time presence. Same-student continuity and personality-based matching create what the company calls 'a grandparent of the heart' relationship, with photo follow-ups sent to families after each visit.
Mamie-Boom operates a lightweight digital platform (app.mamie-boom.com) for student-senior matching, online signup, and Stripe-based payment processing of the €49.90 recruitment fee. The underlying technology stack is standard (Webflow-built website, OVH hosting, Stripe payments) with no proprietary AI/ML components disclosed. The matching process is described as manual, supported by a strict student recruitment funnel involving interviews, ID verification, and criminal record checks.
The business model combines a one-time recruitment fee (€49.90 TTC) with recurring monthly management fees on a minimum 8-hour/month engagement. The recommended plan is 4 hours/week at ~€214/month after the 50% French tax credit. Mamie-Boom manages CESU declarations on behalf of clients, acts as the mandated intermediary between the senior (particulier employeur) and the student, and earns a management fee per hour delivered. The company is led by President Céline Leblanc and Customer Relations Manager Maxime Richard, with a lean team of 1-10 employees, no external funding, and distribution achieved through direct sales, website/phone channels, earned media, and a strategic partnership with AG2R La Mondiale.
Mamie-Boom firmographics
Firmographics- Name
- Mamie-Boom
- Legal name
- Silver Dreams SAS
- Website
- https://mamie-boom.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mamie-Boom (Silver Dreams SAS) is a French personal-services mandate operator connecting vetted university students with seniors for non-medical companionship visits at home and in EHPADs across 100+ French cities, generating revenue through recruitment fees and recurring monthly management fees with CESU declaration management.
- Ownership category
- akta.pro rank
Mamie-Boom industry classification
Industry- Product category
- Senior Companion Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Companionship & Social Engagement Visits (HSABAAAA)
- akta.pro secondary industry
- Senior/Accessibility Concierge & Companion Errands (HSACAIAO)
Keywords
Where Mamie-Boom is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Mamie-Boom business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Recruitment fee: One-time recruitment fee of €49.90 TTC (€41.58 HT) charged to Super-Boomeurs (seniors or their families) for the selection and matching of a student companion. This is a one-time upfront charge.
- Monthly management fees: Monthly management fees charged to clients. Minimum 8 hours/month at €10.16 net/hour for the student plus €10.00 TTC management fee per additional hour. After 50% tax credit, visits start at €13.35/h. The mandate model generates recurring monthly revenue based on hours delivered.
- Student companion wages: Mamie-Boom facilitates the employer-employee relationship between the client (particulier employeur) and the student (Gentil Accompagnateur). The recommended student wage is €10.16 net/hour including 10% paid leave. Mamie-Boom handles CESU declarations on behalf of clients, taking a management fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Visits from €13.35/h after tax credit (minimum 8h/month) |
| Unit Pricing | Pay-as-you-go | Student companion wage: €10.16 net/hour (incl. 10% paid leave) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Mamie-Boom product offering
Product offeringCore offering
Mamie-Boom connects elderly individuals (60+) living at home or in EHPADs with vetted university students who provide regular non-medical companionship visits including conversation, walks, games, IT assistance, shopping help, meal preparation, cultural outings, and medical appointment accompaniment. The service operates across 100+ French cities at a minimum of 8 hours per month, priced at €13.35/h after the 50% French tax credit, with a one-time recruitment fee of €49.90 TTC. The company also recruits, vets, and matches student companions directly and handles monthly CESU administrative declarations on behalf of clients.
Product overview
Mamie-Boom operates as a dual offering: a social companionship service pairing elderly individuals ('Super-Boomeurs') with vetted university students ('Gentils Accompagnateurs') for regular in-person visits at home or in EHPAD facilities, and a supporting digital platform that manages the matching process, visit scheduling, photo reporting, and CESU administrative declarations. The core service is priced at 26.70€/hour before tax credit (13.35€/hour after 50% tax credit), with a minimum of 8 hours/month, delivered through personalized student-senior pairings based on personality and interests.
Differentiator
Problem solved
Functional benefit
Products and services
- Dame de Compagnie Service (Gentil Accompagnateur) A companionship service connecting elderly people (60+) living at home or in EHPAD facilities with vetted university students called 'Gentils Accompagnateurs'. The students provide regular visits including conversation, walks, games, computer assistance, shopping help, meal preparation, cultural outings, medical appointment accompaniment, and night-time presence. A minimum of 8 hours per month is required, with a recommended 4 hours per week. Pricing is €13.35/h after the 50% French tax credit, with a one-time recruitment fee of €49.90 TTC.
- Mamie-Boom Digital Platform (app.mamie-boom.com) A web-based matching platform (app.mamie-boom.com) connecting elderly people with student companions. The platform facilitates profile matching, visit scheduling, post-visit photo reports sent to families, account login, and monthly CESU declaration management. It is offered to both seniors/families (signup_login) and student companions applying to join the network.
Quantifiable outcome
- After tax credit, effective cost of visits is €13.35/h (from a pre-credit rate of €26.70/h)
- +2 more outcomes
Companies that use Mamie-Boom
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Mamie-Boom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Mamie-Boom partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- AG2R La MondialecoreAG2R La Mondiale is a prominent French insurance and social protection group that has partnered with Mamie-Boom. The partnership appears in a 'Avec le soutien' (With the support of) section on Mamie-Boom's website, suggesting AG2R La Mondiale supports Mamie-Boom's mission. As a major player in health and personal protection insurance, AG2R La Mondiale likely refers its policyholders to Mamie-Boom's companion services for seniors.
- France 2minorNational French public television channel that featured Mamie-Boom, contributing to national brand awareness.
- France 3minorRegional French public television channel that featured Mamie-Boom, contributing to regional brand awareness.
- Télématin (France 2)minorPopular morning show on France 2 that featured Mamie-Boom, reaching a broad audience of potential customers and student companions.
- Le Mag de la santéminorHealth-focused program/media outlet that covered Mamie-Boom, aligning with health and wellness audiences.
- Le MondeminorLeading French national newspaper that featured Mamie-Boom, adding credibility among educated and urban readership.
- Le ParisienminorMajor French regional newspaper serving the Paris region that covered Mamie-Boom.
- Europe 1minorFrench national radio station that featured Mamie-Boom in its programming.
- BrutminorFrench digital media outlet focused on social impact and youth-oriented content that covered Mamie-Boom.
- StripecoreStripe is used for payment processing (card payments for recruitment fees). Stripe is GDPR-compliant, as stated in Mamie-Boom's privacy policy. This is a critical infrastructure partnership enabling the online payment of the €49.90 recruitment fee.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Mamie-Boom competitors and assessment
Company assessmentBroad incumbents
- O2 Senior: Major French personal-services brand (O2 Care Services) offering senior companionship, household help, and childcare nationally. A broad incumbent with overlapping capabilities but a wider portfolio beyond Mamie-Boom's focused companionship niche.
- Avec (Groupe AVEC): Large French multi-service operator providing personal and home-care services for seniors and vulnerable populations across many regions. A broader incumbent with overlapping companionship/home-help offerings.
Direct peers
- Senior Compagnie: French personal services franchise specializing in non-medical home support for seniors (assistance with daily activities, companionship, post-hospitalization follow-up). Directly comparable mandate-and-accompaniment model serving the same elderly client base in France.
- Domidom: French franchise network providing non-medical home help services for seniors and dependents, including companionship, daily living assistance, and post-hospitalization support. Operates on a similar mandataire framework and targets the same familles/seniors segments.
- AD Seniors (ADHAP): Network-franchised French provider of non-medical personal services to seniors at home (housekeeping, meals, companionship, mobility). Comparable target market, service menu, and regulated mandataire/SAAD structure.
- Petits-fils: French nationwide network placing vetted student companions with seniors for non-medical home visits. The closest direct comparable to Mamie-Boom in target customer, service model, and intergenerational positioning, with broader geographic scale.
- Bien à la Maison (Groupe UP): French home personal services provider (CESU-compatible) offering household help and senior companionship across France. Directly comparable target customer and service catalogue, with broader scope into household services.
Emerging players
- Alenvi: French home-care start-up offering personalized support for seniors and people with disabilities, including companionship and daily-living assistance. Comparable audience with a more modern, employer-based care worker model.
- Ouihelp: Tech-enabled French home-help platform matching vetted aides with seniors and dependents. Overlaps Mamie-Boom on digital matching and home companion services but emphasizes broader personal-care tasks.
Others
- Familissimo: French platform connecting families with senior home-care providers and companions. Adjacent ecosystem participant that competes for the same family caregivers' demand for trusted senior companionship.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Mamie-Boom social profiles
Digital presenceMamie-Boom compliance and trust
Trust signalCompliance2 records
Mamie-Boom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mamie-Boom leadership team
Management profileNumber of profiles
Profiles2 records
Mamie-Boom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mamie-Boom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mamie-Boom
What does Mamie-Boom do?
Mamie-Boom connects elderly individuals (60+) living at home or in EHPADs with vetted university students who provide regular non-medical companionship visits including conversation, walks, games, IT assistance, shopping help, meal preparation, cultural outings, and medical appointment accompaniment. The service operates across 100+ French cities at a minimum of 8 hours per month, priced at €13.35/h after the 50% French tax credit, with a one-time recruitment fee of €49.90 TTC. The company also recruits, vets, and matches student companions directly and handles monthly CESU administrative declarations on behalf of clients.
Is Mamie-Boom a public or private company?
Mamie-Boom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mamie-Boom founded?
Mamie-Boom was founded in 2021. It employs 1 to 10 people.
Where is Mamie-Boom based?
Mamie-Boom is headquartered in Paris, France, in the Europe region.
How does Mamie-Boom make money?
Three revenue lines are on record. Recruitment fee is the primary driver. The others are monthly management fees and student companion wages.
Who are Mamie-Boom's main competitors?
Broad incumbents on record are O2 Senior and Avec (Groupe AVEC). Direct peers are Senior Compagnie, Domidom, AD Seniors (ADHAP), Petits-fils and Bien à la Maison (Groupe UP). Emerging players are Alenvi and Ouihelp. Familissimo is listed as an others.
Does Mamie-Boom have an API?
No public API is recorded for Mamie-Boom.
What industry is Mamie-Boom in?
Mamie-Boom's product category is Senior Companion Services. Its primary akta.pro industry code is HSABAAAA, Companionship & Social Engagement Visits, with a secondary code of HSACAIAO, Senior/Accessibility Concierge & Companion Errands. Its NAICS code is 62412 and its SIC code is 8300.