Total Value Rv

What Total Value Rv does

Total Value RV operates RVPartsPlus.com, a direct-to-consumer e-commerce platform selling over 8,000 RV replacement parts and upgrade components to recreational vehicle owners in the United States. Headquartered in Elkhart, Indiana — the historic center of the U.S. RV manufacturing industry — the company was founded in 2002 and operates as a privately held, for-profit business with 11-50 employees. The catalog spans solar and water systems, power converters, tires, sealers, RV covers, RV carport kits, electric coolers (Whynter FM, Dometic CFX, Alpicool C series), backup cameras (Furrion Vision S), RV-specific mattresses (Brooklyn Bedding), and other components, positioning as a one-stop discount parts shop for RV maintenance, repair, and customization.

The business runs a self-serve online storefront with content marketing, SEO, and an Amazon Affiliate program as the primary acquisition and distribution channels. Revenue is generated through one-time product transactions at discount pricing relative to retail, supplemented by lead-generation for RV insurance quotes, roadside coverage sign-ups, and RV rentals — services that monetize the same RV-owner traffic without inventory or fulfillment obligations. There is no subscription, recurring, enterprise contract, or platform/API revenue disclosed.

Total Value RV does not publicly disclose ownership structure, investors, leadership team, financial performance, or headcount trends. There is no evidence of venture funding, acquisitions, partnerships, patents, certifications, or AI/ML capabilities in the available data.

Name

Total Value Rv

Website

https://totalvaluerv.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Total Value RV operates RVPartsPlus.com, a direct-to-consumer e-commerce platform selling over 8,000 RV replacement parts and upgrade components — including covers, coolers, cameras, and mattresses — to recreational vehicle owners in the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Elkhart

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: One-time transaction sales of RV replacement parts and upgrade products through e-commerce platform. Products include solar systems, water systems, seals, tires, covers, electric coolers, cameras, mattresses, and other RV components.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Total Value RV operates an online retail platform that sells more than 8,000 RV replacement parts and upgrade products directly to RV owners. Its catalog spans RV covers, carport kits, power converters, electric coolers (Whynter FM, Dometic CFX, Alpicool C series), Furrion backup cameras, and Brooklyn Bedding RV mattresses, and the company also facilitates RV insurance quotes, roadside coverage, and RV rental bookings.

Product overview

RVPartsPlus.com is an e-commerce platform offering over 8,000 RV replacement parts and upgrades. The company provides a curated marketplace for RV accessories including protective RV Covers and Carport Kits, power management solutions like Power Converters, refrigeration options featuring Whynter FM Series, Dometic CFX Series, and Alpicool C Series electric coolers, safety equipment including Furrion Vision S backup cameras, comfort products like Brooklyn Bedding RV mattresses, plus insurance and rental services. The platform aggregates various RV-related products from multiple brands to help RV owners find replacement parts and upgrades.

Differentiator

Problem solved

Functional benefit

Products and services

• RV Covers Protective covers designed to shield RVs from weather, UV, and debris during storage or off-season use; sold to RV owners through the company's e-commerce storefront.
• RV Carport Kits Shelter structures / carport kits used to protect parked RVs from sun and precipitation; sold directly to RV owners.
• Power Converters Replacement RV power converters that transform AC shore power into usable DC power for RV 12-volt systems and battery charging; sold to RV owners performing electrical maintenance or upgrades.
• Whynter FM Series Electric Coolers Whynter FM-series portable electric coolers marketed to RV owners for refrigerated storage on the road or at campsites.
• Dometic CFX Series Electric Coolers Dometic CFX-series portable electric coolers sold to RV owners seeking premium compressor-based cooling for travel and off-grid use.
• Alpicool C Series Electric Coolers Alpicool C-series portable electric coolers offered to RV owners as a value-tier portable refrigeration option.
• Furrion Vision S Backup Camera Furrion Vision S wireless RV backup and observation camera systems sold to RV owners for rear visibility and towing safety.
• Brooklyn Bedding RV Mattresses Brooklyn Bedding RV-sized mattresses sold to RV owners replacing or upgrading the sleeping surfaces inside their RVs.
• RV Insurance Quotes Insurance quote facilitation service that connects RV owners with RV-specific coverage providers; offered as an ancillary service alongside parts and accessories.
• Roadside Coverage Roadside assistance / coverage offerings for RV owners requiring emergency support while traveling.
• RV Rentals RV rental booking service offered to consumers looking to rent an RV, facilitated through the Total Value RV platform.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Amazon: Massive general e-commerce platform with extensive RV parts catalog and the affiliate program Total Value RV participates in. Comparable as a competitor and indirect revenue source via the Amazon Affiliate model disclosed on the site.
• Camping World: The largest US retailer of RVs and RV-related products and services, operating dealerships alongside a parts and accessories business. Comparable as an incumbent serving RV owners across sales, service, and parts, though at much larger scale and with a physical retail footprint.

Direct peers

• RVupgrades.com: Online retailer focused specifically on RV upgrades, parts, and accessories. Directly comparable as a niche e-commerce specialist serving RV owners with replacement parts and upgrade products.
• etrailer.com: One of the largest online retailers specializing in RV and trailer parts, towing, and accessories. Highly comparable as a direct-to-consumer e-commerce RV parts platform with similar catalog breadth, discount positioning, and content-driven SEO strategy.
• PPL Motor Homes: Texas-based RV dealer and parts retailer with an online parts catalog. Comparable as an RV parts retailer serving consumers with replacement parts, though it also operates a physical dealership and consignment business.
• RecPro: Online retailer of RV parts, furniture, and accessories. Comparable as a direct-to-consumer RV parts e-commerce platform with similar product breadth in furniture, appliances, and exterior components.

Others

• Lippert Components: Major manufacturer and supplier of components for RVs and adjacent industries. Comparable as a key supplier ecosystem participant whose products (or competing products) flow through retail platforms like Total Value RV.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/total-value-rv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Value Rv