Lasting Impact Limited
- Company typePrivate
- Founded1991
- HeadquartersPorirua City, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingServices
Lasting Impact Limited firmographics
Firmographics- Name
- Lasting Impact Limited
- Legal name
- Lasting Impact Limited
- Website
- https://lastingimpact.co.nz
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Lasting Impact Limited is headquartered
LocationHeadquarters
- HQ city
- Porirua City
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Lasting Impact Limited business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Book Sales: Sales of 'It's Your Thoughts That Count' book available in 232-page hardcover or PDF e-book format. One-time purchase revenue.
- Coaching Services: One-on-one coaching sessions for personal development, helping individuals realize their dreams and take control of their thoughts.
- Training Workshops: Training workshops on leadership and motivation for organizations including Rotary clubs and corporate groups.
- Conference Speaking: Motivational speaking engagements at conferences and corporate events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Hardcover book edition |
| One time/ perpetual license | Pay-as-you-go | PDF e-book edition |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Lasting Impact Limited product offering
Product offeringCore offering
Lasting Impact Limited is a personal development business that sells the award-winning book 'It's Your Thoughts That Count' (a 232-page hardcover or PDF e-book) and delivers one-on-one coaching, training workshops, and motivational conference speeches. All offerings are designed to help individuals recognize and counter negative thoughts, break free from limiting beliefs, and maximize their personal and professional potential.
Product overview
Lasting Impact Limited is a personal development and coaching business founded by Wendy Betteridge. The company offers a unified portfolio centered on the book 'It's Your Thoughts That Count' (a 232-page hardcover or PDF e-book published in November 2011), complemented by one-on-one coaching services, training workshops, and conference speeches. All offerings are designed to help individuals transform their lives by understanding and harnessing the power of their thoughts.
Differentiator
Problem solved
Functional benefit
Products and services
- It's Your Thoughts That Count An award-winning personal development book that empowers readers to break free from limiting beliefs and maximize their potential through practical tools and captivating personal stories. Available as a 232-page hardcover or PDF e-book, sold directly through the company website to individual readers.
- Coaching Services One-on-one coaching sessions delivered by founder Wendy Betteridge to help individuals take control of their thoughts, realize their dreams, and achieve personal and professional goals.
- Training Workshops Group training workshops focused on leadership, motivation, and presentation skills, delivered to organizational groups including Rotary clubs, corporate groups, and community organizations in New Zealand.
- Conference Speeches Motivational speaking engagements at conferences, Rotary leadership events, and community events, focusing on leadership, personal growth, mindset transformation, and presentation tips.
Companies that use Lasting Impact Limited
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Lasting Impact Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lasting Impact Limited partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- FlightdeccoreTechnology partnership with Fraser Carson of Flightdec to develop ground-breaking community hub technology - the first such technology in the world. This enabled online hubs for communities and groups to facilitate better connectivity and exchange of information, opinions, and ideas. This technology was instrumental in helping e-Learning Porirua increase its reach throughout the city.
- Porirua City Community IT Educational Trust (e-Learning Porirua)coreWendy served as Trustee on the Trust for twenty years. The Trust's objectives were to help parents and children gain or improve computer skills, raise skills for job readiness, and provide computers with internet access and mentor support. Working with Flightdec's technology enabled the Trust to expand its community impact.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Lasting Impact Limited competitors and assessment
Company assessmentBroad incumbents
- Mindvalley: Online personal growth platform that aggregates coaches, authors, and personal development content — competes for the same personal-development reader/audience Lasting Impact targets, but at much larger digital scale.
- Landmark Worldwide: Large personal and professional development course provider offering training programs on thought management — directly competes for the same thought-management/mindset customer.
- Tony Robbins: Global personal development/life coaching brand offering live events, books, and coaching programs at vastly larger scale. Directly comparable in the personal development coaching and book category Lasting Impact targets.
- Louise Hay / Hay House: Long-running self-help publisher and personal development media brand — comparable published-book/self-help category but at publisher scale rather than sole-practitioner.
Emerging players
- BetterHelp: Digital coaching/counseling platform with massive scale — adjacent competitor for one-on-one personal development coaching customers Lasting Impact serves.
Direct peers
- Robin Sharma: Leadership and personal mastery author/coach selling books and premium speaking/training engagements — a near-perfect match for Lasting Impact's combination of authored book, leadership workshops, and motivational speaking.
- Marie Forleo: Founder-led personal development brand combining authored content, coaching programs, and speaking — closely mirrors Lasting Impact's product mix of book + coaching + training.
- Brendon Burchard: High-performance coach and author offering books, online courses, and live training events — directly comparable offering mix (authored book + coaching + motivational training) to Lasting Impact.
- Napoleon Hill Foundation: Personal development organization built around a foundational self-help book and training programs — comparable book-plus-training business model.
Regional players
- Toastmasters International: Global organization focused on public speaking and leadership training — overlaps with Lasting Impact's speaking-skills and leadership workshops for organizational leaders.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Lasting Impact Limited social profiles
Digital presenceLasting Impact Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lasting Impact Limited leadership team
Management profileNumber of profiles
Profiles1 record
Lasting Impact Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lasting Impact Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lasting Impact Limited
What does Lasting Impact Limited do?
Lasting Impact Limited is a personal development business that sells the award-winning book 'It's Your Thoughts That Count' (a 232-page hardcover or PDF e-book) and delivers one-on-one coaching, training workshops, and motivational conference speeches. All offerings are designed to help individuals recognize and counter negative thoughts, break free from limiting beliefs, and maximize their personal and professional potential.
Is Lasting Impact Limited a public or private company?
Lasting Impact Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lasting Impact Limited founded?
Lasting Impact Limited was founded in 1991. It employs 1 to 10 people.
Where is Lasting Impact Limited based?
Lasting Impact Limited is headquartered in Porirua City, New Zealand, in the Oceania region.
How does Lasting Impact Limited make money?
Four revenue lines are on record. Book Sales are the primary driver. The others are coaching Services, training Workshops and conference Speaking.
Who are Lasting Impact Limited's main competitors?
Broad incumbents on record are Mindvalley, Landmark Worldwide, Tony Robbins and Louise Hay / Hay House. BetterHelp is listed as an emerging player. Direct peers are Robin Sharma, Marie Forleo, Brendon Burchard and Napoleon Hill Foundation. Toastmasters International is listed as a regional player.
Does Lasting Impact Limited have an API?
No public API is recorded for Lasting Impact Limited.