MenLiving
- Company typePrivate
- Founded2012
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
MenLiving firmographics
Firmographics- Name
- MenLiving
- Legal name
- MenLiving NFP
- Website
- https://menliving.org
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
MenLiving industry classification
Industry- Product category
- Men's Community Support Services
- NAICS
- Civic and Social Organizations (8134)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Men’s Health & Lifestyle Coaching (Non-Clinical) (HSADAGAJ)
Keywords
Where MenLiving is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
MenLiving business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Subscriptions: Monthly recurring memberships for specialized groups including Caregivers Collective ($20/month) and The Wisdom Circle for elders ($20/month). These provide ongoing access to closed-circle meetings, expert-led sessions, and community resources.
- Retreats and Training Programs: One-time fees for immersive experiential programs including MenLiving Foundational Training ($700), Weekend Emerging Leadership Training WELT ($675), and meditation retreats like The Longest Night ($545-$595). Programs include lodging, meals, and facilitation.
- Donations: The organization accepts donations through a dedicated donation page, supporting the overall mission and operations of the nonprofit.
- Free Community Programs: Free Drop-in meetings and Deep Dive sessions provide community access at no cost, supporting the organization's mission while creating pathways to paid memberships and retreats.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Caregivers Collective Membership - $20/month |
| Subscription | Monthly | The Wisdom Circle (Elders) - $20/month |
| Unit Pricing | Pay-as-you-go | The Longest Night Meditation Retreat - $545-$595 |
| Unit Pricing | Multi-year contract | MenLiving Foundational Training (MFT) - $700 |
| Unit Pricing | Pay-as-you-go | Weekend Emerging Leadership Training (WELT) - $675 |
| Freemium | Monthly | Drop-in and Deep Dive Virtual Meetings - Free |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
MenLiving product offering
Product offeringCore offering
MenLiving is a nonprofit men's community organization that delivers peer-led support through free virtual Drop-In and Deep Dive meetings, paid monthly membership circles (The Wisdom Circle for elders and Caregivers Collective), in-person Local Chapters, walking gatherings, multi-day immersive retreats (Foundational Training, Leadership Training, Meditation Retreats), and a friend-matching web platform (MenLiving Connect). Programming is explicitly secular, peer-facilitated (not clinical therapy), and designed to help men build authentic friendships, navigate life transitions, and live intentionally.
Product overview
MenLiving is a peer-led men's support organization offering a multi-channel product portfolio centered on building male friendships and healthy, intentional, connected lives. The core offerings include virtual Drop-In Meetings and Deep Dive Meetings for peer support, in-person Local Chapters and MenWalking gatherings for regional connection, and MenLiving Connect as a friend-forward platform. Retreat experiences include the MenLiving Foundational Training (MFT) weekend immersion and the Weekend Emerging Leadership Training (WELT) for facilitator development, plus The Longest Night Meditation Retreat. Premium membership programs include The Wisdom Circle for elder men and the Caregivers Collective for those caring for aging parents. Content is delivered through a blog and the 'Transitioning to Retirement' podcast series.
Differentiator
Problem solved
Functional benefit
Products and services
- MenLiving Connect A friend-forward web platform that helps men find other men from around the world with common interests for connection and learning, accessed via SmartMatchApp login.
- Drop-In Meetings Free virtual weekly check-in calls for men to find connection and support, with both general groups and specific groups for men facing separation, divorce, or other challenges.
- Deep Dive Meetings Topic-focused virtual conversations that go deeper than Drop-in meetings, exploring specific themes with more depth and exploration.
- Local Chapters In-person chapter meetings in various locations (Madison, WI; Northshore Chicago/Evanston, IL) for men to connect regionally.
- MenWalking Walking-based outdoor gatherings for men to connect through physical activity and conversation.
- Accountability Monday Weekly virtual session for men committed to making personal changes and taking responsibility for their actions.
- MenLiving Foundational Training (MFT) An immersive weekend retreat experience designed to expand awareness, deepen personal insight, and open new ways of relating to oneself and others through interactive practices. Includes lodging, all meals, materials, facilitation, and pre/post integration calls.
- Weekend Emerging Leadership Training (WELT) An intensive facilitator training designed for existing MenLiving facilitators to master the mechanics of the MFT processes through a 24-hour leadership laboratory experience. Includes lodging, all meals, and specialized leadership curriculum.
- The Longest Night: A Mindful MenLiving Meditation Retreat A quiet, practice-first meditation retreat named for what happens when present for every hour, featuring noble silence, seated and walking meditation, mindful movement, and a fire ceremony.
- The Wisdom Circle (Elders Membership) An ongoing monthly membership ($20/month) for men in their season of eldership, featuring two online group gatherings per month plus ongoing discussion-based small circles focused on themes relevant to later life such as legacy, identity, retirement, and relationships.
- Caregivers Collective (CC) Membership
Companies that use MenLiving
Customer profileSegments6 records
Ideal customer profiles6 records
MenLiving technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MenLiving partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
MenLiving competitors and assessment
Company assessmentDirect peers
- Warrior Poet Society: Community-oriented men's organization focused on purpose, brotherhood, and personal discipline — overlaps with MenLiving's audience of men seeking intentional living and authentic male connection.
- ManKind Project: Global nonprofit running peer-led men's personal development groups, initiations, and training weekends — the closest direct peer to MenLiving in mission, peer-led model, and male-focused community programming.
- Promise Keepers: Long-running men's Christian organization hosting conferences, events, and small groups for men — comparable audience (men seeking community and personal growth) though faith-based rather than secular like MenLiving.
- Evryman: Men's group-work organization offering in-person and virtual men's circles, retreats, and facilitator training — directly comparable to MenLiving's drop-in meetings, retreats, and WELT facilitator pathway.
- Sacred Sons: Men's group-work community focused on brotherhood, accountability, and personal practice — operates a peer-led facilitation model and in-person gatherings similar to MenLiving's chapter and retreat structure.
Broad incumbents
- BetterHelp: Large online therapy platform serving millions including many male clients seeking emotional support — represents a broader incumbent addressing overlapping pain points (male isolation, life transitions) via professional rather than peer-led delivery.
- Calm: Leading meditation, sleep, and wellness app — competes for the wellness-conscious adult male demographic that MenLiving also serves, especially around stress, retirement transition, and mindfulness practices.
- Headspace: Mainstream mindfulness and mental wellness app with guided meditation and community features — competes for the same men seeking emotional wellness and intentional living, with vastly greater scale and marketing reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
MenLiving social profiles
Digital presenceMenLiving financial estimates
Financial estimateRevenue estimate
Valuation estimate
MenLiving leadership team
Management profileNumber of profiles
Profiles12 records
MenLiving funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MenLiving M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MenLiving
What does MenLiving do?
MenLiving is a nonprofit men's community organization that delivers peer-led support through free virtual Drop-In and Deep Dive meetings, paid monthly membership circles (The Wisdom Circle for elders and Caregivers Collective), in-person Local Chapters, walking gatherings, multi-day immersive retreats (Foundational Training, Leadership Training, Meditation Retreats), and a friend-matching web platform (MenLiving Connect). Programming is explicitly secular, peer-facilitated (not clinical therapy), and designed to help men build authentic friendships, navigate life transitions, and live intentionally.
Is MenLiving a public or private company?
MenLiving is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was MenLiving founded?
MenLiving was founded in 2012. It employs 1 to 10 people.
Where is MenLiving based?
MenLiving is headquartered in Chicago, United States, in the North America region.
How does MenLiving make money?
Four revenue lines are on record. Membership Subscriptions are the primary driver. The others are retreats and Training Programs, donations and free Community Programs.
Who are MenLiving's main competitors?
Direct peers on record are Warrior Poet Society, ManKind Project, Promise Keepers, Evryman and Sacred Sons. Broad incumbents are BetterHelp, Calm and Headspace.
Does MenLiving have an API?
No public API is recorded for MenLiving.
What industry is MenLiving in?
MenLiving's product category is Men's Community Support Services. Its primary akta.pro industry code is HSADAGAJ, Men’s Health & Lifestyle Coaching (Non-Clinical). Its NAICS code is 8134 and its SIC code is 8300.