OPSIO

What OPSIO does

OPSIO is a French market research institute (cabinet d'études marketing) founded in 2005 in Roubaix as Opened Mind and rebranded to Opsio in April 2017. The firm provides bespoke quantitative and qualitative consumer research for B2B clients across five service lines: brand studies, innovation studies, product mix, consumer insights, and retail/store studies. Its core product is custom-designed research engagements delivered by integrated in-house quantitative and qualitative specialist teams — not hybrid analysts or freelancers — operating in project mode from a single location in Marcq-en-Baroeul, Hauts-de-France.

The firm's technical differentiation rests on three proprietary, trademarked methodologies: PSI® (Potential Score Indicator) for concept testing that integrates emotional/psychological KPIs; IDS® (Innovation Design Selector) for evaluating concept-visual coherence; and SNAP-E® for social media audience measurement. It also operates two wholly-owned subsidiaries — EasyPanel, a proprietary 120,000-member online access panel used for respondent recruitment, and OPSIO Nudgers, a behavioral-economics consulting arm that converts insights into strategic recommendations. The company has completed more than 1,000 studies since 2005 across sectors including retail (Leroy Merlin/ADEO), FMCG (Téréos, Cafés Méo, Charles & Alice), financial services (Cofidis), insurance (Wakam), and transportation (Keolis).

OPSIO's revenue model is professional services: project-based custom engagements priced per scope, methodology, sample size, and deliverables, typically structured as multi-year contracts. The company is privately held, bootstrapped, and led by co-founders Cédric Thyrant and Jean-Sébastien Vignal alongside associate director Loïc Choquet and Development Director Sandrine Delsalle. Distribution is exclusively direct sales led by senior consultants, with no resellers or channel partners, and business development is driven by content marketing, professional networking, referrals, and regional visibility in Hauts-de-France.

Name

OPSIO

Legal name

LC Conseil – Opsio

Website

https://opsio.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Opsio is a French boutique market research institute that delivers bespoke quantitative and qualitative consumer studies — including proprietary PSI®, IDS®, and SNAP-E® methodologies — to enterprise clients across retail, FMCG, financial services, and transportation via two subsidiaries, EasyPanel and OPSIO Nudgers.

Ownership category

akta.pro rank

Headquarters

HQ city

Marcq-en-Baroeul

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Marketing Research Studies: OPSIO generates revenue through bespoke quantitative and qualitative research studies conducted for B2B clients. Each project is custom-designed based on client needs, covering brand studies, concept testing, U&A research, merchandising studies, and customer satisfaction surveys. Pricing is project-based and quoted per engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

OPSIO is a French market research institute that delivers custom quantitative and qualitative research studies for B2B clients across brand studies, innovation/concept testing, product mix, consumer insights, and retail. The firm combines in-house quantitative and qualitative expert teams operating in project mode, applies proprietary methodologies (PSI®, IDS®, SNAP-E®), and draws on its wholly-owned EasyPanel online panel of 120,000 members to recruit respondents and deliver actionable marketing insights.

Product overview

OPSIO is a French market research institute (cabinet d'études marketing) offering a portfolio of quantitative and qualitative research services organized around five core expertises: brand studies, innovation studies, product mix, consumer insights, and retail studies. The company operates three interconnected divisions: OPSIO (core research), EasyPanel (proprietary online panel platform with 120,000 members), and OPSIO Nudgers (brand strategy consulting). Key proprietary methodologies include PSI® (concept testing integrating emotional factors), IDS® (concept design selection), and SNAP-E® (social media audience measurement). The firm combines "puissance du quanti" (power of quantitative) with "précision du quali" (precision of qualitative) to deliver actionable insights.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Studies (Études de Marque) Custom brand research engagements covering brand positioning, brand performance tracking, pre/post communication testing, brand architecture, and brand territory studies for enterprise marketing teams.
• Innovation Studies (Études Innovation) Custom innovation research including insights generation, concept writing and recycling, concept selection, concept testing, and product/pack/naming/launch studies for brand and innovation managers.
• Product Mix Studies (Mix Produit) Custom product mix research covering pack/name testing, concept use testing, pricing studies, promotional concept testing, and line stretching/TURF analysis for product and category managers.
• Consumer Insights (Décrypter le Consommateur) Custom consumer research including usage, purchase and attitudes (U&A) studies, consumer typologies, customer segmentation, satisfaction and NPS barometers, and mirror studies (collaborator/management/client perception comparison).
• Retail & Point-of-Sale Studies Custom retail research including ethnographic merchandising, shopper studies, point-of-sale concept testing, and shopping trip missions for retail and shopper marketing teams.
• Qualitative & Quantitative Research Engagements Custom research engagements combining qualitative methods (focus groups, individual interviews, workshops, ethnography) with quantitative methods (online panel, client files, communities, phone, face-to-face, B2B and B2C surveys) delivered through the firm's integrated in-house quant and qual teams.
• OPSIO Nudgers (Behavioral Strategy Consulting) Behavioral science and nudge-based strategy consulting subsidiary providing actionable strategic recommendations to complement research insights, including brand positioning roadmaps (e.g., Staedtler engagement).

Quantifiable outcome

• Over 1,000 studies completed since 2005
• +4 more outcomes

Named customers12 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Académie du ServiceminorStrategic or Co-development Partner · 1 January 2019Ongoing partnership since 2019 for 'Symétrie des Attentions' label certification. OPSIO conducts the quantitative mirror studies (collaborator/management/client perception comparison) enabling companies to earn the label.
• EasyPanelcoreTechnology or IntegrationDigital solutions partner providing online study platforms, panel infrastructure (120,000 members), and technical tools for quantitative and qualitative data collection. EasyPanel is a subsidiary of OPSIO, developing online survey platforms, community study blogs, and respondent recruitment tools.
• OPSIO NudgerscoreStrategic or Co-development PartnerStrategy consulting subsidiary providing behavioral science and nudge expertise to complement research insights with actionable strategic recommendations for clients (e.g., Staedtler brand positioning roadmap).
• France Tutelle / CovéaminorStrategic or Co-development PartnerPartnership with support from Covéa (Life Insurance division) to conduct annual barometer on family guardianship, vulnerability, and caregiving in France.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• BVA: French market research and consulting firm offering quantitative and qualitative studies, brand tracking, and consumer insights to French enterprise clients. Closely comparable to OPSIO in terms of geography, mid-market enterprise client base, and integrated quali-quanti service model.
• IFOP: Long-standing French market research and opinion polling institute serving enterprises and public-sector clients with brand, consumer, and societal studies. Comparable to OPSIO in custom B2B research, French geographic focus, and emphasis on senior consulting expertise.
• Occurrence: Paris-based qualitative research consultancy providing ethnographic, focus-group, and semiotic studies. Closely comparable to OPSIO's qualitative arm and semiology/sociology expertise on consumer insight projects.
• Strategir: French market research firm specialized in quantitative consumer studies and innovation testing for French enterprise clients. Directly comparable to OPSIO in service mix (concept testing, U&A studies) and French mid-market client base.
• Elabe: French polling and consumer research boutique known for opinion polls and brand studies for French enterprises and media. Similar mid-size French research firm profile to OPSIO with a comparable custom-project service model.
• Harris Interactive (Toluna-Harris): French online market research firm (part of Toluna group) offering custom consumer and B2B studies using its own online panel. Directly comparable to OPSIO for French enterprise custom research and panel-based quantitative studies.
• CSA Research (Groupe CSA): French consumer and societal research consultancy providing custom quali-quanti studies, brand tracking, and customer experience research. Comparable to OPSIO as a France-based mid-size firm offering integrated qualitative and quantitative B2B research.
• Brain Value: European consumer-insights and neuromarketing research boutique offering concept testing and brand research using proprietary neuroscience-based methodologies. Comparable to OPSIO for mid-size European clients seeking differentiated, proprietary concept-testing tools.

Broad incumbents

• Ipsos: Paris-headquartered global leader in market research and consumer insights with very large proprietary panels and a full service portfolio. Comparable to OPSIO as a France-based research consultancy, but vastly larger, multi-country, and offering broader adjacent services.
• Kantar: Global market research, insights and consulting group operating worldwide with deep French presence. Overlaps with OPSIO on brand tracking, innovation testing, and consumer insights but operates at a much larger scale with global panels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/institutopsio
• LinkedInlinkedin.com/company/opsio-etudes

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OPSIO