Freedog
Freedog is a Spanish e-commerce retailer, founded in 1997, selling 3,500+ pet accessories (collars, beds, toys, carriers, cosmetics, snacks) for dogs and cats across five European-language markets, serving both direct consumers and B2B distributors.
- Company typePrivate
- Founded1997
- HeadquartersBerga, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Freedog does
Freedog Import, SL is a Spanish specialty e-commerce retailer of pet accessories, founded in 1997 and headquartered in Berga, Barcelona province. The company sells an online catalog of more than 3,500 SKUs spanning walking gear (collars, leashes, harnesses), fashion (raincoats, sweaters), rest products (beds, mattresses, cooling mats), toys, transport carriers, bowls and feeding accessories, grooming and cosmetic items, and semi-moist snacks, across both dogs and cats. Sub-brands include the Linum Collection (recycled-material walking accessories, awarded best recycled strap 2025), Cottage Collection (beds), Cool Beds (recycled-material cooling mats), Denver (premium pet carrier), and Bright Colors (toy line).
The platform is built on Logico Commerce infrastructure with trilogi.com as the e-commerce implementation agency, Zendesk for customer service, Lawwwing for cookie compliance, and Google Analytics for traffic insight. The storefront is localized into five European languages (English, Spanish, French, Italian, German) with 24-hour delivery and 24/7 support. Distribution is direct-to-consumer through the owned website, complemented by a B2B professional registration program for distributors and resellers. The company is privately held, with no disclosed institutional investment, and operates with 11-50 employees. Recent strategic activity includes a 2026 Barcelona showroom opening, the 2025 Linum product launch, and ACCIÓ government grant support for internationalization initiatives.
Freedog firmographics
Firmographics- Name
- Freedog
- Legal name
- Freedog Import, SL
- Website
- https://freedog.es
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Freedog is a Spanish e-commerce retailer, founded in 1997, selling 3,500+ pet accessories (collars, beds, toys, carriers, cosmetics, snacks) for dogs and cats across five European-language markets, serving both direct consumers and B2B distributors.
- Ownership category
- akta.pro rank
Freedog industry classification
Industry- Product category
- Pet Accessories & Supplies E-commerce
- NAICS
- Pet and Pet Supplies Retailers (459910), Pet and Pet Supplies Retailers (45991)
- SIC
- Retail-Catalog & Mail-Order Houses (5961), Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Pet Supplies Inventory-led Online Retailers (CRAFADAH)
- akta.pro secondary industries
- General Pet Supplies Retail (Multi-category) (CRALAHAA), Pet Care & Pet Supplies DTC (CRAFACAH), Pet Supplies Omnichannel (CRAFAEAJ)
Keywords
Where Freedog is headquartered
LocationHeadquarters
- HQ city
- Berga
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Freedog business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- E-commerce Product Sales: Direct online retail sales of pet accessories and products to consumers. Products are sold at one-time purchase prices with no subscription model visible. Individual product transactions ranging from €1.98 to €390.00.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Product Pricing (B2C) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Freedog product offering
Product offeringCore offering
Freedog operates a direct-to-consumer online pet store selling accessories, toys, beds, bowls, cosmetics, and snacks for dogs and cats. The catalog spans more than 3,500 SKUs across categories such as walking gear, fashion, rest/beds, transport, toys, bowls, grooming, snacks, and cat litter/scratcher products, with sub-brands including the Linum recycled line, Cottage Collection, and Cool Beds. The offering is delivered through a multilingual e-commerce storefront serving five European markets with 24-hour delivery and 24/7 customer support.
Product overview
Freedog is an online pet store specializing in accessories for dogs and cats. The product portfolio includes walking accessories (collars, harnesses, leashes), fashion (raincoats, sweaters, waterproof coats), rest products (beds, mattresses, cooling mats, igloos), toys (balls, chewers, plush toys), transport (pet carriers, backpacks, bags), bowls and feeding accessories, grooming and cosmetic products, and pet snacks. Notable sub-brands include the Linum Collection (sustainable recycled materials, awarded best recycled strap 2025), Cottage Collection (freshness and design beds), and Cool Beds (recycled materials for hot weather). The company operates as an e-commerce platform offering over 3500 products across multiple languages (English, Spanish, French, Italian, German) with 24-hour delivery and 24/7 support.
Differentiator
Problem solved
Functional benefit
Brands
- Cottage Collection: Pet beds featuring freshness and design
- Denver
- Cool Beds
- Bright Colors
Products and services
- Linum Collection Sustainable walking accessories made from recycled materials, including collars, harnesses, and adjustable leashes for dogs. Sold to pet owners shopping for environmentally-conscious walking gear; awarded as the best recycled strap of 2025.
- Denver Pet Carrier Premium-tier pet carrier positioned as the most premium transport model in Freedog's range, sold to dog and cat owners seeking higher-end travel solutions.
- Cottage Collection Bed and mattress sub-brand focused on freshness and design, sold to pet owners seeking premium rest products for dogs and cats.
- Cool Beds Cooling mats and beds manufactured from recycled materials, sold to pet owners as hot-weather comfort solutions.
- Loopy Ring Elastic Chew Toy Elastic chew toy in ring form for dogs, available in burgundy color.
- Loopy Rope Elastic Chew Toy Elastic chew toy in rope form for dogs, available in blue teal color.
- Lint&Go Lint Remover Lint remover for pet hair, available in pink, turquoise, and grey colors.
- Clean Street Pro Pet cleaning product, available in deep blue, beige, and turquoise colors.
- Glacial Bed Cooling bed for dogs available in light blue, light green, and light pink colors, with prices starting from €125.01.
- Cleaning Wipes Chlorhexidine Cleaning wipes with chlorhexidine for pet hygiene, priced at €4.60.
- Pet Snacks Semi-moist pet snacks including Turkey & Carrot flavor options, sold to dog owners as everyday treats.
Companies that use Freedog
Customer profileSegments2 records
Ideal customer profiles2 records
Freedog technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Freedog partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Xpande DigitalminorXpande Digital appears to be a digital marketing support or acceleration program that Freedog participates in, likely through ACCIÓ (Catalan business development agency) which funds the Xpande program for internationalization and digital marketing initiatives.
- Logico CommercecoreLogico Commerce provides the e-commerce platform infrastructure powering freedog.es website, enabling the multilingual, multi-country online store functionality.
- trilogi.comcoreTrilogi is the e-commerce agency responsible for the design and development of the Freedog online store, providing the digital commerce infrastructure.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Freedog competitors and assessment
Company assessmentBroad incumbents
- PetSmart: Largest specialty pet retailer in North America with broad product assortment across accessories, food, and services. Comparable as a large-format incumbent offering the same breadth of pet accessory categories Freedog provides online.
- Petco: U.S. pet retail incumbent with stores, digital channels, and veterinary services. Comparable as a broad multi-category pet retailer carrying the same accessory, bed, and care product categories as Freedog.
- Pets at Home: U.K.'s largest integrated pet retailer combining physical stores, grooming, and veterinary services with online. Comparable as a broad incumbent offering the multi-category pet accessory assortment Freedog carries, with deeper omnichannel scale.
- Amazon Pet Supplies: Amazon's pet supplies category is a major competitor in European online pet retail through inventory-led marketplace and direct offerings. Represents the most significant scale and pricing pressure Freedog faces across its five European markets.
Direct peers
- Tiendanimal: Spanish online and physical pet store offering accessories, food, and care products. Tiendanimal is the closest Spanish-headquartered competitor with a comparable online-first DTC model targeting the same Iberian pet accessory market.
- Kiwoko: Spain's leading specialty pet retail chain with both physical stores and a growing e-commerce platform. Kiwoko competes directly on multi-category pet accessories and is a key omnichannel benchmark given Freedog's 2026 showroom launch.
- Zooplus: Pan-European online retailer of pet food and accessories. Zooplus is the largest direct competitor to Freedog in inventory-led pet e-commerce across European markets, operating a comparable DTC marketplace model with multilingual presence.
- Bitiba: Online pet supplies retailer serving multiple European countries, owned by the Zooplus Group. Bitiba is a comparable inventory-led online pet retailer targeting similar price-conscious European pet owners across several of Freedog's markets.
- Chewy: U.S.-based leading online pet retailer offering a deep catalog of pet food, accessories, and pharmacy products. While U.S.-focused, Chewy serves as the global benchmark for the DTC inventory-led pet retail model Freedog operates.
Regional players
- Maxi Zoo: European specialty pet retail chain operating across France, Germany, Italy, and other countries. Overlaps with Freedog in multi-country European markets with comparable accessory and care product categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Freedog social profiles
Digital presenceFreedog financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freedog leadership team
Management profileNumber of profiles
Freedog funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freedog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freedog
What does Freedog do?
Freedog operates a direct-to-consumer online pet store selling accessories, toys, beds, bowls, cosmetics, and snacks for dogs and cats. The catalog spans more than 3,500 SKUs across categories such as walking gear, fashion, rest/beds, transport, toys, bowls, grooming, snacks, and cat litter/scratcher products, with sub-brands including the Linum recycled line, Cottage Collection, and Cool Beds. The offering is delivered through a multilingual e-commerce storefront serving five European markets with 24-hour delivery and 24/7 customer support.
Is Freedog a public or private company?
Freedog is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Freedog founded?
Freedog was founded in 1997. It employs 11 to 50 people.
Where is Freedog based?
Freedog is headquartered in Berga, Spain, in the Europe region.
How does Freedog make money?
One revenue line is on record: E-commerce Product Sales.
Who are Freedog's main competitors?
Broad incumbents on record are PetSmart, Petco, Pets at Home and Amazon Pet Supplies. Direct peers are Tiendanimal, Kiwoko, Zooplus, Bitiba and Chewy. Maxi Zoo is listed as a regional player.
Does Freedog have an API?
No public API is recorded for Freedog.
What industry is Freedog in?
Freedog's product category is Pet Accessories & Supplies E-commerce. Its primary akta.pro industry code is CRAFADAH, Pet Supplies Inventory-led Online Retailers, with a secondary code of CRALAHAA, General Pet Supplies Retail (Multi-category). Its NAICS code is 459910 and its SIC code is 5961.