MountainProject
Mountain Project is a free, community-driven rock climbing route guide platform owned by onX Maps, Inc., serving climbers worldwide with 357,472+ user-contributed routes, interactive maps, forums, and partner-finding tools across all 50 US states and international destinations.
- Company typePrivate
- Founded-
- HeadquartersBozeman, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What MountainProject does
Mountain Project is a free, community-driven rock climbing route guide platform operating as part of the Adventure Projects network under onX Maps, Inc. The platform provides climbers with access to a database of 357,472+ user-contributed routes spanning all 50 US states and 75,388 international locations, including difficulty ratings across multiple grading systems (YDS, French, Ewbanks, UIAA, British), approach descriptions, photos, videos, and conditions updates. Users can filter routes by type (trad, sport, boulder, ice, aid, mixed, top rope), difficulty, location, star ratings, and number of pitches through an interactive Route Finder. The platform also includes community features such as a climbing forum, Partner Finder for connecting with climbing partners, and a Climbing Gyms Directory.
The platform's technology stack consists of a web-based application at mountainproject.com alongside native iOS and Android mobile applications, with interactive mapping powered by Mapbox and OpenStreetMap. A strategic integration with onX Backcountry enables 3D terrain exploration, satellite imagery, and backcountry navigation directly within climbing area pages. Single sign-on via onX Maps and Facebook accounts enables cross-site interoperability across the broader Adventure Projects network (MTB Project, Hiking Project, Trail Run Project, Powder Project). Distribution occurs primarily through organic SEO, climbing community word-of-mouth, and partnerships with the Access Fund and American Alpine Club.
Mountain Project operates a freemium consumer model with no disclosed revenue from the platform itself; monetization is implied to flow through the parent company's onX Backcountry premium mobile apps and unspecified advertising or partnership arrangements. The organization is structured as a small team (1-10 employees) within onX Maps, Inc., which is headquartered in Bozeman, Montana, and operates Mountain Project as a strategic community asset rather than a standalone revenue-generating product.
MountainProject firmographics
Firmographics- Name
- MountainProject
- Legal name
- onX Maps, Inc.
- Website
- https://mountainproject.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mountain Project is a free, community-driven rock climbing route guide platform owned by onX Maps, Inc., serving climbers worldwide with 357,472+ user-contributed routes, interactive maps, forums, and partner-finding tools across all 50 US states and international destinations.
- Ownership category
- akta.pro rank
MountainProject industry classification
Industry- Product category
- Outdoor Recreation / Climbing Route Guides
- akta.pro primary industry
- Rock Climbing, Via Ferrata & Mountaineering (THAJABAE)
- akta.pro secondary industry
- Climbing & Via Ferrata Guiding / Instruction (THAAALAH)
Keywords
Where MountainProject is headquartered
LocationHeadquarters
- HQ city
- Bozeman
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MountainProject business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Free Community Platform with Premium Integrations: The platform operates as a free community resource with routes, photos, and forums. Revenue appears derived from premium onX Backcountry app integrations and potential advertising/partnerships. The site is part of the onX Maps ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Account - Full community access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
MountainProject product offering
Product offeringCore offering
Mountain Project is a community-driven rock climbing route guide platform providing a database of 357,472+ user-contributed climbing routes across the US and international destinations. The platform offers route discovery, interactive maps, photos, videos, climbing area directories, partner finding, and community forums, accessible via web and native iOS/Android apps. It operates as part of the Adventure Projects network owned by onX Maps, Inc., with free user accounts shared across all Adventure Projects sites.
Product overview
Mountain Project is a comprehensive rock climbing platform operated by onX Maps, Inc. It consists of a primary web platform and native mobile applications (iOS and Android) that provide route guides, climbing area information, photos, and community forums. The core product integrates route-finding tools, a partner finder for connecting climbers, a climbing gym directory, and an interactive map system powered by Mapbox and OpenStreetMap. The platform also includes access to onX Backcountry 3D terrain visualization as an integrated feature.
Differentiator
Problem solved
Functional benefit
Brands
- Adventure Projects: Network of outdoor activity websites including Mountain Project, MTB Project, Hiking Project, Trail Run Project, and Powder Project
Products and services
- Mountain Project Website Primary web platform at mountainproject.com providing rock climbing route guides, interactive route finder, climbing gym directory, partner finder, and community forum for climbers worldwide.
- Mountain Project Mobile App Native mobile applications for iOS and Android enabling climbers to access route guides, interactive maps, and community features while in the field.
Quantifiable outcome
- 357,472+ climbing routes in database
- +3 more outcomes
Companies that use MountainProject
Customer profileSegments4 records
Ideal customer profiles2 records
MountainProject technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
MountainProject partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Illinois Climbers AssociationminorIllinois Climbers Association (ICA) is a 501(c)(3) charitable organization dedicated to preserving climbing access in Illinois. ICA worked with the Access Fund to purchase the Holy Boulders property, securing climber-friendly access. ICA is featured on Mountain Project for Illinois climbing areas.
- onX MapscoreMountain Project is owned by onX Maps, Inc. and integrated into the onX ecosystem. The partnership enables Mountain Project content (routes, areas) to be displayed within onX Backcountry for 3D terrain exploration, satellite imagery, and backcountry navigation. Free Mountain Project accounts work across all Adventure Projects sites within the onX network.
- Access FundcoreAccess Fund is featured in Mountain Project's leading news section. The partnership appears to focus on climbing access advocacy, land management proposals, and stewardship content. Access Fund calls on climbers to weigh in on climbing management proposals for federal lands.
- American Alpine ClubcoreAmerican Alpine Club content is featured in Mountain Project's leading news section alongside Access Fund. The partnership provides climbing news, industry updates, and advocacy content to the Mountain Project community including articles on climbing history, route development, and policy matters.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
MountainProject competitors and assessment
Company assessmentOthers
- Climbing Magazine: Climbing Magazine is a leading US climbing media outlet covering routes, gear, and community. It complements Mountain Project rather than directly competing, but represents the editorial/content arm of the same climbing audience and a potential partner or adjacent media property.
- onX Backcountry: onX Backcountry is Mountain Project's sister product under the onX Maps umbrella, focused on premium 3D terrain, satellite imagery, and backcountry navigation. It is the primary monetization vehicle for Mountain Project's audience via cross-sell integration, and the most direct internal comparator.
Direct peers
- Komoot: Komoot is a multi-sport outdoor route planning platform with strong presence in Europe, used by hikers, cyclists, and climbers. It competes with Mountain Project for trip planning and route recommendation, with a stronger monetization model and tour-based content approach.
- AllTrails: AllTrails is the dominant outdoor activity route platform with 400,000+ trails, used by hikers, runners, and climbers. It overlaps directly with Mountain Project in outdoor route discovery and community-driven content, though AllTrails is broader (multi-activity) and more monetized (premium subscription tier).
- TheCrag: TheCrag is a wiki-based climbing route database with global coverage and detailed route information. It serves the same core use case as Mountain Project (climbing route discovery and documentation) with a similar open-contribution model.
- Gaia GPS: Gaia GPS is a premium outdoor mapping and navigation app used by climbers, hikers, and backcountry users. It competes with Mountain Project for trip planning and route information, but with a stronger focus on navigation, offline maps, and premium subscription revenue.
- 27crags: 27crags is a climbing-specific route database and community platform, primarily used in Europe. It is the most direct international analog to Mountain Project in terms of feature set, user-generated climbing content, and community focus, though its geographic emphasis is different.
Broad incumbents
- Strava: Strava is the dominant activity tracking social platform, used by climbers for route recording and community. While its core is fitness tracking, its route discovery and heatmap features increasingly overlap with Mountain Project's use case, and its scale and monetization represent a strategic threat.
Emerging players
- Wikiloc: Wikiloc is a community-driven outdoor trail database with global coverage, similar in community-led content model to Mountain Project. It has broader activity scope (hiking, cycling, climbing) and is a relevant comparitor for the UGC-driven route platform business model.
- Vertical Life: Vertical Life is a climbing route database app with global coverage and a focus on topos and digital guidebooks. It is an emerging competitor in the climbing-specific route platform space, with a more commercial guide-purchase model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MountainProject social profiles
Digital presenceMountainProject financial estimates
Financial estimateRevenue estimate
Valuation estimate
MountainProject leadership team
Management profileNumber of profiles
MountainProject funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MountainProject M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MountainProject
What does MountainProject do?
Mountain Project is a community-driven rock climbing route guide platform providing a database of 357,472+ user-contributed climbing routes across the US and international destinations. The platform offers route discovery, interactive maps, photos, videos, climbing area directories, partner finding, and community forums, accessible via web and native iOS/Android apps. It operates as part of the Adventure Projects network owned by onX Maps, Inc., with free user accounts shared across all Adventure Projects sites.
Is MountainProject a public or private company?
MountainProject is a private company. It is classified as corporate owned and is currently operating.
When was MountainProject founded?
MountainProject was founded in -1. It employs 1 to 10 people.
Where is MountainProject based?
MountainProject is headquartered in Bozeman, United States, in the North America region.
How does MountainProject make money?
One revenue line is on record: free Community Platform with Premium Integrations.
Who are MountainProject's main competitors?
Others on record are Climbing Magazine and onX Backcountry. Direct peers are Komoot, AllTrails, TheCrag, Gaia GPS and 27crags. Strava is listed as a broad incumbent. Emerging players are Wikiloc and Vertical Life.
Does MountainProject have an API?
No public API is recorded for MountainProject.
What industry is MountainProject in?
MountainProject's product category is Outdoor Recreation / Climbing Route Guides. Its primary akta.pro industry code is THAJABAE, Rock Climbing, Via Ferrata & Mountaineering, with a secondary code of THAAALAH, Climbing & Via Ferrata Guiding / Instruction.