Lepelco Assurances

Name

Lepelco Assurances

Legal name

Lepelco Assurances

Website

https://www.assurancelepelco.ca

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

Keywords

• Insurance brokerage services
• Personal lines insurance
• Commercial insurance coverage
• Insurance broker Quebec
• Claims advocacy services

Headquarters

HQ city

Beloeil

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance brokerage commissions: Lepelco generates revenue through commissions paid by insurance companies for placing policies with clients. As an insurance broker, they represent clients and shop coverage across multiple insurer partners to find optimal protection at competitive pricing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Lepelco Assurances is an independent Quebec insurance brokerage that places personal and commercial insurance coverage on behalf of clients by shopping across multiple insurer partners. The firm offers automobile, home, recreational vehicle, specialized-market, and personal aircraft hangar insurance for individuals, and property, civil liability, fleet, directors and officers, and surety bond coverage for businesses. Brokers handle policy placement, advice, and claims advocacy, supported by online quoting and a client portal.

Product overview

Lepelco Assurances operates as an independent insurance brokerage offering a comprehensive portfolio of insurance products and services. The core offerings include personal lines (automobile, home/renter insurance) and commercial/business insurance (property, liability, fleet, surety bonds). Additional specialized products cover recreational vehicles, aircraft hangars, and niche markets. The firm provides client services through an online portal and mobile application. As a broker, Lepelco works with multiple insurer partners (L'Unique, Intact, Wawanesa, Northbridge, Economical, April Marine, Victor, Estrie Richelieu, Promutuel Assurance) to offer competitive coverage options.

Differentiator

Problem solved

Functional benefit

Products and services

• Assurance Automobile (Car Insurance) Vehicle insurance coverage protecting drivers against accidents, theft, and damage, with options for various vehicle types including standard automobiles, offered to individual clients through the firm's broker network.
• Assurance Habitation (Home Insurance) Residential property insurance covering homeowners, tenants, and co-owners against damage, theft, and liability, including coverage for houses, chalets, apartments, and trailers.
• Assurance Entreprise (Business Insurance) Commercial insurance package for businesses including property coverage, civil liability, directors and officers protection, surety bonds, and fleet coverage for small, medium, and large enterprises.
• Véhicules de loisirs (Recreational Vehicles Insurance) Insurance coverage for recreational vehicles including RVs, trailers, and motorhomes, providing liability and physical damage protection for personal leisure assets.
• Marché spécialisé (Special Markets Insurance) Specialized insurance products for niche markets and unique coverage needs not addressed by standard personal policies.
• Flotte auto / FPQ1 (Vehicle Fleet Insurance) Commercial fleet insurance for businesses operating multiple vehicles, providing consolidated coverage under the FPQ1 policy format used in Quebec.
• Cautionnement (Surety Bonds) Surety bond products guaranteeing contractual obligations and professional requirements for businesses.
• Administrateurs et dirigeants (Directors and Officers Insurance) D&O insurance protecting company leadership against claims arising from management decisions and corporate governance.
• Responsabilité civile (Civil Liability Insurance) General liability coverage protecting businesses against third-party claims for bodily injury, property damage, and personal injury.
• Hangars personnels d'avion (Personal Aircraft Hangar Insurance) Specialized coverage for personal aircraft hangars and associated risks for private aviation owners.
• Biens (Commercial Property Insurance) Commercial property insurance covering buildings, equipment, inventory, and other business assets against damage and loss.
• Espace Client (Client Portal) Online customer portal providing secure access to insurance documents, policy information, and account management features for Lepelco clients.

Quantifiable outcome

• Insurance brokers save clients time by shopping multiple insurers on their behalf

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• QW4RTZcoreGTM or Marketing Partner · 16 November 2021QW4RTZ, an ADISQ-nominated a cappella group, serves as brand ambassadors for Lepelco. The partnership features a superhero-themed marketing campaign with visual branding, radio advertisements, and a custom jingle. The group represents Lepelco clients being rescued by superhero insurance brokers.
• L'UniqueminorOthersInsurance provider partner displayed on Lepelco's insurer logos section.
• IntactminorOthersInsurance provider partner displayed on Lepelco's insurer logos section.
• WawanesaminorOthersInsurance provider partner displayed on Lepelco's insurer logos section.
• NorthbridgeminorOthersInsurance provider partner displayed on Lepelco's insurer logos section.
• EconomicalminorOthersInsurance provider partner displayed on Lepelco's insurer logos section.
• Aprile MarineminorOthersMarine insurance provider partner displayed on Lepelco's insurer logos section.
• VictorminorOthersInsurance provider partner displayed on Lepelco's insurer logos section.
• Estrie-RichelieuminorOthersInsurance provider partner displayed on Lepelco's insurer logos section.
• Promutuel AssuranceminorOthersInsurance provider partner displayed on Lepelco's insurer logos section.

Scale indicators2 records

Recent moves5 records

Broad incumbents

• Beneva: Beneva is a major Quebec mutual insurer formed from the merger of La Capitale and SSQ Insurance, offering personal and commercial P&C and life insurance in Quebec. Comparable to Lepelco in addressing Quebec insurance needs, but operating as a carrier rather than an independent broker.
• Marsh Canada: Marsh Canada is the Canadian arm of global brokerage Marsh, providing commercial insurance, risk management, and specialty placement. Comparable to Lepelco's commercial brokerage function but operating at much larger scale with broader enterprise and specialty capabilities.
• Aon Canada: Aon Canada is the Canadian operations of global brokerage Aon, offering commercial insurance placement, risk advisory, and reinsurance brokerage. Comparable to Lepelco's intermediation role for commercial clients but with a much broader product and service portfolio.
• Desjardins Assurances: Desjardins Assurances is the insurance arm of the Desjardins Group cooperative, a major Quebec financial institution offering personal and commercial P&C and life insurance. Comparable to Lepelco in serving Quebec insurance customers, but with a much broader captive distribution footprint.
• Intact Financial Corporation: Intact Financial is Canada's largest P&C insurer and is both a key Lepelco insurer partner and a direct-channel competitor. Comparable to Lepelco in serving Quebec personal and commercial insurance customers, but operating as a carrier with proprietary direct distribution.
• Hub International: Hub International is a large North American insurance brokerage with Canadian operations serving commercial and personal lines clients. Comparable to Lepelco as an independent brokerage serving Quebec and Canadian businesses, but with substantially greater scale and geographic reach.

Direct peers

• BrokerLink: BrokerLink is a Canadian retail insurance brokerage operating across multiple provinces with personal and commercial lines offerings. Comparable to Lepelco as a multi-carrier brokerage serving individuals and SMEs, with somewhat broader geographic coverage.
• BFL Canada: BFL Canada is one of Canada's largest independent insurance brokerages with strong specialty and commercial lines capabilities. Comparable to Lepelco as a brokerage that shops across carriers for commercial and specialty risks, though operating at significantly greater national scale.
• Lussier: Lussier is a Quebec-based independent insurance and financial services brokerage serving both individuals and businesses. It is the closest geographic and structural peer to Lepelco given its Quebec roots, multi-line personal and commercial offerings, and independent brokerage model.

Regional players

• Western Financial Group: Western Financial Group is a Western Canada-focused insurance and financial services brokerage. Comparable to Lepelco in offering personal and commercial insurance via brokers, but serving a different regional market (Western Canada versus Quebec).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@LepelcoAssurances

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lepelco Assurances