GOFAR

What GOFAR does

Linktree is an Australian-headquartered, privately held software company (Linktree Pty Ltd) founded in 2015 and based in Collingwood, Melbourne, with a US operating subsidiary (Linktree, Inc.) in San Francisco. The company operates a link-in-bio platform that lets individual creators, influencers, small and medium businesses, and large brands aggregate multiple online destinations into a single customizable URL. The platform now extends well beyond link aggregation into QR code generation, short links, digital cards (Apple/Google Wallet), audience management (Subscribe, contact forms, polls), social media scheduling through Plann by Linktree, and a growing commerce stack covering Linktree Shops, Digital Products, Sponsored Links, Bookings, and Course Link powered by Kajabi. Underlying technology runs on AWS infrastructure with Fastly CDN, uses Stripe/PayPal/Square for payments, and integrates with design (Canva), email (Mailchimp, Klaviyo, Kit), BI (Looker, ChartMogul, Heap), and security tooling (Bugcrowd, Datadog).

The business is monetized through a tiered subscription model (Free, Starter, Pro, Premium), transaction fees on Kajabi-powered course sales (priced $1-$10,000), and affiliate/sponsored-link commissions via Linktree Shops. Go-to-market is predominantly product-led and self-serve via linktr.ee and mobile apps, with an enterprise overlay (Linktree for Enterprise and Workspaces) addressing agencies, brands, and collectives managing multiple profiles. Reported scale is 70M+ registered users globally; the company holds PCI-DSS compliant payment processing via third parties and maintains an EU Digital Services Act compliance posture with published transparency reports. Revenue, funding history, and headcount are not disclosed in the provided source data.

Name

GOFAR

Legal name

Linktree Pty Ltd

Website

https://linktr.ee

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Linktree operates a freemium link-in-bio platform serving 70M+ creators, influencers, SMBs, and brands globally, monetizing via tiered subscriptions, transaction fees on Kajabi-powered courses, and affiliate commissions across an expanding commerce, analytics, and AI tooling suite.

Ownership category

akta.pro rank

Product category

Link-in-Bio Platform

akta.pro primary industry

App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)

Keywords

• Link-in-bio platform
• Social media scheduling
• Creator monetization tools
• Audience analytics software
• E-commerce storefronts

Headquarters

HQ city

Yakima

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Revenue: Tiered subscription model with Free, Starter, Pro, and Premium plans. Higher tiers unlock features like custom branding, advanced analytics, multiple Linktrees, and team management.
2. Course Sales Commission: Platform facilitates sale of online courses powered by Kajabi, with Linktree taking a transaction fee from course sales.
3. Affiliate/Sponsored Links: Users can share brand offers and earn commissions for every sign-up or sale generated through sponsored links on their Linktree.
4. Linktree Shops: Users curate products and earn industry-leading commissions on sales through Linktree Shops feature.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

GOFAR operates a link-in-bio platform that lets users aggregate multiple links, content destinations, social profiles, storefronts, and contact endpoints into a single customizable URL. The platform extends beyond link consolidation to include integrated monetization (Shops, Digital Products, Sponsored Links, Course Link), social media scheduling (Plann by Linktree), AI-powered content generation and analytics (Insights Chat, AI Caption Generator, Hashtag Generator), audience management tools (Contact Forms, Subscribe, Email Integrations), and team/enterprise capabilities (Workspaces, Linktree for Enterprise).

Product overview

Linktree is a link-in-bio platform that serves as a centralized hub for managing online presence. The core offering is a customizable profile page where users can share multiple links, content, and social media profiles through a single URL. The platform operates as a platform-plus-modules architecture, with the core Linktree profile as the foundation, supplemented by add-on modules across four key areas: (1) Link management and sharing tools including Link Shortener, QR Code Generator, Templates, and Digital Card; (2) Social media management via Plann by Linktree for scheduling and AI-powered content creation tools including AI Caption Generator and Hashtag Generator; (3) Monetization features including Shops, Course Link (powered by Kajabi), Digital Products, Sponsored Links, Rewards, and Bookings; and (4) Audience growth and analytics tools including Analytics, Insights Chat (AI-powered), Contact Forms, Audience Management, Email Integrations, Subscribe, Poll, and Instagram Auto Reply. For larger organizations, Linktree for Enterprise and Workspaces provide team collaboration and multi-profile management capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Linktree A link-in-bio platform that allows users to share multiple links, content destinations, and social media profiles through a single customizable URL. Targets individual creators, influencers, small businesses, and enterprises that need to consolidate their online presence across Instagram, TikTok, Twitter, YouTube, and other social media profiles.
• Plann by Linktree Social media scheduling tool integrated with Linktree that enables planning, creating, and scheduling of posts across Instagram, TikTok, Facebook, Pinterest, LinkedIn, Threads, and YouTube. Targets creators and businesses managing multi-platform social media presence.
• Course Link Feature for creating and selling online courses powered by Kajabi, integrated directly into Linktree Admin. Allows creators to build courses with AI-generated outlines, add videos, audio, and downloads, and sell for $1-$10,000 USD. No separate Kajabi account required.
• Linktree Shops E-commerce feature allowing users to curate and sell products directly on their Linktree profile and earn industry-leading commissions. Targets creators and small businesses looking to monetize product sales without building a separate storefront.
• Workspaces Workspace feature for agencies, brands, and collectives to manage multiple Linktrees and teams from a centralized workspace with shared visibility, role management, and combined insights. Targets organizations managing multiple creator profiles or brand accounts.
• Linktree for Enterprise Enterprise solution for large organizations with advanced features, premium support, and customization options. Targets large brands, media companies, sports franchises, and agencies requiring enterprise-grade link-in-bio capabilities.

Quantifiable outcome

• 70M+ users trust Linktree for their link-in-bio needs

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability4 records

Feature13 records

Partnerships

Six partnerships are on record, tiered core.

• KajabicoreTechnology or IntegrationKajabi powers Linktree's online course creation feature, allowing creators to build, customize, and sell courses directly from their Linktree profiles. The integration provides AI-powered course outlines, video hosting, and student management without requiring creators to have a separate Kajabi account.
• CanvacoreTechnology or IntegrationCanva integration allows users to import custom designs from Canva directly into their Linktree profile, enabling branded and professional-looking Linktree pages.
• StripecoreTechnology or IntegrationStripe processes payments for paid courses, digital products, and other paid features on Linktree. PCI-DSS compliant payment processing.
• PayPalcoreTechnology or IntegrationPayPal processes payments for digital products and course sales on Linktree.
• Plann by LinktreecoreTechnology or IntegrationSocial media scheduling tool integrated with Linktree for planning, creating, and scheduling social media posts across Instagram, TikTok, Facebook, Pinterest, LinkedIn, Threads, and YouTube.
• Amazon Web ServicescoreTechnology or IntegrationAWS provides cloud infrastructure for Linktree's platform operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bitly: Bitly is an established link management and URL shortening platform. Its core functionality (trackable short links, analytics) overlaps with Linktree's Link Shortener and analytics features, making it a partial competitor in the broader link management space.
• Kajabi: Kajabi is a broader creator platform specializing in courses, coaching, and digital products. It is both a partner (powering Linktree's Course Link feature) and a competitive incumbent whose own profile/community features overlap with Linktree's monetization modules.
• Later: Later is a social media scheduling and management platform competing with Linktree's Plann by Linktree offering. It targets similar SMB and creator customers with overlapping social posting and analytics capabilities, though Linktree also bundles it into a broader profile hub.
• Buffer: Buffer is a broad social media management incumbent offering scheduling, analytics, and engagement tools across major platforms. It competes directly with Linktree's Plann social scheduling module and targets overlapping SMB and creator segments.

Direct peers

• Link.bio: Link.bio is a direct competitor in the link-in-bio category, offering a free profile aggregator with monetization options. It targets the same creator and SMB customer base as Linktree with similar freemium pricing structure.
• Stan Store: Stan Store is a direct competitor that began as a link-in-bio tool but has aggressively expanded into creator commerce (digital products, courses, bookings, affiliate). It targets the same high-earning creator and SMB customer with similar monetization features and pricing tiers.
• Shorby: Shorby is a direct link-in-bio competitor focused on creators and marketers, offering link aggregation with smart links and call-to-action features. It serves the same individual creator persona as Linktree with overlapping core functionality.
• Bento: Bento is a direct competitor offering a free link-in-bio alternative with a distinctive grid-style layout. It competes for the same creator persona as Linktree and has gained traction among Twitter/X and YouTube creators, directly threatening Linktree's market share in that segment.
• Bio.link: Bio.link is a direct link-in-bio competitor offering similar core functionality (single-link aggregation, analytics, monetization) targeting creators and influencers. Its minimalist interface and pricing structure directly overlap with Linktree's Starter/Pro tiers.
• Beacons: Beacons is a direct competitor in the link-in-bio space, offering a similar profile aggregator plus an expanded creator commerce stack (storefronts, courses, email). It targets the same creator and SMB customer base as Linktree with a comparable freemium pricing model.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/linktree_
• YouTubeyoutube.com/@linktreeapp
• Instagraminstagram.com/linktr.ee
• TikToktiktok.com/@linktr.ee
• LinkedInlinkedin.com/company/gofar-fir

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOFAR