Name

Linda.foundation

Legal name

Stichting LINDA.foundation

Website

https://lindafoundation.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Charitable Foundation / Child Poverty Relief

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (8132), Other Grantmaking and Giving Services (813219)

akta.pro primary industry

Community Foundations (BPAGAKAB)

akta.pro secondary industry

Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)

Keywords

• Charitable foundation services
• Family poverty assistance
• Gift card donations
• Corporate charity partnerships
• Community fundraising programs

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Public donations: Individual donors contribute money through the website via iDEAL, credit card, one-time or recurring bank transfers, or Tikkie. All donation money is used 100% for purchasing gift cards for families; the foundation's overhead is covered separately by Linda de Mol and the publisher of LINDA.
2. Corporate sponsorships and in-kind contributions: Companies such as Albert Heijn, H&M, HEMA, Intertoys, and McDonald's sponsor the foundation by providing gift cards worth more than the foundation pays for them. This effectively multiplies the value of each donated euro. The Nationale Postcode Loterij co-funds FASHION.foundation.
3. Third-party fundraising events: Corporate partners (e.g., Nationale-Nederlanden, Vattenfall Foundation, Broshuis) organize and participate in fundraising events such as golf tournaments, with proceeds directed to LINDA.foundation gift packages.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Stichting LINDA.foundation is a Dutch charitable foundation that raises donations from individuals and corporate sponsors and uses 100% of that money to purchase retailer gift cards (Albert Heijn, H&M, HEMA, Intertoys, Nationale Bioscoopbon, McDonald's) bundled into annual cadeaupakketten gift packages delivered free of charge to financially vulnerable Dutch families with children aged 4–18. The foundation also runs FASHION.foundation, an online clothing webshop that lets referred families select free new clothing donated by 27 fashion brands, and a seasonal Zomerse Verrassing summer relief package program, all funded separately from operational overhead which is covered by founder Linda de Mol and publisher Mood for Magazines B.V.

Product overview

LINDA.foundation operates as a charitable foundation offering two primary support programs: an annual gift package program delivering retailer gift vouchers to financially vulnerable Dutch families with children aged 4–18, and FASHION.foundation, an online clothing platform providing free new clothing to the same target group. The annual cadeaupakketten program (active since 2013) is the core offering, providing families with choice and dignity through vouchers for groceries, clothing, toys, and entertainment. FASHION.foundation (launched September 2024) is a supplementary initiative made possible by the Nationale Postcode Loterij, offering a webshop where families can select free clothing donated by fashion brands. A seasonal Zomerse Verrassing program provides additional summer relief packages.

Differentiator

Problem solved

Functional benefit

Brands

• FASHION.foundation: An online clothing platform launched in September 2024, allowing families in financial difficulty to shop for free new clothing and accessories, made possible with support from the Nationale Postcode Loterij. In its first year, 8,940 clothing items and shoes were distributed to over 1,000 families.

Products and services

• Cadeaupakketten (Annual Gift Packages) Annual gift packages delivered before the holiday season to financially vulnerable Dutch families with children aged 4–18, containing retailer gift cards from Albert Heijn (groceries), H&M (clothing), HEMA (household/personal items), Intertoys (toys), Nationale Bioscoopbon (cinema outings), and McDonald's (food). Families are referred by registered social-service intermediaries (schuldhulpverleners, bewindvoerders, wijkteams, municipalities) and choose themselves how to spend the vouchers, providing both practical support and dignity.
• FASHION.foundation (Online Clothing Webshop) Online webshop platform where families referred by intermediaries can select free new clothing, shoes, and accessories at no cost, with inventory donated by 27 fashion brand partners (including Studio Anneloes, LaDress, Stichd, Love Stories, WE, DYANNE, Livera, Van de Velde, Limitless, Yoek, Femmes du Sud, Winonah de Jong, Wocha, Josh V, Levi's, Shoeby, Omoda, The Little Green Bag, Mr. Marvis, Mart Visser, Most Wanted, Fabienne Chapot, and others). Funded by the Nationale Postcode Loterij.
• Zomerse Verrassing (Summer Surprise Packages) Seasonal gift packages distributed to approximately 3,000 families before summer vacation, containing HEMA gift cards, McDonald's vouchers, sunscreen and summer items, personally delivered by volunteers from corporate partner companies to provide relief during an otherwise stressful holiday period for financially constrained families with children.

Quantifiable outcome

• 58,750+ families helped since 2013
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

16 partnerships are on record, tiered minor and core.

• Utrechtse Golfclub De PanminorGTM or Marketing Partner · 26 May 2025Host of the annual LINDA.foundation charity golf tournament, providing the golf course free of charge. The 2025 tournament raised €50,300.
• Albert HeijncoreGTM or Marketing PartnerAlbert Heijn was the first supermarket to support the foundation and is the primary grocery gift card provider. With approximately twice as many AH stores as Lidl in the Netherlands and more central locations, AH provides the most accessible redemption network for families.
• H&McoreGTM or Marketing PartnerH&M provides clothing gift cards as part of the annual gift package for families, enabling parents to purchase new clothing for their children.
• HEMAcoreGTM or Marketing PartnerHEMA provides gift cards for inclusion in the annual gift packages, offering families a wide range of household and personal items.
• IntertoyscoreGTM or Marketing PartnerIntertoys provides gift cards for toys, enabling children from low-income families to receive gifts.
• Nationale BioscoopboncoreGTM or Marketing PartnerProvides cinema gift cards enabling families to enjoy outings together.
• McDonald'sminorGTM or Marketing PartnerProvides gift cards for fast-food outings included in the annual gift packages.
• Nationale-NederlandencoreGTM or Marketing PartnerLong-standing corporate partner that participates in the annual summer surprise action. In 2025, 130 NN employees helped pack and deliver 3,000 summer surprise packages.
• Vattenfall FoundationcoreGTM or Marketing PartnerParticipates in the summer surprise action under its poverty alleviation pillar. Employees volunteer to deliver packages to families.
• Van Lanschot Kempen FoundationcoreGTM or Marketing PartnerParticipated in the summer surprise action. Grew from 30 to 54 employee volunteers in 2025. Employees personally deliver packages and report deeply moving experiences.
• Facilicom FoundationcoreGTM or Marketing PartnerParticipated in the 2025 summer surprise action, with employees delivering packages including their own children.
• BroshuiscoreGTM or Marketing Partner140-year anniversary campaign raised over €100,000 for LINDA.foundation. Broshuis employees volunteered to deliver summer surprise packages. Pieter-Bas Broshuis serves as Chairman of the Supervisory Board of LINDA.foundation.
• DHL eCommercecoreGTM or Marketing PartnerHandles all logistics — packing, warehousing, and delivery of gift packages to families' homes across the Netherlands.
• Golfdiva (Heleen Kamphuis)minorGTM or Marketing PartnerGolfdiva organizes 6–10 annual Ladies Days golf tournaments with automatic donations to LINDA.foundation. Since 2017, has raised significant funds through her golf events. Transfers 100% of donations to gift card purchases.
• FASHION.foundation fashion brand partners (27 brands)coreGTM or Marketing Partner27 fashion brands donate new clothing items to FASHION.foundation. Brands include Studio Anneloes, LaDress, Stichd, Love Stories, WE, DYANNE, Livera, Van de Velde, Limitless, Yoek, Femmes du Sud, Winonah de Jong, Wocha, Josh V, Levi's, Shoeby, Omoda, The Little Green Bag, Mr. Marvis, Mart Visser, Most Wanted, Fabienne Chapot, Lincherie Groningen, YOEK, and WE Fashion. In the first year, 8,940 clothing items and shoes found new homes.
• Talpa Network / Mood for MagazinescoreStrategic or Co-development PartnerLINDA.foundation is an initiative of Linda de Mol and Mood for Magazines B.V., publisher of LINDA. magazine. Talpa Network staff support the foundation. Linda de Mol funds all overhead costs.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Jantje Beton: Long-established Dutch charity focused on children's wellbeing and play opportunities, including for children in poverty. Comparable in Dutch children's welfare mission and lottery co-funding model, though broader and more programmatic.
• War Child: International NGO with a Dutch presence focused on children affected by armed conflict. Comparable as a high-profile Dutch-anchored children's charity using celebrity ambassadors and corporate partnerships, though internationally scoped.
• Kinderpostzegels: One of the largest and longest-established Dutch children's charities, funding projects for vulnerable children both in the Netherlands and internationally. Comparable as a major Dutch children's welfare foundation, though broader in scope than LINDA.foundation's targeted gift-card model.

Direct peers

• Stichting Present: Dutch foundation linking volunteers to people in material need, often through in-kind donations from companies. Comparable in using corporate donations and volunteer networks to distribute material aid to vulnerable Dutch households.
• Het Vergeten Kind: Dutch foundation dedicated to children growing up in unsafe or unstable family situations in the Netherlands. Comparable in targeting Dutch vulnerable children, celebrity-driven awareness building, and corporate partnership leverage.
• Stichting Leergeld: Dutch foundation that provides funds directly to children in poverty for school, sports, and cultural activities. Most comparable peer — operates in the same Dutch child poverty niche using a referral-based distribution model through local intermediaries, with similar gift/voucher-style giving.
• Stichting Babyspullen: Dutch charity providing baby clothing and care items to families in financial hardship. Closely comparable in the in-kind material aid distribution model, Dutch geographic focus, and corporate partnership structure — and most relevant peer for the FASHION.foundation sub-brand.
• Jeugdfonds Sport & Cultuur: National Dutch fund that enables children from low-income families to participate in sports and cultural activities. Directly comparable in mission (child poverty alleviation), funding model (corporate + government co-funding), and intermediary-based voucher distribution.
• Stichting Kinderen van de Voedselbank: Dutch charity providing food packages, clothing, school supplies, and gifts specifically to children of families using food banks. Closely comparable in target segment (children in financial hardship in NL), corporate partner leverage, and gift-package distribution model.

Emerging players

• Make-A-Wish Nederland: Dutch branch of the international Make-A-Wish Foundation, granting wishes to children with serious illnesses. Comparable as a high-profile, celebrity-supported Dutch children's charity with corporate sponsorship, though serving a different beneficiary criterion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LINDAfoundation
• Instagraminstagram.com/linda.foundation
• LinkedInlinkedin.com/company/linda-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Linda.foundation