Brent Boddy Prestige
- Company typePrivate
- Founded-
- HeadquartersPalmerston North, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Brent Boddy Prestige does
Brent Boddy Prestige is a privately held, single-location automotive dealership operating from 177 Main Street, Takaro, Palmerston North, New Zealand. The business retails new vehicles under authorized franchise agreements with Kia, Chrysler, Jeep, Dodge, RAM, Alfa Romeo, Fiat, and BYD, and sells a diversified range of pre-owned vehicles across approximately fifteen marques (including Kia, Jeep, RAM, BYD, Ford, Fiat, Chevrolet, Holden, Hyundai, Mazda, MG, Nissan, Suzuki, and Volkswagen). The firm also operates as the Official Parts & Service Agent for Alfa Romeo and Fiat, providing genuine parts supply and authorized servicing, and offers Mopar service and warranty work plus in-house finance to support vehicle purchases.
The company's revenue model is a multi-stream retail automotive operation: one-time vehicle sales (new and used), transaction-fee-based parts and accessories, transaction-fee service and maintenance, and transaction-fee finance income. GTM is a traditional direct-to-consumer dealership motion: customers browse inventory online, submit enquiries, and complete purchases at the physical showroom, supplemented by a Facebook brand page and a website with advanced used-vehicle search. The business has six employees and serves the Manawatu region, with no disclosed institutional ownership, parent company, or external funding. No AI, proprietary technology platform, app, or API layer is evident — the operating model is a conventional bricks-and-mortar dealership with a lightweight digital front end.
Brent Boddy Prestige firmographics
Firmographics- Name
- Brent Boddy Prestige
- Legal name
- Brent Boddy Prestige
- Website
- https://brentboddycars.co.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Brent Boddy Prestige is headquartered
LocationHeadquarters
- HQ city
- Palmerston North
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Brent Boddy Prestige business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Vehicle Sales (New): Sales of new vehicles from multiple brands including Kia, Chrysler, Jeep, Dodge, RAM, Alfa Romeo, Fiat, and BYD.
- Vehicle Sales (Used): Sales of pre-owned vehicles including Chevrolet, Fiat, Ford, Holden, Hyundai, Jeep, Kia, Mazda, MG, Nissan, Ram, Suzuki, and Volkswagen.
- Parts & Accessories: Parts and accessories sales for supported vehicle brands.
- Service & Maintenance: Vehicle servicing, Mopar service, and warranty work.
- Finance: Automotive financing services for vehicle purchases.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Brent Boddy Prestige product offering
Product offeringCore offering
Brent Boddy Prestige is a multi-brand automotive dealership located in Palmerston North, New Zealand, selling new vehicles (Kia, Chrysler, Jeep, Dodge, RAM, Alfa Romeo, Fiat, BYD) and pre-owned vehicles from multiple manufacturers. The dealership also offers genuine parts and accessories (specializing in Alfa Romeo and Fiat), vehicle servicing and warranty work (including Mopar Service), and automotive financing solutions.
Product overview
Brent Boddy Prestige operates as a traditional multi-brand automotive dealership offering new and used vehicle sales, parts, service, and finance. The core product portfolio consists of New Vehicles (Kia, Chrysler, Jeep, Dodge, RAM, Alfa Romeo, Fiat) and Used Vehicles across multiple manufacturers. Supporting services include Parts & Accessories (specializing in Alfa Romeo and Fiat), Mopar Service for maintenance and warranty, and Finance solutions. The dealership serves the Palmerston North region from its Takaro location.
Differentiator
Problem solved
Functional benefit
Products and services
- New Vehicles New vehicle sales featuring Kia, Chrysler, Jeep, Dodge, RAM, Alfa Romeo, and Fiat brands available at the Palmerston North dealership for individual consumers.
- Used Vehicles Pre-owned vehicle sales with a diverse inventory including Kia (40), Jeep (6), Ram (7), BYD (21), Ford (3), Fiat (2), Chevrolet (1), Chrysler (1), Holden (1), Hyundai (1), Mazda (1), MG (1), Nissan (1), Suzuki (1), and Volkswagen (2), for individual buyers.
- Parts & Accessories Genuine parts and accessories for Alfa Romeo and Fiat vehicles, with a dedicated parts enquiry service, available to vehicle owners in the Palmerston North region.
- Service Vehicle maintenance and repair services including Mopar Service, service enquiries, and service and warranty coverage for supported brands.
- Finance Vehicle financing options to support customer purchases through dealership-arranged finance products.
Companies that use Brent Boddy Prestige
Customer profileSegments1 record
Ideal customer profiles1 record
Brent Boddy Prestige technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brent Boddy Prestige partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Alfa RomeocoreOfficial Parts & Service Agent for Alfa Romeo brand vehicles. Provides genuine parts supply and authorized servicing for Alfa Romeo customers in the Palmerston North region.
- FiatcoreOfficial Parts & Service Agent for Fiat brand vehicles. Provides genuine parts supply and authorized servicing for Fiat customers in the Palmerston North region.
- KiacoreAuthorized Kia dealership offering new and used Kia vehicles for sale. Customer testimonials available on website supporting sales relationship.
- JeepcoreAuthorized Jeep dealer operating as takaro.jeepdealer.co.nz for Jeep vehicle sales in the region.
- RAM TruckscoreAuthorized RAM Trucks dealership for new and used RAM pickup trucks.
- BYDcoreBYD vehicle dealership offering new BYD electric vehicles. Inventory shows 21 BYD vehicles in used stock.
Recent moves4 records
Expansion highlights3 records
Brent Boddy Prestige competitors and assessment
Company assessmentDirect peers
- Armstrong Motor Group: A New Zealand multi-brand automotive dealership group operating across multiple regions. Directly comparable as a multi-brand OEM franchise dealership offering new and used vehicles, parts, service, and finance — the same full-service model Brent Boddy Prestige operates.
- Gazley Motor Group: Wellington-region multi-brand automotive dealership group. Operates the same integrated new/used vehicle, parts, service, and finance model with multiple OEM franchises, making it a structurally similar peer.
- Cockram Motor Group: A New Zealand automotive dealer group operating multiple brand franchises. Directly comparable on multi-brand authorized dealership structure and integrated sales-service model.
- Manukau Motor Group: Auckland-based multi-brand automotive dealership group. Comparable on multi-brand OEM representation, used vehicle inventory, and integrated service operations.
- Ebbett Group: A long-established New Zealand automotive dealer group representing multiple OEM brands across several locations. Comparable on multi-brand franchise structure, parts-and-service operations, and used vehicle sales.
- Tristram European: New Zealand specialist in European automotive brands. Particularly comparable on the Alfa Romeo and Fiat authorized parts-and-service relationship that Brent Boddy Prestige holds.
- Andrew Simms: Auckland-based multi-brand automotive dealership. Comparable as a multi-franchise dealer offering new and used vehicles, parts, service, and finance across several OEM brands.
- Macaulay Motors: Wellington-area multi-brand automotive dealership offering new and used vehicles, parts, service, and finance. Operates a similar integrated dealership model in a comparable New Zealand regional market.
Others
- AutoWeb New Zealand: NZ automotive digital marketplace and dealer-services platform. Not a direct competitor but an adjacent ecosystem participant that influences how NZ dealerships like Brent Boddy Prestige market and source used vehicle inventory online.
Regional players
- Capital City Motors: Wellington-region automotive dealership. Comparable product offering (new and used vehicles, service, finance) but operates in a different New Zealand region than Brent Boddy Prestige's Manawatu catchment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Brent Boddy Prestige social profiles
Digital presenceBrent Boddy Prestige financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brent Boddy Prestige leadership team
Management profileNumber of profiles
Brent Boddy Prestige funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brent Boddy Prestige M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brent Boddy Prestige
What does Brent Boddy Prestige do?
Brent Boddy Prestige is a multi-brand automotive dealership located in Palmerston North, New Zealand, selling new vehicles (Kia, Chrysler, Jeep, Dodge, RAM, Alfa Romeo, Fiat, BYD) and pre-owned vehicles from multiple manufacturers. The dealership also offers genuine parts and accessories (specializing in Alfa Romeo and Fiat), vehicle servicing and warranty work (including Mopar Service), and automotive financing solutions.
Is Brent Boddy Prestige a public or private company?
Brent Boddy Prestige is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brent Boddy Prestige founded?
Brent Boddy Prestige was founded in -1. It employs 1 to 10 people.
Where is Brent Boddy Prestige based?
Brent Boddy Prestige is headquartered in Palmerston North, New Zealand, in the Oceania region.
How does Brent Boddy Prestige make money?
Five revenue lines are on record. Vehicle Sales (New) is the primary driver. The others are vehicle Sales (Used), parts & Accessories, service & Maintenance and finance.
Who are Brent Boddy Prestige's main competitors?
Direct peers on record are Armstrong Motor Group, Gazley Motor Group, Cockram Motor Group, Manukau Motor Group, Ebbett Group, Tristram European, Andrew Simms and Macaulay Motors. AutoWeb New Zealand is listed as an others. Capital City Motors is listed as a regional player.
Does Brent Boddy Prestige have an API?
No public API is recorded for Brent Boddy Prestige.