National Alliance on Mental Illness of Western Massachusetts

What National Alliance on Mental Illness of Western Massachusetts does

National Alliance on Mental Illness of Western Massachusetts (NAMI-WM) is a Holyoke, Massachusetts-based nonprofit affiliate of the national NAMI organization, one of twenty-one such affiliates in the state. It serves individuals living with mental health conditions and their families across Franklin, Hampshire, and Hampden counties by providing free peer support groups, education programs, advocacy resources, and a physical resource center with a lending library of mental health literature and treatment information. The organization is led by Executive Director Catherine Rogers and Board President Bonnie Pueschel, with a small staff of 1-10 employees supplemented by volunteers, and operates out of the Catherine Horan Medical Building at 1221 Main Street, Suite 100, with public office hours Monday through Thursday from 9:00 AM to 2:00 PM.

NAMI-WM's service portfolio includes NAMI education programs delivered through state organizations and affiliates, public policy advocacy supported by volunteer leaders, a toll-free NAMI HelpLine that provides free referral and information services, and public awareness events such as Mental Illness Awareness Week and NAMIWalks. Additional offerings include a volunteer program, Tardive Dyskinesia awareness materials featuring medical professional interviews, and community engagement across Facebook, Twitter, Pinterest, Instagram, and Tumblr. The organization participates in community fundraising events such as the PV GTO Charity Classic Car Show and has received donations from local foundations including the Be Kind to Your Mind Foundation of Agawam, MA.

The organization's business model is donation-dependent rather than revenue-generating: services are offered at no cost, and all programs are funded through gifts, contributions, and grants. As a 501(c)-style nonprofit registered with Candid (EIN 04-2783175), NAMI-WM maintains board governance with six board members and relies on a distributed base of individual donors, small foundation gifts, and community event sponsorships rather than commercial customers or contracts.

Name

National Alliance on Mental Illness of Western Massachusetts

Legal name

NAMI Western Massachusetts, Inc.

Website

https://namiwm.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

NAMI Western Massachusetts is a Holyoke-based nonprofit affiliate of the National Alliance on Mental Illness providing free mental health education, peer support groups, advocacy, and resource library services to individuals and families in Franklin, Hampshire, and Hampden counties.

Ownership category

akta.pro rank

Product category

Community Mental Health Support Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro primary industry

Residential Mental Health Treatment Centers (HLAFACAC)

Keywords

• Community mental health services
• Peer support groups
• Mental health education
• Public policy advocacy
• Community resource centers

Headquarters

HQ city

Holyoke

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Donations and Contributions: NAMI-WM relies on gifts and contributions to support its programs. The organization also receives grants and donations from foundations such as the 'Be Kind to Your Mind' Foundation which donated $1,000.

Distribution channels1 record

Marketing channels7 records

Core offering

NAMI Western Massachusetts is a nonprofit local affiliate that provides free mental health education, advocacy, peer support, referrals, information, and public awareness services. It serves people living with mental health conditions and their loved ones across Franklin, Hampshire, and Hampden Counties through community programs, a HelpLine, and a resource center with a lending library.

Product overview

NAMI Western Massachusetts is a non-profit organization offering a portfolio of free mental health support services including education programs, advocacy initiatives, peer support groups, and public awareness campaigns. The organization operates as a local NAMI affiliate serving Franklin, Hampshire, and Hampden counties in Western Massachusetts, with a resource library and volunteer program supporting individuals affected by mental illness and their families.

Differentiator

Problem solved

Functional benefit

Products and services

• Education Programs Provides support and information about mental health to families, individuals, and educators through NAMI State Organizations and NAMI Affiliates.
• Advocacy Programs Provides public-policy advocacy for people with mental illness and their families, along with tools, resources, and skills for volunteer leaders seeking to influence mental health legislation at the state level.
• NAMI HelpLine A toll-free helpline that provides free referral, information, and support to people seeking mental health assistance; NAMI describes the service as responding personally to hundreds of thousands of requests each year.
• Support Groups Peer support groups for individuals living with mental health conditions and their loved ones, offered at no cost to the public.
• Resource Library A lending library and related resources serving Hampden, Hampshire, and Franklin counties, with literature on mental illnesses and treatment options.
• Tardive Dyskinesia Awareness Materials Educational materials and videos featuring interviews with medical professionals and patient stories about Tardive Dyskinesia.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights3 records

Regional players

• Riverside Community Care: Massachusetts-based mental health and social services organization serving multiple regions including Western Massachusetts. Comparable regional presence with overlapping mental health education and community support mission.
• Behavioral Health Network: Western Massachusetts-based behavioral health provider offering mental health and substance use services. Operates in the same geographic region as NAMI-WM with overlapping client populations and referral pathways.

Direct peers

• NAMI Massachusetts: State-level NAMI organization coordinating the 21 Massachusetts affiliates including NAMI-WM. Operates the same grassroots mental health support and education model at the state level.
• Bring Change to Mind: Non-profit co-founded by Glenn Close focused on ending stigma and creating community for those affected by mental illness. Offers directly comparable peer-led education and awareness programming.
• American Foundation for Suicide Prevention (AFSP): National non-profit focused on suicide prevention through education, advocacy, and loss support. Runs comparable community-based programs, awareness walks, and outreach initiatives targeting mental health.
• Depression and Bipolar Support Alliance: National non-profit providing peer-run support groups and education for people with mood disorders. Operates a directly comparable support group and education model for individuals affected by mental health conditions.
• NAMI Central Massachusetts: Another NAMI affiliate serving a different region of Massachusetts. Operates the identical affiliate model of support groups, education programs, and advocacy in a comparable geographic scope.
• NAMI National: The parent national organization of NAMI Western Massachusetts. Directly comparable as the overarching entity providing program materials, advocacy infrastructure, and brand identity that the Western Massachusetts affiliate operates under.

Broad incumbents

• National Council for Mental Wellbeing: National trade association representing mental health and substance use treatment organizations. Comparable advocacy and public policy mission focused on mental health services and community-based support.
• Mental Health America: The nation's leading community-based non-profit dedicated to addressing mental health needs, similar to NAMI's mission. Offers comparable education, advocacy, and support resources at national scale through local affiliates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/NAMIWM_Inc
• Facebookfacebook.com/namiwmass
• Instagraminstagram.com/namiwm
• Pinterestpinterest.com/information1649
• LinkedInlinkedin.com/company/national-alliance-on-mental-illness-of-western-massachusetts

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about National Alliance on Mental Illness of Western Massachusetts