Laguna~B
Laguna~B is a Venice-based, founder-owned artisanal brand that designs and sells handmade, hand-signed Murano glassware (tumblers, carafes, limited editions) directly to design-conscious consumers worldwide via its e-commerce site and Venice flagship store Spazio.
- Company typePrivate
- Founded1994
- HeadquartersVenice, Italy
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Laguna~B does
Laguna~B (legal entity Laguna B Srl) is a Venice-based private company founded in 1994 by Marie Brandolini that designs, produces, and sells handmade Murano glassware under its own brand. Its core products are handcrafted tumblers, carafes, flutes, jugs, and limited-edition pieces organized into more than 15 collections (Goto, Berlingot and its evolutions, Fantasia, Dune, Filigrana, Margherite, Mille, Bolle, Laguna Flowers, Rete, Tropicana, Origin, and others), all produced in Murano and hand-signed in Venice using traditional techniques such as Filigrana, Berlingot, and Fantasia murrine work. The underlying production model is artisanal rather than industrial: each piece is unique and capacity is constrained by master glassmaker availability.
The business operates as a direct-to-consumer luxury glassware brand. Primary revenue comes from e-commerce sales through lagunab.com with global shipping (customs duties covered by the company), supported by a single physical flagship and gallery, Spazio, at Dorsoduro 3276 in Venice. Pricing is unit-based, ranging roughly from €120 for entry tumblers (Dune Medium, Dune Large, Dune Flute) to €445 for the Berlingot Jug and Fantasia Flute, with limited editions and publications sitting above the standard catalog. Payment is processed through PayPal and Stripe. The company also runs cultural and research programming, including the Autonoma youth-education initiative, the VITAL Venice lagoon environmental restoration project, the Autonoma Prize, and academic collaborations with the University of Padova, IUAV, and others.
Laguna~B serves design-conscious individual consumers as its primary segment, with secondary exposure to hospitality (restaurants and hotels) and art collectors/museums. Marketing is increasingly driven by owned editorial channels, including the quarterly printed magazine EVERYTHING and weekly newsletters, with a deliberate departure from social media. The company is bootstrapped and founder-owned, with no disclosed external funding, no parent company, and a headcount of 1-10.
Laguna~B firmographics
Firmographics- Name
- Laguna~B
- Legal name
- Laguna B Srl
- Website
- https://lagunab.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Laguna~B is a Venice-based, founder-owned artisanal brand that designs and sells handmade, hand-signed Murano glassware (tumblers, carafes, limited editions) directly to design-conscious consumers worldwide via its e-commerce site and Venice flagship store Spazio.
- Ownership category
- akta.pro rank
Where Laguna~B is headquartered
LocationHeadquarters
- HQ city
- Venice
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Laguna~B business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- E-commerce Sales: Direct-to-consumer sales of handmade Murano glassware through their e-commerce website. Products include tumblers, carafes, glasses, and limited edition pieces sold at various price points.
- Physical Retail: Sales through their flagship store Spazio located at Dorsoduro 3276, Venice, which serves as both a retail location and gallery space.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | ORIGIN Collection - Berlingot series |
| Unit Pricing | Pay-as-you-go | ORIGIN Collection - Fantasia series |
| Unit Pricing | Pay-as-you-go | ORIGIN Collection - Dune series |
| Unit Pricing | Pay-as-you-go | ORIGIN Collection - Filigrana series |
| Unit Pricing | Pay-as-you-go | Tropicana Collection |
| Unit Pricing | Pay-as-you-go | RETE Collection |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Laguna~B product offering
Product offeringCore offering
Laguna~B designs, produces, and sells handcrafted Murano glass tumblers, carafes, jugs, flutes, and related drinkware through classic signature collections such as Goto, Berlingot, Fantasia, Dune, Filigrana, Rete, and Tropicana. Each piece is handmade in Murano and hand-signed in Venice using traditional techniques. The company also curates limited-edition artist collaborations, publishes a magazine, and operates cultural/community programs around glassmaking.
Product overview
Laguna~B is a Venetian luxury glassware brand founded in 1994 by Marie Brandolini, specializing in handcrafted Murano glass tumblers and drinkware. The company offers multiple classic collections (Goto, Berlingot, Mille, Fantasia, Dune, Margherite, Filigrana, Bolle, Laguna Flowers, Rete, Tropicana, and Berlingot Evo variants), each handmade in Murano and hand-signed in Venice. The Origin collection serves as a curated sub-brand housing heritage designs. The portfolio also includes Limited Editions featuring artist collaborations and the Publications line encompassing their magazine and specialized books. The company operates primarily as an e-commerce platform with a physical retail location in Venice.
Differentiator
Problem solved
Functional benefit
Products and services
- Goto Collection The foundational handcrafted Murano glass tumbler collection, designed by Marie Brandolini in 1994, representing the brand's signature piece that launched the company.
- Fantasia Collection Transparent variant of the Goto, designed by Marie Brandolini in 1995, featuring colorful stretched flowery murrine and glass fragments; the brand's second design allowing experimentation with shapes and typologies including jugs, fluted glasses, and plates.
- Rete Collection Handmade Murano glass tumbler featuring net-like geometric patterns; designed by Marie in 2000, available in Medium (€245) and Large (€255).
- Berlingot Collection Classic Murano glass tumbler collection featuring the distinctive Berlingot shape, handmade in Murano.
- Mille Collection Handmade Murano glass tumbler collection with intricate millefiori-inspired patterns.
- Dune Collection Murano glass tumbler collection with dune-inspired sculptural forms, available in multiple sizes including Medium (€120), Large (€120), Flute (€120), Litro (€375), and Jug (€385).
- Filigrana Collection Murano glass collection featuring filigree-like glass techniques, available in Medium (€135), Medium Stem (€195), and Large Stem (€195) variants.
- Margherite Collection Classic Murano glass collection featuring daisy-like murrine patterns, handmade in Murano.
- Bolle Collection Classic Murano glass collection featuring bubble-like patterns, handmade in Murano.
- Laguna Flowers Collection Murano glass collection featuring floral patterns inspired by the Venetian lagoon, handmade in Murano.
- Berlingot Evo Collection Evolved version of the classic Berlingot design, handmade in Murano.
- Berlingot Evo 2 Collection Second evolution of the Berlingot design, handmade in Murano.
- Tropicana Collection Murano glass tumbler collection featuring tropical-inspired patterns with 17 color options; designed by Marcantonio in 2017, available in Medium (€145) and Extra Large (€155).
- Origin Collection Foundational collection bringing together heritage designs in a curated offering, including Berlingot, Fantasia, Dune, Filigrana, and Tropicana variants in sizes from Medium to Litro, priced from €120 to €445.
- Limited Editions Special limited-production pieces released periodically, including collaborations and artist editions such as MERY, IMAGINE, DOLCE, I LOVE U, OK, SUNSET, MINT, SAINT, EMME, GHIACCIO, PUNTO, AMAZO, SAMPLE, and HARU.
- Publications Published works including the Lagunab Magazine featuring interviews, essays, stories, and photographic reportages by international writers and artists, and specialized books such as 'Da Arturo' food publications.
Companies that use Laguna~B
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Laguna~B technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Laguna~B partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Abate Zanetti (Murano)coreISS Abate Zanetti High School in Murano is a key educational partner for the Autonoma program and Crystal Clear workshop, bringing high school students into glassmaking education and workshops.
- Pilchuck Glass School (USA)coreCollaboration for the 2023 International Youth Conference held at Pilchuck Glass School near Seattle, fostering cross-cultural exchange among young glass artists.
- We Are Here VenicecoreEnvironmental organization partner for the VITAL project focused on restoring Venice lagoon salt marshes and carbon sequestration. Also collaborated on Lagunar children's book project.
- DEME GroupminorCommercial partner invited to support VITAL project's environmental restoration efforts in the Venice lagoon.
- University of PadovacoreMultiple collaborations including LCA research project, Nature di Luce chandelier project with Biology and Botanical Garden departments, and A New Glass energy consumption research.
- IUAV UniversityminorArchitecture students participated in 'Architecture in Murano' curricular course reimagining the Fornace Pitau furnace.
- Stiftung Sitterwerk (Switzerland)minorExhibition 'SILICATE + SODIUM + CALCIUM' connecting Laguna~B's historical archive with Sitterwerk's library in St. Gallen.
- Oceanic GlobalminorNon-profit partner for 'Amo il Mare' limited collection benefitting ocean conservation. Profits from table set (glass cup, plate, straw) support the organization.
- Free University Bozen-BolzanominorVisual Communications students participated in Lagunar project creating children's books about Venice lagoon legends.
- Firebird Community Arts (Chicago)minorUS non-profit collaboration for Autonoma's Project FIRE, offering healing pathway to youth affected by gun violence through glassblowing.
- Foci Minnesota Centre for Glass ArtsminorNon-profit public access glass studio partnered for Autonoma's 4 L.I.F.E. program with Project for Pride in Living.
- Mimesis (Publisher)minorPublisher for 'Architecture of the fourth machine age' research publication from IUAV collaboration.
- bruno (Venice studio)minorVenice-based studio curated the B~Library at Spazio, featuring 200 volumes on environment, community, photography, and culture.
- Officina ZanonminorFabricated steel elements (door frames and handles) for Spazio store renovation.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Laguna~B competitors and assessment
Company assessmentDirect peers
- NasonMoretti: Murano glassmaker specializing in contemporary handmade drinkware, tumblers and decorative glass. Closely aligned product mix (handmade Murano tumblers and stemware) and price tier.
- Venini: Historic Murano glassmaker founded in 1921, producing high-end decorative glassware, lighting and art pieces. Most direct comparable as a Murano heritage brand selling premium handmade glassware to design-conscious consumers and luxury hospitality.
- Mario Cioni: Tuscan luxury crystal and glassware brand producing handmade decorative glass for elite hospitality, gifting and home. Comparable premium positioning and B2B/B2C mix, though Tuscan rather than Murano in origin.
- Salviati: Murano-based glassmaker since 1859 producing luxury decorative glassware and chandeliers. Directly comparable handmade Murano positioning, premium B2C and hospitality customer mix, and Italian luxury home channel.
- Barovier&Toso: One of the oldest Murano glass houses (1295), specializing in luxury lighting and decorative glassware. Closely comparable as a heritage Venetian/Murano brand combining traditional craftsmanship with contemporary design at premium price points.
- Carlo Moretti: Contemporary Murano-based designer producing handcrafted colored glassware and tableware. Comparable as a designer-led artisan Murano drinkware brand selling DTC and to design retailers.
Broad incumbents
- Baccarat: French luxury crystal maker producing decanters, stemware and decorative objects for ultra-premium home and hospitality. Comparable luxury positioning and gifting/collecting use cases, though French crystal rather than Murano glass.
- Iittala: Nordic design glassware brand with iconic collections sold globally through design retailers. Comparable modern-design glassware positioning and DTC/retail mix, though Scandinavian design-led rather than Murano artisan craft.
- Saint-Louis (Cristal de Saint-Louis): French heritage crystal manufacturer (1586) producing handcrafted luxury stemware and decorative pieces. Comparable heritage, handcraft positioning, and luxury hospitality/collecting customer base.
- Luigi Bormioli: Italian glassmaker with broader mass-premium drinkware portfolio (not handmade Murano). Comparable Italian glass heritage and global retail reach, but operates at much larger scale and lower price points without artisan Murano positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Laguna~B social profiles
Digital presenceLaguna~B financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laguna~B leadership team
Management profileNumber of profiles
Profiles2 records
Laguna~B funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laguna~B M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laguna~B
What does Laguna~B do?
Laguna~B designs, produces, and sells handcrafted Murano glass tumblers, carafes, jugs, flutes, and related drinkware through classic signature collections such as Goto, Berlingot, Fantasia, Dune, Filigrana, Rete, and Tropicana. Each piece is handmade in Murano and hand-signed in Venice using traditional techniques. The company also curates limited-edition artist collaborations, publishes a magazine, and operates cultural/community programs around glassmaking.
Is Laguna~B a public or private company?
Laguna~B is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Laguna~B founded?
Laguna~B was founded in 1994. It employs 1 to 10 people.
Where is Laguna~B based?
Laguna~B is headquartered in Venice, Italy, in the Europe region.
How does Laguna~B make money?
Two revenue lines are on record. E-commerce Sales are the primary driver. The others are physical Retail.
Who are Laguna~B's main competitors?
Direct peers on record are NasonMoretti, Venini, Mario Cioni, Salviati, Barovier&Toso and Carlo Moretti. Broad incumbents are Baccarat, Iittala, Saint-Louis (Cristal de Saint-Louis) and Luigi Bormioli.
Does Laguna~B have an API?
No public API is recorded for Laguna~B.