Hometeam, Llc

What Hometeam, Llc does

Hometeam, LLC is a Chicago-based creative agency founded in 2016 that operates at the intersection of sport, music, fashion, and art. The firm functions as a direct-to-brand creative partner for major consumer brands, delivering services across four practice areas: brand partnerships (identifying and initiating collaborations that drive cultural relevance), brand marketing (strategy, product launch execution, content and campaign strategy, graphic and visual development), influencer marketing (strategy, identification and management, programming, and seeding kit design and production), and experiential production (strategy and planning, live event production, pop-up retail operations). Its clientele spans Nike, Jordan Brand, NFL, NBA, Crocs, Foot Locker, Adidas, Puma, Levi's, eBay, Jack Daniel's, Dr Pepper, Remy Martin, Ciroc, Complex Media, and Overtime, with documented campaigns producing measurable outcomes — 250M+ impressions for the Ice Spice Chia Pet (NECA) launch, 96% sell-through at New York ComicCon and 48-hour e-commerce sellout for Demon Slayer x Crocs, and rapid sell-outs for the NFL x Lyrical Lemonade and Pop-Tarts x Lyrical Lemonade collaborations.

The business operates on a professional services revenue model with projects custom-quoted based on scope; pricing is not publicly disclosed. Hometeam reports no external funding, no parent company, and no institutional investors, and is identified as founder-owned, with primary contact routed to "Tara" at [email protected]. The firm has expanded beyond core agency services into adjacent lines: Awayteam operates as a cultural concierge offering event access (NBA All-Star, Art Basel, Super Bowl), brand team offsites, and influencer trips; a Legacy division documents past talent management work and prior creative collaborations.

There is no proprietary technology platform or productized software underpinning the business. Operational delivery rests on creative talent relationships, brand and influencer networks, and execution expertise rather than technology infrastructure. Headcount is reported as 1–10 employees, and the agency operates from Chicago with a primarily U.S.-based client base, though its packaged campaigns distribute through global retail partners including Foot Locker.

Name

Hometeam, Llc

Legal name

Hometeam Talent

Website

https://hometeamtalent.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Hometeam, LLC is a Chicago-based creative agency providing brand partnerships, influencer marketing, brand strategy, content production, and experiential services for major consumer brands including Nike, NFL, Crocs, Foot Locker, and Pop-Tarts.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: Hometeam generates revenue through professional services including brand partnerships, brand marketing, influencer marketing, and experiential production. Services include brand strategy, product launch strategy and execution, content and campaign strategy, influencer identification and management, and live event production.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Hometeam is a Chicago-based creative agency that delivers brand partnerships, brand marketing, influencer marketing, and experiential production services to major consumer brands. Operating at the intersection of sport, music, fashion, and art, the agency identifies and initiates brand-talent collaborations, develops product launch and campaign strategy, identifies and manages influencers, and produces live events and pop-up retail activations. It also runs Awayteam, a cultural concierge/travel sub-brand for brands, and maintains a Legacy division documenting past talent management work.

Product overview

Hometeam, LLC is a creative agency offering a dual-brand portfolio. The core Hometeam brand provides integrated creative services including Brand Partnerships, Brand Marketing (Brand Strategy, Product Launch Strategy, Content/Campaign Strategy, Graphic/Visual Development), Influencer Marketing (Strategy, Identification/Management, Programming, Seeding Kit Design/Production), and Experiential Production (Experiential Strategy/Planning, Live Event Production, Pop-Up Retail Operations). The subsidiary Awayteam brand extends the offering into cultural concierge and premium travel services for brands, encompassing event access, team offsites, and influencer trips. A Legacy division documents past talent management achievements. The company operates at the intersection of sport, music, fashion, and art, serving as a bridge between corporations and culture.

Differentiator

Problem solved

Functional benefit

Brands

• Awayteam: The official travel playbook for brands; a cultural concierge for brands curating next-level travel experiences including key cultural event concierge (NBA All-Star, Art Basel, Super Bowl), brand team off-sites, and influencer trips.

Products and services

• Brand Partnerships Direct-to-brand partnership identification and structuring service that connects major consumer brands with creatives, athletes, musicians, and influencers to drive cultural relevance and awareness. Used by enterprise clients such as Nike, Jordan Brand, NFL, NBA, Crocs, Adidas, Puma, and Levi's.
• Brand Marketing Brand marketing service covering brand strategy, product launch strategy and execution, content and campaign strategy, and graphic and visual development for enterprise consumer brands.
• Influencer Marketing Influencer marketing service providing strategy, identification and management of creators, programming, and seeding kit design and production for brand campaigns.
• Experiential Production Experiential production service covering experiential strategy and planning, live event production, and pop-up retail operations for brand activations.
• Awayteam Sub-brand cultural concierge and travel playbook for brands, curating premium travel experiences including key cultural event concierge (NBA All-Star, Art Basel, Super Bowl), brand team off-sites, and influencer trips.
• Legacy (Talent Management) Historical talent management service showcasing past work building award-winning brands for up-and-coming creatives in art, design, fashion, lifestyle, and music through innovative partnerships and business strategies.

Quantifiable outcome

• Ice Spice Chia Pet collaboration generated over 250 million impressions
• +4 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• NikecoreGTM or Marketing PartnerMajor brand partnership for cultural marketing initiatives at the intersection of sport, music, fashion, and art.
• Jordan BrandcoreGTM or Marketing PartnerBrand partnership initiatives involving basketball culture and lifestyle brand collaborations.
• NFLcoreGTM or Marketing PartnerHometeam facilitated the NFL's official season kick-off digital content collaboration with Lyrical Lemonade, including successful merch collection that sold out in under 2 hours.
• CrocscoreGTM or Marketing PartnerHometeam owned full GTM strategy for Crocs' anime collaborations (Demon Slayer and Naruto) released exclusively with Foot Locker, achieving 96% sell-through at NYCC and full e-commerce sellout in 48 hours.
• eBayminorGTM or Marketing PartnerBrand partnership for cultural marketing initiatives.
• PumacoreGTM or Marketing PartnerBrand partnership for lifestyle and sports fashion marketing initiatives.
• AdidascoreGTM or Marketing PartnerBrand partnership for sports and streetwear cultural marketing initiatives.
• Jack Daniel'sminorGTM or Marketing PartnerBrand partnership for lifestyle and cultural marketing initiatives.
• Complex MediacoreGTM or Marketing PartnerMedia partnership for cultural content and brand collaborations including exclusive coverage for Ice Spice Chia Pet launch.
• NBAcoreGTM or Marketing PartnerLeague partnership for basketball culture and sports entertainment marketing initiatives.
• Foot LockercoreChannel Partner/ Reseller/ DistributorExclusive retail partner for Crocs collaborations including Demon Slayer and Naruto. Hometeam drove highly successful launches with 69% higher social conversation and most engaged Instagram post for NYCC history.
• Dr PepperminorGTM or Marketing PartnerBrand partnership for lifestyle beverage marketing initiatives.
• Remy MartinminorGTM or Marketing PartnerBrand partnership for premium spirits lifestyle marketing initiatives.
• OvertimeminorGTM or Marketing PartnerMedia partnership for sports culture and youth engagement content.
• Levi'scoreGTM or Marketing PartnerBrand partnership for denim and streetwear cultural marketing initiatives.
• CirocminorGTM or Marketing PartnerBrand partnership for premium vodka lifestyle and cultural marketing initiatives.
• InstagramcoreGTM or Marketing PartnerBrand partner for Kristopher Kites ComplexCon 2022 experience to drive consumer usage of Reels feature. Implemented phone stands and lab assistants for consumers to create reels, also sold DIY kits via Instagram shopping.
• Lyrical LemonadecoreGTM or Marketing PartnerLong-standing partnership with Hometeam facilitating multiple brand collaborations including Pop-Tarts (orchestrating first-ever collaboration), NFL, and other brand deals. Lyrical Lemonade x Pop-Tarts sold out in minutes.
• NECAcoreGTM or Marketing PartnerHometeam negotiated unprecedented deal with NECA for Ice Spice Chia Pet collaboration, which Billboard called 'the collaboration of the year'. Product sold nationwide at major retailers.
• Pop-TartscoreGTM or Marketing PartnerHometeam spearheaded the partnership and orchestrated the very first Pop-Tarts collaboration with Lyrical Lemonade, driving strategy, digital content, and product launch. Product sold out in minutes.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Translation LLC: Independent creative agency with a similar cultural-relevance positioning and enterprise brand roster. Operates in the same niche of connecting corporations to culture, making it the most directly comparable peer to Hometeam.
• PRETTYBIRD: Talent management and creative production company representing directors, photographers, and cultural creators. Comparable to Hometeam because it bridges brand clients with high-profile creative talent, overlapping with Hometeam's talent-and-brand partnership model.
• 72andSunny: Cultural creative agency known for brand work at the intersection of sport, music, and youth culture. Directly comparable to Hometeam in approach (culture-led campaigns for major consumer brands), though operates at significantly larger scale.

Broad incumbents

• The Marketing Arm: Omnicom-owned experiential, influencer, and talent agency serving major brands. Comparable to Hometeam across the same service categories (brand partnerships, influencer marketing, experiential production), but operates as a broader incumbent with much deeper resources.

Emerging players

• Studio71: Influencer-marketing and content company connecting brands with digital creators at scale. Comparable to Hometeam's influencer-identification-and-management and seeding-kit services, though focused more on digital creators than music/fashion talent.
• Anonymous Content: Creative production and talent management company spanning film, advertising, and branded content. Comparable to Hometeam in blending creative talent representation with brand-facing production work.
• Range Media Partners: Talent management and brand-partnership company representing music, film, and sports talent. Comparable to Hometeam's model of packaging cultural talent for brand collaborations (e.g., Lyrical Lemonade partnerships).
• UnitedMasters: Music distribution and brand-partnership platform that connects independent artists with brand sponsorships. Highly comparable to Hometeam's music-talent-and-brand-partnership thesis and shares overlap with the Lyrical Lemonade style creator economy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hometeam-llc
• Instagraminstagram.com/hometeam.talent

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hometeam, Llc