Børns Vilkår

What Børns Vilkår does

Børns Vilkår is a Danish non-profit organization founded in 1977 that delivers counseling, advocacy, and educational services to children, youth, parents, caregivers, and professionals working with children. Its core service portfolio includes BørneTelefonen (24/7 anonymous telephone helpline for children), HØRT (24/7 online chat counseling for youth), ForældreTelefonen (parent helpline), FagTelefonen (professional helpline), Bisidning (free advocacy support for children in official settings), and Erstatningsr\u00e5dgivning (compensation counseling for cases of public care failure). The organization also runs Fagunivers, a digital professional-development platform offering workshops, teaching materials, and online courses on topics such as AI chatbots, digital literacy, child rights, and pedagogical care models, including the Solbj\u00f8rn hand puppet tool and Omsorgsgrebet care model.

The underlying infrastructure spans multi-channel service delivery (telephony, chat, SMS, in-person advocacy, and an e-learning LMS), supported by a content engine producing podcasts (SK\u00c6RMBARN, For\u00e6lder Uden Filter, For\u00e6ldrem\u00f8det, Trivselsgenerator, Det kender jeg godt, Alene, Talebeskeder), guides (Sk\u00e6rmguiden, Kriseguiden), and the national digital-literacy initiative "On \u2013 sammen om digital dannelse" co-developed with Red Barnet, Medier\u00e5det for B\u00f8rn og Unge, and Center for Digital P\u00e6dagogik. The organization operates three offices in Denmark (Valby/Copenhagen, Aarhus, Aalborg).

Revenue is generated through a hybrid non-profit model combining individual donations (monthly tiers of 75, 125, and 300 kr.; one-time donations of 275 and 450 kr.), membership fees, foundation grants (TrygFonden, Novo Nordisk Fonden, M\u00c6RK, Jyllands-Postens Fond), corporate partnerships, paid professional workshops and training (e.g., Solbj\u00f8rn workshops at 8,000\u20139,500 kr.), lottery proceeds, and legacies. Direct helpline and chat services are provided free to end users.

Name

Børns Vilkår

Legal name

Børns Vilkår

Website

https://bornsvilkar.dk

Company type

Private

Founded year

1977

Operating status

Operating

Short description

B\u00f8rns Vilk\u00e5r is a Danish non-profit founded in 1977 that provides 24/7 anonymous counseling (phone, chat, SMS), advocacy, and professional development services for children, youth, parents, and educators across Denmark.

Ownership category

akta.pro rank

Product category

Child welfare nonprofit services

NAICS

Child and Youth Services (62411), Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL)

akta.pro secondary industries

Safeguarding, Child Protection & Reporting Services (EDAJAIAD), Attendance, Engagement & Truancy Intervention Services (EDAJAIAI), Social-Emotional Learning (SEL) Programs & Supports (EDAJAIAC), School Counseling & Guidance Services (Academic/Social-Emotional) (EDAJALAF)

Keywords

• Child welfare services
• Counseling helplines
• Youth support programs
• Family advocacy services
• Professional development resources

Headquarters

HQ city

Valby

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Pricing tiers

Distribution channels7 records

Marketing channels5 records

Core offering

Børns Vilkår provides free, anonymous, around-the-clock counseling for children and young people in Denmark through telephone, online chat (HØRT), and SMS channels, supplemented by dedicated phone helplines for parents/caregivers (ForældreTelefonen) and child-welfare professionals (FagTelefonen). Beyond counseling, the organization delivers in-person advocacy (Bisidning) at official child conversations, legal compensation counseling (Erstatningsrådgivning), and a professional division (Faguniverset) offering workshops, teaching materials, and digital courses for educators and municipalities.

Product overview

Børns Vilkår operates a diverse portfolio of free counseling and support services for children, youth, and families in Denmark. The core services include BørneTelefonen and HØRT (24/7 anonymous counseling by phone/chat/SMS for children and youth), Forældretelefonen (parent counseling), FagTelefonen (professional helpline), and Bisidning (free advocacy for children). These are complemented by Erstatningsrådgivning (compensation counseling) and Kriseguiden (crisis guide). The digital education offerings include Skærmguiden (online guide for parents about digital platforms), Faguniverset (professional development platform with workshops and materials including AI-chatbots and Digitale kaninhuller), and the national initiative On – sammen om digital dannelse. Additional offerings include podcasts (SKÆRMBARN, Forælder Uden Filter, Forældremødet, Trivselsgenerator, Talebeskeder, Det kender jeg godt, Alene), pedagogical tools (Solbjørn hand puppet), and the Omsorgsgrebet care model. Services operate around the clock, with human counselors always available.

Differentiator

Problem solved

Functional benefit

Brands

• BørneTelefonen: Anonymous, free counseling helpline for children in Denmark, open 24/7 via phone, chat, and SMS
• HØRT
• ForældreTelefonen
• FagTelefonen
• Bisidning
• Erstatningsrådgivning
• Fagunivers

Products and services

• BørneTelefonen Anonymous, free, 24/7 counseling helpline for children in Denmark available by phone, chat, and SMS where children always speak with a human counselor; provides emotional support, advice, and referral.
• HØRT Online chat-based counseling service for young people in Denmark, available 24/7, providing anonymous support for youth who need someone to listen.
• Forældretelefonen Free counseling hotline for parents, grandparents, neighbors and other caregivers seeking guidance on children's well-being and family challenges.
• FagTelefonen Professional helpline for social workers, teachers, and other professionals working with children and youth, offering advice and guidance on child welfare issues.
• Bisidning Free advocacy service providing a trained bisidder (supporter) to accompany a child during official conversations with authorities, creating safety, comfort and ensuring the child's voice is heard.
• Erstatningsrådgivning Legal compensation counseling for families pursuing cases related to failure of public child-care services (offentligt omsorgssvigt).
• Faguniverset Professional knowledge platform offering talks, workshops, teaching materials, and e-learning courses for educators, daycare staff, and professionals working with children and youth. Sub-products include "Oplæg og Workshops", "Materialer", and digital courses on topics like AI-chatbots, Digitale kaninhuller, Omsorgsgrebet, and Vores rettigheder.
• On – sammen om digital dannelse National Danish initiative providing free digital literacy and digital Bildung materials and resources for schools and educators; includes On-skole, On-fritid, and On Ung til yngre programs.
• Skærmguiden Online guide helping Danish parents navigate their children's digital lives, with detailed information on social media platforms and online games including Snapchat, TikTok, YouTube, Instagram, Discord, Roblox, Normal-appen, Ønskeskyen, LifeSum, and online gaming.
• Kriseguiden Crisis guide published by Børns Vilkår helping parents talk with their children about crises, conflicts, and difficult world events.
• SKÆRMBARN Podcast Original Børns Vilkår podcast series for parents exploring children's digital lives, screen time, and how to support children in the digital world, developed in collaboration with TrygFonden.
• Forælder Uden Filter Podcast Børns Vilkår podcast for parents featuring honest conversations about life with young children, hosted by Camille Gudmand and Børns Vilkår psychologist Malene Angelo, co-developed with Stryhns Familieselskab.
• Trivselsgenerator Podcast Børns Vilkår podcast for professionals working with children and youth in Danish municipalities, addressing topics including school return, children of parents with mental illness, and child well-being in daycare.
• Solbjørn workshop Paid professional workshop for Danish daycare staff using the Solbjørn hand puppet as a pedagogical tool to create trust and a common third element in adult-child interactions; standard price 9,500 kr. (ex. moms), member price 8,000 kr. (ex. moms), plus a transport fee per visit.
• Vores rettigheder workshop Free educational workshop for grades 4-10 on children's rights based on the UN Convention on the Rights of the Child, focusing on preventing negative social control; supported by MÆRK (Nationalt Center mod Æresrelaterede konflikter).
• Anbefalet til dig teaching material Børns Vilkår teaching material for educators about recommendation algorithms used by children; development supported by Jyllands-Postens Fond and the associated film was financed by Google with Børns Vilkår retaining full editorial independence.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• MÆRK (Nationalt Center mod Æresrelaterede konflikter)coreStrategic or Co-development PartnerMÆRK provides funding support for the 'Vores rettigheder' workshop program for schools, which focuses on preventing negative social control through education about children's rights under the UN Convention on the Rights of the Child.
• TrygFondencoreStrategic or Co-development PartnerTrygFonden supports the 'Skærmbarn' podcast series, which explores how parents can support their children in the digital world and prepare them for a lifetime of screen use.
• Stryhns FamilieselskabminorStrategic or Co-development PartnerStryhns Familieselskab co-develops the 'Forælder Uden Filter' podcast, an honest and loving conversation about life with young children.
• HeartbeatscoreStrategic or Co-development PartnerHeartbeats partners on multiple podcasts including 'Forældremødet' (about school attendance) and 'Det kender jeg godt' (for youth), as well as 'Alene' podcast series.
• Novo Nordisk FondencoreStrategic or Co-development PartnerNovo Nordisk Fonden provides funding for the 'Sunde Fællesskaber' (Healthy Communities) program guide for school councils and boards, developed in collaboration with Danske Skoleelever, Madkulturen, and Dansk Skoleidræt.
• Jyllands-Postens FondminorStrategic or Co-development PartnerJyllands-Postens Fond supported the development of the 'Anbefalet til dig' (Recommended for you) teaching material about recommendation algorithms.
• GoogleminorStrategic or Co-development PartnerGoogle financed the production of the 'Anbefalet til dig' film, while Børns Vilkår maintained full editorial independence.
• Danske SkoleelevercoreStrategic or Co-development PartnerCo-development partner in the 'Sunde Fællesskaber' program, contributing student perspectives to healthy communities initiative.
• MadkulturencoreStrategic or Co-development PartnerCo-development partner in the 'Sunde Fællesskaber' program, focusing on food-related communities in schools.
• Dansk SkoleidrætcoreStrategic or Co-development PartnerCo-development partner in the 'Sunde Fællesskaber' program, contributing expertise on physical activity communities in schools.
• Red BarnetcoreStrategic or Co-development PartnerPartner organization in the national 'On – sammen om digital dannelse' initiative, providing free materials and resources for digital literacy education.
• Medierådet for Børn og UngecoreStrategic or Co-development PartnerPartner organization in the national 'On – sammen om digital dannelse' initiative on digital literacy.
• Center for Digital PædagogikcoreStrategic or Co-development PartnerPartner organization in the national 'On – sammen om digital dannelse' initiative on digital pedagogy.
• PlesnerminorImplementation/ SI/ Consulting PartnerLaw firm Plesner provides the whistleblower system infrastructure for Børns Vilkår's internal reporting channel, established to ensure compliance with whistleblower legislation.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• BRIS (Barnens Rätt i Samhället): Sweden's national children's helpline and rights organization. Operates a similar 24/7 phone and chat model for children and youth, providing the closest Nordic analogue to BørneTelefonen/HØRT.
• Childline (NSPCC): The UK's 24/7 helpline for children and young people, offering phone, online chat, and email counseling. Highly comparable in service mix (anonymous counseling + digital channels) and in operating as a recognized national child welfare brand.
• Medierådet for Børn og Unge: Danish council on children's media use and digital wellbeing. Peer in policy advocacy, parent guidance on screens, and digital-Bildung curriculum — overlapping directly with Børns Vilkår's Skærmguiden and On initiative.
• Red Barnet (Save the Children Denmark): Denmark's largest child rights NGO, running its own helplines and advocacy for children. It is a direct peer — and a confirmed coalition partner with Børns Vilkår on the 'On – sammen om digital dannelse' initiative — with overlapping target population, services, and Danish foundation funding base.
• Mødrehjælpen: Long-standing Danish nonprofit providing counseling, support, and advocacy for families and vulnerable children. Closely comparable in family-services scope, donation-funded model, and historical role in Danish child welfare.
• Center for Digital Pædagogik: Danish nonprofit focused on children's and young people's digital lives, education, and online safety. Direct peer on the 'On – sammen om digital dannelse' initiative with overlapping digital-Bildung curriculum and school-facing services.

Broad incumbents

• UNICEF Denmark: National committee of a global child rights organization. Adjacent incumbent operating broadly in child welfare advocacy, policy, and child-rights education in Denmark — overlapping with Børns Vilkår's rights-based curriculum (Vores rettigheder workshops).

Regional players

• Børnenes Kontor: Danish child welfare nonprofit offering counseling and advocacy for children and families. Comparable mission and Danish-only footprint; overlaps with Børns Vilkår's Bisidning and family support services.
• Barneombudet (Norwegian Ombudsman for Children): Norway's independent statutory institution for children's rights. Comparable mission in child rights advocacy, school outreach, and policy influence, though state-mandated rather than donation-funded.

Emerging players

• Kids Help Phone: Canada's 24/7 e-mental health service for youth via phone, text, and chat. Operates an analogous anonymous multi-channel counseling model for young people, with comparable scale and a hybrid funding model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bornsvilkar
• Instagraminstagram.com/bornsvilkar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Børns Vilkår