Industrial Truck Equipment, Inc.

What Industrial Truck Equipment, Inc. does

Industrial Truck Equipment, Inc. (operating as ITE / ITE Companies) is a privately held truck equipment sales, installation, refurbishment, and repair company headquartered at 3400 S. Thomas Road in Oklahoma City, Oklahoma. Founded in 2005 by Larry Rose and Randy Sullins, the company initially served enterprise oil & gas customers including Schlumberger and Halliburton before expanding into the municipal and government fleet market across Oklahoma and the broader Southern Plains region.

The company operates a state-of-the-art facility that delivers a ten-category product and service portfolio: snow and ice equipment (spreaders, plow lights, controllers), central hydraulic system installation and maintenance, dump truck bodies and hoists, full-service collision repair and paint/sandblasting (with oversized booths for large equipment), service bodies and flatbeds (via Ventures Manufacturing), Fire & Rescue vehicles (with Warner storage compartments), specialty equipment refurbishments, certified truck-mounted crane sales/service/installation, general equipment and accessories, and complete turn-key truck packages sold through the Sourcewell cooperative purchasing program. Manufacturing partnerships with Viking-Cives, Ventures Manufacturing, and Warner support multi-vendor builds to customer specifications.

Revenue is generated through hardware sales of truck-mounted equipment, professional services for installation and repair, and turn-key truck packages, with quote-based B2B pricing governed by a direct sales model using dedicated sales managers for Government, Municipal, and Commercial segments. Customers include the Oklahoma Department of Transportation, multiple county districts, several Oklahoma municipalities (Shawnee, Sikeston, Moore), and small-to-mid commercial fleet operators. The company is bootstrapped, founder-owned, and has no disclosed institutional capital, M&A activity, or external investors.

Name

Industrial Truck Equipment, Inc.

Legal name

Industrial Truck Equipment, Inc.

Website

https://iteok.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Industrial Truck Equipment is an Oklahoma City-based, founder-owned truck equipment integrator that sells, installs, refurbishes, and repairs truck-mounted equipment — including dump bodies, snow/ice gear, cranes, and turn-key municipal trucks — for government, commercial, and oil & gas customers across the Southern Plains.

Ownership category

akta.pro rank

Product category

Commercial Truck Equipment Sales and Services

NAICS

Motor Vehicle Body and Trailer Manufacturing (33621), Heavy Duty Truck Manufacturing (336120)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Industrial Machinery & Equipment (5084), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI)

akta.pro secondary industries

Specialty Truck Manufacturing (Fire/Rescue/Military-Commercial/Expedition) (IMACABAG), Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC)

Keywords

• Truck equipment sales
• Snow and ice equipment
• Truck body fabrication
• Truck collision repair
• Equipment refurbishment services

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sales of truck-mounted equipment including snow plows, spreaders, dump bodies, service bodies, crane equipment, emergency lighting, and accessories from various manufacturers
2. Service and Repair: Full-service crash repair, refurbishing, media blasting, painting, and maintenance services for trucks and equipment
3. Turn-Key Truck Packages: Complete truck builds including chassis and equipment, ordered through Sourcewell cooperative purchasing
4. Equipment Installation: Full-service installation of truck and van equipment including lift gates, tool boxes, emergency lighting, and brush guards

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Industrial Truck Equipment (ITE) sells, installs, refurbishes, and repairs truck-mounted equipment for municipal, government, commercial, and oil-and-gas customers across Oklahoma and the Southern Plains region. The company distributes branded equipment (snow plows, spreaders, dump bodies, service bodies, cranes, emergency lighting, lift gates) and also provides turn-key truck builds, collision and paint services, and specialty equipment refurbishment through its Oklahoma City facility.

Product overview

Industrial Truck Equipment is a truck equipment sales and service company serving Oklahoma and surrounding areas since 2005. The company offers a diversified portfolio of truck-mounted equipment and services organized into ten core categories: Snow & Ice Equipment (including SWENSON spreaders, LED plow lights, controller mount kits, and vibrator kits), Central Hydraulics, Dump Trucks, Collision & Service, Service Trucks & More, Fire & Rescue, Refurbishments, Truck-Mounted Cranes, Equipment & Accessories, and Turn-Key Trucks. The product portfolio ranges from individual accessories and components to complete build-out trucks, with offerings available for municipal, government, and commercial customers. The company operates as both a distributor of branded equipment and a full-service refurbisher and repair facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Snow & Ice Equipment Truck-mounted snow and ice removal equipment including salt spreaders, plow lights, controllers, and vibrator kits, sold and supported for municipal and commercial fleets in the Southern Plains.
• Central Hydraulics Installation, maintenance, and tailored solutions for central hydraulic systems used in truck-mounted equipment, performed by ITE's skilled technicians.
• Dump Trucks Dump truck bodies and hoists featuring AR-450 Diamond Fold design, multiple length options, trunnion-mounted hoists, Whelen or Soundoff warning lights, and stainless or carbon steel construction for municipal and commercial customers.
• Collision & Service Full-service crash repair facility handling cars, trucks, vans, and equipment with in-house repair, media blasting, and painting capabilities, including oversized paint and sandblasting booths at ITE's Oklahoma City location.
• Service Trucks & More Variety of truck bodies including dump bodies, service bodies, flat beds, landscape bodies, and brush bodies, with the ability to build from cab and chassis up, offered in partnership with Ventures Manufacturing.
• Fire & Rescue New sales and complete repair facility for fire/EMS vehicles with custom design solutions for storage compartments and roll-out shelving in stainless steel or aluminum, backed by a ten-year warranty through Warner.
• Refurbishments Full-service specialty equipment refurbishing and repair including repair, media blasting, and painting with oversized paint and sandblasting booths that accommodate large specialty equipment.
• Truck-Mounted Cranes Sales, service, installation, and inspection of truck-mounted cranes and hoisting equipment performed by certified crane technicians.
• Equipment & Accessories Wide variety of truck equipment and accessories including emergency lighting, brush guards, lift gates, and tool boxes sourced from multiple industry-leading manufacturers.
• Turn-Key Trucks Complete turn-key truck packages including chassis and equipment, available through the Sourcewell cooperative purchasing program, built to exact customer specifications.
• Swenson PV Select 8' Spreader Truck-mounted salt and material spreader with 8-foot length, 2.0 cubic yard capacity, 10.5 hp Briggs and Stratton motor, wireless controls, 12,500 lbs. tensile strength self-cleaning pintle chain, and 13-inch poly spinner disc with 4 to 30 foot spread width; priced at $10,200.00.
• Universal LED Heated Plow Lights LED plow lights over twice as bright as traditional halogen, producing 2,500 lumens per light on high beams and 1,200 lumens on low beams, with full-lens defrosting technology, tempered glass lens, IP65 die-cast aluminum housing, and 6-pin Deutsch connector; regular price $750.00, sale price $562.50.
• Universal Snow Plow Controller Cup Holder Mount Kit Universal mount kit compatible with SnowDogg, S.A.M., Boss, Meyer, Western, Fisher, Blizzard, and SnowEx plow and spreader controllers, featuring a flexible gooseneck for optimum positioning and adjustable mount fitting most cup holder sizes; regular price $49.99, sale price $43.00.
• Buyers 200lb Spreader Vibrator Kit Universal vibrator kit delivering 200 lbs of force to keep material moving in spreaders, including hardware, wiring kit, and toggle switch (SKU 081-3008046); regular price $390.00, sale price $350.00.

Quantifiable outcome

• 10+ year proven work life for Viking-Cives dump bodies
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Viking-CivescoreChannel Partner/ Reseller/ DistributorProud partnership with Viking-Cives for dump bodies and truck equipment. Company showcases multiple Viking-Cives truck builds and highlights the durability of Viking-Cives products with 10+ year proven work life examples.
• SourcewellcoreChannel Partner/ Reseller/ DistributorSourcewell cooperative purchasing allows company to offer Turn-Key Truck packages including chassis and equipment through the cooperative purchasing program.
• Ventures ManufacturingcoreChannel Partner/ Reseller/ DistributorProudly partnered with Ventures Manufacturing to provide quality service bodies with healthy inventory availability.
• Multiple Industry ManufacturersminorChannel Partner/ Reseller/ DistributorRepresents an array of manufacturers that are leaders in the truck equipment industry for emergency lighting, brush guards, lift gates, tool boxes, and more.
• WarnercoreChannel Partner/ Reseller/ DistributorWarner offers custom design solutions for Fire & Rescue vehicle storage compartments and roll-out shelving in stainless steel or aluminum, backed by unlimited ten-year warranty.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Reading Truck Body: Reading Truck Body is a national truck body manufacturer and upfitter offering dump bodies, service bodies, platforms, and liftgate installation through regional branches. Directly comparable to ITE's truck body fabrication, upfitting, and turn-key build model, though operating at significantly larger geographic scale.
• Viking-Cives Group: Viking-Cives is a manufacturer of snow & ice equipment, dump bodies, and municipal truck equipment, and a declared strategic partner of ITE. Direct product and channel overlap with ITE's dump body and snow/ice categories, with Viking-Cives acting as both supplier and competitor in adjacent geographies.
• Henderson Products: Henderson Products manufactures snow & ice equipment, dump bodies, and refuse equipment for municipal and commercial fleets from facilities in the upper Midwest and East. Closely comparable to ITE's municipal snow/ice and dump body product lines, serving the same core vertical with similar turn-key build capabilities.
• Switch-N-Go: Switch-N-Go designs and manufactures interchangeable body systems for work trucks, including dump, flatbed, and utility bodies. Comparable to ITE in the dump body and swap-body upfitting space, though Switch-N-Go is primarily an OEM while ITE is also an integrator and refurbisher.
• Buyers Products: Buyers Products manufactures a broad line of truck equipment, accessories, and snow/ice gear sold through distributors and direct channels. ITE actively resells Buyers Products (e.g., the 200lb Spreader Vibrator Kit), making Buyers a direct product-line comparable and an upstream supplier in ITE's portfolio.
• Truck Equipment & Body Company (TEBCO): TEBCO is a regional upfitter and equipment distributor serving the mid-Atlantic with truck bodies, snow plows, cranes, and municipal upfits. Directly analogous to ITE in scale and product breadth, with similar dependence on regional commercial and municipal customers.

Broad incumbents

• Knapheide: Knapheide is one of the largest U.S. truck body and equipment manufacturers, producing service bodies, platform bodies, dump bodies, and van upfits for commercial fleets. Overlaps with ITE across service bodies, dump bodies, and commercial upfitting, but operates as a broad incumbent with national distribution versus ITE's regional focus.
• Heil Environmental (a Doosan company): Heil is a leading manufacturer of refuse and dump truck bodies, serving municipal waste and construction hauling fleets across North America. Comparable to ITE in the dump body and refuse upfit category, but Heil operates at significantly greater scale and is a true incumbent OEM.

Emerging players

• BrandFX Body Solutions: BrandFX produces composite (fiberglass) truck bodies and upfits for service and utility trucks, an emerging alternative to traditional steel bodies offered by ITE. Comparable in service body and upfit categories but differentiated by material technology and national direct-to-customer model.

Regional players

• Monroe Truck Equipment: Monroe Truck Equipment is a Midwest-based truck equipment distributor and upfitter serving Wisconsin and surrounding states with snow & ice, dump bodies, and municipal upfits. Very similar business model to ITE, serving a comparable municipal/contractor customer base, but anchored in a different regional geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ITETRUCK
• LinkedInlinkedin.com/company/industrial-truck-equipment

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Industrial Truck Equipment, Inc.