COOP La Guilde

Name

COOP La Guilde

Legal name

La Guilde du jeu vidéo du Québec

Website

https://laguilde.quebec

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Video Game Industry Association / Cooperative

NAICS

Arts, Entertainment, and Recreation (71), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB)

Keywords

• Video game industry association
• Industry cooperative
• Video game advocacy
• Studio training programs
• Video game events

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Membership dues: Video game studios and service companies pay membership fees to join the cooperative and access exclusive events, training, preferential partner rates, industry studies, and government relations representation.
2. Government funding and grants: La Guilde receives public funding including $1,050,000 over three years from the Ministry of Economy, Innovation and Energy (MEIE) for its 2026-2029 Strategic Plan. Total public-private investment referenced at $2.1 million.
3. Event revenues and sponsorships: MIGS, DemoNights, and other events generate revenue through exhibitor fees, sponsorships from platinum/gold partners (Banque Nationale, Ubisoft, Behaviour, Beenox, Loto-Québec, Keywords Studios, Motive/EA), and ticket sales.
4. Service partner preferential arrangements: Service partners (Innoprofits, Xsolla, Dialogue, L'Aparté, La Console, OnCompte, Prolang, SIX0CINQ, TAKEOFF) provide preferential rates to members, generating revenue or value through group deals, affiliate arrangements, or co-marketing.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

La Guilde du jeu vidéo du Québec is a non-profit cooperative that unites, represents, and supports Quebec video game studios through advocacy, training programs, networking events, and industry promotion. It serves 330+ member studios through flagship events (MIGS, Ubisoft Entrepreneurial Caravan), acceleration programs (Culture & Inclusion Accelerator), webinars, publications (DEI Best Practices Guide), and government relations representation.

Product overview

La Guilde du jeu vidéo du Québec is a non-profit cooperative that brings together, represents, and supports Quebec video game companies of all sizes. The organization offers a comprehensive ecosystem of programs, events, and resources including flagship initiatives such as La Caravane entrepreneuriale Ubisoft (annual coaching program), MIGS (Canada's largest video game business event), the Culture & Inclusion Accelerator Program, and the DEI Best Practices Guide. Additional offerings include DemoNights (game showcase events), Les midis de La Guilde (webinar series), Coop Networking events, Inclusion Cafés, Games from Quebec promotion initiatives, the Cercle des dirigeant.e.s executive summit, and the Lexique Ludique French terminology tool. Together, these initiatives support member studios through training, networking, mentorship, government representation, and industry promotion.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor, flagship and core.

• La ConsoleminorGTM or Marketing Partner · 12 September 2025Service partner — a Quebec City-based non-profit organization dedicated to innovation and collaboration in technology and digital media. La Guilde co-sponsored La Console's 2025 Game Jam (October 17-19).
• UbisoftflagshipStrategic or Co-development PartnerGrand partenaire of La Guilde. Co-creator with La Guilde of the Ubisoft Entrepreneurial Caravan — a flagship four-stage annual accelerator program for indie studios traveling across Quebec cities. Ubisoft provides industry expertise, studio access, and co-investment in the program.
• Banque NationaleflagshipGTM or Marketing PartnerPresenting partner for multiple programs: Ubisoft Entrepreneurial Caravan, Culture & Inclusion Accelerator Program, Les midis de La Guilde, Inclusion Cafés, Cercle des dirigeant.e.s, and the Les Affaires Special Feature. Provides substantial financial and marketing support across La Guilde's core initiatives.
• Behaviour InteractivecoreGTM or Marketing PartnerPartenaire platine of La Guilde. Contributes to Coop Networking as a presenting partner. As Quebec's and Canada's largest independent studio, Behaviour provides industry leadership and governance participation through its executives (Stéphanie Marchand serves as Board President).
• Loto-QuébeccoreGTM or Marketing PartnerPartenaire platine and production partner for DemoNights — a flagship Twitch broadcast event showcasing Quebec indie games. Loto-Québec has been an official DemoNights partner since 2018 and co-produces the event with La Guilde since 2024.
• BeenoxcoreGTM or Marketing PartnerPartenaire or and presenting partner for Coop Networking, Video Game Digital Accessibility Meetup, and presenting partner of the DEI Best Practices Guide. Beenox has contributed to DEI initiatives and Co-op Networking events.
• IndieAsylumminorGTM or Marketing PartnerCollaborating partner of the Ubisoft Entrepreneurial Caravan and co-organizer of the Celebration of Quebec Games Steam sale. A community organization supporting indie studios.
• Innoprofits SolutionsminorImplementation/ SI/ Consulting PartnerCollaborating partner of the Ubisoft Entrepreneurial Caravan, Cercle des dirigeant.e.s, and Les midis de La Guilde. Provides tax credit advisory and strategic financing consulting to member studios.
• XP GamingflagshipStrategic or Co-development PartnerProduction partner for MIGS (Montreal International Game Summit), Canada's largest video game business event. XP Gaming co-produces the event with La Guilde.
• rhum – hrcoreImplementation/ SI/ Consulting PartnerCollaborating partner of the Culture & Inclusion Accelerator Program, providing organizational HR expertise and support for developing inclusive workplace cultures in member studios.
• CDRINminorStrategic or Co-development PartnerCo-host of the first Video Game Innovation Summit with La Guilde in October 2025. CDRIN is a media/tech innovation hub that bridges the video game industry with related sectors.
• Dialogue (virtual health care)minorGTM or Marketing PartnerService partner offering group insurance and telemedicine services to La Guilde member studios and their employees at preferential rates.
• L'ApartéminorImplementation/ SI/ Consulting PartnerService partner offering harassment and violence prevention support to video game studios, developed in response to the #MeToo movement. Contributes to DEI Best Practices Guide and Culture & Inclusion programs.
• OnCompteminorImplementation/ SI/ Consulting PartnerService partner providing simplified and transparent business finance management, accounting, and financial advisory services to member studios at preferential rates.
• ProlangminorImplementation/ SI/ Consulting PartnerService partner providing language training (French/English) for member studio employees, including exam preparation for French residency.
• SIXØCINQ (605)minorImplementation/ SI/ Consulting PartnerService partner — a boutique business consulting firm serving the creative and cultural industries. Provides legal, entrepreneurial support, and organizational structuring services to member studios.
• TAKEOFFminorGTM or Marketing PartnerService partner — a gaming-native creative agency providing full turnkey marketing asset production (video, creative, branding) for video game studios.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• UKIE: UK Interactive Entertainment Association — the UK's national trade body for the games industry. Directly comparable structure running industry events (EGX), advocacy programs, and member service offerings analogous to La Guilde's MIGS and member programs.
• International Game Developers Association (IGDA): Global non-profit industry association for video game developers. Directly comparable as the international counterpart to La Guilde and a known predecessor — the IGDA Montreal chapter previously organized DemoNights before La Guilde absorbed the event in 2024.
• Entertainment Software Association of Canada (ESAC): National trade association representing Canadian video game publishers and developers. Mirrors La Guilde at the federal Canada level with overlapping government advocacy, tax credit coordination (Digital Media Tax Credit), and industry coordination functions.

Emerging players

• Indie MEGABOOTH: US-based non-profit showcasing indie games at PAX, GDC, and other major gaming conventions. Comparable mission of indie game visibility and discoverability — parallels La Guilde's Games from Quebec directory and DemoNights Twitch showcases.

Others

• Game Developers Conference (GDC): The world's largest professional game industry event. While not a trade association, GDC provides industry event and conference infrastructure directly analogous to MIGS, with overlapping trade show, learning, and B2B matchmaking functions for developers.

Broad incumbents

• Entertainment Software Association (ESA): US trade association for the video game industry historically running E3 with Washington policy advocacy. A larger incumbent with overlapping remit in government relations and major event production at a broader US-focused scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/laguildeqc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COOP La Guilde