What XP Gaming does

XP Gaming Inc. is a Toronto-based, privately held B2B events company founded in 2021 by Jason Lepine. The company organizes a portfolio of video game industry conferences and networking events across Canada, including XP Game Summit Toronto, the Montreal International Game Summit (MIGS), XP Game Connect Atlantic (Halifax), and XP Game Connect Vancouver. The company also operates VGLX (Video Game Live Expo), a consumer-facing event; Level Up Showcase, a student talent exhibition title-sponsored by Zynga; XP Indie Biz Connect and XP Signature Series curated networking experiences; and the Expert Talks webinar series. Its primary customers are indie game studios, publishers, investors, service providers, and government/industry bodies supporting Canada's $5.1B video game industry.

The company's underlying technology stack is intentionally lightweight and consists of third-party tools rather than proprietary platforms: MeetToMatch for B2B meeting scheduling, Eventbrite for ticketing on select regional events, CyberImpact for newsletter distribution, and a WordPress-based web presence. No proprietary game engine, software platform, AI/ML models, or algorithmic matching systems are described. The core value proposition rests on curation, in-person relationship-building, and ecosystem convening rather than software differentiation.

XP Gaming generates revenue through three streams: (1) event ticketing (Conference Pass, VIP Pass, Student Pass at $99-$199+ CAD, plus Indie Pod add-on booth spaces), (2) corporate sponsorships and partnerships across Platinum/Gold/Silver/Bronze tiers (with sponsors including Ubisoft, AMD, ASUS, Xsolla, RBC, Tencent Games, Zynga, and Behaviour Interactive), and (3) consumer event revenue from VGLX via public attendance tickets, exhibitor fees, and brand partnerships. The go-to-market is event-driven and community-led, leveraging a coast-to-coast circuit, curated speaker programs, Indie Pod showcases, and MeetToMatch scheduling to concentrate senior decision-makers (47% of attendees in decision-making roles per post-event surveys). The company reports 800+ gaming companies engaged, 200+ verified buyers, 3,000+ business meetings facilitated, and $52M+ in deal value attributed to 2025 events across 25+ countries.

Name

XP Gaming

Legal name

XP Gaming Inc.

Website

https://xpgaming.biz

Company type

Private

Founded year

2021

Operating status

Operating

Short description

XP Gaming is a Toronto-based B2B events company that organizes video game industry conferences and networking events across Canada, connecting indie studios, publishers, investors, and service providers through its portfolio including XP Game Summit, MIGS, XP Game Connect, and VGLX.

Ownership category

akta.pro rank

Product category

Gaming Industry Events

NAICS

Amusement and Theme Parks (71311)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

Consumer & Public Shows (B2C) Organizers (THAHABAC)

Keywords

• Gaming industry events
• Video game conferences
• Industry networking events
• B2B gaming events
• Gaming trade shows

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Event Ticketing: XP Gaming sells Conference Pass, VIP Pass, and Student Pass tickets to its B2B events, as well as Indie Pod booth spaces on the show floor. Revenue is generated per attendee per event, with tiered pricing and early-bird discounts driving sales cycles.
2. Sponsorships and Partnerships: Corporate partners and sponsors pay for visibility, exhibit space, and branded presence at XP Gaming events. Partners span technology (AMD, ASUS, Xsolla), publishers (Ubisoft), financial institutions (RBC), government bodies (Ontario Creates, Canada Media Fund), and studios (Behaviour Interactive). Sponsorship tiers include Platinum, Gold, Silver, and Bronze.
3. Consumer Event Revenue (VGLX): VGLX (Video Game Live Expo) is a consumer-facing event generating revenue through public attendance tickets, exhibitor fees, and brand partnerships targeted at gamers, content creators, and cosplay communities.

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels9 records

Core offering

XP Gaming organizes B2B video game industry conferences and professional networking events across Canada. Its core service is staging in-person events that bring together publishers, developers, studios, and other gaming industry participants for programming, deal-making, and networking. Revenue is generated through attendee registrations, exhibitor booth sales, and event sponsorships.

Product overview

XP Gaming is a B2B events company that operates a portfolio of video game industry events across Canada. The core offering consists of flagship conferences (XP Game Summit Toronto, Montreal International Game Summit), regional B2B events (XP Game Connect Vancouver, XP Game Connect Atlantic, XP Indie Biz Connect), consumer-facing events (VGLX Video Game Live Expo), and student talent showcases (Level Up Showcase). Supporting offerings include Expert Talks webinars, the XP Signature Series curated networking experiences, and Indie Pod exhibition spaces. The company also provides MeetToMatch meeting scheduling technology for event attendees. Together, these events facilitate networking, business development, knowledge sharing, and collaboration across the gaming industry.

Differentiator

Problem solved

Functional benefit

Brands

• XP Game Summit: Premier B2B gaming industry conference held in Toronto, focused on networking, business development, and industry trends.
• XP Game Connect Atlantic
• XP Game Connect Vancouver
• MIGS (Montreal International Game Summit)
• VGLX (Video Game Live Expo)
• Level Up Showcase
• Expert Talks
• XP Indie Biz Connect
• XP Signature Series

Products and services

• XP Gaming Industry Conferences
• XP Gaming Networking Events

Quantifiable outcome

• $52M+ in reported deal value generated across XP Gaming events in 2025 (from 10% response rate)
• +4 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered core, major and supporting.

• La Guilde du jeu vidéo du QuébeccoreStrategic or Co-development PartnerXP Gaming partners with La Guilde du jeu vidéo du Québec to present MIGS (Montreal International Game Summit), Canada's longest-running B2B video game conference. La Guilde represents Quebec's video game industry and provides local institutional support, venue coordination, and industry credibility for the annual event held at the Grand Quay of the Port of Montréal.
• Ontario CreatescoreGTM or Marketing PartnerOntario Creates is a provincial agency supporting Ontario's creative industries. As a partner of XP Gaming events, Ontario Creates provides funding, promotional support, and industry credibility, helping connect Ontario game studios with the broader national and international industry ecosystem through XP's event portfolio.
• Canada Media Fund (CMF)coreGTM or Marketing PartnerThe Canada Media Fund promotes and supports Canadian digital media content. As an XP Gaming partner, the CMF provides funding and industry visibility, supporting the participation of Canadian studios in XP's B2B events and contributing to the overall growth of Canada's interactive digital media sector.
• City of TorontocoreGTM or Marketing PartnerThe City of Toronto partnered with XP Gaming to provide five complimentary Indie Pods at XP Game Summit 2026 for Toronto-based studios. The City also supports Level Up Showcase winners with Indie Pods. This partnership demonstrates municipal investment in the local game development ecosystem.
• ZyngacoreGTM or Marketing PartnerZynga is the Title Sponsor of Level Up Showcase 2026, held at the Sheraton Centre Toronto on April 7, 2026. Zynga's sponsorship underscores the company's commitment to supporting emerging talent in Ontario's game development education programs and provides high-visibility brand association with Canada's next generation of developers.
• Canadian Game AwardscoreStrategic or Co-development PartnerStarting in 2026, the Canadian Game Awards Gala will be held alongside XP Game Summit in Toronto, putting Canadian game industry achievements in the international spotlight. The partnership combines the awards ceremony with the business conference, giving global attendees the opportunity to celebrate Canadian studios while conducting business.
• XsollamajorGTM or Marketing PartnerXsolla is a Silver sponsor of XP Game Connect Vancouver and multiple Xsolla executives (Regional VP Canada John Nguyen, Senior Director Manny Hachey, Developer Evangelist Ted DiNola) speak at XP events. Xsolla provides monetization, payments, and distribution tools for game studios, and its participation adds value to attendees seeking publishing and commercialization expertise.
• AMDmajorGTM or Marketing PartnerAMD is a partner of XP Gaming events, providing technology sponsorship. AMD's graphics and computing technology is relevant to game development studios attending XP events.
• Behaviour InteractivemajorGTM or Marketing PartnerBehaviour Interactive is a longstanding partner of XP Gaming events and one of Canada's largest independent game studios. The studio's partnership provides industry credibility and cross-promotional value for XP events in the Montreal/Quebec market.
• RBC (Royal Bank of Canada)supportingGTM or Marketing PartnerRBC is a partner of XP Gaming events, providing financial services sponsorship. RBC's presence addresses the business and financial needs of game studios attending XP events.
• UbisoftmajorGTM or Marketing PartnerUbisoft is a partner of XP Gaming events and presents the XP Indie Pitch competition at XP Game Summit 2026. Ubisoft's participation provides high-profile industry validation and attracts indie studios seeking publishing pathway opportunities.
• Kabam StudiossupportingGTM or Marketing PartnerKabam Studios hosts XP Game Connect Vancouver at its Vancouver Centre II location (733 Seymour St, Vancouver, BC). The venue partnership provides a purpose-built gaming industry environment for the regional event.
• Cosmographic SoftwaresupportingGTM or Marketing PartnerCosmographic Software presents the VIP Welcome Mixer at XP Game Connect Atlantic 2026, held June 4 at The Old Triangle Irish Alehouse in Halifax. The mixer provides an exclusive networking opening to the Atlantic event.
• MDADsupportingGTM or Marketing PartnerMDAD (a Halifax-based organization) presents the Wrap Party at XP Game Connect Atlantic 2026, held June 5 at Pacifico in Halifax. The event closes the conference with informal networking and social engagement.
• ID@Xbox / XboxmajorGTM or Marketing PartnerCococucumber's Echo Generation 2 is partnered with ID@Xbox / Xbox for global release. This partnership is highlighted through XP's Indie Spotlight program, demonstrating the pathway from XP events to major platform partnerships.
• Tencent GamesmajorGTM or Marketing PartnerAmir Satvat, Business Development Director at Tencent Games, speaks at XP Game Connect Vancouver 2026. Tencent Games' participation adds significant international publisher/investor credibility to the event.
• NordicitymajorGTM or Marketing PartnerNordicity, led by CEO Kristian Roberts, is a Silver sponsor of XP Game Connect Atlantic and provides industry research and thought leadership through XP's Guest Insights series. Nordicity is a leading expert in games industry economics and ecosystem development.
• Gamemode OnemajorGTM or Marketing PartnerGamemode One, a leading Minecraft Marketplace creator with over 100 million downloads, is a Gold sponsor of XP Game Connect Atlantic. Multiple Gamemode One executives (Chinara Adhofer, Sean Davidson, Tian Figg) speak at XP events, providing expertise on Minecraft development and Atlantic Canada studio growth.
• Red Diamond InteractivemajorGTM or Marketing PartnerRed Diamond Interactive is a Gold sponsor of XP Game Connect Atlantic. CEO Grace Collins speaks on growing from indie startup to a 7-figure company, providing real-world success narrative for the XP audience.
• InteractiveNBsupportingGTM or Marketing PartnerInteractiveNB, led by President Jade Yhap, contributes to XP Game Connect Atlantic programming on New Brunswick's interactive digital media ecosystem. InteractiveNB represents the province's IDM industry and helps build regional ecosystem connections.
• Initiative for Orland (IO)supportingGTM or Marketing PartnerIO (Initiative for Orlando) appears in XP Gaming's partner logos, suggesting a partnership supporting cross-border industry connections between Canadian and Orlando-based game industry ecosystems.
• Dagger Woods VRsupportingGTM or Marketing PartnerDagger Woods VR is a sponsor of XP Game Connect Atlantic, supporting the regional event's programming and operations.
• Game Con CanadasupportingGTM or Marketing PartnerMoonspire Games, featured in XP Indie Spotlight, has received 'Most Innovative Indie Game' and 'Best Studio' awards at Game Con Canada, highlighting this as a key industry event in the Canadian gaming calendar.
• Game CaviarsupportingGTM or Marketing PartnerGame Caviar works with studios navigating external development and hybrid studio models, partnering with XP Gaming to support knowledge exchange on studio sustainability.
• Insert CoinsupportingGTM or Marketing PartnerInsert Coin, a specialized tax and funding strategy firm for Canadian game studios, sponsors XP Game Connect Atlantic. Co-Founders Matthew Walach and Muddassir Mahmood speak on OP cashflow strategy and Canadian tax credits, adding financial expertise to the event program.
• Trade Commissioner Service (Canada)supportingGTM or Marketing PartnerThe Canadian Trade Commissioner Service helped facilitate Moonspire Games' international showcase at WePlay Expo Shanghai, demonstrating government export support for Canadian indie studios connected through XP Gaming's network.
• Saskatchewan Interactive / Canadian Interactive Alliance (CIAIC)supportingGTM or Marketing PartnerSaskatchewan Interactive and CIAIC received Creative Export Canada funding to run an IDM Export Development Program benefiting Canadian video game companies, with activities facilitated through XP Gaming's network and event calendar.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Others

• SIGGRAPH: SIGGRAPH is the premier conference for computer graphics and interactive techniques, with overlapping technical audience (game developers, graphics engineers) but a different thematic focus. It is an adjacent industry event that competes for the same technical decision-maker mindshare and conference-attendance budget, particularly for technology sponsors like AMD and ASUS that also support XP Gaming.

Direct peers

• D.I.C.E. Summit: The D.I.C.E. Summit is an invitation-heavy, executive-focused B2B game industry event held annually in Las Vegas. It targets the same high-level decision-makers (AAA publishers, platform holders, investors) that XP Game Summit's VIP tier courts, and represents a comparable premium B2B format in the broader event ecosystem.
• Nordic Game: Nordic Game is a long-running B2B conference for the European game industry, held in Malmö, Sweden. It targets the same audience as XP Gaming (game studios, publishers, investors, service providers) and is a regional B2B event organizer of similar size and scope, making it a strong functional comparable.
• Pocket Gamer Connects (PGC): PGC operates a global series of B2B conferences for the mobile and games industry, with events in multiple cities including San Francisco, London, Helsinki, and Toronto. It is a direct comparable in event portfolio structure (multi-city B2B series, MeetToMatch-style scheduling, and indie showcase) and overlaps with XP Gaming's target audience.
• Reboot Develop: Reboot Develop is a European B2B game industry conference held in Dubrovnik and elsewhere, focused on networking, deal-making, and curated discussions for game developers, publishers, and investors. It is a close direct peer in format (B2B-only, deal-making emphasis) and target audience, serving as a template for the kind of boutique industry event XP Gaming operates in Canada.
• Devcom: Devcom is the official B2B developer conference held alongside Gamescom in Cologne, Germany. It is a direct peer in format (B2B-only, co-located with a larger consumer event) and is run by game industry associations, comparable to XP Gaming's partnership with La Guilde du jeu vidéo du Québec for MIGS.
• Game Developers Conference (GDC): GDC is the largest and most influential B2B event for the video game industry, held annually in San Francisco. It is the most direct global comparable to XP Game Summit and MIGS in terms of audience (developers, publishers, investors) and programming, though it operates at much larger scale and is the global anchor that XP Gaming complements regionally.

Broad incumbents

• PAX (Penny Arcade Expo): PAX operates major gaming events across the US (West, East, South, Unplugged) and is the dominant North American consumer gaming event brand. While more consumer-focused than XP Gaming's B2B core, PAX shares a similar event-management business model and overlaps on audience, and VGLX competes in the same consumer event category.
• Gamescom: Gamescom is the world's largest video game event, held annually in Cologne. While it is primarily a consumer and trade show with broader scope than XP Gaming's B2B focus, it competes for the same international publisher and developer attention and represents the global incumbent whose scale XP Gaming is unlikely to match.
• ChinaJoy: ChinaJoy is the largest gaming event in Asia, held annually in Shanghai, covering both B2B and consumer audiences. It is comparable as a large-scale regional gaming event brand that pairs B2B deal-making with consumer experiences, similar in structure to XP Gaming's combined B2B conference and VGLX consumer event.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/xpgaminginc
• YouTubeyoutube.com/@XPGamingInc
• Facebookfacebook.com/xpgamesummit
• LinkedInlinkedin.com/company/42678499
• Instagraminstagram.com/xpgaminginc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XP Gaming