Hüsler Beratungen GmbH

What Hüsler Beratungen GmbH does

Hüsler Beratungen GmbH is a privately held, single-office financial advisory firm (GmbH) headquartered at Bälliz 49, CH-3600 Thun, Switzerland. The firm operates a traditional personal advisory model across four interconnected service lines: insurance brokerage (health, vehicle, household/liability, building, legal protection, travel, and corporate), tax return preparation and optimization, financial planning and investment advisory, and retirement (Pillar 3a/3b) and mortgage consulting. It holds brokerage-style relationships with 30+ Swiss insurance providers including Zurich, AXA, Allianz, Mobiliar, Visana, SWICA, Helsana, CSS, Vaudoise, Helvetia, Baloise, Groupe Mutuel, Assura, and Generali, plus a regional bank partnership with BEKB; it publishes the VAG Art. 45 disclosure and a Maklerauftrag broker agreement on its website as required by Swiss insurance supervisory rules.

The company is led by owner Fernanda Sancho Royo alongside Manuela Hüsler and Roman Seethaler on the Geschäftsleitung, with one additional administrative team member (Ramona Bylang), for a stated total of four team members. It targets private individuals and families, self-employed professionals, and small-to-medium enterprises (KMU) in German-speaking Switzerland, with a horizontal segmentation approach across all three personas. The firm explicitly positions itself as a "consciously small team" offering direct contacts, short communication paths, and independent, long-term advice without sales pressure.

The business makes money through two channels: fee-based professional services (tax preparation, financial planning, pension and mortgage advisory) and insurance broker commissions (affiliate/referral revenue) on policies placed across the multi-carrier portfolio. Pricing is not publicly disclosed and engagements are quote-based. The GTM motion is sales-led — primarily phone (033 225 14 14), email ([email protected]), a German-language website with downloadable checklists and forms, and word-of-mouth. There is no proprietary software, mobile app, API, or self-serve channel; services are delivered in person at the Thun office or remotely by phone and email.

Name

Hüsler Beratungen GmbH

Legal name

Hüsler Beratungen GmbH

Website

https://huesler.be

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Hüsler Beratungen GmbH is a four-person independent financial advisory firm in Thun, Switzerland, providing insurance brokerage, tax preparation, financial planning, and pension/mortgage advisory services to private individuals, self-employed professionals, and small businesses across the German-speaking Swiss market.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Portfolio Management and Investment Advice (523940)

SIC

Insurance Agents, Brokers & Service (6411), Investment Advice (6282)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Insurance brokerage
• Tax advisory
• Financial planning
• Pension consulting
• Mortgage advisory

Headquarters

HQ city

Thun

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Advisory Services: Commissions from insurance products including health insurance, vehicle insurance, household insurance, building insurance, legal protection, travel insurance, and corporate insurance. Acts as broker representing client interests.
2. Tax Consulting Services: Tax return preparation and tax optimization for individuals and businesses.
3. Financial Planning and Investment Advisory: Financial assessments, budget planning, investment solutions, and wealth building support.
4. Retirement and Mortgage Consulting: Pillar 3a/3b planning, retirement analysis, pension solutions, and mortgage advisory services for property financing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Hüsler Beratungen GmbH is an independent Swiss financial advisory firm offering insurance brokerage, tax consulting, financial and investment planning, and pension/mortgage advisory services. Operating as a non-tied intermediary not bound to any single provider, the firm delivers product-neutral, holistic guidance across insurance, tax, finance, and pension/mortgage matters. Services are delivered in person at the Thun office and via remote channels, primarily to private individuals, self-employed persons, and small-to-medium-sized enterprises in Switzerland.

Product overview

Hüsler Beratungen GmbH is a personal consulting services company offering a unified advisory platform across four interconnected service areas: insurance (Versicherungen), taxes (Steuern), finance & investment (Finanzen & Investment), and pension & mortgages (Vorsorge & Hypotheken). The company provides independent, personal consulting to individuals, families, self-employed professionals, and small-to-medium enterprises (KMU) in Switzerland. Services include policy analysis and optimization, tax preparation and planning, financial assessments, investment solutions, retirement planning (pillars 3a/3b), and mortgage consulting. The company operates without a software product—services are delivered through direct personal consultation.

Differentiator

Problem solved

Functional benefit

Products and services

• Insurance Brokerage (Versicherungsberatung)

Quantifiable outcome

• Tax savings through optimized tax returns and tax planning
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered core and minor.

• ZurichcoreOthersLeading Swiss insurance provider. Hüsler Beratungen works with Zurich to provide insurance solutions to clients, particularly for property and casualty coverage.
• VisanacoreOthersSwiss health and accident insurance provider. Partnership for providing health insurance and supplementary coverage solutions.
• VaudoisecoreOthersSwiss insurance company offering comprehensive insurance solutions including health, property, and casualty coverage.
• SWICAcoreOthersSwiss health insurance provider known for comprehensive health and accident insurance products.
• MobiliarcoreOthersSwitzerland's largest domestic insurer providing property, liability, and accident insurance solutions.
• AXAcoreOthersGlobal insurance company with strong Swiss presence offering comprehensive insurance products.
• AllianzcoreOthersInternational insurance company providing various insurance solutions for Swiss clients.
• HelvetiacoreOthersSwiss insurance provider offering comprehensive insurance and pension solutions.
• BaloisecoreOthersSwiss insurance and pension company providing property, casualty, and life insurance products.
• CSScoreOthersSwiss health insurance provider, one of the largest in Switzerland offering basic and supplementary health coverage.
• HelsanacoreOthersSwiss health insurance provider offering comprehensive health and accident insurance solutions.
• Groupe MutuelcoreOthersSwiss health insurer providing basic and supplementary health insurance products.
• AssuracoreOthersSwiss health insurance provider focused on basic health insurance coverage.
• SmileminorOthersSwiss insurance provider, part of the Helvetic Group, offering various insurance products.
• SimpegominorOthersSwiss digital insurance provider offering online insurance solutions.
• BEKBcoreOthersBerner Kantonalbank (BEKB) - Regional Swiss bank serving Bern and surrounding areas, providing banking and financial services.
• GeneralicoreOthersInternational insurance group with Swiss operations providing life and property insurance.
• GVBcoreOthersGemeindeversicherung Bern - Swiss cantonal insurer specializing in property and liability insurance for municipalities and private clients.
• PaxminorOthersSwiss insurance provider offering life and pension insurance products.
• OrionminorOthersSwiss insurance provider offering various insurance solutions.
• EmmentalminorOthersRegional Swiss insurance provider serving the Emmental region.
• EponaminorOthersSwiss insurance provider, particularly known for animal insurance solutions.
• InnovaminorOthersSwiss insurance provider offering various insurance products.
• ProtektaminorOthersSwiss legal protection insurance provider.
• DextraminorOthersSwiss insurance provider offering various coverage options.
• ProLifeminorOthersSwiss insurance provider specializing in life and pension insurance.
• PostminorOthersSwiss Post - National postal service offering financial services including insurance products.
• MeleleominorOthersSwiss insurance broker platform providing digital insurance comparison and management.
• CAPminorOthersSwiss insurance provider offering various insurance solutions.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Aon Switzerland: Global insurance and reinsurance broker with Swiss operations. Comparable as a multi-carrier insurance intermediary, but serves predominantly corporate clients with no private-individual retail focus.
• Die Mobiliar: Switzerland's largest domestic insurer, also a Hüsler partner. Comparable because it offers property, liability, health, and life insurance plus advisory, but as a tied carrier with proprietary distribution rather than an independent broker.
• AXA Switzerland: Major Swiss insurer offering insurance, pension, and investment products. Comparable because it competes for the same end clients in Swiss insurance, but is a tied carrier with direct distribution rather than an independent multi-carrier broker.
• WTW (Willis Towers Watson): Global insurance, risk, and wealth advisory firm with a Swiss presence. Comparable because it provides multi-line insurance brokerage and financial advisory services, but operates at vastly larger scale with institutional rather than private-individual focus.
• Marsh: Global insurance broker and risk advisor serving Swiss SMEs and corporates. Comparable as an independent brokerage model offering insurance placement, but much larger and focused on commercial rather than private-individual lines.

Emerging players

• Comparis: Swiss online comparison platform for insurance, banking, and telecom products. Comparable because it competes for the same insurance-switching client wallet in Switzerland, but via digital aggregation rather than personal advisory.
• Simpego: Swiss digital insurance broker offering online vehicle, household, and liability policies. Already a Hüsler partner, but represents the digital brokerage model that competes for the same end clients seeking lower-friction insurance purchasing.

Direct peers

• MoneyPark: Swiss mortgage and real-estate financing broker operating in the same Thun/Swiss-German market. Directly comparable because it offers independent mortgage advisory across multiple banks (BEKB, etc.), competing with Hüsler's mortgage service line.
• GrECo International: Austrian-headquartered independent insurance broker with Swiss presence. Comparable as an owner-led, multi-line insurance and risk advisory firm serving private and SME clients across DACH-region markets.
• Verlingue: European independent insurance and risk-management brokerage with Swiss operations. Comparable as an independent, multi-carrier broker offering personal and commercial lines plus advisory services—Hüsler's model in larger form.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hüsler Beratungen GmbH