Home Town Honey Inc

What Home Town Honey Inc does

Home Town Honey Inc is a privately held, founder-owned beekeeping and honey producer headquartered in the Atlanta, Georgia metropolitan area, founded in 1992. The company operates five farms across Kennesaw, Acworth, Woodstock, Marietta, and Cartersville, producing pure, raw, local honey and a small portfolio of bee-related products including bee pollen, honey straws, and value-added personal care items such as hand creams, lip balm, and natural deodorant. It sells through a direct-to-consumer e-commerce storefront on its Wix-hosted website, a curated network of retail vendor locations across the Atlanta metro area, and a wholesale program with a vendor application process targeting regional SMB retailers.

The business model is a one-time purchase model with no subscription layer; products are unit-priced between $5 and $20 with occasional sale pricing on select SKUs. Marketing is driven by Facebook and Instagram organic social channels feeding the website shop. The customer base is health-conscious individual consumers seeking authentic local honey and bee-derived personal care products, with no disclosed enterprise or institutional buyers.

The company has earned the Blue Ribbon award for best honey in the nation at a national honey competition and has held membership in the Georgia State Beekeepers Association since 1995, alongside support for the University of Georgia's bee research lab. No AI capabilities, software platform, or technology moat beyond beekeeping operations are present; the company is a regional packaged goods business with limited disclosed scale metrics and no institutional investment or external funding rounds on record.

Name

Home Town Honey Inc

Legal name

Home Town Honey

Website

https://honeytown.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Home Town Honey Inc is a privately held, Atlanta-based beekeeping company founded in 1992 that produces pure, raw, local honey and bee-derived personal care products across five Georgia farms, selling direct-to-consumer online, through regional retail vendors, and via a wholesale program.

Ownership category

akta.pro rank

Product category

Honey and Bee Products

NAICS

Apiculture (11291)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Honey Production & Extraction (AFAEAHAA)

akta.pro secondary industries

Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM), Honey Packaging, Bottling & Private Labeling (AFAEAHAL)

Keywords

• Raw honey production
• Local beekeeping services
• Honey retail sales
• Bee-derived skincare products
• Specialty honey distribution

Headquarters

HQ city

Kennesaw

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of honey and bee-related products through e-commerce website and physical vendor locations. One-time purchase model for individual products including honey, hand creams, bee pollen, lip balms, and honey straws.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Home Town Honey produces and sells pure, raw, local honey harvested from its own hives across five farms in the Atlanta metropolitan area (Kennesaw, Acworth, Woodstock, Marietta, and Cartersville, Georgia). The company also offers bee-related ancillary products including bee pollen, honey straws, and personal care items such as hand creams, lip balm, and natural deodorant. Sales occur via an e-commerce storefront and through a network of vendor locations and a wholesale program.

Product overview

Home Town Honey Inc is a single-product-line local honey company offering pure, raw, local honey alongside bee-related products. The core product line centers on raw honey sold in various formats (Glass Pint, 21oz Sourwood Honey, 2oz Hexagon Honey with Dauber) and bee pollen. The portfolio extends to value-added skincare products including Lavender Hand Cream, Worker Bee Hand Cream, and Creamsicle Lip Balm, as well as consumable honey products like the 20 count Honey Straws variety pack. The company operates as a unified product offering without a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Glass Pint Honey

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Georgia State Beekeepers AssociationcoreOthersHome Town Honey has been a proud member of the Georgia State Beekeepers Association since 1995. This membership provides industry connection, education resources, and credibility within the beekeeping community.

Scale indicators3 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• Local Hive: Local Hive (formerly Tropical Trading) is a regional U.S. honey brand sourcing varietals from multiple states, with branded packaged honey in grocery channels — comparable to Home Town Honey's regional multi-varietal positioning and wholesale ambitions.
• Bee Local: Bee Local is a small-batch, urban-origin raw honey brand operating in multiple U.S. cities with a similar premium-local positioning, multi-channel DTC, and storytelling around hive provenance — a strong comparable for Home Town Honey's premium-DTC model.
• Savannah Bee Company: Savannah Bee Company is a Georgia-based premium honey and bee-product brand with a similar DTC + retail + wholesale model, value-added skincare line, and strong regional brand positioning — making it a near-direct comparable to Home Town Honey.
• Wedderspoon: Wedderspoon is a premium raw honey and bee-product brand with DTC, retail, and skincare lines, sharing Home Town Honey's premium positioning, multi-channel distribution, and value-added product strategy.
• Marshall's Farm Honey: Marshall's Farm is a family-run, multi-generational honey operation producing raw varietal honeys and bee-related products with strong regional brand recognition — directly comparable in scale, product mix, and family-farming DNA.
• Cox Honey Farms: Cox Honey Farms is a family-owned, multi-generation honey producer with multi-site beekeeping operations and packaged retail honey offerings, closely matching Home Town Honey's operational footprint and product positioning.

Broad incumbents

• GloryBee: GloryBee is a long-established honey and bee-product supplier offering raw honey, bee pollen, and skincare lines via DTC and wholesale, overlapping with Home Town Honey's product portfolio but at meaningfully larger scale.
• Dutch Gold Honey: Dutch Gold Honey is one of the largest U.S. honey packers, supplying private-label and branded honey at scale to retail and foodservice — a broader incumbent operating in the same packaged-honey category.
• Wholesome Sweeteners: Wholesome Sweeteners (now part of Cargill) is a large-scale organic and natural sweetener brand offering honey and related products through broad retail distribution — an adjacent incumbent in the natural sweetener category relevant to Home Town Honey's positioning.
• Nature Nate's Honey: Nature Nate's is a large-scale, nationally distributed raw and unfiltered honey brand with multi-SKU packaged products and broad retail penetration — a broader incumbent in the same premium raw-honey category as Home Town Honey.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/atlantashometownhoney
• Instagraminstagram.com/atlantashometownhoney
• LinkedInlinkedin.com/company/home-town-honey-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Town Honey Inc