What Nononsense (group) Ltd does

NoNonsense Group Ltd is a privately held, founder-owned UK staging and temporary structures provider headquartered in Calne, Wiltshire, founded around 2010-2011 by Liz Madden and Steve "Jumbo" Richards. The firm designs, engineers, fabricates and delivers modular stages, bespoke temporary structures, support structures (truss systems, camera platforms, PA wings, screen supports), and production and site management services for live events, music festivals, touring productions, brand activations, stadium events, sporting ceremonies and cultural installations. Its named product portfolio includes the Apollo roof system (15m and 20m modular aluminium formats with 2.5 tonnes per arch rigging), the Atlas roof system (customisable aluminium extrusion with documented 27m cantilever), the Athena roof system (8m, 10m or 12m compact formats), an in-house decking system rated at 10kN per m², and substantial Layher scaffold inventory. Every project ships with full CAD drawings, engineering calculations and CDM-compliant health and safety documentation, and crew chief supervision is provided from design through execution.

The firm's customer base is enterprise and project-based, with named logos spanning Parklife Festival, the London 2012 Olympic Ceremonies, Elton John's 2012 UK Tour, OCESA's GNP Seguros Stadium residency in Mexico City, AEW at Wembley Stadium, the National Gallery's NG200 celebration, Adidas Y-3 at Paris Fashion Week, Peugeot at Goodwood Festival of Speed, Roger Waters in Mexico, Green Man Festival and Bristol Summer Series. Delivery is global — documented across the UK, Mexico, the Dominican Republic, Qatar, the UAE and France — supported by trained local crews (e.g., 20-25 Mexican crew members operating the OCESA residency stage) and long-running partnerships with PRG Mexico, Broadwick Live, OCESA and Gorilla Marketing.

Revenue is generated through project-based contracts with bespoke quotations; there is no subscription or recurring fee model disclosed. The go-to-market motion is enterprise direct sales, with founders' mobile numbers and a single UK landline published for inbound project enquiries and free initial consultations. The firm has been recognised repeatedly across the UK event industry, including the 2014 inaugural Festival Supplier Awards Best Staging win, multiple Best Staging Company and Best Bespoke/Unique Structure awards in 2020, 2024 and 2025, the 2025 NOEA Event Supplier of the Year Infrastructure, and the 2026 Event Production Awards Best Staging Provider plus a Legend Award to co-founder Liz Madden. No external funding, acquisitions, parent entities or subsidiaries are disclosed.

Name

Nononsense (group) Ltd

Legal name

NONONSENSE GROUP LTD

Website

https://nononsensegroup.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

NoNonsense Group designs, engineers and delivers staging and bespoke temporary structures for music festivals, touring productions, stadium events and brand activations globally, with a portfolio of proprietary modular roof systems and an enterprise project-based delivery model.

Ownership category

akta.pro rank

Product category

Live Event Staging Services

SIC

Prefabricated Metal Buildings & Components (3448), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds) (THAHAEAC)

akta.pro secondary industries

Staging & Rigging Services (MPAGAKAA), Scenic Fabrication & Set/Stage Carpentry (MPAGAKAG), Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK), Dance Floor, Staging & Platform Rentals (HSACAFAD)

Keywords

• Temporary event structures
• Festival staging services
• Modular stage systems
• Live event production
• Bespoke event builds

Headquarters

HQ city

Calne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Project-based Staging and Structure Rental/Delivery: Design, engineering, build, and delivery of temporary staging and bespoke structures for events. Revenue appears project-based with no recurring subscription model. Services include full delivery partnership, logistical expertise, or extension of client teams for specific projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

NoNonsense Group designs, engineers and delivers staging, bespoke temporary structures and site management for live events and festivals. Core offerings comprise modular performance stages, fully bespoke one-off structures, support structures (truss, decks, camera platforms, viewing platforms), and production/site support services, delivered with in-house CAD design, engineering calculations and CDM-compliant health and safety documentation.

Product overview

NoNonsense Group is a staging and temporary structures provider offering a portfolio of modular products and bespoke services for live events. The core offering includes Bespoke Structures (custom builds), Stages (modular performance platforms), Support Structures (truss, decks, viewing platforms), and Production & Site Support services. The product range includes named roof systems—Apollo Roof (15m/20m), Atlas Roof (aluminium extrusion), and Athena Roof (8-12m compact)—complemented by the NoNonsense Decking System and Layher Scaffold for flexible platform solutions. All products are designed, engineered, and delivered with full technical documentation including CAD drawings, engineering calculations, and health and safety paperwork.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Structures Custom-designed temporary structures created to meet unique event requirements, working through design, engineering, fabrication, and installation phases for live events, festivals, and brand activations.
• Stages Modular performance stages for festivals, concerts, and events with custom designed systems offering flexibility in design and size, with full CAD drawings, engineering calculations, and health and safety documentation provided for every build.
• Support Structures Temporary structures including truss systems for signage, temporary decks with 10kN per m² weight loading, camera platforms, PA wings, screen supports, and various viewing platforms for events.
• Production & Site Support Skilled professionals acting as an extension of a client's team for event production management, site coordination, and project delivery support, including roles as field of play production manager and venue manager.
• Apollo Roof System Modular aluminium roof system available in 15m and 20m formats with 2.5 tonnes per arch rigging capacity, higher trim heights (8.4m for 15m, 9.1m for 20m), direct hangs from node points and reduced ballast requirements, designed to reduce work at height and offer branding opportunities.
• Atlas Roof System Customizable aluminium extrusion roof system used for challenging bespoke builds, with documented 16m wide stage configuration, cantilevered front up to 27m wide and 16.5m trim height.
• Athena Roof System Compact modular roof system available in 8m, 10m or 12m widths with 2.5 tonnes per arch weight loading, suitable for smaller events or as second stages.
• NoNonsense Decking System In-house decking system creating platforms and decks with a weight loading of 10kN per m², designed for flexible solutions across event needs and useable on any terrain type.

Quantifiable outcome

• Delivered stage that generated £60.6m economic impact for Liverpool from 1.3 million visitors
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Qdos Event HireminorGTM or Marketing Partner · 26 May 2026Joint partnership with Qdos Event Hire supporting NOEA Awards 2026. NoNonsense Group sponsoring Event Organiser of the Year category while Qdos continues long-standing relationship sponsoring Regional Event of the Year Award.
• PRG MexicocoreStrategic or Co-development PartnerLong-term collaborative relationship for delivering major international projects in Mexico. PRG Mexico and NoNonsense worked together on Roger Waters shows at Foro Sol and Zocalo venues, with NoNonsense providing structural expertise and PRG Mexico handling production.
• Broadwick LivecoreStrategic or Co-development PartnerEvent promoter and producer collaboration for major brand activations including Adidas Y-3 Paris Fashion Week at Grand Palais and other high-profile events.
• Gorilla Marketing & EventsminorImplementation/ SI/ Consulting PartnerAgency partnership working together to deliver Peugeot stand at Goodwood Festival of Speed. NoNonsense provided structural expertise while Gorilla Marketing handled overall event management.
• OCESAcoreStrategic or Co-development PartnerAlmost 15-year collaboration creating residency stage at GNP Seguros Stadium in Mexico City. NoNonsense led design, engineering and delivery while training local crew to operate the stage independently. Together created venue capable of hosting major global touring productions.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tait Towers: Global staging, scenic and automation specialist serving concert touring, festivals and brand activations. Overlaps with NoNonsense on bespoke stage builds, rigging, and integrated production for large-scale live events.
• Stageco: Belgium-headquartered specialist staging and temporary structure provider for festivals and touring productions across Europe. Direct competitor to NoNonsense across main stages, roof systems and festival site infrastructure, with comparable bespoke temporary-structure offerings.
• Sixteen15 Group: UK staging and event structures specialist serving music festivals, sport and live events. Comparable in scale and product mix to NoNonsense, with shared focus on modular roof systems and turnkey stage delivery.
• All Access Staging: US-based staging and temporary structure provider with proprietary roof systems and decking used at major festivals and touring productions. Closely comparable product-and-service mix to NoNonsense's Apollo/Atlas/Athena portfolio.
• Serious Stages: UK-based staging company delivering festival main stages, roof structures and bespoke temporary builds for the live events sector. Closest direct UK head-to-head competitor to NoNonsense in festival and touring staging.
• Mountain Productions: US staging, rigging and event structure company serving festivals, tours and one-off large events. Direct peer in the design-engineer-deliver staging model with in-house roof and decking inventory.
• Acorn Event Structures: UK provider of temporary event structures, staging and scaffolding for festivals, sport and brand activations. Directly comparable to NoNonsense on bespoke temporary structure design and build for UK-based live events.

Broad incumbents

• PRG (Production Resource Group): Global live-event production services company covering lighting, video, rigging and staging. Direct overlap with NoNonsense on staging and structural delivery for major touring and stadium projects (PRG Mexico is a documented NoNonsense partner).
• Aggreko Events: Global temporary power and temperature-control provider with a dedicated events services line serving festivals, sport and broadcast. Adjacent to NoNonsense as a complementary event-infrastructure supplier rather than a direct staging competitor.
• GL events: Large French-listed event infrastructure group providing temporary structures, modular buildings, seating and staging across global live events. Overlaps with NoNonsense on bespoke temporary structures and staging but operates at much greater scale and across a wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/nononsensegroup
• Facebookfacebook.com/pages/NoNonsense-Group/238990202816446?
• LinkedInlinkedin.com/company/nononsense-group
• Instagraminstagram.com/nononsensegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nononsense (group) Ltd