Hopeman Golf Club

What Hopeman Golf Club does

Hopeman Golf Club is a private members golf club operating a single 18-hole course on Lodge Road, Hopeman, in the Moray region of Scotland (IV30 5YA). It serves three core customer groups: paying golf members (Ordinary, Country, Junior/Youth under 25, Honorary, and House tiers), visiting golfers booking tee times online, and local groups and societies booking outings and private functions in the clubhouse. The club also operates The Mashie Niblick, an on-site restaurant and bar offering breakfast, lunch, Sunday roasts, Fish Fryday, and themed events (Mexican Night, Casino Night). The 12th hole, "The Prieshach," is publicly endorsed by 1999 Open Champion Paul Lawrie MBE as "one of the best Par 3s I have ever played." The club is governed by an elected Council of eight members led by a President, with day-to-day operations run by Club Manager Trevor Mearns; it is non-profit-making, with all surpluses reinvested into facilities.

The business model combines annual membership subscriptions (2026 full membership priced at £570, including a £30 bar/catering credit; House membership at £48/year), tiered visitor green fees (£40–£75 per player depending on time of day and group size), competition entry fees (£5 per member for club events up to £100 per team for major opens), and clubhouse/catering revenue. Distribution is direct-to-consumer: online tee-time booking, walk-in clubhouse trade, open-competition signup, and direct bookings via phone and email. The club's marketing is primarily through its website, email newsletter, and listings on Golf Empire and Scottish Golf, supplemented by a network of local Moray sponsors and cross-promotional ties with Hopeman Holiday Cottage and South Bank Guest House.

The technology stack is modest: the website is powered by intelligentgolf v10.1.2, providing online tee-time booking, competition management, member login, and round/score tracking; score history is also viewable on the Howdidido platform. The club is affiliated with Scottish Golf (the national governing body) and abides by the Rules of Golf as set by The R&A. There is no parent company, no external equity funding, no subsidiaries, and no AI/ML capability disclosed. The club received extended alcohol licensing hours in 2025 — a first in the Moray area — enabling 9am alcohol service on Saturdays and Open Sundays.

Name

Hopeman Golf Club

Legal name

Hopeman Golf Club

Website

https://hopemangolf.club

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

11–50 employees

Short description

Hopeman Golf Club is a private members golf club operating a single 18-hole course in Hopeman, Moray, Scotland. It serves local members, visiting golfers, and groups via annual memberships, tiered green fees, and on-site clubhouse dining at The Mashie Niblick.

Ownership category

akta.pro rank

Product category

Golf Club & Course Operations

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf course operations
• Club memberships
• Visitor green fees
• Golf clubhouse services
• Open golf competitions

Headquarters

HQ city

Hopeman

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Annual Memberships: Full golf memberships sold annually. The club offers various membership classes including Ordinary, Country, Junior, Youth, Honorary, and House members. 2026 full memberships are priced at £570 including £30 on members account for bar and catering.
2. Visitor Green Fees: Revenue from non-member visitors booking tee times. Pricing varies by time of day: morning rounds are premium priced at £75 per person, afternoon at £60 per person, and late afternoon/evening at £40 per person.
3. Catering and Bar Services: Clubhouse operation including The Mashie Niblick restaurant, bar service, and private function hosting. Food service includes breakfast, lunch, Sunday roasts, Fish Fryday, and special events like Mexican Night and Casino Night. House memberships available for £48 per year with £30 bar levy.
4. Competition Entry Fees: Open competitions generate entry fee revenue. Various formats including Medal, Stableford, Texas Scramble, and Greensomes events. Fees range from £5 per member for club competitions to £100 per team for major open events. Some events are sponsored with prize funds.
5. Private Functions and Outings: The Mashie Niblick and clubhouse are available for private functions including parties, outings, and events with buffet options. Catering for societies and groups.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Hopeman Golf Club operates an 18-hole golf course in Hopeman, Moray, Scotland, providing tee time access for members and visitors, organised competitions, and a clubhouse with The Mashie Niblick restaurant and bar. It sells annual full and house memberships and generates visitor green fee revenue through an online booking system.

Product overview

Hopeman Golf Club operates as a traditional golf club offering a single 18-hole golf course as its core product, supplemented by on-course dining at The Mashie Niblick restaurant, various membership tiers (full golf membership at £570/year and house membership at £48/year), an online tee time booking system with variable pricing, and organized competitions. The club uses intelligentgolf software for its website and booking management.

Differentiator

Problem solved

Functional benefit

Products and services

• Hopeman Golf Course An 18-hole golf course in Moray, Scotland, offering tee time bookings for visitors and members at varying green fees depending on time of day.
• The Mashie Niblick Restaurant and Bar On-site clubhouse restaurant and bar serving freshly cooked homemade food including Sunday roasts and Fish Fryday, with catering for private functions and events.
• Full Golf Membership Annual full golf membership at £570 (2026) including £30 on members account for bar and catering, providing access to the 18-hole course, competitions, and club facilities.
• House Membership Annual house membership at £48 per year including £30 bar levy, providing clubhouse access and bar/catering services without golf course privileges.
• Visitor Tee Time Bookings Online tee time booking for non-member visitors with variable pricing by time of day (£40-£75 per player) and group size.
• Open Golf Competitions Organised golf competitions including Medal, Stableford, Texas Scramble, Greensomes, and matchplay formats for members and visiting golfers, with entry fees and prize funds.
• Private Functions and Society Outings Clubhouse and restaurant available for private functions, parties, society outings, and corporate golf days with catering and tee time packages.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• MSISminorOthersMSIS provides specialist equipment and services in the fields of training, consultancy and project management both onshore and offshore. Listed as a sponsor on the club's sponsors page.
• Morscot UtilitiesminorOthersLocal utility services provider. Sponsor of The Morscot Utilities Gents Open golf competition at the club.
• Ardent II INS127minorOthersLocal fishing boat (INS127) listed as a sponsor. Demonstrates community support from local maritime interests.
• W. Reid ButcherminorOthersLocal butcher business (contact: 01343 830300) providing sponsorship support to the club.
• Lazy Dog PromotionsminorGTM or Marketing PartnerLocal promotional services company. Contact: [email protected]. Provides marketing/promotional support as sponsor.
• Hopeman Holiday CottageminorOthersHoliday cottage accommodation in Hopeman, available at hopemanholidaycottage.co.uk. Cross-promotional relationship with the golf club for visiting golfers.
• South Bank Guest HouseminorOthersLocal guest house in Elgin (southbankguesthouse.co.uk). Provides accommodation options for visiting golfers to the region.
• A & H ServicesminorOthersLocal service business at 147 Dunbar Street, Lossiemouth (IV31 6RE). Contact: 01343 812785 / 07825081877 / [email protected]. Listed as sponsor.
• Scottish GolfcoreStrategic or Co-development PartnerNational governing body for golf in Scotland. The club is affiliated to Scottish Golf (scottishgolf.org) as stated in the Club Constitution. Provides handicapping system, competition structures, and governance framework.
• The R&AcoreStrategic or Co-development PartnerThe Royal and Ancient Golf Club of St Andrews. Club abides by Rules of Golf as fixed by The R&A. Affiliation provides legitimacy and connection to the sport's governing structure.
• intelligentgolfcoreTechnology or IntegrationWebsite and club management software provider (version 10.1.2). Powers the club's website, tee time booking, competition management, member login, and score tracking systems.
• Golf EmpireminorGTM or Marketing PartnerGolf Empire (golfempire.co.uk) is a platform for discovering open golf events at clubs. Hopeman GC lists open competitions on this platform to attract visiting golfers.
• BWIN Golf NewsminorOthersGolf news provider linked on sponsors page. Provides golf news content accessible to members.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Royal Dornoch Golf Club: World-renowned Scottish links course in the Highlands. Comparable as a traditional links members club serving visiting golfers; Hopeman's open competitions explicitly draw players from Royal Dornoch, indicating direct tournament-side competition for visitor rounds and event spend.
• Forres Golf Club: 18-hole course in Forres, Moray — the same county as Hopeman. Directly comparable small members club competing for the same Moray resident membership base and society/group bookings.
• Castle Stuart Golf Links: Championship links course near Inverness in the Scottish Highlands. Comparable as a destination links course catering to visitor golfers on Scotland's north-east circuit alongside Hopeman and Royal Dornoch.
• Carnoustie Golf Links: Open Championship rota links course in Angus, Scotland. Comparable as a Scottish links facility drawing visitor golfers on the same Scotland golf-tour circuit, with shared tournament heritage and member/visitor operating model.
• Cruden Bay Golf Club: Links course in Aberdeenshire whose members regularly travel to Hopeman's US Masters Texas Scramble. Comparable 18-hole Scottish links product, similar visitor green-fee pricing tier, and shared tournament catchment in north-east Scotland.
• Spey Valley Golf Club: Highland golf course whose members are documented participants in Hopeman's Texas Scramble events. Comparable 18-hole visitor-friendly operation in the broader north Scotland catchment.
• Nairn Dunbar Golf Club: Private members links course in nearby Nairn, Highland. Directly comparable as a regional Scottish members club whose players participate in Hopeman's open competitions (e.g., Elgin Refrigeration Senior Open). Similar 18-hole links profile and visitor green-fee model.
• Elgin Golf Club: Moray's other principal 18-hole course and the named partner for the Elgin Refrigeration Senior Open hosted at Hopeman. Direct local peer competing for the same Moray resident members and society-outing business.
• Lossiemouth Golf Club: Moray links course in Lossiemouth, just along the coast from Hopeman. Competes for the same local membership pool, visitor golfers touring the Moray coast, and society outings.

Broad incumbents

• Gleneagles: Luxury Scottish golf resort with multiple championship courses, hotel and leisure estate. Comparable Scotland-based golf destination catering to international visitors, but operates at substantially larger scale and price point as part of a broader hospitality portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hopeman-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hopeman Golf Club