Elgin Golf Club

What Elgin Golf Club does

Elgin Golf Club is a private members golf club founded in 1906 in Elgin, Moray, in North-East Scotland. The club operates the 18-hole Hardhillock Championship Course, a 6,496-yard par-71 layout with a Course Rating of 71.6 and Slope Rating of 125, situated with views across the Moray coast and toward the Cairngorm Mountains. It is nicknamed the 'Wentworth of the North' and is widely regarded as one of the finest inland courses in North Scotland. Ancillary facilities include the Hardhillock Bar & Bistro, a Pro Shop headed by Ross McConnachie, practice areas (putting green and long/short-game zones), and function rooms used for corporate and private events.

The business model blends recurring subscription revenue with per-use and transaction streams. Annual memberships range from £50 (Junior 8-14) through tiered youth/student/country/overseas/restricted/military categories up to £810 for an Ordinary Member, with a £220.70 Flexi Membership targeted at lower-frequency players; all tiers bundle social membership and a 10% F&B discount via the Gold card. Green-fee revenue is highly segmented by season (May-September premium vs shoulder), time of day (premium, standard, twilight), and group size (single through 4-ball), with equipment rentals (trolleys £15-£25, buggies £30-£40, club hire £30) supplementing the yield. The club also monetises open competitions, the flagship 5 Day Open, group/corporate bookings, and clubhouse functions.

Technology is entirely third-party: BRS Golf and CLUBV1 for tee-time booking and member services (with iOS/Android apps), HowDidIDo for scoring and handicap tracking, and the Scottish Golf app for official handicap management. Distribution runs through social channels (Facebook, Twitter, Instagram, YouTube), the BRS Golf booking portal, regional partners (Moray Firth Golf Pass, Speyside Golf Festival), reciprocal agreements with 16 Scottish clubs, and Rover Ticket arrangements with 7 additional local courses. There are no proprietary platforms or AI/ML capabilities; the club is a traditional members' club supported by standard golf-industry SaaS.

Name

Elgin Golf Club

Legal name

Elgin Golf Club

Website

https://elgingolfclub.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

11–50 employees

Short description

Elgin Golf Club, founded in 1906 in Elgin, Scotland, operates an 18-hole championship course and clubhouse. Revenue sources include membership subscriptions, green fees, food and beverage, retail, and event hire serving members and visitors.

Ownership category

akta.pro rank

Product category

Golf Course & Country Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Championship golf course
• Golf memberships
• Green fee bookings
• Clubhouse dining
• Open golf competitions

Headquarters

HQ city

Elgin

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Green Fees: Visitors pay green fees to play the championship course. Pricing varies by season (May-September premium season vs March-April/October shoulder season), time of day (standard, twilight), and group size (single, 2-ball, 3-ball, 4-ball).
2. Membership Subscriptions: Annual membership fees ranging from £50 (Junior 8-14) to £810 (Ordinary Member). Includes golf and social membership with food & beverage discounts. Multiple membership categories cater to different demographics including youth, student, country, overseas, and flexi members.
3. Food & Beverage: Hardhillock Bar & Bistro generates revenue from restaurant and bar sales. Open to members and visitors with a Gold card providing 10% discount for members. Coffee service and home bakes available.
4. Pro Shop Sales: Golf equipment, apparel, and accessories sales through the on-site Pro Shop. Also offers club hire, electric trolley, and buggy rentals.
5. Open Competitions & Events: Revenue from open competitions including the 5 Day Open, Walkers Shortbread Open, and various other tournament entries. Sponsorships from local businesses support event prizes and experience.
6. Function & Event Hire: Clubhouse facilities available for corporate events, private functions, meetings, and celebrations. Outdoor decking area overlooks the course for summer events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Elgin Golf Club operates an 18-hole championship golf course (the Hardhillock Course, 6,496 yards, par 71) at its headquarters in Elgin, Moray, Scotland. Its core offering combines golf course access (green fees for visitors and open competitions) with tiered annual membership subscriptions, supported by an on-site Pro Shop, the Hardhillock Bar & Bistro food and beverage outlet, practice facilities, and clubhouse function hire for corporate and private events. The club also runs an annual open competitions calendar including the flagship Grierson Wealth Management 5 Day Open.

Product overview

Elgin Golf Club is a traditional golf club offering a single unified golfing experience centered around its 18-hole Hardhillock Championship Course. The club's core product is the championship course itself, complemented by membership packages (ranging from full Ordinary Membership at £810/year to flexible Flexi Membership at £220.70), the on-site Hardhillock Bar & Bistro food service, a Pro Shop, and practice facilities. The club also organizes open competitions and the flagship 5-Day Open tournament. Members benefit from reciprocal agreements with other golf clubs and Rover Ticket arrangements for discounted play at partner courses. The club uses BRS Golf for tee time booking, CLUBV1 for member services, and integrates with HowDidIDo and Scottish Golf for handicap management.

Differentiator

Problem solved

Functional benefit

Brands

• Hardhillock Course: The championship golf course named after the Hardhillock area where the club is situated.

Products and services

• Hardhillock Championship Golf Course (Green Fee Play) An 18-hole championship inland golf course at the Hardhillock location in Elgin, Moray, measuring 6,496 yards with par 71, Course Rating 71.6, and Slope Rating 125 off the White Medal Tees, providing green fee access to visitors and groups via seasonal, time-of-day, and group-size based pricing.
• Golf Membership Packages Annual membership tiers covering Ordinary (£810), Silver (£711, state pension age), Restricted (£612), Country (£336), Overseas (£257), Student (20-23, £415), Youth (18-29, £376-£711 by age), Junior (8-14 £50, 15-17 £145), House (£60), and Flexi (£220.70) categories, all including Social Membership with food and beverage discounts.
• Hardhillock Bar & Bistro On-site clubhouse restaurant and bar serving Melco Coffee with home bakes and full food and beverage service open to members and visitors; Gold card provides 10% discount for members.
• Pro Shop On-site golf equipment, apparel, and accessories retail operation managed by Head Professional Ross McConnachie, also offering club hire (£30 round), electric trolley (£15 round/£25 day), and buggy (£30 round/£40 day) rentals.
• Practice Facilities Course practice areas including putting green, long game area, and short game area, free for members and visitors; golf balls available at £2 per 50 balls at the Long Game Area near the 3rd Medal tee.
• Clubhouse Functions & Events Hire Function spaces within the clubhouse available for corporate events, private parties, weddings, meetings, and celebrations with catering and bar facilities and an outdoor decking area overlooking the course.
• Open Golf Competitions Annual schedule of open tournaments including Texas Scramble Open, Springfield Properties Mixed Greensomes Open, Ladies 3 Ball Better Ball Open, S&D Harper Gents Open, Qismat Gents Open, Grierson Wealth Management 5 Day Open, Walkers Shortbread Gents Open, Little The Jewellers Mixed Seniors 3 Day Stableford Open, and various senior and junior events, with local business sponsorship.
• Grierson Wealth Management 5 Day Open Major annual 5-day tournament event held 13th-17th July 2026, featuring multiple competition formats, social events, welcome gifts from Gordon & MacPhail whisky brands, and premium bottle prizes for finalists.
• Flexi Membership Flexible membership at £220.70 annually providing 200 points redeemable for up to 10 summer rounds (12 or 18-hole), maintenance of official World handicap, 6-day advance online tee booking, 10% F&B discount at Hardhillock Bar & Bistro, and reciprocal golf benefits at associated clubs.
• Rover Ticket Concessionary green fee arrangement allowing three rounds at half the normal green fee at partner courses (Forres, Grantown-on-Spey, Hopeman, Maverston, Moray, Nairn Dunbar, and Spey Bay Golf Clubs) between 1st April and 30th September, 10am-12pm and 2:30pm-4:30pm.
• Reciprocal Golf Agreements Reciprocal playing arrangements with 16 golf clubs including Baberton, Downfield, Duddingston, Duff House Royal, Dunfermline, East Renfrewshire, Fraserburgh, Glenbervie, Helensburgh, Kemnay, Kintore, The Kings Inverness, Longniddry, Murcar Links, Peterculter, and Ratho Park, allowing members to play at Member's Guest rates (or fixed rates such as £20 at Duff House Royal, £22 at Kemnay, 50% advertised rate at Fraserburgh and The Kings Inverness).
• Ladies Get into Golf Programme Introductory golf programme for women featuring coaching from Head Professional Ross McConnachie in a fun, supportive environment to develop golf skills and welcome new female players into the ladies section.

Quantifiable outcome

• One of the finest inland courses in the North of Scotland
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

42 partnerships are on record, tiered core and minor.

• Gordon & MacPhail WhiskycoreGTM or Marketing PartnerPartnership with Gordon & MacPhail Whisky and its whisky brands Benromach Whisky and The Cairn Distillery for the Grierson Wealth Management 5 Day Open. Provides welcome gifts for participants and premium bottle prizes for competition finalists.
• Walkers ShortbreadcoreGTM or Marketing PartnerWalkers Shortbread sponsors the 18-Hole Open Tournament in July. Makers of shortbread from Scotland, biscuits, cakes and oatcakes.
• Springfield PropertiescoreGTM or Marketing PartnerSponsor of the Open Mixed Foursomes. Established in 1956 and family owned company.
• Grierson Wealth ManagementcoreGTM or Marketing PartnerSponsor of the 5 Day Open. One of the leading wealth management companies in the region.
• BRS GolfcoreTechnology or IntegrationThird-party golf management platform providing online tee time booking system for both visitors and members. Mobile app available for booking and member login.
• Scottish GolfcoreTechnology or IntegrationOfficial governing body affiliation. Mobile app for handicap management and competition entry.
• Gleaner LtdminorGTM or Marketing PartnerEstablished supplier of bulk fuels for nearly 70 years. Hole sponsor (7th hole) and club sponsor.
• Pinefield GlassminorGTM or Marketing PartnerClub sponsor providing glass, windows and doors services. Newly formed company.
• S&D HarperminorGTM or Marketing PartnerSponsor of Gents Open. One of the most respected caravan dealers in the North of Scotland.
• Campbell & McHardyminorGTM or Marketing PartnerHole sponsor (2nd hole) and club sponsor. Domestic, industrial, commercial and agricultural electrical installations and repairs.
• Hendersons LtdminorGTM or Marketing PartnerClub sponsor. Painting and decorating services in Moray for over 40 years.
• Little The JewellersminorGTM or Marketing PartnerSponsor of Little The Jewellers Mixed Seniors 3 Day Stableford Open. Local family run business across four generations.
• Excel ScotlandminorGTM or Marketing PartnerClub sponsor. Custom home building from conceptual drawings to project management.
• Qismat Indian Cuisine and Qismat Street FoodminorGTM or Marketing PartnerSponsor of Qismat Gents Open and provides catering for events. Uses finest and freshest ingredients for outstanding dining experience.
• Main MotorsminorGTM or Marketing PartnerClub sponsor. Specialist in car sales with focus on qualified staff and quality parts.
• Northscaff LtdminorGTM or Marketing PartnerClub sponsor and hole sponsor (18th hole). Scaffolding for commercial and domestic sectors in Moray and Aberdeen.
• Cameron & HawksleyminorGTM or Marketing PartnerClub sponsor. Main building contractor based in Moray offering residential alterations to commercial projects.
• Graham J. RattrayminorGTM or Marketing PartnerClub sponsor. Funeral Directors & Monumental Suppliers for over 30 years covering all areas.
• Highland BikesminorGTM or Marketing PartnerClub sponsor. Cycle retailer serving road racers, bikepackers, and casual cyclists.
• Baberton Golf ClubminorOthersReciprocal agreement allowing members to play at Member's Guest rates.
• Downfield Golf ClubminorOthersReciprocal agreement allowing members to play at Member's Guest rates.
• Duddingston Golf ClubminorOthersReciprocal agreement allowing members to play at Member's Guest rates.
• Duff House Royal Golf ClubminorOthersReciprocal agreement at £20 per person. Members play at Member's Guest rates.
• Dunfermline Golf ClubminorOthersReciprocal agreement allowing members to play at Member's Guest rates.
• East Renfrewshire Golf ClubminorOthersReciprocal agreement allowing members to play at Member's Guest rates.
• Fraserburgh Golf ClubminorOthersReciprocal agreement at 50% advertised rate. Members play at Member's Guest rates.
• Glenbervie Golf ClubminorOthersReciprocal agreement allowing members to play at Member's Guest rates.
• Helensburgh Golf ClubminorOthersReciprocal agreement allowing members to play at Member's Guest rates.
• Kemnay Golf ClubminorOthersReciprocal agreement at £22 per person. Members play at Member's Guest rates.
• Kintore Golf ClubminorOthersReciprocal agreement allowing members to play at Member's Guest rates.
• The Kings InvernessminorOthersReciprocal agreement at 50% advertised rate. Members play at Member's Guest rates.
• Longniddry Golf ClubminorOthersReciprocal agreement allowing members to play at Member's Guest rates.
• Murcar Links Golf ClubminorOthersReciprocal agreement allowing members to play at Member's Guest rates.
• Peterculter Golf ClubminorOthersReciprocal agreement allowing members to play at Member's Guest rates.
• Ratho Park Golf ClubminorOthersReciprocal agreement allowing members to play at Member's Guest rates.
• Forres Golf ClubminorOthersRover Ticket: Three concessionary rounds at half the normal Green Fee between 1st April to 30th September, 10am-12pm and 2:30pm-4:30pm.
• Grantown-on-Spey Golf ClubminorOthersRover Ticket: Three concessionary rounds at half the normal Green Fee between 1st April to 30th September, 10am-12pm and 2:30pm-4:30pm.
• Hopeman Golf ClubminorOthersRover Ticket: Three concessionary rounds at half the normal Green Fee between 1st April to 30th September, 10am-12pm and 2:30pm-4:30pm.
• Maverston Golf CourseminorOthersRover Ticket: Three concessionary rounds at half the normal Green Fee between 1st April to 30th September, 10am-12pm and 2:30pm-4:30pm.
• Moray Golf ClubminorOthersRover Ticket: Three concessionary rounds at half the normal Green Fee between 1st April to 30th September, 10am-12pm and 2:30pm-4:30pm.
• Nairn Dunbar Golf ClubminorOthersRover Ticket: Three concessionary rounds at half the normal Green Fee between 1st April to 30th September, 10am-12pm and 2:30pm-4:30pm.
• Spey Bay Golf ClubminorOthersRover Ticket: Three concessionary rounds at half the normal Green Fee between 1st April to 30th September, 10am-12pm and 2:30pm-4:30pm.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Trump International Golf Links (Aberdeen): Capital-backed, high-profile links course near Aberdeen. Competes for premium Scottish golf tourism and has substantially greater marketing and reinvestment capacity than committee-run clubs like Elgin.
• St Andrews Links: The Home of Golf and Scotland's flagship destination. Anchors the broader Scottish golf-tourism value chain in which Elgin participates via the Speyside Golf Festival and Moray Firth Golf Pass partnerships.
• Royal Dornoch Golf Club: One of the oldest and most storied championship links courses in Scotland. Operates at a higher prestige and price tier but competes for the same international golf-tourist visiting the Highlands.
• Carnoustie Golf Links: World-famous Open Championship venue. Competes for inbound Scottish golf-tourist itineraries at the upper end of the market that Elgin's visitors might extend into.
• Castle Stuart Golf Links: Highland championship links near Inverness hosting former Scottish Open events. Competes for the same premium golf-tourist segment in the Moray/Inverness corridor.

Direct peers

• Spey Bay Golf Club: Moray Firth-side links course within Elgin's Rover Ticket scheme. Directly comparable scale, geographic catchment, and member/visitor split, with similar green-fee pricing tiers.
• Forres Golf Club: Neighbouring inland course within a 15-mile radius of Elgin and a Rover Ticket partner. Comparable scale, membership-tier structure, and target market of North Scotland golfers and visitors.
• Moray Golf Club: Historic 18-hole links club also located in Lossiemouth near Elgin, sharing the same Moray & Speyside catchment and Rover Ticket partnership. Directly comparable championship-quality course experience targeting the same visitor and member demographic.
• Nairn Dunbar Golf Club: Championship links course near Inverness, connected to Elgin via the Rover Ticket network. Similar visitor-driven revenue model and membership-tier offerings to local and visiting golfers.
• Cruden Bay Golf Club: North-east Scotland links club with similar 18-hole championship positioning, reciprocal-club tradition, and visitor/member revenue mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/elgingolfclub
• YouTubeyoutube.com/channel/UC-hooaX_On4K48mQCRd8kQA
• Facebookfacebook.com/elgingolfclub
• Instagraminstagram.com/elgingolfclub
• LinkedInlinkedin.com/company/elgin-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elgin Golf Club