What TXSNOW does

TXSNOW is a Toronto-headquartered digital teaching operating system for snow sports instruction, incorporated as 16990096 Canada Inc. and operating through a shared-platform model with over 200 contracted instructors holding CASI, CSIA, and PSIC certifications. The company delivers ski and snowboard lessons across five Ontario partner resorts (Blue Mountain, Mount Saint Louis Moonstone, Ski Lakeridge, Horseshoe Valley, and DAGMAR), with secondary operations in Vancouver. Its customer base spans children aged 1-11, adult learners, families, and corporate teams seeking team-building retreats, with a notable concentration of Chinese-speaking Canadian consumers served through a bilingual platform.

The platform's proprietary product portfolio is anchored by three instructional formats: the Kids Master Program (KMP), a 1:1 only children's program segmented by age (Toddler 1-4, Little Hero 5-7, Big Brave 8-11) and supported by a separate KM Instructor Certification; the 2:4 Dynamic Group Lesson, a two-instructor-four-participant model using dynamic regrouping; and the Montessori-inspired Snow Buddies Discovery Program. Underpinning these is a digital operating system comprising online booking (mall.t-xsnow.com), CRM-based student tracking with video reports and written feedback, standardized SOWs and SOPs, and a points-weighted instructor scheduling system. The platform maintains $10 million in participant insurance coverage and operates mandatory digital waivers, incident reporting, and post-lesson feedback workflows.

TXSNOW's revenue model is direct-to-consumer with four streams: ski/snowboard lessons ($80-$1,224.02 CAD plus 13% Ontario HST), mandatory instructor uniforms ($99 CAD), an annual VIP membership ($5.99 CAD plus HST), and gift cards ($88-$999,999 CAD). Customer acquisition runs through WeChat (TXSNOW_OFFICIAL), Xiaohongshu, and Instagram, with merchandise distribution supported by five Ontario pickup locations and UPS shipping. The company carries no disclosed external funding, maintains partnership integrations with Demon United, Burton Snowboards, Ikon Pass, and Blue Mountain hotels, and is an Associate Member of the Ontario Snowboard Racing Association.

Name

TXSNOW

Legal name

16990096 Canada Inc.

Website

https://t-xsnow.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

TXSNOW is a Toronto-based digital teaching platform for ski and snowboard instruction, connecting 200+ certified instructors with participants across five Ontario partner resorts. It delivers proprietary children's and group lesson programs with CRM-enabled student tracking to Chinese-speaking and broader Canadian consumers.

Ownership category

akta.pro rank

Product category

Snow Sports Instruction Services

NAICS

Sports and Recreation Instruction (611620), Skiing Facilities (713920)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)

akta.pro secondary industry

Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI)

Keywords

• Ski instruction services
• Snowboard lessons
• Winter sports education
• Snow sports training
• Ski instructor marketplace

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Ski/Snowboard Lessons: Core revenue stream from ski and snowboard instruction. Pricing ranges from $80 to $1,224.02 CAD (with discounts). Products include 1:1 lessons, group lessons, Kids Master Program, 2:4 dynamic group lessons, and Snow Buddies Discovery Program. HST (Ontario 13%) added to prices.
2. Instructor Uniforms: Sale of branded TXSNOW instructor uniforms at $99 CAD (reduced from $199). Mandatory for contracted instructors.
3. TXSNOW VIP Membership: Annual VIP membership card providing access to exclusive discounts for various TXSNOW events and activities. Priced at $5.99 CAD plus HST.
4. Gift Cards and Vouchers: Gift cards available from $88 to $999,999 CAD. Price difference payments for adjustments and add-on packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

TXSNOW operates a digital teaching operating system for ski and snowboard instruction, connecting 200+ certified instructors (CASI, CSIA, PSIC) with participants across five Ontario partner resorts. Core offerings include individual 1:1 lessons, group lessons, the proprietary Kids Master Program (KMP) for ages 1-11 with age-tiered categories, the 2:4 dynamic group lesson format with dual-instructor teaching, and the Snow Buddies Discovery Program using Montessori-inspired methodology.

Product overview

TXSNOW is a premier snow sports service provider operating as a digital teaching operating system. The platform offers ski and snowboard instruction through a portfolio of core products: ski/snowboard lessons (individual and group formats), the Kids Master Program (KMP) for children aged 1-11 with age-differentiated tiers, the Snow Buddies Discovery Program for children and 12+ participants, and the 2:4 dynamic group lesson format. Supporting products include VIP membership, product add-on packages, vouchers, gift cards, and instructor uniforms. Operational tools include digital waiver management, incident reporting forms, post-lesson feedback, pre-lesson information collection, and instructor rating systems. The platform connects over 200 certified instructors with participants across partner resorts in Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Kids Master Program (KMP): A 1:1 only children's ski/snowboard lesson program for ages 1-11, with KM Instructor Certification and age-group tiering (Toddler 1-4yrs, Little Hero 5-7yrs, Big Brave 8-11yrs).
• 2:4 Dynamic Group Lesson
• Snow Buddies Discovery Program
• T-XSports Club
• TXSNOW VIP Membership

Products and services

• Ski/Snowboard Lesson Individual and group ski and snowboard instruction at partner resorts, with options for different instructor levels (Level 1, 2, 3), lesson durations, and skill levels from beginner to advanced. Pricing ranges from $80 to $1,224.02 CAD.
• Kids Master Program (KMP) Age-differentiated children's ski/snowboard instruction program with 1-on-1 only lessons, categorized by Toddler (1-4 years), Little Hero (5-7 years), and Big Brave (8-11 years) tiers, featuring certified KM instructors with verified on-snow teaching hours with children.
• Snow Buddies Discovery Program Montessori-inspired snow discovery experience combining play-based activities with instructor companionship for children, and a guided co-ski/snowboard discovery experience for teens (12+) and adults.
• 2:4 Dynamic Group Lesson Small-group lesson format with two instructors and four participants using a dynamic regrouping model, with alternating instruction between two Level 1 or Level 2 instructors. Level 1 at $109-$119, Level 2 at $129-$139, Level 3 at $169 per participant.
• TXSNOW VIP Membership Card Annual membership card priced at $5.99 CAD plus HST, providing exclusive discounts for TXSNOW events, activities, and partner promotions including Burton (25% off) and Demon (40% student discount) offers.
• TXSNOW Gift Card Gift card product for purchasing TXSNOW lessons and services, available in denominations from $88 to $999,999 CAD.
• TXSNOW Instructor Uniform Branded instructor uniform jacket required for contracted instructors, available in sizes S to 3XL at $99 CAD (reduced from $199), with UPS shipping available for $15 CAD or pickup at five Ontario locations.
• Ski/Snowboard Lesson (Returning Clients) Discounted ski/snowboard lessons exclusive for returning customers from the previous ski season, with pricing from $80 to $1,224.02 CAD.
• Product Add-on Package Optional add-on for previously purchased lessons including extra time extensions, additional participants, and specialized add-ons like Snow Buddies Discovery, Park lessons, or Evaluator sessions.
• Price Difference Payment (Voucher) Voucher product for settling price differences related to shipping fees, lesson upgrades, and group lesson matching.

Quantifiable outcome

• 24-month lesson validity period for maximum flexibility
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• CASI (Canadian Association of Snowboard Instructors)coreOthersProfessional certification body for snowboard instructors in Canada. TXSNOW maintains partnership with CASI for instructor certification standards. Instructors must hold valid CASI certification to teach legally in Canada.
• CSIA (Canadian Ski Instructors' Alliance)coreOthersProfessional certification body for ski instructors in Canada. TXSNOW partners with CSIA for instructor certification. Instructors must hold valid CSIA certification.
• PSIC (Professional Ski Instructors of Canada)coreOthersProfessional certification body for ski instructors. TXSNOW partners with PSIC as an alternative certification pathway for instructors.
• Blue Mountain ResortcoreStrategic or Co-development PartnerPrimary partner resort in Ontario. TXSNOW instructors teach at Blue Mountain with exclusive learning areas including magic carpet and novice slope access. May have $5-$10 pricing premium over other resorts.
• MSLM (Mount Saint Louis Moonstone)coreStrategic or Co-development PartnerPartner resort in Ontario. TXSNOW instructors teach at MSLM for ski and snowboard lessons.
• Ski LakeridgesupportingStrategic or Co-development PartnerPartner resort. TXSNOW instructors available for lessons at Ski Lakeridge location.
• Horseshoe Valley ResortsupportingStrategic or Co-development PartnerPartner resort. TXSNOW offers discounted lift tickets at Horseshoe Valley in addition to instruction services.
• DAGMAR ResortsupportingStrategic or Co-development PartnerPartner resort. TXSNOW instructors available for lessons at DAGMAR.
• Demon UnitedsupportingGTM or Marketing PartnerStrategic partnership with extreme sports protective gear brand ('Hermes of protective gear'). TXSNOW instructors receive 60% discount on Demon products; students receive 40% discount. Demon sponsors TXSNOW instructors with free gear and sponsored skier opportunities. Joint marketing activities include weekly giveaways on Xiaohongshu.
• Burton SnowboardssupportingGTM or Marketing PartnerPartnership for equipment discounts. TXSNOW instructors and students receive 25% off Burton products monthly, including latest models. Includes Burton StepOn activity try-on opportunities.
• Ikon PasssupportingGTM or Marketing PartnerTXSNOW offers Ikon Pass group purchasing (团购) to members. Eligible TXSNOW instructors can receive Ikon Pass as reward at end of ski season. Students have opportunity to win free Ikon Pass through weekly lottery.
• OSRA (Ontario Snowboard Racing Association)supportingOthersTXSNOW is an Associate Member of OSRA, gaining access to industry insider information and professional network in Canadian snow sports industry.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SkiBro: Online platform for booking independent ski and snowboard instructors at major resorts in the US, Canada, and Europe. Closely comparable to TXSNOW as a digital marketplace connecting learners with certified instructors, with similar lesson-level and instructor-level filters.
• CheckYeti: European marketplace for booking ski lessons, snowboard instruction, and other mountain activities with verified local instructors. Directly comparable as a multi-resort lesson-booking platform with online reservation, instructor profiles, and reviews.
• New Generation Ski & Snowboard School: Independent ski and snowboard school operating across multiple UK and European resorts with its own instructor teams. Comparable to TXSNOW in operating a multi-resort instruction brand with dedicated programs, although delivered via employed instructors rather than a marketplace.
• Maison Sport: Online marketplace that connects independent ski and snowboard instructors with customers across European resorts. Closely comparable to TXSNOW in that it is a digital platform aggregating certified instructors and offering direct online booking, with similar 1:1 and small-group lesson products.

Emerging players

• Momentum Ski Camps: Specialized ski camp operator running multi-day freestyle and freeride training programs at partner resorts. Comparable to TXSNOW in delivering structured, program-branded instruction outside standard ski school offerings and targeting specific learner segments.
• Burton Learn to Ride Centers: Burton-branded beginner snowboard instruction programs hosted at partner resorts with standardized curricula. Comparable to TXSNOW in delivering structured, branded instructional programs at multiple resorts, but operated as an OEM partnership model rather than an instructor marketplace.

Broad incumbents

• Blue Mountain Resort Ski School: The in-house ski and snowboard school at TXSNOW's primary partner resort, offering group and private lessons across all ages and ability levels. Comparable as a competing lesson provider at the same venues, but operating within a larger resort portfolio rather than as a standalone instruction platform.
• MSLM Snow School (Mount Saint Louis Moonstone): The on-resort ski and snowboard school at one of TXSNOW's partner resorts, providing lessons for all ages and abilities. Comparable as a competing instruction provider at a shared venue, but bundled into a broader resort operation.

Regional players

• Canadian Ski Instructors' Alliance (CSIA) Member Schools: Network of CSIA-affiliated ski schools across Canada delivering certified instruction. Comparable to TXSNOW as a source of certified instructors and competing schools serving the same Canadian learner base, though distributed across many independent operators rather than aggregated on one platform.

Others

• Ikon Pass Mountain School: Multi-resort ski instruction offering bundled with the Ikon Pass — a partner of TXSNOW. Comparable as an adjacent channel that connects snow sports consumers with lessons across multiple partner resorts, representing both a distribution partner and a potential competitive touchpoint for TXSNOW's customer base.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/txsnow_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TXSNOW