Joan Rojeski Studio

What Joan Rojeski Studio does

ESTUDI DE DISSENY JOAN ROJESKI COOP. V is a worker cooperative creative design studio founded in 2010 and headquartered in Castellón de la Plana, with a secondary office in Valencia (Benimaclet). The studio operates with a multidisciplinary team of five core members covering creative direction (Jordi Olucha), graphic and spatial design (Anna Gil), projects and communication (Rosa Reig), product design (Kike Fernández), and web development (Carmen Jiménez). Its service portfolio spans three lines: (1) Identity and Communication (corporate identity, editorial, art direction, packaging, signage, naming, strategic communication), (2) Digital (web design and development, app design, digital marketing, social media management, motion graphics, video production), and (3) Product Design (concept through manufacturing-cost engineering).

Revenue is generated via project-based professional services engagements, with pricing for website/online presence work typically ranging €1,500–€8,000 depending on scope, partially delivered through Spain's government-backed Kit Digital subsidy program (Next Generation EU). The studio works across four primary verticals — public institutions (Generalitat Valenciana, Ajuntament de València, Diputació de Castelló, Fundació FISABIO, À Punt), manufacturing/consumer goods (Lékué, Normann Copenhagen, Estrella Damm, Fixe Climbing, Cristacer, Arregui), cooperatives and social economy entities (Cooperatives Agro Alimentàries, Cèrcol, FEVECTA, Tanda network), and sports/cultural organizations (CD Castellón, Penyagolosa Trails). Distribution is entirely sales-led through direct client relationships, with the studio maintaining an Instagram, LinkedIn, and portfolio website (WordPress + Elementor) for top-of-funnel visibility. Underlying technology stack is commodity CMS-based (WordPress, Elementor, Complianz consent, Mixpanel analytics), with the Coopmmunity housing cooperative platform built on the open-source DECIDIM participation framework. The studio has accumulated design recognitions including an ADI Delta Selection (2013), ADCV Gold (2017), ADCV Silver (2022), and an IF Design Award (2023).

Name

Joan Rojeski Studio

Legal name

ESTUDI DE DISSENY JOAN ROJESKI COOP. V

Website

https://joanrojeski.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Joan Rojeski Studio is a five-person Spanish worker cooperative design studio founded in 2010, offering graphic design, web development, product design, and communication services to public institutions, manufacturers, and cooperatives in the Valencia region, with award-winning work for international brands like Lékué and Normann Copenhagen.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Industrial Design Services (541420), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Graphic design services
• Product design services
• Brand identity design
• Web design development
• Communication strategy

Headquarters

HQ city

Castellón De La Plana

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Design Services: Comprehensive design services including graphic design, web design and development, product design, branding, editorial design, and communication strategy. Revenue is generated through project-based engagements with various clients across public and private sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Joan Rojeski Studio is a creative design cooperative selling project-based graphic design, web design and development, product design, branding, editorial design, and communication strategy services to organizations. It delivers corporate identity, packaging, signage, motion graphics, and digital transformation work for public institutions, manufacturers, cultural organizations, and cooperatives across Spain.

Product overview

Joan Rojeski Studio is a design cooperative offering three core service lines: (1) Identity and Communication services including corporate identity, editorial design, art direction, packaging, and strategic communication; (2) Digital Services covering web design and development, app design, digital marketing, and motion graphics/video production; and (3) Product Design services from concept through manufacturing specifications. The studio has developed specific designed products including Citrus Spray for Lékué (award-winning ADI Delta Selection 2013), Sticky Notes for Normann Copenhagen (ADCV Gold 2017), Cheese Maker and ChocoFondué for Lékué, and Nigiri Bento Box for Doiy. Notable branding projects include Cèrcol (ADCV Silver 2022, IF Packaging award 2023) and communication campaigns such as Hola Sa Pobla!. The studio also developed the Coopmmunity digital platform for cooperative housing based on DECIDIM.

Differentiator

Problem solved

Functional benefit

Products and services

• Identitat i Comunicació (Identity and Communication) Comprehensive identity and communication service line including corporate identity design, editorial design, art direction, signage and lettering, packaging, illustration and iconography, training and creative workshops, ephemeral spaces, strategic communication, and naming. Sold as project-based engagements to organizations across public, private, and social-economy sectors.
• Digital Services Digital design and development service line covering web design and development, app design, digital presentations, digital marketing, social media management, motion graphics, and video production. Includes website and online-presence solutions delivered under Spain's Kit Digital subsidy program (1,500€–8,000€ depending on size and functionality).
• Product Design Product design service line covering concept and design of products or collections, product redesign, definition of product, prints and color ranges, product development, and design for costs and manufacturing. Sold as project-based engagements to brand manufacturers such as Lékué, Normann Copenhagen, Fixe Climbing, and Doiy.
• Coopmmunity Platform Digital platform for housing cooperatives developed jointly with Crearqció and Carpe Estudio, built on the open-source DECIDIM participation platform. Facilitates organization, participation, and intercooperation between housing cooperatives.

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Arc EstudicoreStrategic or Co-development PartnerDesign studio collaboration partner. Worked together on the Deputació de Castellón identity redesign project, contributing to the development of over 100 digital and physical materials for the provincial institution.
• MakinaccióncoreStrategic or Co-development PartnerCooperative partner for the 'Mestres del Sabor' project with Cooperatives Agro Alimentàries de la CV. Makinacción handled strategy and integral communication while Joan Rojeski provided graphic image design and web programming.
• We are niu studiominorStrategic or Co-development PartnerVideo animation studio collaboration for the 'Hola sa Pobla!' waste collection campaign. Niu studio provided video animation services while Joan Rojeski handled campaign concept and design.
• El Rogle Coop. V.minorOthersMember of cooperative network with intercooperation relationship for collaborative project opportunities.
• Crearqció Coop. V.coreStrategic or Co-development PartnerArchitecture cooperative partner with multiple collaborations including Deputació de Castellón project, Coopmmunity housing platform development, and joint participation in European innovation projects.
• Carpe Estudio Coop. V.coreStrategic or Co-development PartnerCooperative partner for the Coopmmunity housing cooperative platform project, developed together with Joan Rojeski and Crearqció based on DECIDIM participation platform.
• Tanda (xarxa cooperativa)minorOthersMember of Tanda cooperative network, facilitating intercooperation and collaboration opportunities within the cooperative ecosystem.
• FEVECTA (federació de cooperatives de treball)minorOthersMember of the Valencian Federation of Worker Cooperatives, representing and connecting with the broader cooperative movement.
• ADCV (Associació de Disseny Valencià)minorOthersMember of the Valencian Design Association, connecting with the regional design community and participating in industry recognition programs.

Scale indicators2 records

Direct peers

• Mucho: Barcelona design agency with multidisciplinary practice in branding, identity, and design strategy. Comparable as a boutique Spanish design studio offering a similar service mix (branding, communication, digital) to a comparable client base.
• Folch: Barcelona-based independent multidisciplinary design studio working across editorial, identity, and creative direction for cultural and corporate clients. Closely comparable: small independent studio with brand-quality clients and a values-led practice in the Iberian design market.
• Morillas Brand Design: Barcelona-based branding and design agency with decades of experience in corporate identity and graphic design. Comparable Spanish design studio offering overlapping identity, communication, and editorial services.
• Clase bcn: Barcelona design studio with focus on typography, identity, and editorial design. Comparable Spanish multidisciplinary design firm serving similar institutional and brand clients with award-recognized output.
• With Studio: Madrid-based graphic design and branding studio working with cultural institutions and corporate brands. Comparable Spanish boutique design studio delivering identity and visual communication work at similar scale.
• La Metropolitana: Spain-based independent design studio offering branding, editorial, and digital services. Comparable as a similarly scaled Spanish studio competing for similar identity and communication briefs.
• Bululú: Madrid-area design studio offering graphic design, branding, and communication. Comparable Spanish design studio competing for similar mid-market and institutional identity work.

Broad incumbents

• Pentagram: International design partnership of independent partner-led studios across identity, digital, and product design. Comparable for the multidisciplinary identity-and-product service mix and the partnership/cooperative-adjacent operating model, though at vastly larger scale.
• IDEO: Global design and innovation firm specializing in product design, industrial design, and design strategy. Comparable for the industrial/product design arm of Joan Rojeski's work for manufacturers like Lékué and Normann Copenhagen.

Emerging players

• Domestic Data Streamers: Barcelona-based creative studio working at the intersection of data, design, and communication. Comparable as a small Spanish design studio competing for similar institutional and cultural-sector briefs involving creative communication.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/joanrojeski
• Instagraminstagram.com/joanrojeski

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joan Rojeski Studio