Tanda

What Tanda does

Tanda is an Australian cloud-based workforce management SaaS provider founded in 2012 and headquartered in Fortitude Valley, Brisbane. The company sells an all-in-one platform combining three core modules: Workforce Management (rostering, timesheets, clock-ins), Payroll (pay runs, entitlements, Single Touch Payroll filing), and HR (hiring, onboarding, offboarding, performance reviews), with a compliance advisory add-on called Workplace Protect. Its principal differentiator is an in-house Award Interpretation Engine that automates pay calculations across Australia's Modern Awards, maintained by a dedicated compliance team. The platform is API-first, built on AWS Sydney infrastructure, and integrates with Xero, MYOB, POS systems, and super clearing houses.

The company's go-to-market is hybrid: a sales-led motion targeting enterprise and mid-market accounts with demos and trials, paired with a product-led self-serve motion for SMBs. Distribution is direct, focused exclusively on the Australian domestic market. Tanda serves hourly-workforce-heavy verticals including hospitality, retail, healthcare, pharmacy, QSR, franchises, clubs, and early learning, with Professional Services identified as an emerging vertical. Named customers include Starbucks Australia, Domino's Pizza, Craveable Brands (600+ restaurants), Guzman y Gomez, Accor, Best & Less, Capital Chemist, The Cheesecake Shop (200+ stores), and Champions IGA (700+ employees across nine stores). Reported customer outcomes include material labor cost reductions (e.g., $4.4M at Craveable Brands) and significant payroll processing time savings.

Tanda operates on a recurring SaaS subscription model with tiered pricing by organization size and feature access. Pricing is not publicly disclosed. The company is privately held with no parent company, no disclosed institutional ownership, and a single disclosed funding event from Fireball Capital in 2019. Operations are stable, with a 100% uptime record reported over the prior 90 days on the company's status page.

Name

Tanda

Legal name

Tanda

Website

https://tanda.co

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Tanda is an Australian cloud-based workforce management, payroll, and HR SaaS platform serving businesses with hourly workforces across hospitality, retail, healthcare, pharmacy, and franchise verticals, differentiated by its Australian Modern Award interpretation engine and compliance expertise.

Ownership category

akta.pro rank

Product category

Workforce Management Software

NAICS

Payroll Services (541214), Professional Employer Organizations (561330), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Employment Services (5613)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374), Services-Computer Programming Services (7371)

akta.pro primary industry

Full-Service Payroll Processing (BPACAIAA)

akta.pro secondary industries

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), Employer Payroll Processing (SMB & Enterprise) (FSAMAKAA), Global Payroll & Multi-Country Payroll Coordination (EOR/PEO Interface) (BPAAAHAE)

Keywords

• Workforce management software
• Payroll software
• Rostering software
• HR software
• Award interpretation software

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Tanda operates on a subscription SaaS model providing workforce management, payroll, and HR software as a service. Pricing is likely tiered based on organization size or feature access, with subscription fees recurring on a monthly or annual basis.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tanda provides a cloud-based, all-in-one workforce management platform for Australian businesses with hourly workforces, combining rostering, timesheets, payroll, and HR functionality with automated Modern Award interpretation for Fair Work compliance. The platform integrates with point-of-sale systems, payroll providers (Xero, MYOB), and super clearing houses via an API-first architecture.

Product overview

Tanda is an all-in-one workforce management platform for Australian businesses managing hourly workers. The platform integrates three core modules: Workforce Management (rostering, timesheets, clock-ins), Payroll (pay runs, entitlements, STP filing), and HR (hiring, onboarding, performance reviews). Key features include Award Interpretation for Fair Work compliance, Employee Mobile App, Shift Swapping, Leave Management, and Live Insights with POS data. The system offers industry-specific solutions for Hospitality, Retail, Healthcare, Pharmacy, Clubs, Franchises, Quick Service Restaurants, and Early Learning sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Workforce Management

Quantifiable outcome

• Reduced labour costs by $4.4 million across 600+ restaurants (Craveable Brands)
• +5 more outcomes

Named customers21 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• XerocoreTechnology or IntegrationXero is integrated as a payroll API partner, allowing Tanda to export payroll data in Xero-compatible formats for seamless accounting integration.
• AWS (Amazon Web Services)coreTechnology or IntegrationTanda's infrastructure is hosted on AWS ec2-ap-southeast-2 (Sydney region), providing cloud computing services for the platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Deputy: Deputy is a Sydney-based workforce management SaaS serving shift-based workforces globally. It directly competes with Tanda in rostering, timesheets, and scheduling for hourly workers, particularly in hospitality and healthcare verticals in Australia.
• Humanforce: Humanforce is an Australian workforce management platform focused on shift-based and hourly industries. It overlaps closely with Tanda on rostering, time & attendance, and award compliance for hospitality and healthcare employers.
• Employment Hero: Employment Hero is an Australian HR, payroll, and benefits platform that has expanded into workforce management. It competes directly with Tanda in serving SMB and mid-market Australian employers with payroll + people management needs.

Regional players

• When I Work: When I Work is a US-focused shift-based workforce management SaaS. It serves similar hourly-workforce SMB customers with scheduling and time tracking but does not have Australian Award compliance, making it a regional rather than direct competitor.

Emerging players

• WorkJam: WorkJam is a workforce engagement and scheduling platform for hourly and shift-based employees. It competes with Tanda on rostering and employee self-service, particularly with multi-site enterprises in retail and hospitality.
• Rippling: Rippling is a fast-growing US-based all-in-one HR, payroll, and IT platform expanding internationally. While it doesn't yet have deep Australian Award compliance, its bundled HR+payroll+workforce model targets the same mid-market segment Tanda serves.
• SwipeClock: SwipeClock provides workforce management (time, scheduling, HR) for SMB employers in North America. While geographically separate, it competes in the same shift-based SMB segment and is often evaluated alongside Tanda in mid-market RFPs.

Broad incumbents

• ADP: ADP is a global payroll and HR services giant with operations in Australia. It competes with Tanda primarily in enterprise payroll and workforce management for larger multi-site employers, while offering broader HCM capabilities.
• Xero: Xero is a leading Australian-founded cloud accounting platform with built-in payroll. While its core is accounting, Xero's payroll offering (integrated with Tanda via API) competes in the same Australian payroll market and serves many of the same SMB customers.
• MYOB: MYOB is an established Australian accounting and payroll software provider. It serves a similar SMB and mid-market base as Tanda and competes particularly in payroll for businesses with hourly workforces, while offering broader accounting functionality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/TandaHQ/api-v2-code-samples
• Xx.com/TandaHQ

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tanda