HARRY HUNT & CO. LIMITED

What HARRY HUNT & CO. LIMITED does

Harry Hunt & Co. Limited is a London-based, privately-held bespoke jewellery atelier founded in 2017 by Harry Hunt. The company specializes in custom-designed engagement rings and fine jewellery, with all pieces handcrafted in-house at its Fleet Street workshop. Its core technology stack is traditional bench craftsmanship augmented by CAD rendering for bespoke design visualization, allowing clients to review and iterate on 3D designs before production. The product surface spans a primary bespoke commission service (4–8 week lead times, quote-based pricing) alongside ready-to-wear collections including Hearts, Veins, Citrine, Generation, Cuff, and Crown, priced from £70 to £7,000+, increasingly using lab-grown diamonds.

The business operates a direct-to-consumer go-to-market through its own e-commerce site and in-person London consultations booked via an online scheduling system, supplemented by a single named retail stockist relationship with Flannels. Marketing is driven by earned media in Vogue, Hypebeast, Complex, and Esquire, an active Instagram presence, lookbooks, and email newsletter. Customer-facing differentiators include a lifetime warranty with free yearly servicing, free resizing, no outsourcing of production, and a collaborative client-craftsman design dialogue. The owner-operator solo-maker model is both a quality positioning asset and a structural capacity constraint.

Name

HARRY HUNT & CO. LIMITED

Legal name

Harry Hunt & Co. Limited

Website

https://harryhuntandco.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Harry Hunt & Co. Limited is a London-based, solo-maker bespoke jewellery atelier founded in 2017, specialising in handcrafted engagement rings and fine jewellery sold direct-to-consumer via e-commerce, London consultations, and the Flannels stockist.

Ownership category

akta.pro rank

Product category

Bespoke Fine Jewellery

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (45831)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)

akta.pro primary industry

Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA)

akta.pro secondary industries

Stone Setting & Gem Mounting Services (CRAKAIAG), Fashion Jewelry Sets & Giftable Collections (CRAKABAL)

Keywords

• Bespoke jewellery
• Engagement rings
• Fine jewellery
• Handcrafted rings
• Luxury jewellery

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bespoke Jewellery Commissions: Custom-designed engagement rings and jewellery created to individual client specifications. Process includes stone sourcing, CAD design, and handcrafted production. Most bespoke rings take 4-8 weeks from consultation to delivery. Primary revenue stream.
2. Ready-to-Wear Collection Sales: Pre-made jewellery pieces sold through e-commerce and stockists. Includes collections like Generation, Veins, Hearts, Citrine, and diamond pieces. Prices range from £70 to £7,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Harry Hunt & Co. Limited is a London-based British jewellery atelier that designs and handcrafts bespoke engagement rings and fine jewellery in-house. The offering centres on a four-step bespoke commission process (consultation, stone viewing, CAD design refinement, and handcrafted completion over 4-8 weeks) complemented by ready-to-wear collections including Hearts, Veins, Citrine, Generation, Cuff, and Crown.

Product overview

Harry Hunt & Co is a bespoke British jewellery company founded in 2017, specialising in handcrafted engagement rings and fine jewellery. The company operates as a single unified offering focused on bespoke commissions, with products organised into several collections: the core Bespoke Engagement Rings service (custom design from consultation through CAD to finished piece), the Hearts Collection (heart-shaped gemstone rings and pendants), the Veins Collection (diamond pavé pieces with gold-plated detailing), the Citrine Collection (citrine gemstone jewellery), the Generation Collection (vintage-inspired signet rings and cuffs), the Cuff Collection (bracelets with tension clasps), and the Crown Collection. The company also offers ready-to-purchase pieces including diamond studs, tennis necklaces, bracelets, and pendants across various precious metals (9k-18k gold, platinum, sterling silver). Lab-grown diamonds are used throughout the collections, and all pieces are handcrafted in-house at their London workshop.

Differentiator

Problem solved

Functional benefit

Brands

• Hearts Collection: Collection featuring heart-shaped gemstone rings including Four Stone Heart Ring, Three Stone Heart Ring, Two Stone Heart Ring, and Three Stone Heart Pendant
• Veins Collection
• Citrine Collection
• Generation Collection
• Cuff Collection

Products and services

• Bespoke Engagement Rings Custom-designed engagement rings crafted in-house through a collaborative four-step process: initial consultation, stone viewing, CAD rendering, and handcrafted completion over 4-8 weeks. Includes stone sourcing guidance and lifetime aftercare for individual clients proposing marriage or commissioning sentimental pieces.
• Hearts Collection Ready-to-wear collection of rings and pendants featuring heart-shaped gemstones (Garnet, Peridot, Topaz, Citrine) in gold-plated bezels on solid sterling silver, sold to individual jewellery consumers.
• Veins Collection Ready-to-wear jewellery collection inspired by veins of gold found when mining, featuring pavé-set lab-grown diamonds with gold-plated detailing on solid sterling silver, including signet rings and a pendant for individual consumers.
• Citrine Collection Ready-to-wear collection of citrine gemstone jewellery including single stone rings, half eternity rings, pendants, and bracelets with lab-grown diamond accents, sold to individual consumers.
• Generation Collection Ready-to-wear collection inspired by 1950s lighters, featuring cuff bracelets, signet rings, initial rings, and dog tags in sterling silver and gold, sold to individual jewellery consumers.
• Hunt & Co. Cuff Collection Handcrafted cuff bracelet collection with hidden tension clasp and invisible hinge designs in slim and wide widths, with optional pavé-set VS diamond corners and edges, available in sterling silver, platinum, and 9k-14k gold, sold to individual consumers.
• Crown Collection Ready-to-wear jewellery collection featuring crown-inspired designs including rings and pendants in solid sterling silver, sold to individual jewellery consumers.
• Hunt & Co. X SANGIEV Collaboration Limited collaborative capsule collection with designer SANGIEV featuring sterling silver bullet pendants, tiger tooth pendant, and pearl pendant designs, all handcrafted in-house by Hunt & Co.
• Diamond Half Eternity Ring Stackable half eternity ring with a delicate 2mm 9k gold band adorned with scallop-set 1.5mm lab-grown diamonds, available in yellow and white gold, sold to individual consumers.
• Tennis Necklace Continuous 18-inch row of brilliant stones in 18k white or yellow gold, available in 5ct and 11ct options, sold as a statement piece transitioning from day to night.
• Tennis Bracelet Classic tennis bracelet with a continuous line of sparkling stones in a flexible 7-inch band, available in 3ct or 7ct options, sold to individual consumers.

Quantifiable outcome

• Most bespoke rings completed in 4-8 weeks from initial consultation to final delivery
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• FlannelscoreChannel Partner/ Reseller/ DistributorFlannels, a luxury fashion retailer, stocks Harry Hunt & Co jewellery collections. The partnership provides access to Flannels' premium customer base in the UK luxury fashion market.
• SANGIEVminorStrategic or Co-development PartnerCollaboration with designer SANGIEV on a capsule collection. Four co-branded pieces including raining bullet pendant, tiger tooth pendant, and other sterling silver designs. SANGIEV designs, Hunt & Co handcrafts.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mejuri: DTC fine-jewellery brand with lab-grown diamond set-pieces (tennis, huggies, studs) in a comparable £70–£2,000 price band. Broad incumbent in the accessible-luxury online jewellery category Hunt & Co plays in for ready-to-wear.
• Boodles: British heritage fine jeweller with flagship stores and high-end bespoke services. Overlaps with Hunt & Co on the bespoke engagement-ring and high-jewellery commission experience, but at a higher price band and with broader assortment.
• Monica Vinader: Established British fine-jewellery brand with a London design heritage and broad assortment (earrings, bracelets, necklaces) in the accessible-luxury band. Overlaps with Hunt & Co on the ready-to-wear price ladder and British-made positioning.
• Astrid & Miyu: London-based contemporary fine-jewellery brand with e-commerce and UK retail destinations and a similar everyday-luxury, hand-finished positioning for cuffs, chains and signets.

Direct peers

• Vrai: Vertically-integrated lab-grown diamond fine-jewellery brand with a strong sustainability narrative and price points spanning studs to tennis necklaces. Direct competitor in the lab-grown engagement-ring and bridal category.
• Jessica McCormack: London-based bespoke fine jeweller known for handcrafted engagement rings and one-off commissions with a similar luxury-heritage positioning. Comparable in target customer, price band and bespoke-first GTM.
• Taylor & Hart: Online bespoke and ready-to-wear engagement-ring brand with a similar consultation-to-CAD bespoke workflow and millennial/luxury positioning. Most direct head-to-head competitor for the London bespoke engagement-ring consumer.

Regional players

• Beaverbrooks: UK high-street jewellery retailer stocking engagement rings and diamond jewellery. Comparable retail-channel dynamic to the Flannels stockist relationship and a useful benchmark for UK jewellery retail scale.
• Goldsmiths: UK-wide jewellery retailer part of the Signet group with bridal and diamond jewellery focus. Touchpoint competitor for walk-in custom-design enquiries in the UK market.

Emerging players

• Alice Made This: British contemporary jewellery brand focused on cuff and minimalist designs with a similar London-based, design-led ethos. Comparable at the cuff-collection / everyday-luxury end of Hunt & Co's assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/harryhuntjewellery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HARRY HUNT & CO. LIMITED