Lady Of The Grapes

What Lady Of The Grapes does

Lady of the Grapes is a privately-held, London-based restaurant and wine bar group operating three physical venues in central London: a restaurant and wine bar at London Bridge, a wine bar and restaurant at Covent Garden, and a dedicated wine bar sub-brand called Forbidden Fruit, also in the Covent Garden area. The core proposition is wine-focused hospitality, pairing curated wine selections with seasonal food menus in an upscale-casual setting, targeted at adult consumers interested in wine appreciation, dining out, and private or social gatherings. Bookings are managed through the OpenTable platform, and the company maintains organic presence on Instagram via three separate accounts (one per venue), supported by an email newsletter for menu, event, and producer updates.

The underlying technology stack is non-proprietary: the website is built on Wix, reservations run on OpenTable, and no in-house software, app, API, or data platform is disclosed. There are no patents, certifications, regulatory licences, or disclosed management team members in the source data. The company is registered in the United Kingdom, has no parent entity, and operates independently with no disclosed external investors or acquisition history beyond the wholly-owned subsidiary structure that houses its venue brands.

Revenue is generated transactionally from on-premise food and beverage sales across the three venues, supplemented by retail wine sales through a separate e-commerce storefront at ladyofthegrapeswines.com. No pricing, revenue figures, headcount, or transaction volumes are publicly disclosed, and there is no evidence of subscription, membership, or contractual revenue models. The business model is therefore a pure direct-to-consumer hospitality operation with limited ancillary e-commerce.

Name

Lady Of The Grapes

Legal name

Lady of the Grapes

Website

https://ladyofthegrapes.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Lady of the Grapes is a privately-held London restaurant and wine bar group operating three venues (London Bridge, Covent Garden, and Forbidden Fruit) and an online wine store, serving adult consumers seeking curated wine and food experiences.

Ownership category

akta.pro rank

Product category

Wine Bar and Restaurant Services

NAICS

Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (44532)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine Bars (THAFAEAF)

akta.pro secondary industries

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine bar services
• Restaurant dining
• Curated wine selection
• Online wine retail
• London hospitality

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Food and Beverage Sales: Revenue generated from food service and wine sales at restaurant and wine bar locations. Customers pay for meals and drinks consumed on-premises.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Lady of the Grapes operates wine-focused restaurants and wine bars across London, with venues in London Bridge and Covent Garden, plus a dedicated wine bar concept (Forbidden Fruit). The company also runs a separate e-commerce wine store (ladyofthegrapeswines.com) that retails wines curated by its restaurants, alongside on-premise food service and wine consumption at the physical venues.

Product overview

Lady of the Grapes is a wine-focused restaurant and wine bar brand operating multiple locations in London. The portfolio consists of the main Lady of the Grapes brand, two physical locations (Covent Garden and London Bridge), a sub-brand called Forbidden Fruit (wine bar), and an online Wine Store. The offerings center on wine curation and wine-focused dining experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Forbidden Fruit: Wine bar brand operated under the Lady of the Grapes umbrella at the Covent Garden location

Products and services

• Lady of the Grapes London Bridge (Restaurant) Restaurant venue in the London Bridge area of London offering wine-focused dining experiences with seasonal menus. Targeted at adult diners seeking quality wine selections paired with food in an upscale-casual setting.
• Lady of the Grapes Covent Garden (Wine Bar and Restaurant) Wine bar and restaurant venue in Covent Garden, London, offering wine-focused dining with a curated wine list and seasonal food menu. Targeted at adult diners and wine enthusiasts in central London.
• Forbidden Fruit (Wine Bar) Wine bar sub-brand under the Lady of the Grapes umbrella, located in the Covent Garden area, featuring a specialized wine selection and wine list. Targeted at customers seeking a dedicated wine-bar experience focused on curated tasting offerings.
• Lady of the Grapes Online Wine Store Separate e-commerce website (ladyofthegrapeswines.com) retailing wines curated by the Lady of the Grapes restaurants for at-home consumption and delivery. Targeted at consumers seeking the wine selections featured at the restaurants.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Dishoom: Well-known London restaurant group operating multiple sites with strong brand identity and consistent delivery. Comparable London multi-venue hospitality operator at significantly larger scale.
• Hawksmoor: Established London-based premium restaurant group with multiple sites across the UK. Comparable London premium dining positioning and multi-venue operating model, though broader menu focus.
• Soho House: Global hospitality members-club group with deep London roots, operating premium food and beverage venues. Comparable London premium hospitality positioning, though at much larger scale and with a broader membership model.

Direct peers

• Sager + Wilde: East London wine bar and restaurant known for curated wine list and seasonal food. Comparable wine-bar-led dining concept serving a similar urban wine-enthusiast demographic.
• Terroirs Wine Bar: Long-standing London natural-wine-focused wine bar and restaurant. Highly comparable concept, target customer (wine enthusiasts), and West End / London setting.
• 28°-50° Wine Workshop & Kitchen: Multi-site London wine-focused restaurant operator combining dining with a working wine list. Directly comparable in concept, customer base, and wine-first positioning.
• Vinoteca: London-based wine bar and restaurant chain offering curated wine selections paired with food across multiple sites. The closest direct peer in concept, scale, and London geographic footprint.
• Vagabond Wines: London wine bar chain using self-service wine dispensing technology across multiple sites. Comparable wine bar format, multi-venue model, and customer demographic.

Others

• Berry Bros & Rudd: Historic London-based fine wine merchant with retail and online channels. Comparable as a long-established London wine retailer intersecting with the Lady of the Grapes online wine store; not a direct restaurant competitor but ecosystem-relevant.
• Laithwaites: Major UK direct-to-consumer wine retailer offering curated wine selections. Comparable to Lady of the Grapes' online wine store channel rather than its restaurants, representing the e-commerce competitive set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ladyofthegrapescoventgarden
• LinkedInlinkedin.com/company/lady-of-the-grapes

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lady Of The Grapes