What Narici Milano does

Narici Milano is a contemporary Italian perfume house founded by Alessandro Commisso (Ale) and officially launched on May 2, 2025 from Milan. The company creates artisanal fragrances built entirely in-house around single-origin ingredients sourced directly from regional Italian farmers and growers across Sicily, Tuscany, Liguria, Calabria, Lombardy, and South Tyrol, including Slow Food Presidium cultivars such as sesame from Ispica, Diamante citron DOP, and heirloom roses from Valle Scrivia. Fragrance development is led personally by the founder using a custom perfume organ containing over 500 raw materials (roughly half natural ingredients via steam distillation, solvent extraction and resinoids, and half safe synthetics), with new perfumes released monthly in alignment with the agricultural crop calendar.

The commercial model is direct-to-consumer e-commerce through narici.com, shipping to more than 50 countries, supplemented by physical retail at Rinascente Milano Duomo (Annex, Floor 1) and 50ml Perfume Shop in Milano Porta Romana following successful pop-up activations. The catalog comprises 13 fragrances packaged in distinctive recyclable aluminum tomato tins and priced between $175 and $295 per 50ml bottle, with a $69 Discovery Set of 10 sample spritzers serving as the customer-acquisition entry point. All products are vegan except Bergamoud, which is vegetarian.

Narici Milano is registered as a sole proprietorship under Italian law (Eureka Collective di Commisso Alessandro, VAT IT14001280966), operating from a lab at Via Alserio 25 in Milan. The business is entirely founder-owned and bootstrapped, with no disclosed institutional capital. The brand cultivates cultural authority through repeated participation in Milan Design Week, Fondazione Sozzani's SEEDS and SCENT programs, and FAI heritage events, positioning itself at the intersection of fragrance, contemporary culture, design, and Italian agricultural heritage.

Name

Narici Milano

Legal name

Eureka Collective di Commisso Alessandro

Website

https://narici.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Narici Milano is a Milan-based contemporary Italian perfume house, founded in May 2025, that creates artisanal fragrances from single-origin ingredients sourced from regional Italian farmers, selling globally via DTC e-commerce and select Milan retail partners.

Ownership category

akta.pro rank

Product category

Luxury Niche Perfumery

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industries

Natural & Clean Fragrance (CRABADAG), Eau de Cologne & Light Fragrances (CRABADAD)

Keywords

• Niche luxury perfumery
• Single-origin Italian fragrances
• Artisan eau de parfum
• Natural essential oils perfumery
• Direct-to-consumer fragrance

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Primary revenue channel through narici.com. Sells individual 50ml perfumes and discovery sets directly to consumers globally. Free shipping for orders containing at least one 50ml perfume to EU, UK, and US.
2. Retail Sales: Sales through Rinascente Milano Duomo and 50ml Perfume Shop in Milan. Physical retail presence following successful pop-up stores.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Narici Milano designs, composes, and sells a collection of artisanal eau de parfum fragrances built around single-origin Italian agricultural ingredients (Slow Food Presidium sesame, DOP citron, heirloom roses, Tuscan lavender, Calabrian bergamot, and others). The brand operates as a direct-to-consumer perfume house plus selective physical retail, releasing new perfumes monthly tied to the Italian crop calendar, with all fragrances created in-house by the founder-perfumer and packaged in recyclable aluminum tomato tins.

Product overview

Narici Milano is a contemporary Italian perfume house offering a collection of 13 fragrances, all built around single-origin Italian ingredients sourced from regional farmers and growers. The core product line consists of eau de parfum and parfum formats (50ml, packaged in distinctive tomato tin cans), complemented by a Discovery Set of 10 sample-sized spritzers. Each fragrance features a named hero ingredient from Italian terroir—including Sicilian sesame, Ligurian roses, Calabrian bergamot and jasmine, Tuscan vetiver, lavender, tobacco, and orris root—with pricing ranging from $175 to $295 for full bottles and $69 for the discovery set. The brand releases new perfumes monthly based on the crop calendar, and all products are suitable for vegans (except Bergamoud which is vegetarian).

Differentiator

Problem solved

Functional benefit

Products and services

• Narici N°1 Signature 50ml eau de parfum built around a Slow Food Presidium sesame absolute from Ispica, Sicily, layered with sandalwood and styrax; marketed as a 'skin perfume' creating a 'you but better' aura using Iso E Super molecules. Priced at $175. For individual fragrance enthusiasts seeking unique Italian single-origin compositions.
• Bambola 50ml eau de parfum featuring Calabrian jasmine absolute from the Riviera dei Gelsomini hand-picked at dawn, combined with davana oil, blackcurrant absolute, and rose oil for a fruity-floral playful scent. Priced at $195. For individual fragrance enthusiasts seeking Italian single-origin floral compositions.
• Diamante 50ml citrus eau de parfum featuring single-terroir Diamante citron essential oil from Santa Maria del Cedro D.O.P., Calabria, layered with orris butter and heliotrope for a powdery aromatic base. Priced at $175. For individual fragrance enthusiasts seeking Italian single-origin citrus compositions.
• Amarena 50ml cherry and rose eau de parfum featuring triple extracts from three heirloom rose varieties from Valle Scrivia, Liguria (Slow Food Presidium), combined with patchouli, ylang ylang, and scarlet amber. Priced at $195. For individual fragrance enthusiasts seeking Italian single-origin floral-fruity compositions.
• Siena 50ml Tuscan tobacco eau de parfum featuring Kentucky tobacco leaf absolute, labdanum resinoid, and patchouli, with vegan ambrettolide musk base evoking leather, Vin Santo liquor, and smoky cigars. Priced at $195. For individual fragrance enthusiasts seeking Italian tobacco-inspired compositions.
• Figo 50ml fig-themed eau de parfum featuring Italian vetiver absolute from Tuscany, cedarwood, and black pepper, with smoky green-fig-sap fantasy notes. Priced at $175. For individual fragrance enthusiasts seeking Italian woody-green compositions.
• Matcha 50ml reimagined fougère eau de parfum combining ceremonial matcha tea powder with organic lavender from Chianti, tonka absolute, green tea absolute, and powdery benzoin resin as oakmoss substitute. Priced at $175. For individual fragrance enthusiasts seeking Italian tea-inspired fougère compositions.
• Earl Grey 50ml Earl Grey tea-inspired eau de parfum with Calabrian bergamot, clary sage, and black tea absolute from Lake Maggiore grown at Villa Anelli, plus Helvetolide vegan musk and hay absolute. Priced at $195. For individual fragrance enthusiasts seeking Italian tea-inspired compositions.
• Chai 50ml spiced chai eau de parfum featuring cardamom, cumin, and vintage Tuscan oakwood absolute reclaimed from Vin Santo wine barrels, with coconut lactones and sandalwood base. Priced at $195. For individual fragrance enthusiasts seeking Italian spiced-woody compositions.
• Panna Cotta 50ml neo-gourmand eau de parfum with Tuscan orris root (Iris pallida) from Chianti, Tahitian vanilla, and tuberose absolute, evolving from creamy milk to powdery vintage elegance. Priced at $195. For individual fragrance enthusiasts seeking Italian gourmand-floral compositions.
• Cristallo 50ml alpine-inspired eau de parfum featuring stone pine essential oil from the Dolomites, tarragon, spearmint, icy aldehydes, geosmin (damp forest floor), and Ambrocenide crystals. Priced at $185. For individual fragrance enthusiasts seeking Italian alpine-pine compositions.
• Bergamoud 50ml luxury Italian-style oud perfume with sponge-pressed Calabrian bergamot from Reggio Calabria and authentic Thai oud, combining citrus brightness and animalic depth for a Caravaggio-like chiaroscuro effect. Vegetarian formulation. Priced at $295 (premium tier). For individual fragrance enthusiasts seeking niche Italian oud compositions.
• Animale Sociale Limited-edition collaboration fragrance combining animalic notes of cumin, oud, and vegan civet with tropical guava and Tuscan lavender, designed as a synesthetic spatial medium for the Casaornella environment at Milan Design Week 2026. For design-week attendees and design/culture enthusiasts interested in fragrance as spatial art.
• Discovery Set - Top 10 Discovery set of 10 x 1.5ml sample spritzers of Narici's best-selling perfumes (N°1, Amarena, Bergamoud, Chai, Cristallo, Earl Grey, Figo, Matcha, Panna Cotta, Siena), packaged in a tomato tin. Priced at $69. Designed as the brand's entry-point product for new customers to sample before committing to full-size 50ml purchases.

Quantifiable outcome

• Brand gained retail presence at Rinascente and 50ml Perfume Shop within first year of launch
• +1 more outcomes

Named customers1 record

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Fondazione SozzanicoreStrategic or Co-development Partner · 1 March 2026Presented SCENT, a three-day immersive experience dedicated to fragrance and nature, featuring Narici alongside other independent perfume brands. Proceeds from workshops donated to Fondazione Mente supporting children with autism. Also hosted SEEDS, third edition during Fuoriorticola 2026.
• FAI (Fondo Ambiente Italiano)minorStrategic or Co-development Partner · 1 March 2026Participated in Soffio di Primavera event at Villa Necchi Campiglio, Milan. Presented exclusive preview of Earl Grey fragrance featuring tea from Camelia d'Oro project on Lake Maggiore shores.
• CasaornellacoreStrategic or Co-development Partner · 1 January 2026Collaboration with Maria Vittoria Paggini's studio and space to develop Animale Sociale, a limited-edition fragrance for Milan Design Week 2026. The fragrance explores the relationship between individual and collective, instinct and cultural construction. Designed as a synesthetic spatial medium for the Casaornella environment.
• Isola Design GroupcoreStrategic or Co-development Partner · 1 January 2025Partnered to scent the Basic Village exhibition space during Milan Design Week 2025 using fragrances from the launch collection. Founder Alessandro Commisso hosted a talk on olfactory interior design history with perfume historian Rose Byfleet.
• Rose ByfleetminorOthersPerfume historian who co-hosted a talk on olfactory interior design history with founder Alessandro Commisso at Milan Design Week 2025.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Acqua di Parma: Italian luxury fragrance house built on Italian craftsmanship, heritage ingredients, and premium pricing. Most directly comparable to Narici on Italian-origin prestige positioning and selective ingredient storytelling, though at much larger scale.
• Profumum Roma: Rome-based artisan perfume house focused on natural ingredients and traditional Italian extraction methods. Comparable to Narici on small-batch, natural-ingredient niche perfumery.
• Xerjoff: Italian niche luxury perfume house based in Turin producing high-end extrait de parfum with Italian sourcing and storytelling. Comparable to Narici in artisanal positioning, premium pricing tier, and Italian identity.
• Diptyque: Parisian luxury fragrance and home-scent house with design heritage and selective retail. Comparable to Narici on olfactory storytelling, design-culture overlap, and premium niche positioning.
• Byredo: Swedish luxury niche fragrance house with minimalist packaging and strong design-world connections. Comparable to Narici on contemporary niche perfumery, premium pricing, and cultural/design collaborations.
• Santa Maria Novella: Historic Florentine perfume and apothecary house rooted in botanical/herbal ingredients and artisan production. Comparable to Narici in its Italian heritage, natural ingredient focus, and niche luxury positioning, though with a far longer history.
• Aesop: Australian luxury botanical skincare and fragrance brand with retail in Milan and design-led aesthetic. Comparable to Narici on botanical ingredient focus, design-event presence, and design-conscious luxury consumer.
• Le Labo: Niche artisanal fragrance house with hand-labeled bottles and city exclusives, owned by Estée Lauder. Comparable to Narici on artisanal positioning, single-origin/raw-material storytelling, and slow-luxury retail.
• Maison Francis Kurkdjian: Paris-based luxury niche perfume house founded by perfumer Francis Kurkdjian emphasizing craft, signature scents, and selective retail. Comparable to Narici on founder-perfumer model and premium positioning.

Emerging players

• Carner Barcelona: Independent Barcelona-based niche perfume house emphasizing Mediterranean and natural ingredients with selective distribution. Comparable to Narici as a smaller European niche house pursuing a similar artisanal, ingredient-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Narici Milano