Swysh
Swysh is an Australian DTC marketplace operating since 2021 that lets consumers order personalized 20–60 second video messages from 1,000+ sports stars and celebrities across AFL, NRL, Football, Rugby, Cricket, Netball, and TV, delivered via SMS and email, with 10% of proceeds donated to charity.
- Company typePrivate
- Founded2021
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Swysh does
Swysh Pty Ltd is an Australian privately held company founded in 2021 that operates a direct-to-consumer e-commerce marketplace for personalized video messages from sports stars and celebrities. The platform enables consumers to browse a catalog of 1,000+ athletes across AFL, Rugby League, Football, Rugby Union, Cricket, Netball, Basketball, Olympic Sports, Horse Racing, and TV personalities, submit personalization instructions, and receive a 20–60 second custom video delivered via SMS and email within 5–7 days (or 48 hours via express delivery). Pricing is per-video, ranging from approximately $15 to over $400 depending on athlete popularity, with 10% of proceeds automatically donated to charity partners.
The underlying technology is a Shopify-style e-commerce backbone with athlete-landing pages, category taxonomy, personalization request intake, and SMS/email delivery of finished media. The platform supports a per-unit pricing model across four budget tiers (under $30, under $60, under $100, and $100+), a 48-hour express delivery add-on, and a Fan Pass subscription for AFL and Rugby League. The company reaches consumers entirely through its own website (heyswysh.com) and relies on organic SEO, social media, celebrity-driven earned media (Forbes, 7 News, NZ Herald, Sydney Morning Herald), email, and word-of-mouth for acquisition.
Swysh serves primarily individual consumers purchasing gifting experiences for birthdays, anniversaries, and special occasions, with a secondary segment of sports fans seeking direct athlete engagement and a nascent B2B angle for sports teams and brands. The company operates internationally across Australia, New Zealand, England, South Africa, Ireland, India, and the Netherlands. No external funding, parent company, or management team disclosures are present in the source data, suggesting a founder-led, capital-efficient operating model.
Swysh firmographics
Firmographics- Name
- Swysh
- Legal name
- Swysh Pty Ltd
- Website
- https://heyswysh.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Swysh is an Australian DTC marketplace operating since 2021 that lets consumers order personalized 20–60 second video messages from 1,000+ sports stars and celebrities across AFL, NRL, Football, Rugby, Cricket, Netball, and TV, delivered via SMS and email, with 10% of proceeds donated to charity.
- Ownership category
- akta.pro rank
Swysh industry classification
Industry- Product category
- Personalised Athlete Video Messages
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Social/Creator-Led Sports Live Streaming & Watch-Alongs (MPAKAOAI)
- akta.pro secondary industry
- Sports Highlights, Clips & VOD Libraries (MPAKAOAF)
Keywords
Where Swysh is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Swysh business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Others
Revenue model
- Video Message Sales: One-time transaction revenue from the sale of personalized video messages from sports stars to consumers. Customers pay per video, with pricing varying by star popularity and demand. The company retains approximately 90% of revenue after the mandatory 10% charitable donation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget Stars - Under $30 |
| Unit Pricing | Pay-as-you-go | Mid-Tier Stars - Under $60 |
| Unit Pricing | Pay-as-you-go | Premium Stars - Under $100 |
| Unit Pricing | Pay-as-you-go | Elite/Premium Athletes - $100+ |
| Unit Pricing | Pay-as-you-go | Express Delivery Option |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Swysh product offering
Product offeringCore offering
Swysh sells personalised video messages from a network of 1,000+ professional sports stars and celebrities. Customers browse athletes across AFL, Rugby League, Football, Netball, Cricket, Rugby Union, Basketball, Olympic Sports, Horse Racing, and TV personalities, submit personalisation instructions, and receive a 20–60 second video via SMS and email within 5–7 days (or 48 hours via express delivery). The company donates 10% of every video's price to charity partners.
Product overview
Swysh is a marketplace platform offering personalised video messages from sports stars and celebrities. The core product enables users to request custom 20-60 second video messages from over 1000 available athletes and celebrities across multiple sports categories including AFL, Rugby League, Football (Soccer), Netball, Cricket, Rugby Union, Basketball, Olympic Sports, Horse Racing, and TV/entertainment personalities. The platform operates on a per-video purchase model with standard delivery (5-7 days) and express delivery (48-hour) options. Additional offerings include Fan Pass subscription tiers for exclusive access. The company donates 10% of video proceeds to charity partners. Videos are delivered via SMS and email.
Differentiator
Problem solved
Functional benefit
Products and services
- Personalised Video Messages Core service enabling individual consumers to request personalised 20–60 second video messages from more than 1,000 sports stars and celebrities across AFL, Rugby League, Football, Netball, Cricket, Rugby Union, Basketball, Olympic Sports, Horse Racing, and TV personalities. Customers provide personalisation instructions, pay per video, and receive the finished video via SMS and email within 5–7 days. Ten percent of each video's price is donated to charity partners.
- Express Delivery (48-Hour) Premium add-on letting customers receive their personalised video message from a select list of athletes within 48 hours instead of the standard 5–7 day delivery window, available across NRL, AFL, Football, Rugby Union, Celebrities, South Africa, and Legends categories at premium pricing.
- Fan Pass Subscription Subscription program offering AFL and Rugby League fans exclusive access to star video content and special pricing on personalised video messages.
Quantifiable outcome
- 10,000+ satisfied customers leaving 5-star reviews
Companies that use Swysh
Customer profileSegments3 records
Ideal customer profiles3 records
Swysh technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Swysh partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Swysh competitors and assessment
Company assessmentDirect peers
- Cameo: US-based marketplace for personalized video messages from celebrities and athletes. Cameo is the most direct competitor to Swysh's core model, with a broader entertainment roster but similar creator-led video economics.
- Memmo: Personalized video message platform connecting fans with creators and influencers. Operates in adjacent creator-economy territory to Swysh with overlapping talent and gifting use cases.
- Starsona: Personalized video platform focused on talent-booked experiences. Closely mirrors Swysh's marketplace structure and target audience of fans seeking athlete/celebrity interactions.
- Shout: Australian personalized celebrity message platform. Directly competes with Swysh in the Australian market across similar gifting occasions and creator monetization.
Emerging players
- Fanatics: Sports fan-commerce platform spanning merchandise, memorabilia, and collectibles. Adjacent as a fan-engagement and athlete-monetization platform, increasingly overlapping with personalized athlete experiences.
Broad incumbents
- Kayo Sports: Australia's leading sports streaming OTT service covering AFL, NRL, cricket and more. Comparable as a sports-content aggregator reaching Australian sports fans in Swysh's core geography.
- Twitch: Live-streaming platform with significant sports, esports, and creator-led content. Comparable as creator-led sports content distribution infrastructure and a potential competitor for athlete attention.
- DAZN: Global sports streaming platform with rights across football, boxing, and combat sports. Comparable as a broad sports-content distributor and a benchmark for international sports OTT economics.
- Foxtel: Australia's dominant pay-TV and sports broadcaster (Kayo Sports parent). Adjacent as a sports-content distributor and a potential partnership channel for Swysh's athlete content.
Others
- WSC Sports: AI-powered sports content platform used by leagues and broadcasters to auto-generate highlights and clips. Adjacent as sports-content infrastructure and a potential partner for Swysh's video production workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Swysh social profiles
Digital presenceSwysh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swysh leadership team
Management profileNumber of profiles
Swysh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swysh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swysh
What does Swysh do?
Swysh sells personalised video messages from a network of 1,000+ professional sports stars and celebrities. Customers browse athletes across AFL, Rugby League, Football, Netball, Cricket, Rugby Union, Basketball, Olympic Sports, Horse Racing, and TV personalities, submit personalisation instructions, and receive a 20–60 second video via SMS and email within 5–7 days (or 48 hours via express delivery). The company donates 10% of every video's price to charity partners.
Is Swysh a public or private company?
Swysh is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Swysh founded?
Swysh was founded in 2021. It employs 1 to 10 people.
Where is Swysh based?
Swysh is headquartered in Sydney, Australia, in the Oceania region.
How does Swysh make money?
One revenue line is on record: video Message Sales.
Who are Swysh's main competitors?
Direct peers on record are Cameo, Memmo, Starsona and Shout. Fanatics is listed as an emerging player. Broad incumbents are Kayo Sports, Twitch, DAZN and Foxtel. WSC Sports is listed as an others.
Does Swysh have an API?
No public API is recorded for Swysh.
What industry is Swysh in?
Swysh's product category is Personalised Athlete Video Messages. Its primary akta.pro industry code is MPAKAOAI, Social/Creator-Led Sports Live Streaming & Watch-Alongs, with a secondary code of MPAKAOAF, Sports Highlights, Clips & VOD Libraries. Its SIC code is 7822.